Content Marketing: Page 426

  • The New Brand Accountability...

    While I'm far from liberal on most issues and certainly animal rights, when I read the story of Michele Leqve's cold-blooded pursuit of a Polar Bear, in Augie Ray's blog post, Your Brand and Employees' Repugnant Hobbies: On Delta Air Lines and Dead Polar Bears, I was thoroughly revolted.At first ...

    By • April 9, 2012

  • 6 Best Practices for Great Video Content

    Adding video content to your inbound marketing in the form of testimonials, training videos, video blogs or product demonstrations can be extremely valuable. With the advent of YouTube, expectations for Hollywood-quality video have lessened dramatically but getting the basics right differentiates...

    By • April 9, 2012

  • Social Media Breeds PR Laziness

    Last week, because I was recovering from my sleepless trip to Norway, I wasn't able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman.They were able to secure quite a few interviews with some of the conference's speakers, which we'll be playing i...

    By • April 9, 2012

  • More Marketers Shifting Budget to Online Video Ads

    According to the latest market assessment by eMarketer, they anticipate strong growth in the amount of marketing budgets being applied to online display advertising -- in particular, commercial video content. In the U.S. market, eMarketer forecasts that advertisers will increase video ad spendin...

    By • April 9, 2012

  • Watch Out: Rogue Social Media Marketing

    If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I've noticed about 4 cases in my city (Vancouver, BC.)

    By • April 9, 2012

  • 'Hot' and 'Cool' Social Media

    Marshall McLuhan is probably best known for postulating that "the medium is the message," but his lesser known "hot" and "cool" media concept may prove even more prescient with the impending engagement economy that will be adopted by marketers and salespersons interested in making social media wo...

    By • April 7, 2012

  • Why a Social Conversation Calendar is Essential

    When Managing a Social Channel like Facebook, whether it be for your Brand or one that you manage, putting to task a Conversation Calendar can be an invaluable tool. One that is not utilized enough in Social Media Management because it is often deemed as not necessary.Here are 4 reasons for imple...

    By • April 7, 2012

  • The Pillars of Influence and How to Activate Cause and Effect

    By • April 7, 2012

  • Twitter 'Spammer' Lawsuits - What's the Real Motivation?

    I hate Spam just as much as the next person.And nobody likes it when they get assaulted by a stream of Viagra-advertisements on Twitter - or even worse, click on seemingly worthwhile links only to be sent to questionable or even dangerous websites.But I am extremely skeptical about Twitter's laws...

    By • April 6, 2012

  • ViDEO: Raising Prices Without Ticking Off Your Market

    In this week's episode of "Inside the Mind", we're going to talk about how to raise prices and stop misunderstanding your market.If you like these videos consider subscribing and leave a comment letting me know what you'd like to see covered in future episodes! Hey What's up guys, welcome to Ins...

    By • April 6, 2012

  • 6 Ways to Integrate Print with Your Social Media Marketing

    The Internet has undoubtedly changed the world of advertising forever, and a successful advertising campaign must embrace this medium in order to be successful. One may think that a purely online approach is the answer to the changing business trends, but it's also important to remember that phys...

    By • April 6, 2012

  • 3 Twitter Advertising Best Practices from GraphEffect

    Social marketing software company, GraphEffect introduced its new Twitter offerings at the ad:tech Conference in San Francisco this week. I met with James Borow, CEO of the company, whose focus two years ago was on enabling social marketing campaigns on the Facebook platform. GraphEffect's latest...

    By • April 5, 2012

  • The Social Media Clubhouse: MLB's New Social Media Policy in Action

    The 2012 Major League Baseball (MLB) season is just under way, and a growing number of the ballpark faithful are connecting with their home team like never before. Whether you root for the Brew Crew, the Buccos, the BoSox, or the Bronx Bombers, all of the 30 MLB teams are now curating content in ...

    By • April 5, 2012

  • The Basics of Using Online Social Networks to Boost Local Business

    It is the information age. It only makes sense that local business stay in contact with their clients through the use of social media. Not only is this a good way to stay connected to existing clients, but it is a great way to reach out to potential new clients. In addition, it helps to boost ...

    By • April 5, 2012

  • How to Build a LinkedIn Presence that Generates Leads

    Have you noticed that LinkedIn tends to be left out of the social media conversation when it comes to lead generation? A Hubspot study recently found LinkedIn lead generation trounced Twitter and Facebook by 277%! Are you missing out? Below is a methodology we use at our inbound marketing agency ...

    By • April 4, 2012

  • Don't Overreact to a Potential Social Media Crisis

    We do a lot of crisis management and crisis training for clients. There are certain new "truths" about how crisis can unfold across digital and social media that can put business at risk. The irresponsible videos from rogue employees at Domino's Pizza, the thoughtless tweets from Kenneth Cole, an...

    By • April 4, 2012

  • Does Facebook Timeline Drive Up Engagement?

    According to Simply Measured the answer is a clear "yes". Their report shows strong Engagement-per-post gains for fifteen of the first-movers since the new feature set launched. Pages like Toyota, Red Bull, Macy's, Ben & Jerry's were amongst the top 10 or so in their limited review that gaine...

    By • April 4, 2012

  • What Billy Joel, C-Level Execs & Social Media Have In Common

    A recent study reveals the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process.And in today's hyperactive social media, digital-crazed world we all reside in, it is, to paraphras...

    By • April 3, 2012

  • Finding Content Ideas Quickly with Google+

    Do you have trouble coming up with ideas on what to post on Facebook, Twitter, or even Google+? Do you wish you had more ways of generating ideas for your blog? I have found a quick and easy way to get more content ideas from searching within Google+. Here's how!First thing you want to do is s...

    By • April 3, 2012

  • 3 Benefits of Answering YouTube Comments on Your Channel

    Engagement is a huge buzz word in the social media space. Brands are often tasked with spurring this engagement with their audiences on each social network they are active on, but often comments on a brand's YouTube channel are left unanswered. It's just as important to respond to the comments of...

    By • April 3, 2012

  • Social Analytics: Why the Calculus Teacher Is Now Your Guidance Counselor

    In an interesting development I learned last week, social data and analytics providers are becoming agencies - advising and consulting with brands on strategy based on the very data they collect.So much for selling data.'We don't believe data monitors work as a business model,' explains Nanda Kis...

    By • April 2, 2012

  • Is eMail Marketing Dead? Hardly, Says Marketfish CEO, Dave Scott

    The Big DebateIs email marketing dead? I've written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we'll here more about it at San Francisco's ad:tech this week. I'm sure there's a track somewhere in...

    By • April 2, 2012

  • Market Test for Cents with New Google Product

    Google gets data in ways which many other companies don't. The company also understands value. It's this mash-up of the two which allowed it to disrupt the online advertising industry with the innovative idea of low-cost Google Ads which helped generate value for publishers and advertisers alike ...

    By • April 2, 2012

  • 3 Keys for the Content-Challenged

    What is your biggest content marketing challenge? When Joe Pullizi (Content Marketing Institute) and Ann Handley (Marketing Profs) asked that question in their 2012 B2B Content Marketing Survey, the overwhelming answer (over 2-to-1) was, "producing the kind of content that engages prospects." Whe...

    By • April 2, 2012

  • Survival of the Fitting: 10 Important Trends to Survive Digital Darwinism

    Digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt. And, it threatens rigid and traditional practices everywhere. It's no longer just survival of the fittest, but also survival of the fitting. Businesses must earn relevance and to do so requires...

    By • April 2, 2012