Content Marketing: Page 459

  • Breathing New Life into an Old Social Network

    One big question that is eventually faced by all mature social networking sites is, "how do you breathe new life into an existing social network?" How do you take a site whose popularity and relevance has dropped off over time and revitalize it? How do you attract new members? How do you win ba...

    By • July 29, 2011

  • Social Influence? Viral Video? Not so fast.

    Two of the questions most often asked by clients of their agencies within the field of social media are: Who are the influencers, and how can we create a viral video?Recently a colleague of mine shared with me this video, delightfully titled, The Splendiferous Barfing Cup:[youtube]http://www.yout...

    By • July 28, 2011

  • How to Use Twitter as a Networking Resource, Not a Time Sink

    How to Use Twitter as a Networking Resource, Not a Time SinkSearch marketing is pretty much a rote step-by-step kind of motion. You do keyword research. You identify keywords. You stack your keywords into groups You write content for your groups. You get links. When you step out into the wild wes...

    By • July 28, 2011

  • Social Media Grows Up

    Sit down. Brace yourself. I have big news. Today is the day that social media officially becomes enterprise-ready. The first social media "aha" moment for brand marketers is realizing their customers are on social. Over the last few months, brand marketers have gotten wiser and more sophisticate...

    By • July 28, 2011

  • Google Beyond Google+ - Five Areas Google Could Soon Be Competing In

    After looking at some of the lesser publicized recent moves by Google, in this post I want to turn my attention to other areas Google is already, or I think might soon, point their gaze. Similarly, Steve Rubel has also taken a look at Three Key Things Google Is Doing While We Focus On Google+. It...

    By • July 27, 2011

  • Facebook May Lose Half Its Membership Base (and change Social Marketing forever)

    Informal polls are a little like taking headcount back at school, you think you counted in everybody but you are not completely sure and some may have been counted at least twice as they moved in and out of your field of vision. A poll taken by a computer mag indicated that customer dissatisfacti...

    By • July 27, 2011

  • Social Media Marketing and Word-of-Mouth Marketing Are Now the Same

    Reading several articles all based on the same survey made me realize that many people still don't get it... they don't get the fact that Social Media Marketing and Word of Mouth Marketing are now the same thing! The first place I saw it was on the blogs section of the Wall Street Journal ...

    By • July 27, 2011

  • Social Media Hierarchy of Effects and ROI

    The hierarchy of effects is a term used in traditional advertising to track the success of an advertising campaign. The notion underpinning the hierarchy of effects is that consumers don't just buy products. They have to know they exist and like the product before they will buy it. Advertising,...

    By • July 27, 2011

  • Top 5 Reasons Why Blogs Deserve Our Respect (and Are Important for Business)

    With today's accelerated pace of social broadcast platform introductions, it is easy to think of blogs as an old tactic - easily tossed aside in favor of the new shiny social tech toy that's ever so cool. Blogs have become the tech cast-off's plummeting from being the poster child of the social r...

    By • July 27, 2011

  • Why Google+ Isn't Competing with Facebook

    Apple is the Coke of all gadgets we use the Internet for. It may not be true for Android and Blackberry users, which is why Google and Rim came up with tablets of their own. Brand proliferation depends on whether you can turn a person into a potential customer or a mere passerby. As the Web becom...

    By • July 26, 2011

  • Don't Post the Same Content on all your Social Profiles

    After reading Pam Moore's post on 'I Google+ circled, followed, liked, linked, bookmarked you, now what?', I spent some time pondering about the connections we make on multiple social platforms, with the one person.There are people I follow on Twitter, have connected to on LinkedIn, follow their ...

    By • July 26, 2011

  • How to Make Your Company S.O.C.I.A.L. without Breaking the Bank

    Social media is evolving. New platforms are emerging requiring companies with thin resources to stretch them even further. Investing in a media that shifts like the sand is a hard sell to corporate boards with fiscal responsibilities. There are so many paths to follow, how does a smart marketer ...

    By • July 26, 2011

  • Reports Indicate Facebook IPO to Be Delayed, Still in Trouble

    According to a recent report issued by PrivCo, my earlier post, Five Reasons the Facebook IPO is Troubling doesn't seem to be too far off. Although Facebook revenues have grown to $1.92 billion for the first half of 2011, up more than 100% versus the first half of 2010, financials for 2012 and be...

    By • July 25, 2011

  • Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department

    The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the social web and marketing is struggling to keep up with the pace of demand for involvement and convers...

    By • July 25, 2011

  • Brand Interest Not Outdone by Brand Engagement

    The term "engaged audience" is may be misleading, particularly by those focusing primarily on digital marketing. Taken at face value, the term implies that a subset of a brand's total audience - those who buy or operate the products and the people otherwise connected to the general concerns of t...

    By • July 25, 2011

  • I Google+ circled, followed, liked, linked, bookmarked you, now what?

    Wow, is it me or is it starting to be more and more steps to follow someone.

    By • July 24, 2011

  • Who is the 'Social Business Change Agent'?

    A social business transformation requires a change in behavior. It requires employees to change the way they do their jobs and think differently. It requires business leaders to realize and adapt to the social customer, tear down organizational silos, empower teams and employees to share knowledg...

    By • July 23, 2011

  • Brand Campaigns on Facebook Grow by 104%

    Digital advertising agency TBG Digital examined 200 billion impressions across 167 clients advertising on Facebook in 21 countries to produce its Q2 2011 Global Facebook Advertising Report. Here are some of the key findings: Facebook brand campaign general statistics Brand campaigns on Facebook ...

    By • July 22, 2011

  • Want a Brilliant Marketing Strategy? Take That Weight Off First.

    Writer's block. Dead end ideas. The feeling your message is getting lost despite all your best efforts. It happens to the best of us and it can strike at any time. This holds true when it comes to crafting a good marketing campaign as well. You get so bogged down in making things cutting edge and...

    By • July 22, 2011

  • Social Marketing & Customer Service: Marriage Partners Or Holiday Romance?

    Social Marketeers are confused.

    By • July 22, 2011

  • Viewpoints - the Sunset of SEO and the Dawn of Social Search

    Social Media Today is proud to have many experienced and savvy writers sharing their work through us with our audience, so we've decided to launch what will be a regular feature - Viewpoints - where two selected SMT bloggers respond to questions about a timely issue being widely discussed in the...

    By • July 22, 2011

  • Six Formats for B2B blogging

    If you are planning a blogging strategy for your B2B marketing or running a company blog, one of the biggest challenges you face is asking your colleagues to write blog posts. And when you do that, one of the most common questions you get to hear is - 'So what should I blog about?' This question...

    By • July 22, 2011

  • True Life: I'm a Social Media Professional

    Seven weeks ago I was hired as the Director of Social Media for SoMeGo. Up until then I had been a social media amateur. Sure, I had spent close to three years living, eating, and Google reader starring social media but I hadn't been paid for it. No one had entrusted me to nurture and grow their ...

    By • July 22, 2011

  • Spotify Hits America, Facebook Linking With Skype

    So, after prolonged discussions with record labels and music industry officials, the Americans have caught up with us Brits and Spotify is finally online in the US. The free-to-use version of the music streaming service quickly became the default music provider for student house parties, su...

    By • July 21, 2011

  • Top 9 Lessons Digital-Age Marketers Can Learn from Harry Potter

    If you're a dedicated Harry Potter fan and a marketer, then here's the top 9 lessons that we can learn from the greatest wizard in the world to becoming market wizards in a digital age.1. If potions isn't your forte, then why not try Quidditch?Harry Potter isn't great at everything, and neither ...

    By • July 21, 2011