Content Marketing: Page 440

  • SEO, Meet Your Brother, SMO

    The era of Internet search, which saw Google become the Web's dominant superpower, also contributed to the emergence of search engine optimization (SEO) as an important tool to help companies secure that highly coveted top spot on search engine listings. SEO has since moved from being a neat...

    By • Jan. 2, 2012

  • 5 Things That Need To Go Away In 2012

    Me Focused Marketers: This would include anyone who utters the words "people want to connect with brands and be their friends" but has never asked himself what brands he has ever really been friends with. The answer is very few to none. Unless he has psychological or social issues. People don...

    By • Jan. 1, 2012

  • 5 Social Resolutions to Strengthen your 2013 Resume

    The New Year is finally here and it is time to start fulfilling those resolutions. While most of the country will aim to hit the gym, why not learn some new tools to strengthen your chances of landing that dream job? Social media will continue to grow and knowing the following skills will keep yo...

    By • Jan. 1, 2012

  • Good-Bye and Good Riddance 2012. Hello and Happy New Year 2013!

    I could not be more happy to see 2012 pass in the rear view mirror. But I also could not be more thrilled about 2013. What do you think?2012 was a year of trying to keep our heads above water. We had marketing consulting clients like the data security and Marketo customer Protegrity, but their ...

    By • Jan. 1, 2012

  • 5 Best Social Media Books of 2011

    It was a very good year--for books on social media. There were books on marketing, metrics, thought leadership, specific platforms, how-to-get-rich-quick with social media, anti-social media, philanthropic social media, and so forth. I read plenty of good ones, but I'll highlight five that really...

    By • Dec. 31, 2011

  • 2012 Social Marketing & New Media Predictions

    Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It's written for marketing strategists, brand marketers and consults and those working in agencies. I think you'll find it interesting t...

    By • Dec. 30, 2011

  • 5 Common Link Building Faux Pax to Avoid

    If you have been in the link building business over the past years, you must have noticed that things don't work the same way any longer. Generating tons of search engine traffic by slapping a few reciprocal links on your page simply does not work. Before you embark on your SEO link building ques...

    By • Dec. 28, 2011

  • Ron Paul: Live by the Internet, Die by the Internet

    So Ron Paul made the bigtime today: a feature in the New York Times. What about? Those little newsletters that came out in his name a couple of decades back.

    By • Dec. 28, 2011

  • Online Word of Mouth | Get Customers to Promote You Online

    How The Marketing Game has Changed For the past 100+ years, most business marketing plans were pretty simple: treat your customers right so that they happily tell others about you. In the past 5 years, however, the internet has spun this traditional method on its head by introducing online word o...

    By • Dec. 27, 2011

  • 5 New Year's Resolutions for the Social Media Professional

    Do you work in social media? Then at least one of these New Year's Resolutions should be on your list; commit to making these changes in 2012! To be in the social media industry means staying on your toes, set small goals that will lead to big changes. I Will Stop Automating Tell yourself that yo...

    By • Dec. 27, 2011

  • 5 Totally SWAG Social Media Predictions for 2012

    I enjoy this time of the year because most blogs pull out the stops to prepare excellent "The Best" of the year posts. This year, however, I'm more interested in what 2012 will hold. So I'll make a 5 predictions based on hours of study, (sometimes) friendly debates and countless hours preparing ...

    By • Dec. 27, 2011

  • Using Twitter to Help Airline Passengers

    If you've ever flown to another country where you don't speak the language, and indeed, one where you can't even read the language, you'll know that it can be difficult. Daunting, even. You'll appreciate any help you can get.On a Saturday in November, when I was looking to book flights for my Mot...

    By • Dec. 27, 2011

  • Two Compelling Social Media Trends for 2012

    A new year is bearing down upon us-YIKES how did it get here so fast? With holiday festivities in full swing, I'd like to spotlight two social media trends I see unfolding with wider breadth in the coming year.What are they? Transmedia and the Micro-Economy First, 'Transmedia': As social media g...

    By • Dec. 26, 2011

  • Advertising Isn't Dead - The Creative Process Is

    Every single year we hear advertising as a whole or the various mediums (ie radio, print, outdoor, etc) are dead. And, every year we see new advances in technology and advertising thrive. There are new mediums emerging and we are expanding advertising, so to say that advertising is dead is ridicu...

    By • Dec. 26, 2011

  • How Does FedEx Grade Out for Their Handling of Their Recent Delivery Driver Debacle

    How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in. About a month ago I wrote a post titled Is A Crisis The Real Test Of ...

    By • Dec. 23, 2011

  • How Santa Is Using Social Media to Improve North Pole Operations

    This year, even Santa Claus realized that you can't have happy employees or customers without a healthy dose of social media.We stepped in at Angel to help Santa Claus keep giftee satisfaction high and elf workload low with a social media integrated Interactive Voice Response (IVR) hotline for th...

    By • Dec. 23, 2011

  • 10 Ways to Expose Yourself on LinkedIn in 2012

    Who doesn't want more and better clients in the new year? Can LinkedIn really help you get there?These 10 vital tips will help you make it happen:1. Don't make people dig for who you are and what you do. You know why? Because they won't.2. Tell people why they should care about you. People are a...

    By • Dec. 23, 2011

  • 5 Marketing Lessons from Santa

    'Tis the season for giving. We give each other gifts. Billy wants a Kindle Fire, Mary wants an iPod Touch, but who gives more this holiday season than Santa? He has only a short window on Christmas Eve to deliver gifts and holiday cheer to people all over the world. He's timely, meets deadlines and runs an efficient operating system. Santa is an entrepreneur who has run a successful business for hundreds of years. What marketing tips can Santa give based on his work ethic? Let's listen to this jolly, fellow's advice...

    By • Dec. 23, 2011

  • Before you close the books on 2011 - Pay attention to a holiday reminder from the Federal Trade Commission

    By James Graham, CFO - CMP.LYI know that we all have the holidays on our mind, but the FTC has issued a reminder to advertisers this week that should be noted. Apparently, there was a promotional program in which a number of bloggers were given incentives (Amazon gift cards) and asked to promote...

    By • Dec. 23, 2011

  • Why Brand Marketers Need More Brand Ambassadors

    The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.A recent post touched on some find...

    By • Dec. 22, 2011

  • I Had A Dream and It Was All About How to Change Marketing

    Tom Disch was my creative writing teacher at the University of Minnesota, a long time ago. Disch went on to write acclaimed futurist novels like 334, and On Wings of Song. At the time he was a struggling science fiction author, having just left a crummy job as a copywriter for an ad agency in N...

    By • Dec. 22, 2011

  • The Major Disconnect Between Brands and Consumers When It Comes to Social Media

    A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. Querying over 1,300 consumers and over 120 CMOs and titled the ...

    By • Dec. 22, 2011

  • Social Networking in 2012

    Last week I went over the predictions I made for 2011 to review what I got right and what I got wrong. In yet another triumph of hope over experience, this week I'll boldly give you my predictions on what's to come in social networking in 2012. Migration to Mobile: Everyone and their uncle ...

    By • Dec. 22, 2011

  • 5 Tips to Avoid the Spam Folder and the Courtroom

    In this guest post, Russell offers great insight into how to make sure that your email marketing doesn't annoy your blog subscribers or get you into trouble. Of course, we are not attorneys and this is not legal advice...you know the drill. So, you've started your blog. Excellent. Congratulation...

    By • Dec. 22, 2011

  • Is Twitter Showing We're Depressed?

    Happiness is a virtue. Right?Apparently, the "world-wide" happiness quotient is in a state of decline, at least according to a reseacher and his team at the University of Vermont. They crunched over 46 billion Tweets since 2008 and plotted them in terms of "happiness" words, (by the day of the we...

    By • Dec. 21, 2011