Content Marketing: Page 436

  • South Carolina Primary and New Media

    Part of growing up in the South is a healthy respect for politics and religion. Two topics that might be more taboo in other areas of the country, they fit together here like fish and grits. But I've learned over the years that there's more to life than my way, then my belief, then my voting bent...

    By • Jan. 23, 2012

  • Why Twitter Isn't Working For You

    You gave in. You set up a twitter account for your business and have been posting religiously for the past few months. You start to notice that all your hard work does not seem to be paying off. Your followers are not growing and you are not getting any extra business from your all those t...

    By • Jan. 23, 2012

  • 5 Social Media Management Tips for Real Estate Businesses

    For Social Media freelancers the real estate industry will be the source of some of your most lucrative clients. Social Media platforms hold enormous potential for Realtors to grow their business, sell and let more property and promote new listings. It's an industry that suits Social Media perfe...

    By • Jan. 23, 2012

  • Google Panda Slaps Advertising Top-Heavy Sites

    In another move to further improve the visitor experience, Google has announced that their algorithm will now penalize sites that run too many ads "above the fold".

    By • Jan. 23, 2012

  • Expose Yourself: Ensure Your Social Media Shows Up At The Top of Your Google Results

    It's likely that every single person visiting SocialMediaToday.com maintains social media profiles, and each of you works hard to make sure your presence represents who you are. You spend time filling it with interesting information about what you like and what you're up to. In fact, you could argue your social media presence is the most accurate, relevant, and up-to-date source of information about you on the entire web. The problem is, despite the time and effort you've expended, your profiles are frequently nowhere to be found when you are Googled.

    By • Jan. 21, 2012

  • When in Doubt, Link Out!

    LinkedIn Spammers Make It Tough for Everyone, But a Good Offense is Your Best Defense As I checked my LinkedIn invitations yesterday, I noticed at least 10 "fake" invites. It's no surprise. By now, 50 or 60 spammers have filtered through my LinkedIn inbox...and just this morning, SpamFighter rep...

    By • Jan. 20, 2012

  • The Corporate Blog

    Corporate blogs are a little tricky. Building and keeping up with a blog that is branded and is repeatedly visited by your clients, prospects and referral sources, requires some thought, some planning and some real commitment. Once again I am compelled to have you ask the question "Why?" A corpo...

    By • Jan. 20, 2012

  • Foursquare Explore: Suggestions, Menus, and Maps, Oh My!

    Although already on the Foursquare app, Foursquare Explore has just recently rocked the mobile and desktop versions of the fast growing social location sharing site. Along with this new feature that landed on the site last week, Foursquare has also unveiled an even more enticing feature: Menu...

    By • Jan. 20, 2012

  • How "HateSurfing" Can Help Your Small Business

    Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one. It is not hard to believe if we just imagine our own experiences. When we are a satisfied customer, usually the easy thing to do is...

    By • Jan. 20, 2012

  • Social Media Marketing: Can You Show Me Where It's Working?

    Nowadays, business owners and marketers receive a myriad of special "business offers." Offers that promise you the Promised Land: Twitter, QR Codes, Pay-Per-Click, Facebook, YouTube, and LinkedIn- how does the average business owner keep up with all of these? How do you know who to trust? Will th...

    By • Jan. 20, 2012

  • Defining and Measuring Influence Webinar

    Defining and Measuring Influence An exclusive, live webinar from Social Media TodayJanuary 24th at 12pm EST / 9am PSTRegister Here!!We are all subject to being influenced by people, events and experiences in our lives. This is just as true in our online behaviors as it is in the rest of our lives...

    By • Jan. 19, 2012

  • How to Create Effective Content

    There is a ton of buzz out there right now suggesting that Content Marketing is as important (if not more important) as Search Engine Optimization for your website and ultimately your brand. It is true that the more information you put out there, the more likely you will be to get more people looking at your website. If people believe that the information is useful and relevant, they will be more than willing to forward it on to their network as well.

    By • Jan. 19, 2012

  • Defining Human Media Through Interactive Helping-Points

    I still thinking in what I firmly believe is the way towards a new communication approach. Human Media, something tells me that I'm not mistaken. You.The BeginningThe purpose of Human Media isn't to treating people as machines that will obey to our actions check-in on Foursquare, doing a RT or ta...

    By • Jan. 19, 2012

  • FDA Guidance for Pharma on Social Media and Off-Label Use

    The pharmaceutical industry has been waiting (and waiting, and waiting) for guidance from the United States Food and Drug Administration on what is and isn't allowed in terms of social media communication and marketing. Now just a little has come through - but is it of any help? We think not mu...

    By • Jan. 19, 2012

  • 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

    We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to ...

    By • Jan. 19, 2012

  • Insights 12 - Your Digital Agenda in 2012 - Fourth of 10 - Definition of Influence

    2011 was the year that Influence, its definition methodology and benefit all came on to the radar. Pretenders like Klout, PeerIndex and Kred all entered on the to the scene with a bang and began to make life a whole lot easier for "people" to identify those movers and shakers who could, with the right approach, make a splash about your product or brand.

    By • Jan. 18, 2012

  • 7 Terrific Ways to Use Social Media for Instant Feedback

    Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives q...

    By • Jan. 18, 2012

  • Digital Trends: Strategies for Reaching and Influencing Connected Consumers

    In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012.The challenge is that hardly any business leaders noticed. That's not their fault however.Although the impact of technology on business and consumer behavior was widely reported, in-de...

    By • Jan. 17, 2012

  • Google's Social Search Move and How it Applies to Your Marketing

    Back in the middle of last summer (in what by internet time is almost four years ago) I wrote a piece explaining Google's long-term strategy when it comes to the web and the indexing of its data. The integration of Google+ into Google's global search on the week starting 10th January finally show...

    By • Jan. 17, 2012

  • What's On Your Digital Agenda in 2012? Three of 10 - Dynamic Personalisation

    As marketers and communicators, we've long known that the more we know about people, the better our chances of success. The right message delivered at the right time to the right person stands a much greater chance of generating a reaction than something irrelevant.To coin a more recent social me...

    By • Jan. 17, 2012

  • 2012 Key Social Technology Predictions from Top Business and Marketing Strategists

    2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives, McKinsey concludes that when adopted at scale, "social technologies can boost a company's financial performance...

    By • Jan. 17, 2012

  • Understanding the Value of Buzz in Social Media

    A blog post on the site Social Media Today (http://socialmediatoday.com/virginia-bautista/429256/8-most-common-types-social-media-conversations) by Virginia Bautista enumerates the 8 most common types of social media buzz. These are complaints, compliments, product usage experiences, recomm...

    By • Jan. 17, 2012

  • The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

    Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook-"Inbound and Content Marketing Made Easy" 'Transparency' Ahh yes, one of the most over-used words, yet under-utiliz...

    By • Jan. 17, 2012

  • Why Nuts.Com Won't Bite for ICANN's New Generic Top-Level Domains

    This week, the Internet Corporation for Assigned Names and Numbers (ICANN) opened the application window for its new generic Top-Level Domains (gTLD) program. The potential will exist for companies to set aside the more familiar top-level domain extensions, such as .com and .org, and instead u...

    By • Jan. 17, 2012

  • Sticking To Your New Year's Resolution To Be More Social

    Like many B2B marketers, chances are good that one of your new year's resolutions may be to do more with social media in 2012. However, two weeks into the year, chances are also really good that you're probably starting the feel the pressures of your other marketing responsibilities and your steely resolve to blog weekly, tweet daily, etc. may be starting to soften. You may even already be behind on your content generation plans. Before your new year's resolution is completely forgotten, best to take a few steps to correct the situation.

    By • Jan. 16, 2012