Content Marketing: Page 426

  • Build Conversations. Build Loyalty.

    We all want to develop loyal customers. It doesn't matter if you're B2C, B2B, nonprofit, or anything in between, everyone is striving to use social media to engage loyal fans. Fans who will go to bat for you in a crisis, recommend your products and services to others, and will help tell your stor...

    By • March 28, 2012

  • What is Glaringly Missing in Google+

    Google+ Could Still Blow Facebook Away..."Facebook announced new photo features that take away yet another cool thing about Google+. This has got to be frustrating for the Google teams, even as they keep a stiff upper lip in public, right +Vic Gundotra?"I will add my own user experience and blogg...

    By • March 28, 2012

  • Three Things You Need to Leap Into Pinterest

    As marketers ponder what to do with Pinterest, a few leading companies are reaping considerable traffic and sales from the emerging platform, now one of the most popular social media channels for women 25-54. There's a debate going on as to whether B2C companies in the consumer goods space are th...

    By • March 28, 2012

  • How The Hunger Games Scored Big Through Social Media

    The odds were definitely in favor of Lionsgate, as The Hunger Games was a smash hit over the weekend, but before it opened it theaters, Lionsgate made sure that it was trending on social networks. It's nothing new to promote a movie online yet it's another story to effectively use social networks...

    By • March 28, 2012

  • A New Social Giant

    Did you know that Pakistan ranked the highest in the world for tele-density? That means the highest mobile subscription to population ratio was more in my backyard than any other country in the world. With over 7 billion in the world, a country with 180 million secured the top spot for greatest m...

    By • March 28, 2012

  • Convo - How Turnstone Uses Relevancy, Consistency and Kapost for Successful Content Marketing

    Is your brand blogging? It's smart content marketing and pretty easy to do, right?Well, not always.What if you're posting frequently, on diverse topics of interest to your customers, with content from multiple authors that requires editorial control? And what if you want to integrate the posts in...

    By • March 28, 2012

  • How to Use LinkedIn Powerfully: 10 Tips to Know

    LinkedIn is a powerful tool for making business connections-but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn. This was true for me-I recently attended a seminar on LinkedIn by Colleen McKenna, and learned a few ways to kick my...

    By • March 28, 2012

  • Facebook: The Real Timeline of Our Lives

    Facebook, it's the new emotion.I spend up to 18 hours a day as a Facebook marketer. Hi my name is Dan, I own a company called http://Tabbed.co. We create custom applications for businesses on Facebook. Overall my experience with Facebook is to work. At times though I get to log into my personal a...

    By • March 27, 2012

  • Only One Quarter Of American Consumers Are Brand Loyal

    To be honest when I first this finding that came from a study, conducted by Ernst & Young who surveyed nearly 25,000 people across 34 different markets around the world, I was somewhat surprised.I would've guessed that number - one quarter, would have been even lower among American consumers ...

    By • March 27, 2012

  • It's All About Relationships

    I've been reflecting on the history of marketing and my continuing struggle with the phrase Return On Investment (ROI) as it pertains to marketing. The world of marketing has changed. Over the past several years social media has changed the way every business is thinking about marketing. Social m...

    By • March 27, 2012

  • Content Marketing Even a Dog Can Love

    I have an old Jack Russell Terrier named Roxy. She's a finicky eater, with a grain intolerance, so she requires a special diet. Roxy's hungry, and I need to buy her some grain-free dog food. And so, the online product search begins. Back in the DayTen or so years ago I might pop-open my Net...

    By • March 27, 2012

  • Impact of Slogans on Branding

    Words change meanings. In our daily life, we listen and say many things to justify our conversation - some words stay out in our mind, many go away with time. With human psychology, nobody can remember everything but when I say "Connecting People" your mind may immediately pick up that I am talki...

    By • March 26, 2012

  • ViDEO: Social Media & Egypt: One Year After The Arab Spring

    Tarek Nasr runs a social media agency thriving in the middle of the biggest social media story of the past year.He is Managing Director and Founder of Planet360, one of the leading digital agencies in Cairo, Egypt.It was just over a year ago that demonstrators took to the streets of Cairo to demo...

    By • March 26, 2012

  • Marketing Strategies Beyond the Google Bubble

    The Google business model grows ever more search and social! Yet the search engine no longer delivers all of its traffic analytics and the + Share button on the home page means you do not have to leave the Google bubble to use another social network or even check out the original website source....

    By • March 26, 2012

  • Lack of Processes (or the Wrong Processes) Biggest Problem in Social Media Reporting and ROI

    I was thinking about a recent post by a friend, two recent conversations with close friends of mine who work in social media agencies , plus a recent review of my book and the same thing keeps coming up - everyone seems to want to measure Social Media ROI, but for the most part, comes up short.Wh...

    By • March 26, 2012

  • Report: The Rise of Digital Influence and How to Measure It

    About three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, "The Rise of Digital Influence." Not a traditional market report, it was written as both a...

    By • March 26, 2012

  • How Facebook's New Features Affect Your Business

    Since the middle of last year Facebook has been undergoing a series of changes. Many of these improvements are rather dramatic and easily apparent. Along with excited anticipation they also elicit the kind of grumbling complaints we have heard time and again from Facebook users who find themselve...

    By • March 24, 2012

  • Does More Time Spent on Social Media Equal Higher Social ROI?

    The question on everyone's minds: does more time spent on social media mean a greater social ROI? That is one of the questions Social Media Examiner tries to answer in its 2011 Social Media Marketing Industry Report. They surveyed 3300 fellow marketers to find insights on how marketers are usin...

    By • March 24, 2012

  • To the People Who Want To Take Their Business Further, But Can't Seem To Figure Out How.

    Hey what's up guys, welcome to Inside The Mind where we talk about Online Marketing Strategy, What it is, why it's important, and why you should care.In the last episode we talked about Lead Generation techniques, and this week we're going to talk about my dear friend Resistance.(resistance comes...

    By • March 23, 2012

  • When You're Empowered, We All Win. (+4 Social Empowerment Tips)

    "The power of the people is much stronger than the people in power."-Wael Ghonim, widely-credited as a catalyst of the 2011 Egypt RevolutionLIFE IS NOT a dress rehearsal.We get just one shot, so it ought to be our best one.To live your best life, you must know why you do what you do. That is the ...

    By • March 23, 2012

  • What Is the Future of Social Media Measurement?

    It is a fascinating time to be engaged in social media analysis. As people today create increasingly more data through social media channels, companies, government and academia have little choice but to engage with it to further enhance consumer experiences, create better products and services a...

    By • March 23, 2012

  • Do Influencers Still Matter in Social Marketing?

    Marketing guru Seth Godin said that "small is the new big" a few years ago before Facebook and Twitter became tools for marketers. Godin says that SMEs are more deemed to be successful than big companies. A "small" could gradually become scalable than a "big" which carries a few liabilities alrea...

    By • March 23, 2012

  • Google and Nokia Patents Pave the Way for the Future of Advertising

    I've been thinking a lot lately about what advertising will look like in the future. Not the "next year" future or the "100 years from now future," but the reasonable future. Say, 10 years from now. With two intriguing announcements this week, now seems the perfect time to introduce a new series...

    By • March 22, 2012

  • 3.....2.....1....We have liftoff of the new iPad.

    This post by Wangari Kamande a Research Analyst at Social Media Group. When traveling to the moon, you better ensure your aim is true at launch, or else you will miss it by a mile. The same is true when launching new products or marketing campaigns, you want to ensure that your product or message...

    By • March 22, 2012

  • How To Write Your Social Media Plan in 8 Steps

    Maybe it's because you're in marketing. Maybe it's because you're from the younger generation assumed to be digital natives. Or maybe it's because you're already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write ...

    By • March 22, 2012