Content Marketing: Page 443

  • Knowledge Flow and Twitter Usage

    I'm here in Atlanta at a gala for the nonprofit foundation, "My Orange Duffel Bag." What it is it? The Orange Duffel Bag Foundation provides coaching, training, and ongoing mentoring to at-risk youth; support to guardians and caring adults; and service to the community in a spirit of offering hop...

    By • Dec. 6, 2011

  • The Moment of Truth for Social Media Marketers: Google releases new Free eBook

    Marketing 101 taught us all that purchasing decisions follow a distinctive pattern: stimulus + shelf + experience. The stimulus was provided by advertising, word of mouth or personal recommendation but on its own it did nothing until it led to what marketers have always called the First Moment of...

    By • Dec. 6, 2011

  • Facebook - Are we asking the wrong questions?

    WHERE IS MY MONEY?The above is a question. Not a dramatic question just yet. It doesn't have any context, no real point, no drama. But we can work on that.Yesterday I was watching the BBC documentary "Inside Facebook." Featured in it was a short interview with the ever elusive Mark Zuckerberg. Ot...

    By • Dec. 6, 2011

  • Give 'Em the Business on Your Facebook Page

    You know those people who want to be your friends on Facebook only they're not really your friends, they're friends of your business? Still with me? Okay, well if you go back a few years with Facebook, you know we used to call these folks "fans."Apparently that wasn't quite awkward enough, so the...

    By • Dec. 6, 2011

  • Who Actually Influences You?

    If you've browsed Social Media Today in the past month, you've no doubt seen at least one post about Klout and its claim to be the state-of-the-art measuring tool for how much influence people carry on the social Web. In fact, there have been a flood of posts by a variety of authors, most of them...

    By • Dec. 5, 2011

  • 6 Features We Must Learn to Use Since Klout Is Here to Stay

    Disclaimer: This was not written to tell you how to increase your Klout Score.Instead, the following content will teach you how to use Klout without the mention of Klout Score. Klout is here to stay. It is not necessary to delete your Klout profile, but you may want to reconsider how your assess...

    By • Dec. 5, 2011

  • The Psychology Behind Social Commerce

    A great infographic by TabJuice that explains how and why people shop online.

    By • Dec. 5, 2011
  • SMT Expert

    Social Media Managers: 5 Pricing Factors to Consider

    Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you're worth and losing business because prices are 'too high.' There isn't much precedent for social media pricing bec...

    By • Dec. 5, 2011

  • Advice for Big Brands: If you're going to blog, please include an RSS feed

    I can't believe it's happened again. This time around, the culprit is General Mills. There I was, reading an article in the New York Times about how General Mills has made "Gluten Free" a big part of its business. I try to be as health-conscious as possible (after all, you have nothing, without ...

    By • Dec. 5, 2011

  • Klout: 2.5 Million Profiles Deleted? Or 5,000? Or What?

    Dutch blogger Martijn Linnsen has reviewed a random sample of 18,000+ Klout profiles captured prior to November 1 and found approximately 2.5% were no longer active on December 1. Klout claims to have more than 100 million profiles in its system, so this could mean hundreds of thousands of Klout...

    By • Dec. 5, 2011

  • Don't Trust Klout

    There was a lot of hubbub on the interwebs when Klout recently changed their scoring algorithm to make things more accurate. The problem is, they still haven't figured it out and according to this ZDNET article describing the craziness, your score does actually matter for your career and possibly the level of customer service you receive.

    By • Dec. 5, 2011

  • Flout Without Klout!

    Unless you have been living under a rock for the past month, you may have noticed that Klout has been receiving some criticism since changing their scoring algorithm. With hundreds, maybe even thousands of people a little miffed at having their precious scores lowered or slashed, the backlash has...

    By • Dec. 5, 2011

  • Are Fortune 500 Companies Too Busy For Social Media?

    According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon - at least not the Twitter and Facebook bandwagon. That's just one of the many key findings from thi...

    By • Dec. 4, 2011

  • Facebook Tells Google to Go Get Their Shine Box

    Nothing like some good old fashioned competition to bring out some good old fashioned condescension amongst adversaries. Wait 'til you read how Mark Zuckerberg described Google+.Before I get to that Zuckerberg said of Google and Google+, allow me to explain the "shine box" verbiage in my title. A...

    By • Dec. 4, 2011

  • Why You Should Boycott Klout Now

    Whether you know it or not, if you have not opted out of Klout, it's created a profile for you. It's scored you. It's busy collecting data on you without your permission. It's making money off that data. In the future, your ability to get a job or participate in social functions may be impact...

    By • Dec. 3, 2011

  • It's Not About Klout!

    Klout is the rage. People comparing their score and wondering if they're influencing more folks than President Obama. The stark reality is that how we perceive ourselves, and that of others, can prime the mind's pump resulting in either productive or detrimental outcomes-both with influence and p...

    By • Dec. 3, 2011

  • Social Media and Word of Mouth Marketing May Not Be the Same But...

    Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the ma...

    By • Dec. 2, 2011

  • Gut Check: Are You a Social Media Fraud?

    I love what I do. I mean really, really love what I do. I'm almost certain there isn't a person who knows me that wouldn't confirm that statement in heartbeat. It's because I'm so passionate about social media that I felt compelled to write this post.I've watched in horror and disgust at how quic...

    By • Dec. 2, 2011

  • Twitter is Big for Business

    (Or why businesses need to harness the power of Twitter because their competitors are already doing it) Twitter is big business. I don't mean that Twitter is doing well and that the company is making money - it is. What I mean is that Twitter is big for businesses. Businesses have clocked on to ...

    By • Dec. 2, 2011

  • Social Trust Factor: 10 Tips to Establish Credibility

    When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement. However, after a few months goes by we realize nobody is buying from us. Nobody is opting in to our email lists. What has happened? Why don't they want to further engage with our brand? Do they not trust us?

    By • Dec. 2, 2011

  • Introducing WordAds

    Over the years one of the most frequent requests on WordPress.com has been to allow bloggers to earn money from their blog through ads. We've resisted advertising so far because most of it we had seen wasn't terribly tasteful, and it seemed like Google's AdSense was the state-of-the-art, which wa...

    By • Dec. 2, 2011

  • Google+ Ripples: The promise of shared intelligence

    Recently we have had two blog posts about Google+: 4 things to know about Google+, and Google+ brand pages: Why SEO is dead. Now, let's talk about Google+ Ripples, the first set of metrics from Google about Google+. It's not enough, of course, but still worth parsing for its hints at what is to c...

    By • Dec. 2, 2011

  • ComMetrics Poll: 2012 Social Media Marketing Trends

    It's that time of year again, when we try to ensure our preparation for next year's digital and social media marketing challenges. I thought I would reach out to our readers, and ask you to help me get a better idea of what difficulties we will have to cope with in the next year. Article sourc...

    By • Dec. 2, 2011

  • Mobile: Why ALL of Your Digital Strategy Must Change

    How Smart is Your (Mobile) Digital Strategy? I read this afternoon that more than 40% of Canadians that have cell phones actually carry smartphones in their pockets. That's 8 million people in Canada. Impressive. So ... if you're just starting to get into digital marketing, is upwards to 40% of ...

    By • Dec. 1, 2011

  • Why Hit & Run Customers Cost Money & Hurt Your Company

    Today's economic conditions require businesses to squeeze every penny out of each transaction. Doing this requires an in-depth understanding of customer behavior so that the marketing and service strategy optimizes the return. In our video "How to Get the Most out of New Customers", I talk about...

    By • Dec. 1, 2011