Content Marketing: Page 439

  • To Build an Audience and Credibility: Be Consistent!

    When you log on to CNN.com or MSNBC.com or any other news site, is there ever a day when you find they haven't updated their content? Do they sporadically write news stories in fits and starts? Of course not. They update with a steady stream of content to keep people coming back day in and day...

    By • Jan. 9, 2012

  • 7 Educated Guesses About Social Networks in 2012

    2012 came, and social networks are still omnipresent. Here are some educated guesses about them in 2012. I wouldn't call these predictions because I don't have hard data to support them, but from my point of view of a social startup founder, they seem very likely:major social networks will contin...

    By • Jan. 9, 2012

  • 2012 Edition: 15 Marketing and Business Trends That Matter

    Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked. This year...

    By • Jan. 9, 2012

  • Ethical Seeding: How to Avoid Accusations of Astroturfing While Generating Buzz

    Courtesy of http://www.flickr.com/photos/usfsregion5/(This post first appeared in Tamara's blog on iMedia Connection 29 Dec 2011) There have been some truly atrocious examples of brands astroturfing: paying people or even using software to flood internet forums and social media with positive co...

    By • Jan. 9, 2012

  • 5 Reasons Facebook Is Changing Completely and How to Make the Most of It

    There were two very interesting events happening today. First, Mari Smith posted an update, where she mentioned this: The [Facebook] News Feed is *clearly* favoring posts and activity from friends and subscriptions (vs. fan pages) - it's becoming increasingly difficult to get fan page content see...

    By • Jan. 9, 2012

  • Are Social Media Campaigns Worth It?

    This is a question that many companies raise as they manage the day-to-day Facebook posts, tweets, blogs, etc. It's a full-time job for large companies, and for smaller companies it often falls to the marketing department to manage or "test" to see its effectiveness. While measuring results of e...

    By • Jan. 9, 2012

  • Phil Simon on The Age of the Platform - Video Interview by Jay Baer

    Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview)Jay: Hey everybody. It's Jay Baer from Convince & Convert, joined today by a very special guest, prolific author, public speaker, consultant, ...

    By • Jan. 9, 2012

  • Can Social Intelligence Solve the Annoying Neighbor Problem?

    By • Jan. 8, 2012

  • 5 Best Social Media Crisis Blogs

    I am a learner. I've found that to be somewhat competent at what I do, I have to be learning from other people. If you are interested in the converging fields of crisis communications and social media, or if you are a social media manager thrust into the crisis manager role, here are five good ...

    By • Jan. 6, 2012

  • Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

    Back in December I shared results of a survey which revealed, among many other things, that marketers don't get it. They don't get why consumers want to engage and follow their brands in the social media space. Here's even more proof that brand managers and all marketers are failing to realize th...

    By • Jan. 6, 2012

  • Shady Salesmen Have Nothing on You: Using Social Media to Sell Your eBook

    You spend all day on social media. Whether you're tweeting about last night's game or making snarky comments on your friend's Facebook photos, you're giving your network a piece of your mind on an hourly basis. Guess what? So is everyone else. People are constantly plugged in to social media s...

    By • Jan. 6, 2012

  • Social Media's SpaceTime Problem for Event Marketing

    With the 2011 Holidays behind us and the various Social Media companies back from their break it's time to look at what's on the horizon for Social Media. There are quite a number of indications of what may be coming down the pike in 2012 based upon where the 'holes' are in the various platforms....

    By • Jan. 6, 2012

  • Going Global by Going Local: Why localization improves engagement

    Part 15 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual...The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and enga...

    By • Jan. 5, 2012

  • The Brands With the Top Relationship Quality on Facebook

    In Fathom Analytics' new Relationship Quality Index, the top-rated brands on Facebook tend to be the ones with the most likes. TOP 5 Brands: 1. YouTube (48 million likes) 2. MTV (29 million) 3. Coca-Cola (36 million) 4. Starbucks (26 million) 5. Disney (29 million) Rankings were based on: fan cou...

    By • Jan. 4, 2012

  • Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012... And Beyond

    It's early January which means it's time for college football bowl games, returning unwanted holiday gifts, and of course making resolutions for the coming year. Here are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012... and...

    By • Jan. 4, 2012

  • The State of Social Media Marketing

    Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012 From Awareness, Inc Creators of the Social Marketing Hub The definitive social marketing industry report. In December 2011 Awareness surveyed over 320 marketers from a wide variety of industries and levels ...

    By • Jan. 4, 2012

  • Steps for using Social Media to Build a Loyal Customer Base

    Engaging customers through social media appropriately, helps influence their decisions in your favor and encourage buying. There are several opportunities that are presented to a seller and at each stage taking the right action could help in converting and creating a loyal group of customers. Cus...

    By • Jan. 4, 2012

  • Consumers Choose Email To Communicate with Favorite Brands

    In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.That was yet another very-telling finding from the survey conducted by the Chief Marketing Officer (CMO) Council and Lithium. I use the word "...

    By • Jan. 3, 2012

  • What 2012 Holds for the Digital Marketing Industry - A Sneak Preview

    Our CEO Linda Rosanio takes on the role of soothsayer once again this year for the Philly Ad Club. Her annual "Outlook" article for the Ad Club News predicts the trends that will chart the course of the digital marketing industry for the year ahead.The reason she keeps getting asked to share her...

    By • Jan. 3, 2012

  • Why Would a Lobbyist Need Social Media?

    I recently had a sit-down with a lobbyist to discuss the potential to increase his company brand through strategic publishing opportunities. When I was explaining how being published online can create a pull strategy to his company's website and social media accounts, his response was something l...

    By • Jan. 3, 2012

  • Do You Have Social Media as Part of Your 2012 Marketing Plans?

    As your company prepares to open the doors to 2012, ask yourself if your business has social media in place for your marketing plans over the next 12 months. If the answer is no, then rethink that strategy.With more and more businesses and consumers for that matter taking an active role in social...

    By • Jan. 3, 2012

  • Social Media Shock: Shoppers Distrust Facebook Stores

    In a study that seems specifically designed to make social media marketers lose sleep online research company ThreatMetrix suggest that more than 50% of consumers distrust Facebook Stores stating concerns online fraud as a reason. Even more worryingly, a further 23% report that they are unsure ab...

    By • Jan. 2, 2012

  • 5 Inbound Marketing And Social Media Predictions For 2013

    If you're reading this, then the world didn't come to an end last week and I'm already batting 1000 on this year's list of predictions. As 2013 begins we're apt to start looking ahead to 2013. I'm looking forward to another year of innovation and fast-paced change. It's that fear of falling behi...

    By • Jan. 2, 2012

  • Four Tweets That Changed My Life in 2011. . .

    As we jumpstart a new year and garnish more ways to leverage social media, I thought it befitting to share a personal message about my favorite platform, Twitter. While there's ample debate about the accuracy of analytics and algorithms measuring influence, I'd like to keep it simple. Show you c...

    By • Jan. 2, 2012

  • Brands & Agencies Need To Consider Integrating PR & Search Alongside Social Media for 2012

    Brands and their agencies need to look beyond pure social media metrics, such as engagement and community growth, and integrate activities with other disciplines, particularly PR and search (SEO), for the greatest return on investment. Although the PR industry is in a state of heightened change, ...

    By • Jan. 2, 2012