Content Marketing: Page 448

  • Showing Emotion is the New Black

    At a recent event in Seattle sponsored by the Word of Mouth Marketing Association, Heather Oldani of McDonalds told the audience, "For brands, showing emotion is the new black." It resonated with the audience, and was one of the most tweeted takeaways from the event. Oldani's comment was a conti...

    By • Oct. 31, 2011

  • 5 Tips To Improve Your Social Influence Beyond Your Klout

    GUEST POST: This post was written by our newest MarketMeSuite intern @Words2live. There's a lot of buzz going on around influence and Klout changes, so we tasked Andrea with going beyond the buzz and find out what's really behind being "influential." The last time I used the phrase "social influ...

    By • Oct. 31, 2011

  • Stop the Social Puppetry for Klout and Other Influence Metrics!

    If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.

    By • Oct. 31, 2011

  • Using Social Media and Video Content to Increase Your Website 'SEO' Traffic?

    Yes! The weekend is here! For most, it's time to unwind and breathe easy for a couple of days... but not for me. This weekend I plan to shoot a few instructional videos for a new program I am putting together. I've decided to finally launch my new viral marketing campaign. If there's one thing...

    By • Oct. 30, 2011

  • Klout Responds to Questions and Critics

    Questions and criticisms have been swirling around the changes to the Klout Score this past week. I decided to post some questions to Joe Fernandez, CEO of Klout. He was traveling so Megan Berry, Marketing Manager at Klout agreed to step in and answer on behalf of Klout.Her response is below. It ...

    By • Oct. 29, 2011

  • Is Klout On the Way Out?

    This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users "Online Success Scores." This change has caused a dramatic decrease in the Klout scores of most users and all platforms on Social Media are ablaze with discordance, confusion and anger in regard t...

    By • Oct. 29, 2011

  • A Content Plan for Social Media Marketing

    A well conceived content plan can boost your social media marketing efforts and help you produce content that is consistently relevant and useful to your audiences. Your content plan will help keep the goals and objectives of your social media strategy in sharp focus, forcing you to streamline yo...

    By • Oct. 29, 2011

  • Wanna-Be Marketing Agency Bribes Bloggers

    Hamilton Nolan of Gawker told a story yesterday that will both entertain and enrage you; it sure did me.Apparently Hamilton received an email from this wanna-be "marketing" agency called43a. The agency claims to bribe bloggers to "semi-naturally" include links to their "clients."Clearly, this guy...

    By • Oct. 29, 2011

  • Klout Questions for CEO Joe Fernandez

    Joe Fernandez, CEOKloutDear Joe,So the changes at Klout Wednesday, I'm sure, have made for some exciting if not exhausting days at Klout. And, as I'm sure you are aware they have caused some people to get upset. I have followed Klout with interest since the beginning and feel compelled to chronic...

    By • Oct. 28, 2011

  • Twitter for Ornithophobics

    'I don't get Twitter, isn't it just like status updates on Facebook?'I think I've lost track of how many times I've had this conversation, and it amazes me every time that micro-blogging and following doesn't translate to so many potential users.To see Twitter simply as a broadcast media you miss...

    By • Oct. 28, 2011

  • 9 Important Elements of a Social Media ROI Report

    1. Completed Transactions:-Sales or orders that have been directly attributed to leads generated by Social Media Activity.2. Leads Generated:- Not just the sales leads but the leads for other relationships that can help your client i.e. Sales leads, sponsorship requests, joint venture offers etc...

    By • Oct. 28, 2011

  • The Ripple Effect of Your Social Media Marketing

    Once, at uni, a physics professor highlighted the interconnectivity of space and time at a sub-molecular level by taking us to the university pond and throwing a stone right in the middle of it. As we watched the ripples spread he proceeded to throw three more at different areas of the pond, illu...

    By • Oct. 27, 2011

  • The Role of Government in Social Networking

    It has been an interesting year for politics and social networks. It began early in the year with the so-called "Arab Spring" when several countries in the Middle East found themselves in the midst of a social network-fueled demand for regime change that spilled over into the real world. A few ...

    By • Oct. 27, 2011

  • Social Media: 4 Predictions for 2012

    I do not want to foresee the future. I am concerned with taking care of the present. God has given me no control over the moment following.~Mohandas GandhiWhy lead a piece on the future with a quote arguing against it? One: Mohandas is the man. And two: I believe that staying present-moment focus...

    By • Oct. 27, 2011

  • 5 Conclusions from the New Klout Scoring & Changes

    Klout just revised its scoring algorithm today to great effect, as seen from A More Accurate, Transparent Klout Score on the Official Klout Blog. Here's a summary of 3 updates which have happened, and 5 conclusions I have gleaned from the new Klout scoring.In Summary, here's 3 updates:1. Most top...

    By • Oct. 27, 2011

  • Social May Be the 'Silver Bullet' - But All Roads Lead to Your Company Website

    The recent 2011 Demandbase National Marketing and Sales Study by the Focus Expert Network had some interesting findings that some social media strategists might not want to hear: That your company website is the top source of new sales leads, and is 7x - yes 7x! more effective than social med...

    By • Oct. 27, 2011

  • I Like You, But Just Not in That Way

    Part 7 in a series introducing my new book, The End of Business as Usual...this is not content from the book, this series serves as its prequel.You like me, you really like me!Not so fast.Businesses are using social media to earn Likes and Follows, engage with customers, and the more progressive ...

    By • Oct. 27, 2011

  • Klout and Keeping Up With The @Joneses

    Wikipedia tells us that "Keeping up with The Joneses" is an idiom referring to an individual's comparison to one's neighbor as a benchmark for social caste or the accumulation of material goods. As with everything digital, it's always fascinating to see established human behavior such as this beg...

    By • Oct. 27, 2011

  • Google+: Misunderstood or Underestimated?

    I get a lot of questions on Google+. "Anne, what do you think of it? Do you think translators should be on G+ as well? Does it bring anything for business?"Guys, you should not even ask yourselves this question. Of course I think you have to be on Google+. There are many reasons, but the biggest ...

    By • Oct. 27, 2011

  • What If Everything You Believe about Social Media is Wrong?

    What if going viral was the beginning of the end for your company instead of a dream come true? Or, spending hours on end tweeting, posting, and conversing was an epic waste of time? What if you could get past the hype and discover the real secret to social media success? Would it change how you...

    By • Oct. 27, 2011

  • Are We Missing the Big Picture of ROI in B2B Social Media?

    Most B2B companies either think that social media is not worth investing in or they just can't see the ROI of social media. The answer you will get most of the time is, "My clients are businesses and they are not on social media."Are we missing something here? Did we forget something?Some social media experts have said that the ROI of Social Media is that your business will be here in 5 years... Ok I can see why they say that but are we missing the big picture?

    By • Oct. 27, 2011

  • #Kloutapocalypse: You're Not That Influential, Deal With It.

    Today you may find you're not quite as influential as you thought.Yesterday, Ash Rust posted on the Klout Corporate Blog: "Today we're releasing a new scoring model with insights to help you understand changes in your influence. This project represents the biggest step forward in accuracy, transp...

    By • Oct. 27, 2011

  • I Know You Hear Me, But Are You Listening?

    I Know You Hear Me, But Are You Listening?Image: http://blankbored.wordpress.com Perception of your brand has always had some degree of word-of-mouth that shaped it. But the power of social media is changing everything. Now, there is an entire community of conversation about your brand, your prod...

    By • Oct. 27, 2011

  • Three Reason Why Social Media Isn't For You

    Let's face it, social media can be a buzz word that many throw around: "You need to optimize your social media." "The best way to talk to your customers is social media." "Social media is where your customers engage with you." I admit, I was one of them. Social media is popular and in many cases,...

    By • Oct. 27, 2011

  • The Who, What, Where, When, Why of Action Marketing Plans

    Traditional marketing plans have always been detailed orientated to facilitate everything from the high level objective to the nitty-gritty day-to-day activities. An alternate version of the traditional marketing plan is the action marketing plan. It was created out of the obvious problems of a t...

    By • Oct. 27, 2011