Content Marketing: Page 426

  • Social Analytics: Why the Calculus Teacher Is Now Your Guidance Counselor

    In an interesting development I learned last week, social data and analytics providers are becoming agencies - advising and consulting with brands on strategy based on the very data they collect.So much for selling data.'We don't believe data monitors work as a business model,' explains Nanda Kis...

    By • April 2, 2012

  • Is eMail Marketing Dead? Hardly, Says Marketfish CEO, Dave Scott

    The Big DebateIs email marketing dead? I've written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we'll here more about it at San Francisco's ad:tech this week. I'm sure there's a track somewhere in...

    By • April 2, 2012

  • Market Test for Cents with New Google Product

    Google gets data in ways which many other companies don't. The company also understands value. It's this mash-up of the two which allowed it to disrupt the online advertising industry with the innovative idea of low-cost Google Ads which helped generate value for publishers and advertisers alike ...

    By • April 2, 2012

  • 3 Keys for the Content-Challenged

    What is your biggest content marketing challenge? When Joe Pullizi (Content Marketing Institute) and Ann Handley (Marketing Profs) asked that question in their 2012 B2B Content Marketing Survey, the overwhelming answer (over 2-to-1) was, "producing the kind of content that engages prospects." Whe...

    By • April 2, 2012

  • Survival of the Fitting: 10 Important Trends to Survive Digital Darwinism

    Digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt. And, it threatens rigid and traditional practices everywhere. It's no longer just survival of the fittest, but also survival of the fitting. Businesses must earn relevance and to do so requires...

    By • April 2, 2012

  • Inbound Marketing Works: A Copywriter's Success Story

    I want to tell you a little success story. I'd like to help you understand the strategy that made it work. Additionally, I'd like to help you understand why the same strategy can be the most effective marketing tactic your company will ever take. In the process, I also want to share some powerful...

    By • April 1, 2012

  • Why the Future of Software is No Software

    Help desk software is changing - it's social customer service application built for the cloud. Traditionally, customer support software was designed to focus on resolving issues rather than helping people. Customer cases were generally handled by any available agent on a "first come first serve" ...

    By • March 31, 2012

  • Confessions of a Social Media Girl: Mega Millions Insanity & Missed Opportunities

    I'm willing to bet that none of my friends on any social media outlet will win the NY Mega Millions Lottery tonight. I'd go so far as to bet that I would shave my head, if one of them would win.All week long friends and fans of mine have been posting, pinning, tweeting, blogging, and tagging all ...

    By • March 31, 2012

  • Two Tweets a Day

    Brands and companies today have an image problem. A social one, to be exact.How to manage an online presence, create a dialogue and keep consumers and potential clients engaged? Between Facebook, LinkedIn, Orkut, Google+ and Twitter, the ways and means in which to "share" have exploded with new a...

    By • March 30, 2012

  • The Pillars of Influence and How to Activate Cause and Effect

    Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout,PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up w...

    By • March 29, 2012

  • ViDEO - Human Media: Beyond Social Media (TEDx Talk)

    Here, I synthesize the concept from where it started everything, the rise of New Media, the Social Media revolution, it disruption and the necessity of a new redesign focused on the right thing, people, not in platforms, tools, APPs or this social hype we live in. I talk also about other concept...

    By • March 29, 2012

  • Marketing to Millenials

    Today's marketers must be keenly aware of a new breed of consumer born between 1980 and 2000. These "deciders" make up 20 percent of the global population. Variously known as Echo Boomers or Millennials, they've grown up in the digital world where cell phones, text messaging and envelope-thin la...

    By • March 29, 2012

  • The Art of Social Image Curation and Visual Linking

    It seems like everyone is jumping on the Pinterest bandwagon these days and creating boards of their favorite images. I have to admit, I too, have found it quite pleasurable to browse the hundreds of pictures that range from cool products to delicious food to interesting architecture.During my ti...

    By • March 28, 2012

  • Build Conversations. Build Loyalty.

    We all want to develop loyal customers. It doesn't matter if you're B2C, B2B, nonprofit, or anything in between, everyone is striving to use social media to engage loyal fans. Fans who will go to bat for you in a crisis, recommend your products and services to others, and will help tell your stor...

    By • March 28, 2012

  • What is Glaringly Missing in Google+

    Google+ Could Still Blow Facebook Away..."Facebook announced new photo features that take away yet another cool thing about Google+. This has got to be frustrating for the Google teams, even as they keep a stiff upper lip in public, right +Vic Gundotra?"I will add my own user experience and blogg...

    By • March 28, 2012

  • Three Things You Need to Leap Into Pinterest

    As marketers ponder what to do with Pinterest, a few leading companies are reaping considerable traffic and sales from the emerging platform, now one of the most popular social media channels for women 25-54. There's a debate going on as to whether B2C companies in the consumer goods space are th...

    By • March 28, 2012

  • How The Hunger Games Scored Big Through Social Media

    The odds were definitely in favor of Lionsgate, as The Hunger Games was a smash hit over the weekend, but before it opened it theaters, Lionsgate made sure that it was trending on social networks. It's nothing new to promote a movie online yet it's another story to effectively use social networks...

    By • March 28, 2012

  • A New Social Giant

    Did you know that Pakistan ranked the highest in the world for tele-density? That means the highest mobile subscription to population ratio was more in my backyard than any other country in the world. With over 7 billion in the world, a country with 180 million secured the top spot for greatest m...

    By • March 28, 2012

  • Convo - How Turnstone Uses Relevancy, Consistency and Kapost for Successful Content Marketing

    Is your brand blogging? It's smart content marketing and pretty easy to do, right?Well, not always.What if you're posting frequently, on diverse topics of interest to your customers, with content from multiple authors that requires editorial control? And what if you want to integrate the posts in...

    By • March 28, 2012

  • How to Use LinkedIn Powerfully: 10 Tips to Know

    LinkedIn is a powerful tool for making business connections-but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn. This was true for me-I recently attended a seminar on LinkedIn by Colleen McKenna, and learned a few ways to kick my...

    By • March 28, 2012

  • Facebook: The Real Timeline of Our Lives

    Facebook, it's the new emotion.I spend up to 18 hours a day as a Facebook marketer. Hi my name is Dan, I own a company called http://Tabbed.co. We create custom applications for businesses on Facebook. Overall my experience with Facebook is to work. At times though I get to log into my personal a...

    By • March 27, 2012

  • Only One Quarter Of American Consumers Are Brand Loyal

    To be honest when I first this finding that came from a study, conducted by Ernst & Young who surveyed nearly 25,000 people across 34 different markets around the world, I was somewhat surprised.I would've guessed that number - one quarter, would have been even lower among American consumers ...

    By • March 27, 2012

  • It's All About Relationships

    I've been reflecting on the history of marketing and my continuing struggle with the phrase Return On Investment (ROI) as it pertains to marketing. The world of marketing has changed. Over the past several years social media has changed the way every business is thinking about marketing. Social m...

    By • March 27, 2012

  • Content Marketing Even a Dog Can Love

    I have an old Jack Russell Terrier named Roxy. She's a finicky eater, with a grain intolerance, so she requires a special diet. Roxy's hungry, and I need to buy her some grain-free dog food. And so, the online product search begins. Back in the DayTen or so years ago I might pop-open my Net...

    By • March 27, 2012

  • Impact of Slogans on Branding

    Words change meanings. In our daily life, we listen and say many things to justify our conversation - some words stay out in our mind, many go away with time. With human psychology, nobody can remember everything but when I say "Connecting People" your mind may immediately pick up that I am talki...

    By • March 26, 2012