Content Marketing: Page 442

  • FIR Book Review: Think Before You Engage, by Dave Peck

    Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign by Dave Peck. FIR Book Reviews editor Bob LeDrew reviews Think Before You Engage, by Bullfrog Media partner Dave Peck (@DavePeck on Twitter). From the book's website: "Simply having a social media pre...

    By • Dec. 13, 2011

  • What to Be and What Not to Be? That is the Social Media Question.

    Practically speaking, social media platforms are designed to be online communication channels. Communication is an interactive, two-way, organic process. If it's forced, it's obvious; if it's natural, it can produce modicums of trust and insight that can eventually manifest phenomenal relationshi...

    By • Dec. 13, 2011

  • Positioning Your Company for Growth in 2012

    Where will your company be this time next year? Will you be celebrating record profits or planning a bankruptcy strategy? The answer depends on what you do now to prepare for tomorrow. Business as usual doesn't exist anymore. Our marketplace has changed from a multichannel environment to a maze ...

    By • Dec. 13, 2011
  • SMT Expert

    How Much Time Should I Spend on Social Media?

    This is a question I often receive during group presentations. And the answer to this question spans the globe. Here are just a few of the takes that those in the social media field have on this topic. In the past few weeks, I've seen blogs touting the 18-minute social media strategy and the 20-m...

    By • Dec. 13, 2011

  • How to Convert Your Facebook Fans Into Paying Customers

    I've seen many businesses who are new to Facebook make the mistake of trying to close the sale way too early or pitching their product or services aggressively to their fans on Facebook. These Pages often look like a screaming billboard full of advertisement, and I tend to just run away at first site of these Pages. The wall posts tend to scream "buy me, buy me", and to tell you the truth, that just scares me away and go elsewhere.

    By • Dec. 12, 2011

  • A Secret Weapon for E-commerce Sites Looking to Engage with Social Influencers

    If you've ever been in charge of marketing for an e-commerce site you know just how tough it can be have success engaging with social media influencers or potential SEO link-building partners.

    By • Dec. 12, 2011

  • The One Feature Facebook Needs to Create the Killer Marketing App

    Facebook has the potential to become the "marketing platform of the decade" used by all types of organizations (e.g., small business, enterprise, non-profits) to engage their customers:At over 800 million members, it has the widest reach of any network in history (i.e., nearly all of your custome...

    By • Dec. 12, 2011

  • A Social Media Survival Plan for Marketers

    Since social media first started making waves, businesses have been hard at work trying to make sense of all the new data that flows in through social platforms such as Facebook, Twitter, LinkedIn and so many others. The transition has been particularly challenging for marketing people, who w...

    By • Dec. 9, 2011

  • What the New Twitter Brand Pages Mean to Marketers

    Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.Altho...

    By • Dec. 9, 2011

  • The Million Twitter Follower Fallacy...and Influence

    Imagine if you had a million followers on Twitter. Sound nice? Well...it may not be all its cracked up to be, at least according to a group of researchers that conducted a comprehensive study to examine the influence a person with a million followers truly had. Here's how the analysis worked. Res...

    By • Dec. 9, 2011

  • 5 Ways Social Media Can Drive Local Business

    La Citta Vita via Flickr If you run a local business that's focused on generating customers locally, then you may think you don't really need to pay much attention to social media tools. While it's true many social media tools offer the opportunity to connect with global audiences, they're also...

    By • Dec. 9, 2011

  • How to Find Influencers Online

    One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Kl...

    By • Dec. 9, 2011

  • 3 Insights on #NewTwitter, Discover & Twitter Brand Pages

    I've always been a massive fan of Twitter and I've made no secret of that fact - it's fantastic as an interest graph for real-time information, connecting with like minded people, and sharing relevant information to people who matter. Moreover, there is so much potential here for brands to conduc...

    By • Dec. 8, 2011

  • The State of Social Marketing 2011 - 2012

    The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here.At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the i...

    By • Dec. 8, 2011

  • Social Media: So easy a caveman did it?

    Lascaux is a complex of caves located in France, the Paleolithic cave paintings found there date back over 17,000 years. The cave contains almost 2,000 figures, which can be grouped into 3 major categories - animals, human figures and abstract signs.In recent years, new research suggests that the...

    By • Dec. 8, 2011

  • 2012 Trends/Predictions from Blake Cahill, President of Banyan Branch

    Blake Cahill, President of Banyan Branch, was interviewed by SMT last November 14. It's that time of the year to ask that question: What comes next year?Don't dismiss Google+ just yet. Now that brand pages have launched, the hangout feature will be an amazing opportunity for brand advocates to co...

    By • Dec. 7, 2011

  • Coke's Fantastic Social "Un-commercial" Rewards Honesty

    Coca-Cola Portugal came up with a brilliant social experiment that it conducted last month in Lisbon. A soccer match was upcoming between the two biggest teams in Lisbon, arch-rivals Sport Lisboa and Sporting clube del Portugal. Obviously tickets were at an absolute premium and impossible to ge...

    By • Dec. 7, 2011

  • Robin Carey Speaking about Truth and Transparency at WOMMA Summit

    Robin Carey, CEO of Social Media Today, spoke at this year's WOMMA Summit in Las Vegas prior to her onstage conversation with Tom Cherniak, founder of CMP.LY. The session title was:Ethics and Disclosure Best Practices to Better Manage and Measure Blog and Social Influencer WOM Initiatives Ethica...

    By • Dec. 7, 2011

  • 3 Ways to Boost Interaction With Your Facebook Fans

    Are you looking for fresh ideas to engage your Facebook fans?Do you have a pretty nice fan base, but you're struggling to come up with ideas to engage them on a daily basis?One proven approach is to help your fans.Here are 3 techniques used by some of the most successful Facebook pages. Try them ...

    By • Dec. 7, 2011

  • Social Marketing Optimization (SMO)

    If you are serious about your social marketing program, you are likely focused on executing across a number of social platforms. My opinion: ideas are a dime a dozen and execution is key to success - that is of course, if your ideas are right to begin with. A good friend of mine often uses the ...

    By • Dec. 7, 2011

  • Disruption Media: Do You Interrupt or Communicate?

    The Social Web has been lately filled with so much bla-bla: noise, many words headed in the wrong direction, intrusive messages, non-sexy robots, predetermined users...which is what I call "disrupt media".When Nothing Else MattersOn Facebook, Twitter, LinkedIn, Stumble Upon, Digg or Reddit - more...

    By • Dec. 7, 2011

  • IAB/ISBA Guidelines on Social Media Endorsements and the Launch of #ad in the UK

    Earlier this month the IAB and ISBA issued guidelines specifically addressing the issue of celebrity endorsements within social media. Or, to give it the more legal title, 'the payment for editorial content to specifically promote a brand, product or service within social media'. The guidelines...

    By • Dec. 7, 2011

  • Newsjacking the Republican Presidential Campaign HubSpot Style

    Today, HubSpot launched the brand new Marketing Grader - a free tool to grade your online marketing. You can read about it on the HubSpot blog. Newsjacking the Republicans What I found interesting about the launch was the example they chose to highlight. The info graphic they made shows the Marke...

    By • Dec. 7, 2011

  • PayPal Steals Christmas: Latest Social Media PR Meltdown

    It's the festive season and the social media PR meltdown shows no signs of slowing down. Global player PayPal have just rushed in to join the act with an incredibly insensitive approach to those in need and the kind of mindlessness which only companies that do not have the nuanced approach to soc...

    By • Dec. 7, 2011

  • LinkedIn "Company" Pages: An (Undervalued) Gem for Organizations of All Types

    This post articulates the primary reasons why organizations of all types and sizes should establish and manage their Company Pages (organizational profiles) on LinkedIn. It provides a three-phase approach to creating Company Pages and offers examples of existing Company Pages for reference. It al...

    By • Dec. 6, 2011