Content Marketing: Page 449

  • Digital Nomads - Working Remotely is Perfect for Stressed Out Commuters

    Thanks to an endless wave of online storage devices and innovative ways of connecting to the internet, remote working has never been easier. I for one have definitely started to edge towards what people are calling a 'digital nomad' - someone who does what they do for as living, in non-specific l...

    By • Oct. 27, 2011

  • Klout Changes ... Scores Drop and Complaints Rise

    Klout, the online social media influence rating service, made some big changes today that are sure to have people talking.The changes, earlier described by Klout CEO Joe Fernandez as a "the biggest improvement to the Klout Score in our history" are likely to tweak many who use the service."This p...

    By • Oct. 26, 2011

  • How to Be a Frighteningly Brilliant Content Marketer

    Content marketers should shiver with jealousy for Nightmares Fear Factory's recent marketing success. If you missed this, basically, Nightmares Fear Factory is a haunted house in Niagara Falls Canada, and recently, their brilliant marketing strategy paid off big time when their Flickr feed was pi...

    By • Oct. 26, 2011

  • Guest Bloggers: The Good, the Bad and the Ugly

    You have a blog and you need content. As we so often hear, "Content is king." Bloggers are well aware that quality content - the kind of content that readers want to come back to and the kind that will be shared across social media platforms - has enormous value. But content is never easy to come...

    By • Oct. 26, 2011

  • Content Is More than King - It's Why Smart Websites Win

    Content is not King! It's the wrong analogy! The Monarch as Head Of State is merely a figurehead without real power! In the multichannel age of search and social, smartphone and tablet, it is content itself, which is the universal life-force driving human engagement. Content is today's supreme r...

    By • Oct. 26, 2011

  • Marketers: Post After Hours to Get The Most Out of Your Facebook Posts

    Raise your hand if you're a brand marketer who thinks posting to Facebook during "norma" business hours is the way to go? It's ok if you have your hand raised because you're not alone. However, you would also be wrong as a new study reveals that the best time to post a branded message to Facebook...

    By • Oct. 26, 2011

  • Marketing Your Business: It's Not All About Facebook

    Okay, so you've finally gotten on the social media bandwagon. You've been putting it off and putting it off, but now you've finally made the move. You've decided social media is where its at and you've not only launched your business on Facebook but you've paid someone to design a snazzy new ...

    By • Oct. 26, 2011

  • Your Customer is More Persuasive than Your Copywriter.

    I'm a copywriter who has been honing his craft for 25 years now. If you want to team up with someone capable of turning words into weapons of mass persuasion, look no further my friend. You're dealing with a professional practitioner of persuasion. Sometimes I really think I'm the man. This is n...

    By • Oct. 25, 2011

  • Can SMEs Leverage Social Media to Increase SEO?

    Let's face it, unless your local business is a multi-national company like Dell, Coke, or McDonald's, you won't get instant 10k fans in a week on your Facebook page. Fret not, small is the new big according to marketing guru Seth Godin, and SMEs actually have the upper hand in terms of leveraging...

    By • Oct. 25, 2011

  • How Sharing Photos Will Increase Leads On Social Media

    Everyone likes taking photos. But can they really get you more leads?Whether you are out with friends and snapping to keep a memory alive, or are holidaying in the most heavenly place on Earth, you take photos so you can remember and share an experience. Publishing photos online is the new way of...

    By • Oct. 25, 2011
  • SMT Expert

    Why You Should Accept My Facebook Friend Request

    I often have clients that need advice about separating their personal and business contacts, especially on Facebook. However, I also advise against a big 'separation.' While I understand the need for privacy, I'm also an advocate for getting to know people. It's that human connection that allows...

    By • Oct. 25, 2011

  • Myth: To Be Heard, Talk. Truth: To Be Heard, Listen.

    "Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand."-Karl A. Menninger, famed American psychiatristThere are roughly a billion active users of social media (give...

    By • Oct. 24, 2011

  • Yeah! You've got your First Social Media Client! . . .Now What?

    You always remember you first right? So you're a New Social Media Manager just breaking into the industry and you've got your first paying client! So now what do you do? I've learned from quite a few mistakes over the last couple of years as a freelance Social Media Manager & Consultant so I...

    By • Oct. 23, 2011

  • The Future of Social Media and Business: PivotCon Ideas & Links

    We want to thank host Brian Solis and the folks at this week's Pivot Conference for inviting Spiral16 to participate. There were tons of great speakers and opportunities for learning and networking. Not mention, it all happened in New York, which can't be beat.Two members of the Spiral16 team wer...

    By • Oct. 22, 2011

  • The Future of Online Community

    Talk about online communities is everywhere lately. This is good news to those of us who have been building online communities as the core of our profession for many years - sometimes quietly in the shadows of marketing. Recently, community has come to the forefront of customer retention, cust...

    By • Oct. 22, 2011

  • Next Week You May Not Have As Much Klout As You Thought

    New Klout accuracy measures may mean you're not as influential as you thought you were...In a post on the Klout corporate blog yesterday, founder and CEO of Klout, Joe Fernandez, announced a new algorithm for Klout will be released next week: "I am incredibly proud of the work the team has done ...

    By • Oct. 22, 2011

  • CMOs Struggling to Keep Up With the Digital Revolution

    In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM's 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it. Back in July ...

    By • Oct. 21, 2011

  • Hard Science: How Social Media Leads to More Sales

    At the heart of the social media revolution lies an apparently logical assumption: that somehow social media marketing which devolves into such quantitative gamification as 'Likes', 'Followers' and 'G Plussers', must translate into greater brand awareness, more word-of-mouth publicity and, eventu...

    By • Oct. 20, 2011

  • What To Do When No One Talks About Your Company Online

    All of the experts tell you to monitor your brand, and to be responsive to the needs of your online audience, but rarely do they tell you what to do when you have no audience. What do you do if no one is talking about your brand? Here are a few quick tips that should help rouse up some conversat...

    By • Oct. 20, 2011

  • A New Social Media Network for Healthcare Marketing Folks

    A new startup social media network offers to provide brands in the healthcare marketing world with "symptom-targeted advertising." Let's say you're the maker of a cough syrup or a fever reducer or a cold medication and you want to target those areas ofpeople that are currently coping with these ...

    By • Oct. 20, 2011

  • Four Reasons Why You Shouldn't Automate Your Social Media Marketing

    Social media marketing takes time... and lots of it. One client referred to it as "feeding the monster," a phrase I have adopted and use often. Of course, in my head, the monster is more like a Muppet than The Thing, but I digress.Because it does take so much time - posting to Facebook, writing b...

    By • Oct. 20, 2011
  • SMT Expert

    Deflating 5 Common Social Media Myths

    Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions.Ok, ok, I'll set up the page!

    By • Oct. 20, 2011

  • Politics and Social Media: Is Your Company Prepared for 2012?

    Following the 2008 presidential campaign, many were quick to dub it the "first social media election." There is no question that social media played a part in the 2008 contest--the Pew Research Center found it was the first time more than half of the voting-age population used the Internet to connect to the political process and many observers felt Obama succeeded by attrac

    By • Oct. 20, 2011

  • Stop Talking to Everyone - Spend Valuable Social Media Time on Influencers

    Everyone is not equal. We're told we can be whatever we want, but we don't all get to be astronauts when we grow up. It's unfortunate for egalitarians to hear, but some people are a more valuable use of your resource than others, especially when marketing to them. When brands first start to marke...

    By • Oct. 19, 2011

  • How to Win Clients with Killer Social Media Management Proposals

    If you want to become a Social Media Manager/Consultant you will at some stage have an epiphany. You will have a moment of clarity when attempting to win new business from a client. Your realisation will be something like this - "Clients can be so Awkward!" I've said it now and its out in the ope...

    By • Oct. 19, 2011