Content Marketing: Page 426

  • New Media: Marketing Opportunity or Replacement?

    A few months ago someone abandoned a pregnant cat close to our farm. She found her way to our barn. No one noticed her until the litter of six kittens had matured enough to wander around searching for food. In my perfect world, cats would never be around me. Their dander stimulates every allergi...

    By • March 20, 2012

  • Social Loyalty Takes a Big Step Forward

    Our study of Millennials began about 6 years ago and evolved to recognize a broader group of technology savvy and constantly connected consumers known as Consumer 2.0. As social media grew from a curiosity to become a mainstream communications medium for this group, we began thinking about how lo...

    By • March 20, 2012

  • The Death of Pay Per Click Advertising (PPC)

    By • March 20, 2012

  • Arouse Don't Assault

    I have a client who persists in assaulting unprepared "prospects" with sales messages on social media. Not that this "jump them" attack can't result in someone buying something. It is just the lowest percentage approach when it comes to actually generating revenue.Selling tactics of the pastIn th...

    By • March 20, 2012

  • The "AT&Ts" of RSS Marketing

    Your RSS Strategy Is Critical to Your Overall Marketing StrategyThe problem with RSS in most marketing plans is that the marketer doesn't really go beyond providing a simple RSS feed for your brand news. To get started the right way you need to segment RSS as a critical element of your overall co...

    By • March 20, 2012

  • Why Women Are the Most Powerful Brand Ambassadors In the World

    Last December I wrote of the need for more brand ambassadors. The need, as I surmised it, was based on a finding from a study conducted by Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm.There was one study finding in particular I based my belief on.This one...I wrote ...

    By • March 19, 2012

  • What Is Worth the Money When It Comes to Social Media?

    For individuals, social media is great because it doesn't cost anything. You can talk with your friends and spread your opinion without having to pay a dime. Unfortunately, businesses aren't so lucky. Putting time and effort into a social media campaign can actually cost quite a bit of money when...

    By • March 19, 2012

  • Peer-to-Peer to Amplify a Brand

    A number of our digital media clients were early pioneers in tracking their (and their competitors) brand(s) for understanding the sentiments around them and for discovering key topical issues. These "Social Media 1.0" listening platforms (300+ to date) provided an early baseline for basic compar...

    By • March 19, 2012

  • Keep it Simple Stupid: Confessions of a (Reforming) Wordaholic

    Mea Culpa: I don't always follow my own advice. Why? Because I'm a chronic wordaholic. With an academic background in history and philosophy, my writing tends to run to the long-winded and overly-analytical. However, as a marketing tech blogger/content writer, I'm trying to reform my habits. Ma...

    By • March 19, 2012

  • Bad PR in a Socially Networked World

    If there is one thing we have learnt from big PR nightmares, the likes of Dominos and Netflix, it's that honesty is usually the way to go. If we analyse the difference in success of various incidents and how corporate's have handled them, you might find a correlation between the proactive acknow...

    By • March 19, 2012

  • Book Review: The Zen of Social Media Marketing

    The world of social media marketing can be a confusing place. Luckily for marketers and business owners, Shama Kabani has written a guide to help get them through the pain points.Her book, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, ...

    By • March 19, 2012

  • Real Winners Don't Pay for Fans

    Have you heard that some businesses pay for their Facebook fans?As unfortunate it is to hear, it's something that is indeed happening. Aside from the ethical issues that companies must face when making a decision like this, they are more than likely not foreseeing the long-term implications that ...

    By • March 18, 2012

  • Video Storytelling: Hey B2B, Lighten Up! An Interview with Tim Washer, Part II of II

    KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 'Art of the Sale' videos. We would improvise, and with my writing partner, Scott, we ended up doing a few longer ones. The best bet is to do things shorter - 60 seconds or less. KKG: What's new at Cisco...

    By • March 17, 2012

  • Lead Generation for Dummies

    In this week's episode of "Inside the Mind", we talk about different Lead Generation Techniques.If you like these videos consider subscribing and leave a comment letting me know what you'd like to see covered in future episodes! Hey what's up guys, welcome to Inside The Mind where we talk about O...

    By • March 16, 2012

  • Pinterest - What's Next?

    Pinterest is the hottest thing since sliced bread these days. I always wonder, "What's the next obsession?" Whelp, it's Pinterest these days and it's spreading like wildfire. It's definitely one of those things in life that you ask yourself "Why didn't I think of that? I could be rich. Damnit!"On...

    By • March 16, 2012

  • When PR Nightmares Strike, Social Media Can Save Your Business

    In business, bad press will happen. It's not a matter of if but when, so be prepared. We hear it all the time - our customers have a voice, with Facebook, Twitter, YouTube and others. Bad press can go viral, so you better watch how you treat your customers - they're just a tweet away from telling...

    By • March 16, 2012

  • Using Facebook for B2B Marketing

    Millions and millions of people go online everyday just to check what is new on their account. Even my dog has his own FB account. And because of its immense membership (who, by the way, consistently checks their accounts at the very least once a day, some multiple times), Facebook has ceased to...

    By • March 16, 2012

  • Use the Facebook Timeline to Tell Your Brand's Story

    [Article first published as Brands Use Facebook Timeline to Tell Their Story on Technorati.]If you have not heard, Facebook's Timeline for brand pages has arrived. If you are managing a brand page, you can already setup a Timeline-based page, previewing and editing it as much as you want before p...

    By • March 16, 2012

  • Facebook and the Game of Numbers

    Now that the era of social media is well underway, we are starting to benefit from the results of research and experience. This kind of data can provide a better picture of the social networking phenomenon and allow us to better understand its workings. Early last month the Ehrenberg-Bass Ins...

    By • March 16, 2012

  • Their Mindsets Must Change, Not Ours

    "Corporate cultures" have influenced our consciousness over time. The very fiber of the human network has been molded over time to not think in the mindset of a human rather we have become a "commercialized target" for acquisition to be tricked into a transaction or trained to adopt instituti...

    By • March 16, 2012

  • Social Media Rocks But Don't Forget About Direct Mail

    Anyone who knows me knows that I am an unabashed social media junkie, addict and devotee. But truth be told I cut my advertising/marketing/branding teeth in the world of direct mail and it is still a very viable tool especially when used as part of an overall integrated campaign.So why do I get t...

    By • March 15, 2012

  • SXSW 2012: the Digital Disruption Continuum

    What I didn't see at South by Southwest Interactive (SXSWi) this year is just as important as all the interesting things that I did experience. So, I'll start with some of the most notable topic departures from the prior years. The denial, by big media company executives, that the digital disrup...

    By • March 15, 2012

  • Transforming the Company to Engage More Effectively

    We human beings are blessed with five senses with which to enjoy the world around us. Of these five senses -- sight, hearing, smell, taste and touch -- the sense of touch is arguably the most intimate, and the most social. Studies have shown that in order for newborn babies to thrive they nee...

    By • March 15, 2012

  • Content Comprehension: It's Spred-ing and Fast

    There's a reason that Austin-based content marketing platform Spredfast has gone from 10 to 85 employees in a year (and it's not because they're squandering investors' money). As CEO Rod Favaron told me Saturday when we got together at SXSW, "We're in the phase of social adoption where the C-sui...

    By • March 15, 2012

  • 10 Mechanics of Personal Branding

    Hello, my name is .... and I ....When you introduce yourself to a new contact or colleague - do you stand out? Is what you're sharing about you memorable? Have you personal brand? Of course you do!Personal branding is what makes you uniquely you. It's all of you from your appearance to your opini...

    By • March 15, 2012