Content Marketing: Page 425

  • Businesses Working Hard to Make Their Customer Loathe Them

    In the race when businesses are striving to make their customers love their products/services and to keep the customers coming back to them again, there are some companies that are actually working to make their customers loathe them.Although the thought sounds funny that why would any one try to...

    By • April 13, 2012

  • Why Social Media Marketing is a Bust for Most Companies

    Social media is playing an increasingly vital role in business marketing. Unfortunately, many small and medium-sized businesses (and a few large corporations) are not getting nearly as much out of their social media marketing efforts as they should be. In short, social media is proving to be a bu...

    By • April 13, 2012

  • How Co-Creation Can Spark Innovation and Build Your Brand [CONVO]

    Co-creation is about bringing together people who have the most at stake in a relationship and working corroboratively to find answers and innovate breakthroughs. For brands, co-creation involves both internal and external stakeholders, including customers.In this convo, I speak with Nicholas Ind...

    By • April 13, 2012

  • A Thousand Words: Social's Visual Economy

    We've told people where we are and what we're doing. Now it seems we're showing them too. We're making our friends, family and contacts part of our life experiences and sharing our stories in ever more visual ways. Whether at home, at work, on the move - it's all being shared - whenever and where...

    By • April 13, 2012

  • Are you "Hot" on Google+?

    If you've explored Google+, whether from your personal account or the one you are using for your business, you've probably noticed the "What's hot" button in the left-hand navigation. What is "What's hot?" It's another Google algorithm at work - selecting the most popular posts from across Google...

    By • April 13, 2012

  • The Evolution of Facebook Campaigns

    When putting together a social media campaign that is hung around Facebook there's no formula as things change at such a pace that what would have worked six months ago probably isn't even possible now. We've now come to expect entertainment from the brands we follow on Facebook and it has become...

    By • April 13, 2012

  • 12 Steps to Social Media Success...and a Gilly Flower Cordial to You!

    If at first you don't succeed, try, try again. Then quit.There's no point in being a damn fool about it.~W.C. FieldsSOCIAL MEDIA HAS JUST EMERGED FROM THE DARK AGES. We're now in the Age of Enlightenment, and while reason is beginning to prevail, the light bulb has yet to be invented. We're still...

    By • April 13, 2012

  • When Social Media Humour #fails - If it ain't funny, don't say it.

    Continuing our Friday look at this year's social media crises to date, I couldn't help but be struck by the number of misguided attempts at humour there have been so far. Particularly sexist gibes. Listen up men (I'm going with my hunch on the authorship here): taking the risk of insulting half ...

    By • April 13, 2012

  • Facebook Interest Lists: Heard of 'em?

    Interest lists were introduced around the same time that the Facebook timeline was introduced for personal profiles, but not many users seem to know about them. The most popular lists only have around 20,000 subscribers, which is miniscule compared to the amount of Facebook users out there.What a...

    By • April 12, 2012

  • Did you hear the one about Creating Great Content?

    Tweet and Retweet were in a boat. Tweet fell out. Who was left? Retweet.In case you are not yet aware of this yet, it is a joke that is currently making the rounds on Twitter. Its genius lies in its sheer simplicity. In less than 140 characters this one little line will most likely cause two thin...

    By • April 12, 2012

  • Confessions of a Social Media Girl: Shopable Music Video Rocks E-commerce. Impact on SEO? SEO?

    Folks have been talking about being able to purchase the clothes off of celebrities' backs for some time now. Even though the idea of wearing someone else's clothes kind of grosses me out, it might be pretty cool. I'm not being dense here, because I understand that it would be a copy or a similar...

    By • April 12, 2012

  • Meet Generation C: The Connected Customer

    Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it's the first generation to seemingly possess digital prowess as part of their DNA. And, it's the first ...

    By • April 12, 2012

  • Altruism makes cold hard business sense when it comes to social media.

    Writing great, focused and relevant content. Sharing it socially. Making sure your blog is SEO optimized up to the wazoo. Guest blogging. Maintaining a newsletter. RSS feeds. Twitter. FaceBook. Klout. Buffer. SU.PR.Do everything right, and you can still come out with no traffic. No interest. No c...

    By • April 12, 2012

  • What the New Google Plus Interface Really Means for Marketers

    The Google Plus interface changes are the talk of the town at the moment as the G+ community reacts, pundits get in on the game and the Press begins the usual merry-go-round which is guaranteed to get it viewing, listening and reading figures. Knowing social network users' reluctance to deal with...

    By • April 11, 2012

  • Comparing Return on Investment (ROI) for paid traffic (PPC) vs. blog and organic traffic

    How do you decide whether blogging or paying for traffic (PPC) brings a greater return on investment (ROI) for your business? There are pros and cons to both methods of driving traffic.Everyone insists that "content is king" and that a blog is essential for all startups, entrepreneurs and busines...

    By • April 11, 2012

  • What Facebook Really Acquired From Instagram

    Facebook just purchased photo-sharing app Instagram this week for $1 billion dollars in cash and stock. The deal will bring Instagram staff to Mark Zuckerberg's fold and will continue to make improvements for Instagram while Zuckerberg's engineers are itching how to integrate it to Facebook. Inst...

    By • April 11, 2012

  • People don't like to be measured, they like to be valued...

    There's a great deal more value in understanding social content rather than just measuring it.Social Media Monitoring measures. Social Media Research understands.People don't need to be measured as much as understood.This is the fundamental difference between social data and social insight in our...

    By • April 11, 2012

  • Social Media Demographics

    The infographic below, which I first saw on Mashable, was created by Online MBA. It's got some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms.That's amazing... it truly is. Wonder how many are still out ther...

    By • April 11, 2012

  • What You Need to Know About Social Celebrity Endorsement [CONVO]

    Celebrity endorsement used to mean attempting to have some of celebrities' popularity transferred to the product being pitched. The message was, "I like this, you like me, so you should like this, too."That's changing. Social channels have enabled celebrities to have deeper engagement with their ...

    By • April 11, 2012

  • How to Get Your Content Dugg and Generate More Leads

    Digg is a popular social media news site where users submit recent content in the form of a link, which others may find relevant or interesting. Users then vote on what is most relevant at the time. If other users like the content, they up-vote or "digg it." If they don't like the content, users ...

    By • April 11, 2012

  • Digital Peer Pressure

    Social media is a fast growing buzzword hitting businesses from all digital channels. Brands are facing a decision whether to acknowledge this channel or ignore it (which is becoming harder to do), increasingly we are seeing companies jump onto Facebook, Twitter, LinkedIn and other social network...

    By • April 11, 2012

  • Who is Winning by Pinning? The Best of Pinterest Campaigns (So Far)

    With Pinterest exploding over the last few months, it was only a matter of time before brands got on the bandwagon - but did we all expect an influx of contests? I enjoy brands' boards of relevant items and how-to's, but are contests really worth their time? After looking into it a bit, I rounded...

    By • April 10, 2012

  • Marketers, Social Media and the Start-up Environment

    There seems to be an expectation that the social influencers and networks will accelerate awareness, engagement, adoption and conversion. While this may be true once the brand is 'ready for prime time,' the social media channels do not replace the painstaking work required to allow a single perso...

    By • April 10, 2012

  • 7 Razones Para Enviar un Boletin de Noticias (newsletter) a Tus Clientes

    Una de las ventajas mas importantes que nos permite el uso del Internet en nuestros días es la forma de comunicación efectiva y eficiente con nuestros clientes. Esta puede ser la diferencia de tener clientes contentos o clientes frustrados.La comunicación es hoy en día un reto permanente, las cos...

    By • April 10, 2012

  • Smart Talker: Brian Solis on Defining Digital Influencers

    In the world of social media information, there are two kinds of people: smart talkers and goofy talkers. Every time a new tool emerges promising to ratchet social media marketing up another notch, goofy talkers roll up their sleeves and go to work. Disclaimer: I have been known to be a goofy tal...

    By • April 9, 2012