Content Marketing: Page 438

  • Understanding the Value of Buzz in Social Media

    A blog post on the site Social Media Today (http://socialmediatoday.com/virginia-bautista/429256/8-most-common-types-social-media-conversations) by Virginia Bautista enumerates the 8 most common types of social media buzz. These are complaints, compliments, product usage experiences, recomm...

    By • Jan. 17, 2012

  • The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

    Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook-"Inbound and Content Marketing Made Easy" 'Transparency' Ahh yes, one of the most over-used words, yet under-utiliz...

    By • Jan. 17, 2012

  • Why Nuts.Com Won't Bite for ICANN's New Generic Top-Level Domains

    This week, the Internet Corporation for Assigned Names and Numbers (ICANN) opened the application window for its new generic Top-Level Domains (gTLD) program. The potential will exist for companies to set aside the more familiar top-level domain extensions, such as .com and .org, and instead u...

    By • Jan. 17, 2012

  • Sticking To Your New Year's Resolution To Be More Social

    Like many B2B marketers, chances are good that one of your new year's resolutions may be to do more with social media in 2012. However, two weeks into the year, chances are also really good that you're probably starting the feel the pressures of your other marketing responsibilities and your steely resolve to blog weekly, tweet daily, etc. may be starting to soften. You may even already be behind on your content generation plans. Before your new year's resolution is completely forgotten, best to take a few steps to correct the situation.

    By • Jan. 16, 2012

  • 8 Most Common Types of Social Media Buzz

    Social media is a window to how consumers co-create or re-create a general perception of a brand. It is a rich data mine of insights which when put together like puzzle pieces reveals unlimited possibilities. By listening to social media buzz, businesses can strategically position their brands...

    By • Jan. 16, 2012

  • New Perspectives and Research on The Social Mind

    Numerous research studies have shown that people don't want to be marketed to in social media.However, in business, many brands seek to build robust fan bases in both large and specialized on-line communities to support marketing, sales, advocacy and influence efforts. Some companies use gimmicks...

    By • Jan. 15, 2012

  • Mobile Content Revenue to Exceed $1 Billion by 2015

    New product announcements and service demos at CES confirmed what many pundits predicted, a variety of mobile devices -- media tablets and smartphones, in particular -- and digital media streamed from the cloud was a pervasive theme. Indeed, the future upside opportunities for mobile content loo...

    By • Jan. 15, 2012

  • Get Them Salivating! Inside the Mind Episode 2: Content Development

    (Previously on Inside the Mind) Montage of clips from the previous episode. Hey, what's up guys? Welcome to Inside the Mind where we talk about online marketing strategy, what it is, why it's important and why you should care. In the last episode we talked about (gets interrupted by clip from las...

    By • Jan. 13, 2012

  • How to Incorporate a Custom Facebook Page Tab to Your SM Strategy

    Facebook has come a long way from the closed social network that started at Harvard in 2004. Presently at 800 million users, recent projections are predicting 1 billion members by August. Facebook is also growing beyond membership numbers. The social networking website becomes more dynamic with e...

    By • Jan. 13, 2012

  • Battle For Influence: Ron Paul and Mitt Romney Klout Face-Off

    Is Klout The New Poll?There are a lot of polls out there, based on miniscule sample sizes and quoted as gospel across the news networks. And, fair enough, there's something to polling. But what about influence? The folks at Klout have a lot of data on a lot of people, including those hoping for ...

    By • Jan. 13, 2012

  • 4 Ways to Enhance SEO with Social Listening

    Words. Funny things... words. We use them all the time. In fact I've used 27 of them so far in this post. But how do we use them? We use them to write, to speak, to think, to communicate. We use them as an index to our world. Everything can be categorized with words. This could be one reason sear...

    By • Jan. 13, 2012

  • FedEx Customer Video Turned Good PR

    Let's talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video showed a FedEx delivery man throwing a computer monitor over the gate and onto the lawn of a customer. The scary thing is it's actually in a computer monitor box, not a Fed...

    By • Jan. 13, 2012

  • How to Lie, Cheat & Steal Your Way to a Bigger Social Graph

    No one in my industry is going to like what I'm about to share. I'm not a fan of "buying followers" or trading follows in social media. But if you want quantity and you don't give a damn about quality, then consider this your guide. In the interest of transparency, I'll tell you straight up that ...

    By • Jan. 12, 2012

  • Closing the Books: A Report to our Community

    Like many of you this week, we've been "closing the books" on 2011 and it's been a very good year for Social Media Today. Based on the lessons we've learned in past years of working with clients like SAP, Siemens, DuPont, Teradata, Microsoft and others, we launched a new "campaign" offering for m...

    By • Jan. 12, 2012

  • What is Online Marketing Strategy Exactly? - Inside the Mind Ep. 1

    Help Bring Back Inside The MindHey, What's up Guys and welcome to the first episode of Inside the Mind ...where we talk about in Online Marketing Strategy what it is, why it's important and Why you should care. With this being the first episode and all that, let's talk about what makes an online ...

    By • Jan. 12, 2012

  • Keep Free Content Off Your Homepage

    Unless you're writing a personal blog, chances are the goal of your website is to generate new leads for your business. Although it is not the only possible landing page (that's why it's important to optimize every page of your site!), your homepage usually gets the lion's share of links and visi...

    By • Jan. 11, 2012

  • When It Comes to Social Media, Consumers Won't Take No for An Answer

    Nearly 90% of consumers surveyed said they'd be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."Tapping into my vast and useless pop culture database (remember I just told you the other day of h...

    By • Jan. 11, 2012

  • Why TV Is the Main Crossroad for Social Media

    There's been a big misunderstanding among Social Media professionals for the last 5 years:TV was the main public ennemy. TV was hell, whereas Social Media was supposed to be heaven.in fact, there's been a fantastic retaliation against TV, concentrating decades of frustrations because of tradition...

    By • Jan. 11, 2012

  • 4 Things Someone Needs to Tell You Before You Go 'All In' with Social Media Marketing

    Many times the sugar coating about what Social Media Marketing can do to enhance your businesses online success needs to cease.. and the truth needs to be revealed! When a new client and I sit down for an initial consultation, we discuss what their current marketing strategy is, what has been wor...

    By • Jan. 11, 2012

  • The Most Important "Law" of Social Media

    I have found that among its other benefits,giving liberates the soul of the giver.-Maya AngelouOne our agency's clients once asked: "I noticed you are Tweeting content that has nothing to do with driving sales. How does that help our bottom line?" It was a valid question. We were posting "how-to ...

    By • Jan. 11, 2012

  • Google Plus Brings Social Media to the Heart of Search

    The Social Media paradox is worthy of a Zen koan. Companies who engage in social media frequently fail (Blackberry, NetFlix and Unilever's Ragu immediately spring to mind) and companies which don't also achieve social media fails (PayPal, Virgin America and GoDaddy to mention but three). If that...

    By • Jan. 11, 2012

  • How Safe is Your Business from a Social Media Shakedown?

    Social media gives people power.We've seen it help overthrow governments and organize nationwide protesting movements.We've also seen it turned on companies who have abused their power for too long.These are great things. People using these new tools to flex their collective muscle is good when t...

    By • Jan. 10, 2012

  • Top 10 Healthcare Influencers to Follow on Twitter

    For healthcare marketers, it's important to tune into the influencers leaders in your field.According to Klout (often a source of debate in the digital world), below are the Top 10 "influencers" in healthcare, along with my comments.If you're not on Twitter personally, I'd highly recommend you jo...

    By • Jan. 10, 2012

  • Watch Out for Social Media Potholes

    Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it's still the current marketing fad). People still think they are being innovative if they use it, and unfortunately many people still appr...

    By • Jan. 10, 2012

  • Klout, Egometrics, and 9 Symptoms of Shiny Algorithm Syndrome

    If tech geeks suffer from susceptibility to "shiny object syndrome" (SOS), then social media lovers are just as prone to catch SAS: Shiny Algorithm Syndrome. With site after site popping up, purporting to rank, measure, and compare users on their social media influence, it's inevitable that some...

    By • Jan. 10, 2012