Content Marketing: Page 450

  • Top 5 Ways To Make Your Facebook Page Stand Out

    I find that more times than not, people don't really understand what is meant by "Facebook page customization". Or if they "sort of" get it, they still don't understand why it's important. With everyone jumping on this social media "bandwagon", you HAVE to stand out. You MUST stand apart from you...

    By • Oct. 19, 2011

  • Social Media Strategy Primer, Part Two: Plan to Succeed

    You Need A-PIE If we were building a house of social media marketing success, the five questions you answered in part one would be the foundation. If you've worked through the five questions and decided social media marketing will benefit you, then you're ready to start putting up the walls of th...

    By • Oct. 18, 2011

  • Profiling Your Social Customer

    Today's post is written by Jennifer Roberts. I was riding up one of the canyon roads in Boulder, Colorado a few weekends ago. I wanted to use the ride to work out how to write an article linking my online social behavior with the concept of a social consumer. But my high-end Sella Italia Lady sad...

    By • Oct. 18, 2011

  • When It Comes to Twitter, Marketers and Companies Still Don't Get It

    In yet another example of companies still not getting it when it comes to social media comes the findings of a survey which revealed that over 70% of all customer complaints sent to companies via Twitter fall on deaf ears. I first read about this on Jay Baer's blog in which Jay referenced the fi...

    By • Oct. 18, 2011

  • 4 Reasons Why Yelp Will Win Out Over Foursquare

    Two months ago, a friend of mine up in Austin had a bet: who could make it to Elite status on Yelp faster. He won, besting me with 50 reviews to my paltry 21.Yelp, the site for user reviews, mostly of restaurants, has grown exponentially. There are 63 million people who have visited the site i...

    By • Oct. 18, 2011

  • 5 Top Tips For Successful Social Media Marketing

    When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren't just reading, but engaging in what you have to say. Often, engagement is thought of as being pro-active, but it's equally as important to use tools that help organize and disseminat...

    By • Oct. 18, 2011

  • Google vs Facebook: Get the Whole Picture for Your Marketing

    Although the battle between Google and Facebook may not be as heated as the Press often makes out, when it comes to market share the two companies are competing for the same thing: ad dollars and eyeballs. Google, the king of search, often uses its search might to prove the value of its brand and...

    By • Oct. 17, 2011

  • Is Your Company Brand a Homebody? (aka Google Hates Hermits)

    Remember the good old days when you could curl up on your company home page and wait for customers to drop by? Sure, you may have had to buy a few Google Adwords here and there, but with the right SEO and enough keyword-stuffed copy, you could get by just fine. Just point everything and everyone ...

    By • Oct. 17, 2011

  • Why You Should Care About Audience Engagement

    Ever heard of "Puff Puff Pass Tuesdays"? Here's what it is, and why you should care: Snoop Dogg was streaming a show on Vidi for fans who were grateful for the interaction, new music tracks and tour/album updates. They liked the show so much that Snopp Dogg started a formal weekly show, "Puff Puf...

    By • Oct. 17, 2011

  • 9 Steps for Starting Out as a Social Media Manager

    As the number of businesses that outsource their Social Media activity continues to increase, I find I am asked more and more for advice on how to get into it. I started as a freelance Social Media Manager & Consultant almost 2 years ago (feels like way longer). Back then, I found businesses...

    By • Oct. 17, 2011

  • People Don't Buy Things, They Join Things

    Humans are creatures of habit. Often times our behaviors are predictable. Old habits are hard to break, good or bad. Why would we expect social media to be any different? Why should we expect that just because marketers can now connect with anyone across they world in a simple 140 character tweet that they will by default do it any different than the days of email spam, direct mail and traditional broadcast marketing advertising.

    By • Oct. 16, 2011

  • 10 Things You Should Include in a Social Media Plan

    While the 4 Ps of marketing are still relevant, it's the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns.

    By • Oct. 16, 2011

  • Insights from IBM's Global CMO Marketing Study

    IBM released a new marketing study titled "From Stretched to Strengthened" based on interviews with more than 1,700 Chief Marketing Officers (CMOs) from around the world.The study is available from the IBM CMO Study website which also includes links to other resources including two webinars that ...

    By • Oct. 15, 2011

  • Anatomy of a Social Media Policy

    "I need your help!" he wailed over the phone. "An employee of ours just posted a YouTube video with really negative comments about our company. What do we do?" Over the past 24 months, my phone rings on an almost daily basis with clients, colleagues and friends in a panic about something to do ...

    By • Oct. 14, 2011

  • What the Facebook Mobile Changes Mean to Marketers and Advertisers

    Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will "become a mobile company." And based on recent announcements it appears that's precisely where they're headed and mobile marketing and mobile advertising folks would be wise to pay close attention. Back...

    By • Oct. 14, 2011

  • 12 Most Critical Things Businesses Must Know About New Facebook

    Love it or hate it, Facebook refuses to be ignored.With 800 million+ active users worldwide, and an eye-popping record of 500 million active in one day, one thing can be said for Facebook, it's here to stay. But what of these new changes? For users, every one of the new Facebook changes seems to ...

    By • Oct. 14, 2011

  • Knowing the "Why" of Your Business Wins Customer Hearts

    "Efforts and courage are not enough without purpose and direction."~John F. KennedyMany of us go about our business - and our lives - not knowing the answer to one of the most fundamental questions we can ask:Why?As an individual "brand" (and yes, you are a brand), you need to know your "why." It...

    By • Oct. 13, 2011

  • Acquisition, Retention, and Building Loyalty in Social Media

    There are three important criteria while working on Social Media:AcquisitionRetentionBuilding LoyaltyAcquisition: This is the process of getting new people on-board. This is the phase where you bring in new Customers and Clients. In order to get people on-board you will need to make a Business d...

    By • Oct. 13, 2011

  • 5 Questions a Social Media Consultant Should Ask a Client

    When consulting on a company's Social Media presence, we must first ask some questions of the company itself. Here are the 5 most important questions a Social Media Consultant should ask a client to deliver the best possible service. 1. What does the company want to achieve from their Social Media activity?

    By • Oct. 13, 2011

  • Getting Social with Your Customers

    Social customers are people who buy from your company and actively promote it online. They may be any place within the life cycle. These customers are extremely valuable. When they mention your brand to their community, they provide social proof that your company, products, and services are good...

    By • Oct. 13, 2011

  • 5 Tips for Creating a More Engaging Facebook Fan Page

    The addition of the "People Talking About" metric on Facebook should have brands thinking more about engagement on fan pages and increase focus on actually delivering more content, more updates and giving fans a reason to come back to the page. So, you have your 20,000 Facebook fans, but how do y...

    By • Oct. 13, 2011

  • LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers

    Earlier this week I told you how LinkedIn Is About To Up The Ante For Marketers And Brands. Well the changes were announced and as expected the big change was to the "Follow Company" feature that now surely looks a lot like Twitter and Facebook. Let's say you're a company. Well not literally, t...

    By • Oct. 12, 2011

  • America Unites! Our Next American Revolution Will Be a Digital One

    For the past few weeks, you were likely not aware of the over 700 arrests that were made on Wall Street in New York City. No, these arrests were not of dirty bankers, ponzi schemers or money launderers; they were ordinary citizens protesting on the streets. The media has been quiet. Very few stories profile the grievances of the protestors or the brutality inflicted upon the protestors by the NYPD (http://youtu.be/Zgr3DiqWYCI).

    By • Oct. 12, 2011

  • Stop Wasting Time on Social Media

    People often talk about how social media is a waste of time because they think of how much time it sucks from them, and they realize it's actually taking away from time they should be working as opposed to increasing their bottom line. To those people, I say "stop wasting time" and learn how to ...

    By • Oct. 12, 2011

  • Web Presence Optimization - a Better Way of Getting Found

    Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omn...

    By • Oct. 11, 2011