Content Marketing: Page 423

  • 25 Tips to Build Your LinkedIn Following

    LinkedIn is the world's largest professional network on the Internet with more than 130 million members following over 1.9 million companies worldwide.A LinkedIn Company Page provides an ideal platform to tell your story, engage with followers, and share career opportunities. It helps humanize yo...

    By • April 18, 2012

  • Predicting Moods Using Social Media

    Ever worry what people think of your brand? Or the general mood of your neighbours and district? What if there was a way to find out? Well, it's on our doorstep!http://mediapatterns.enm.bris.ac.uk/mood/Some pretty fancy-pantsy scientists at the University of Bristol have come up with a nifty way ...

    By • April 18, 2012

  • How Transparent Should Your Business Be?

    If everyone knows your business, you don't have one. Yielding to the cry for complete corporate transparency is the first step down a slippery slope that leads to your company's failure. The question that needs to be asked in every boardroom is "how transparent do we need to be?"The best response...

    By • April 18, 2012

  • What Content Marketing Can Learn From Ironic Hipster Mustaches

    I don't know about you, but I've been seeing an awful lot of enormous beards lately. Not enormous in the sense that ZZ Top had enormous beards. No, the ones I've been seeing most are just so thick. Like shrubbery on your face. Then there are the ironic old-timey handlebar mustaches or mutton chop...

    By • April 18, 2012

  • New Research: 6 Distinct Segments of Millennials Identified

    New research segments millennials into six distinct categories to help companies improve marketing and business models.Reaching the millennials generation is hugely important for companies. While the peak spending years of some millennials is still a bit in the future, its clear that younger mill...

    By • April 17, 2012

  • How to Resolve a Customer's Problem Efficiently

    When you resolve a customer's problem in a timely fashion, you'll eliminate risk and learn how to help the rest of your customers. It's important to assess all of the ways your customers are interacting with your business, so you can be confident that every customer service issue is fully tracked...

    By • April 17, 2012

  • How to Drive Social Marketing Success With #mentionedyou on Twitter

    Getting traffic and converting it into money is the ultimate goal for anyone creating content and implementing Internet marketing. But so much content is being produced that most people aren't succeeding.In my previous article I discussed "The magic ingredient" that improves engagement and leads ...

    By • April 17, 2012

  • In Crisis, Be Quick-But Don't Hurry

    As a young high school basketball coach, I admired John Wooden. It wasn't his phenomenal grasp of x's and o's that stuck with me, although winning ten national championships takes some basketball savvy. What really impressed me about John Wooden was his grasp of the necessary mental skills it ta...

    By • April 16, 2012

  • Welcome to Social Media 2.0 - Premium Features and Big Budgets

    Shhhh! Don't look now but, social media is starting to look a lot like traditional marketing. The days where all marketers had equal access to features and community members are gone. Advertising rates and special benefits reserved for companies with big budgets are here to stay. The level playin...

    By • April 16, 2012

  • The Real Magic Behind Content Marketing

    You've heard the term buzzing around the Internet. You may even consider it part of your online strategy. But have you ever stopped to think about just what it is and why this social media phenomenon is so influential?Content marketing is as simple as it sounds: provide high quality content for y...

    By • April 16, 2012

  • 6 Things I Would Do Tomorrow If I Was a CEO

    These are extremely captivating and challenging times for most companies. Everyone faces the same challenge: doing more with fewer resources. Furthermore most CEOs I meet want to manage their company in a positive and conversation-worthy way. Well, they want to, but they are often faced with the ...

    By • April 16, 2012

  • Relegating the Titans: Is it Too Late to Be Anti-Social?

    There is an ancient Chinese proverb, "One who asks a question is a fool for a moment. One who doesn't ask a question is a fool throughout his life". Although unable to source or credit anyone for that quote, I will appreciate its depth and elementary nature. I have a question, but that comes later.

    By • April 16, 2012

  • Content Marketing - Are You Solving Problems or Creating Noise?

    One of the partners here, Jason Giuliano, has a mantra... "cleaning up the web." His passion is helping clients to realize his vision of directed action by sending users to targeted content that achieves the clients marketing plan/message .Of course, this is not a new idea. Entire industries exist to make sense of loads of information through better site design, functionality and analytics. This can get so complex and multi-layered that even the most technically savvy marketers will glaze over.

    By • April 15, 2012

  • 30 Things to Tweet About Your Brand

    Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter-crisis, relax, this post is especially for you....

    By • April 15, 2012

  • 2011 Trends of Marketing with Videos Revealed

    The concept behind marketing with video makes sense for social media for many reasons. People are attracted to a visual medium, and video can provide stimulus for both the eyes and the ears. There is a power behind providing your message in video if it's done well, and engages the audience. Ba...

    By • April 14, 2012

  • Put Your Social Media Campaign on Auto-Pilot

    If you're one of my social media coaching clients you've likely heard this a few times. Feel free to skip this post or use it as a friendly reminder to engage, engage, engage! If not, read on.There are a lot of ways to automate social media participation. Note I said "participation" and not "enga...

    By • April 14, 2012

  • Businesses Working Hard to Make Their Customer Loathe Them

    In the race when businesses are striving to make their customers love their products/services and to keep the customers coming back to them again, there are some companies that are actually working to make their customers loathe them.Although the thought sounds funny that why would any one try to...

    By • April 13, 2012

  • Why Social Media Marketing is a Bust for Most Companies

    Social media is playing an increasingly vital role in business marketing. Unfortunately, many small and medium-sized businesses (and a few large corporations) are not getting nearly as much out of their social media marketing efforts as they should be. In short, social media is proving to be a bu...

    By • April 13, 2012

  • How Co-Creation Can Spark Innovation and Build Your Brand [CONVO]

    Co-creation is about bringing together people who have the most at stake in a relationship and working corroboratively to find answers and innovate breakthroughs. For brands, co-creation involves both internal and external stakeholders, including customers.In this convo, I speak with Nicholas Ind...

    By • April 13, 2012

  • A Thousand Words: Social's Visual Economy

    We've told people where we are and what we're doing. Now it seems we're showing them too. We're making our friends, family and contacts part of our life experiences and sharing our stories in ever more visual ways. Whether at home, at work, on the move - it's all being shared - whenever and where...

    By • April 13, 2012

  • Are you "Hot" on Google+?

    If you've explored Google+, whether from your personal account or the one you are using for your business, you've probably noticed the "What's hot" button in the left-hand navigation. What is "What's hot?" It's another Google algorithm at work - selecting the most popular posts from across Google...

    By • April 13, 2012

  • The Evolution of Facebook Campaigns

    When putting together a social media campaign that is hung around Facebook there's no formula as things change at such a pace that what would have worked six months ago probably isn't even possible now. We've now come to expect entertainment from the brands we follow on Facebook and it has become...

    By • April 13, 2012

  • 12 Steps to Social Media Success...and a Gilly Flower Cordial to You!

    If at first you don't succeed, try, try again. Then quit.There's no point in being a damn fool about it.~W.C. FieldsSOCIAL MEDIA HAS JUST EMERGED FROM THE DARK AGES. We're now in the Age of Enlightenment, and while reason is beginning to prevail, the light bulb has yet to be invented. We're still...

    By • April 13, 2012

  • When Social Media Humour #fails - If it ain't funny, don't say it.

    Continuing our Friday look at this year's social media crises to date, I couldn't help but be struck by the number of misguided attempts at humour there have been so far. Particularly sexist gibes. Listen up men (I'm going with my hunch on the authorship here): taking the risk of insulting half ...

    By • April 13, 2012

  • Facebook Interest Lists: Heard of 'em?

    Interest lists were introduced around the same time that the Facebook timeline was introduced for personal profiles, but not many users seem to know about them. The most popular lists only have around 20,000 subscribers, which is miniscule compared to the amount of Facebook users out there.What a...

    By • April 12, 2012