Content Marketing: Page 423

  • Comparing Return on Investment (ROI) for paid traffic (PPC) vs. blog and organic traffic

    How do you decide whether blogging or paying for traffic (PPC) brings a greater return on investment (ROI) for your business? There are pros and cons to both methods of driving traffic.Everyone insists that "content is king" and that a blog is essential for all startups, entrepreneurs and busines...

    By • April 11, 2012

  • What Facebook Really Acquired From Instagram

    Facebook just purchased photo-sharing app Instagram this week for $1 billion dollars in cash and stock. The deal will bring Instagram staff to Mark Zuckerberg's fold and will continue to make improvements for Instagram while Zuckerberg's engineers are itching how to integrate it to Facebook. Inst...

    By • April 11, 2012

  • People don't like to be measured, they like to be valued...

    There's a great deal more value in understanding social content rather than just measuring it.Social Media Monitoring measures. Social Media Research understands.People don't need to be measured as much as understood.This is the fundamental difference between social data and social insight in our...

    By • April 11, 2012

  • Social Media Demographics

    The infographic below, which I first saw on Mashable, was created by Online MBA. It's got some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms.That's amazing... it truly is. Wonder how many are still out ther...

    By • April 11, 2012

  • What You Need to Know About Social Celebrity Endorsement [CONVO]

    Celebrity endorsement used to mean attempting to have some of celebrities' popularity transferred to the product being pitched. The message was, "I like this, you like me, so you should like this, too."That's changing. Social channels have enabled celebrities to have deeper engagement with their ...

    By • April 11, 2012

  • How to Get Your Content Dugg and Generate More Leads

    Digg is a popular social media news site where users submit recent content in the form of a link, which others may find relevant or interesting. Users then vote on what is most relevant at the time. If other users like the content, they up-vote or "digg it." If they don't like the content, users ...

    By • April 11, 2012

  • Digital Peer Pressure

    Social media is a fast growing buzzword hitting businesses from all digital channels. Brands are facing a decision whether to acknowledge this channel or ignore it (which is becoming harder to do), increasingly we are seeing companies jump onto Facebook, Twitter, LinkedIn and other social network...

    By • April 11, 2012

  • Who is Winning by Pinning? The Best of Pinterest Campaigns (So Far)

    With Pinterest exploding over the last few months, it was only a matter of time before brands got on the bandwagon - but did we all expect an influx of contests? I enjoy brands' boards of relevant items and how-to's, but are contests really worth their time? After looking into it a bit, I rounded...

    By • April 10, 2012

  • Marketers, Social Media and the Start-up Environment

    There seems to be an expectation that the social influencers and networks will accelerate awareness, engagement, adoption and conversion. While this may be true once the brand is 'ready for prime time,' the social media channels do not replace the painstaking work required to allow a single perso...

    By • April 10, 2012

  • 7 Razones Para Enviar un Boletin de Noticias (newsletter) a Tus Clientes

    Una de las ventajas mas importantes que nos permite el uso del Internet en nuestros días es la forma de comunicación efectiva y eficiente con nuestros clientes. Esta puede ser la diferencia de tener clientes contentos o clientes frustrados.La comunicación es hoy en día un reto permanente, las cos...

    By • April 10, 2012

  • Social Media Marketers Vote SEO Outranks PPC - SEO Analysts Smile Everywhere

    SocialMediaExaminer just released the results of a survey with nearly 4,000 answers from different social media marketers coming from all over. There were no qualifications for the survey; only that the people who answered worked with social media marketing on some level. I say this only to point...

    By • April 10, 2012

  • Smart Talker: Brian Solis on Defining Digital Influencers

    In the world of social media information, there are two kinds of people: smart talkers and goofy talkers. Every time a new tool emerges promising to ratchet social media marketing up another notch, goofy talkers roll up their sleeves and go to work. Disclaimer: I have been known to be a goofy tal...

    By • April 9, 2012

  • The New Brand Accountability...

    While I'm far from liberal on most issues and certainly animal rights, when I read the story of Michele Leqve's cold-blooded pursuit of a Polar Bear, in Augie Ray's blog post, Your Brand and Employees' Repugnant Hobbies: On Delta Air Lines and Dead Polar Bears, I was thoroughly revolted.At first ...

    By • April 9, 2012

  • 6 Best Practices for Great Video Content

    Adding video content to your inbound marketing in the form of testimonials, training videos, video blogs or product demonstrations can be extremely valuable. With the advent of YouTube, expectations for Hollywood-quality video have lessened dramatically but getting the basics right differentiates...

    By • April 9, 2012

  • Social Media Breeds PR Laziness

    Last week, because I was recovering from my sleepless trip to Norway, I wasn't able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman.They were able to secure quite a few interviews with some of the conference's speakers, which we'll be playing i...

    By • April 9, 2012

  • More Marketers Shifting Budget to Online Video Ads

    According to the latest market assessment by eMarketer, they anticipate strong growth in the amount of marketing budgets being applied to online display advertising -- in particular, commercial video content. In the U.S. market, eMarketer forecasts that advertisers will increase video ad spendin...

    By • April 9, 2012

  • Watch Out: Rogue Social Media Marketing

    If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I've noticed about 4 cases in my city (Vancouver, BC.)

    By • April 9, 2012

  • 'Hot' and 'Cool' Social Media

    Marshall McLuhan is probably best known for postulating that "the medium is the message," but his lesser known "hot" and "cool" media concept may prove even more prescient with the impending engagement economy that will be adopted by marketers and salespersons interested in making social media wo...

    By • April 7, 2012

  • Why a Social Conversation Calendar is Essential

    When Managing a Social Channel like Facebook, whether it be for your Brand or one that you manage, putting to task a Conversation Calendar can be an invaluable tool. One that is not utilized enough in Social Media Management because it is often deemed as not necessary.Here are 4 reasons for imple...

    By • April 7, 2012

  • The Pillars of Influence and How to Activate Cause and Effect

    By • April 7, 2012

  • Twitter 'Spammer' Lawsuits - What's the Real Motivation?

    I hate Spam just as much as the next person.And nobody likes it when they get assaulted by a stream of Viagra-advertisements on Twitter - or even worse, click on seemingly worthwhile links only to be sent to questionable or even dangerous websites.But I am extremely skeptical about Twitter's laws...

    By • April 6, 2012

  • ViDEO: Raising Prices Without Ticking Off Your Market

    In this week's episode of "Inside the Mind", we're going to talk about how to raise prices and stop misunderstanding your market.If you like these videos consider subscribing and leave a comment letting me know what you'd like to see covered in future episodes! Hey What's up guys, welcome to Ins...

    By • April 6, 2012

  • 6 Ways to Integrate Print with Your Social Media Marketing

    The Internet has undoubtedly changed the world of advertising forever, and a successful advertising campaign must embrace this medium in order to be successful. One may think that a purely online approach is the answer to the changing business trends, but it's also important to remember that phys...

    By • April 6, 2012

  • 3 Twitter Advertising Best Practices from GraphEffect

    Social marketing software company, GraphEffect introduced its new Twitter offerings at the ad:tech Conference in San Francisco this week. I met with James Borow, CEO of the company, whose focus two years ago was on enabling social marketing campaigns on the Facebook platform. GraphEffect's latest...

    By • April 5, 2012

  • The Social Media Clubhouse: MLB's New Social Media Policy in Action

    The 2012 Major League Baseball (MLB) season is just under way, and a growing number of the ballpark faithful are connecting with their home team like never before. Whether you root for the Brew Crew, the Buccos, the BoSox, or the Bronx Bombers, all of the 30 MLB teams are now curating content in ...

    By • April 5, 2012