Content Marketing: Page 444

  • SPAM Comments Trying to Build Backlinks

    SPAM comments trying to build backlinks I received a simple request in my comments section from someone wanting to trade backlinks. This is most probably SPAM generated by some back hat SEO group and it brings to light the misinformation that continues to permeate the industry. As I drive around ...

    By • Dec. 1, 2011

  • Is Your B-2-B Social Media Strategy Full of B.S.?

    Is your investment in social media not paying the returns you expected? Are you getting no leads from all your effort? There are no excuses for not delivering measurable results from your investment in social media marketing. Then why are so many companies having troubles generating leads from...

    By • Dec. 1, 2011

  • 5 Ways To Make An Email Newsletter Your Best Sales Tool

    This content from: Duct Tape Marketing No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. Now, done correctly, what this really means is effectively using email communication in conjunction w...

    By • Dec. 1, 2011

  • 2 Easy Ways To Make Your Google Plus Business Page Stand Out

    Whether you've already created a Google Plus Business page for your business or plan on doing so eventually, here's two simple things you can do to help make sure it stands out. One is for esthetics, the other for search. G+ Business pages allow for a profile image and five window panes to disp...

    By • Dec. 1, 2011

  • Subscribers, Impressions and Clicks - Oh My!

    When the Tin Woodsman joined Dorothy and the Scarecrow on their journey to Oz, he warned his companions to watch out for lions and tigers and bears. That scene put the fear of Oz into my kids when they were young. Which was exactly what the filmmaker intended. Of course, Dorothy never did run into any tigers or bears, and the only lion she met turned out to be a coward. So the battle chant "Lions and Tigers and Bears," though catchy, was little more than a distraction.

    By • Nov. 30, 2011

  • 5 ways Colleges and Universities are Turning Google+ into the Ultimate Recruiting Network

    Despite lingering on the cusp of mainstream use and popularity, Google+ brand pages have opened up a niche door for universities and colleges to engage and entice potential students. Mashable recently highlighted 17 universities currently using Google+ pages (http://mashable.com/2011/11/08/univer...

    By • Nov. 30, 2011

  • 5 Social Marketing Lessons from Social Fresh Baltimore

    Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I'm posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies-please help me out and comment with your afternoon takeawa...

    By • Nov. 30, 2011

  • The End of Business as Usual and the Beginning of a New Era of Adaptive Businesses

    Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing...

    By • Nov. 30, 2011

  • Introducing the 'Customer Advertising Relations Digital Marketing' Firms of the Future

    I know, my headline is a mished-mashed mess. Just trying to call 'em as I see 'em. Now, what am I actually talking about? I'm talking about Lonelybrand's oh-so-interesting report, Agency Growth Blueprint 2012. The company is a "digital marketing team" aiming to deliver a gamut of digital solutio...

    By • Nov. 30, 2011

  • PR, Communication, and Marketing Trends 2012 - Part 2

    What's in store for communicators, PR pros, and marketers in 2012? Time for Part 2 of our sneak peek into the future of PR and communications!(Unless, of course, you want to read Part 1 first or you'd rather watch Jonathan Bean's presentation of all ten trends in the Mynewsdesk newsroom instead.)...

    By • Nov. 30, 2011

  • More Blood on the Social Media Marketing Floor: Virgin America needs to learn better

    In Rome nothing got crowds more excited, forgiving and ready to love their flawed emperor than a good bloodletting at the Colosseum. In our times, credit crunch crises, low sales, difficult customers, greedy bankers, a tight Christmas and inept governments are ready to be forgotten with a good sp...

    By • Nov. 29, 2011

  • Five Questions Klout Can't Answer

    Before moving on to more pressing issues in social media-like Google+, Facebook and the emerging Social Enterprise, to name a few-let me nail to the wall this one final post about the disaster called Klout. After my initial post "Delete Your Klout Profile Now," last week I offered up a dozen ques...

    By • Nov. 29, 2011

  • Why Airlines Are Cruising on Social Media

    In the past year most major airlines have made the initiative to take off on social media, launching a variety of social efforts to connect with their fliers. In lieu of the recent news about American Airlines, the importance of social media to the aviation industry is more apparent now than ever...

    By • Nov. 29, 2011

  • How to Make Customer Service Matter Again Part 2

    Part 13 in a series introducing my new book, The End of Business as Usual...this series serves as the book's prequel.These days, customer service seems to be a contradiction of words and intentions. Year after year, customers are appealing for attention, efficiency and a communicated sense of bei...

    By • Nov. 29, 2011

  • PR, Communication, and Marketing Trends 2012 - Part 1

    What's in store for communicators, PR pros, and marketers in 2012? It's that time of year again! It's time for the PR, communications, and marketing world to look at the challenges and opportunities ahead. It's time we determine what's in store for our businesses, our industry, and our way of wor...

    By • Nov. 29, 2011

  • Monumental Myth: Nice Guys Finish Last. Timeless Truth: Nice Guys Finish First.

    "What is uttered from the heart alonewill win the hearts of others to your own."-Johann Wolfgang von GoetheTHE INTRODUCTORY NARRATIVE in the film Love, Actually changed the way I think about people. It went like this:"Whenever I get gloomy about the state of the world, I think about the arrivals ...

    By • Nov. 29, 2011

  • Anatomy of a Social Customer

    The widespread adoption of social media has altered the way customers are communicating with businesses and has facilitated the shift of a business-centric marketplace to a customer-centric one. Your once static patrons have become dynamic social customers. This new breed of customer is shaping ...

    By • Nov. 28, 2011

  • Three Must-Haves for Using Twitter in a Crisis

    A crisis usually arises from one of two factors: ignored smoldering issues or a triggering event. It may catch you by surprise, but it doesn't have to catch you unprepared. Social media is becoming a necessary partner in crisis communications strategy. It can disseminate needed information at a s...

    By • Nov. 28, 2011

  • Is a Crisis the Real Test of a Brand When It Comes to Social Media?

    It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is, it's easier to do that than handle a crisis in the social media space.Properly handling a crisis in the social media space is where you separate the men from the boys...

    By • Nov. 28, 2011

  • The 494th Anniversary of the Birth of Social Media Marketing

    Recently, my business partner and I had the good fortune to speak at the National Council for Marketing and Public Relations conference in Baltimore. Between sessions, one of the attendees approached us and asked when we thought social media marketing began.

    By • Nov. 28, 2011

  • Science of Sharing: The 7 Types of Sharers

    We just wrapped up our Science of Sharing event in London this past week. This event was the culmination of research by Beyond, Lexis and M Booth, all Next Fifteen Communications companies.

    By • Nov. 27, 2011

  • What Type of Content Are You Using to Attract Social Media Traffic?

    So your company has committed itself to tapping into the opportunities of social media marketing, and you've been put in charge of the company blog. Congratulations! But now you're faced with the challenge of creating content that will attract readers, engage them in conversation and cultiva...

    By • Nov. 25, 2011

  • Listening To Social Media, Part 2

    In a previous post we explored one of the values of social media as being the opportunity to listen to relevant conversations in the marketplace. These conversations are valuable because they provide you with insights and discoveries that let you respond appropriately, increasing your chances ...

    By • Nov. 25, 2011

  • Real World Social Media Insight from Corporate and Government Marketers

    Nearly 900 business executives and government workers each spent 15 minutes with us online to share how they are engaged in social media. What communities do they participate in? Do they contribute content or are they primarily observers? Where are they when they access social networks...on th...

    By • Nov. 25, 2011

  • Klout is not all about "Me Myself and I" [Opinion]

    When Klout changed its algorithm a few weeks ago (the so-called "Kloutapocalypse", I'm still laughing out loud about that one), it was like Armageddon was upon us. The end of the world. Even Bruce Willis could not save us. The numerous, vehement and even violent reactions we all read on our timel...

    By • Nov. 25, 2011