Content Marketing: Page 459

  • Survey Reveals Social Media Listening and Engaging Pays Off

    A recently completed survey by Forrester on behalf of Dell revealed that companies that implement listening and digital engagement initiatives see positive business returns in customer satisfaction scores, loyalty and brand metrics. Titled "Listening and Engaging in the Digital Marketing Age" ...

    By • July 18, 2011

  • Three Views on B2B and Social Media in 2011

    More and more B2B marketers are blending social strategies with their digital strategies which themselves are just a piece of the overall sales and marketing strategy. This layer-cake approach to "strategy" is typical for the moment and represents an artificial yet necessary attention on digital...

    By • July 18, 2011

  • Consumer Reviews Facilitated By Social Media: 3 Reasons To Love Them

    In my personal research I have been intrigued and inspired by the free consumer advocacy that social media facilitates. I am aware that most people don't share my views and question the credibility and authenticity of consumer reviews. I also know that many brands don't use consumer reviews to their full potential but please hear me out.

    By • July 17, 2011

  • The Lost Art Of Transparency -- Or How Netflix Dropped The Ball

    I love Netflix. I think their service is fantastic, prices fair, and their integration across a variety of hardware cho

    By • July 16, 2011

  • What Google Did Next (understanding Google's plan and the future of social media marketing)

    Google+ did not just unleash a viable alternative to Facebook it also let loose a bandwagon with sufficient space for the world and its wife to leap upon. And that's exactly what has been happening. From blogs to newspapers to newspaper blogs to columnists and commentators the buzz is: 'Google vs...

    By • July 15, 2011

  • How Social Media Can Boost Sales - Weds. 7/20

    We all know that customers today are increasingly doing their own research on the Internet and letting the testimony of others shape their buying decisions. That's exactly what I did recently in purchasing a new car and a new laptop. So how are companies doing in figuring out how social tools can...

    By • July 15, 2011

  • When is It Okay to Use Social Media to Self-Promote?

    I read an interesting stat today from Monumentus Media (via Beth Kanter): "asking users to "like" gets 216% higher interaction rate." The stat isn't very surprising. Calls to action work. I was drawn to the 216% increase, but then disconcerted by the idea of asking people to like my stuff. Why is...

    By • July 14, 2011

  • The Future of Social Media Marketing for Professionals Part 4

    In Part 1 we discussed how changes in technology have changed the way prospects look for professional service providers. In Part 2 we looked at the strategies and social media tools prospects are using to find and hire professional service providers. In Part 3, we focused on Facebook and Twitter....

    By • July 14, 2011

  • Community, Social Discovery and the Implicit Graph

    The give and take between explicit requests and implicitly inferred assumptions is the natural state of how we live.Offline we don't really think about this.Face-to-face with family, friends and tight-knit interest groups we accept that serendipity just happens, more often than we expect. The sum...

    By • July 13, 2011

  • Did Netflix Just Kill the US Postal Service?

    Yesterday, Netflix announced a new pricing structure, eliminating the "all you can eat" streaming and DVD packages. The old low-end product, that allowed unlimited streaming and one DVD at a time for $9.99 per month, was discontinued. If you want to continue both streaming and one DVD at a time...

    By • July 13, 2011

  • Foursquare Now 10 Million Strong: Has Your Business Checked-in?

    Foursquare is an emerging mobile network that connects people and places through mobile phones. While it isn't the only player in the space, Foursquare does appear to be the game to beat. The 800 pound gorilla is Facebook Places but other geo-location nicheworks are also growing including Loopt...

    By • July 11, 2011

  • The Death of Social Media (and the Birth of Something Better)

    Social media is dying. The promise of a world where marketing is a conversation failed to deliver. Millions of blog posts, tweets, and Facebook likes can't change the fact that social media as a stand-alone marketing channel doesn't work. Let's pause for a moment and give a hat tip to the people...

    By • July 11, 2011

  • Prom Queen or Prom Geek?

    Something weird is happening: We're the pretty girl who isn't getting invited to Prom because everyone assumes she's already been asked. In the past month, I have had three different people ask me if I can recommend a PR/digital firm. With all three I asked more about their needs (because I assum...

    By • July 11, 2011

  • Formats and Routines Really Work, Just Ask Jimmy

    Jimmy Fallon's Thank You Notes has been a surprise bestseller. But how it got there is through routinely hammering away at a repeatable format until it was successful, then using that success to create bigger opportunities to succeed. Marketers take note. It can work for you, too. Formatting succ...

    By • July 11, 2011

  • The Beginning of Web 3.0: The Google+ Vs. Facebook Debate is Irrelevant

    The Google+ vs Facebook debate is irrelevant. Yes, they both are in the spotlight for social networking, right now.Yes, both companies are going to be very likely to be in an arms race over the next six months to a year to see who can offer the better social product. And yes, I do have my opinion on who will be victorious. But opinions aside...

    By • July 11, 2011

  • The Surprised Entrepreneur - I'm Having the Time of My Life.

    I am not sure what I expected to be doing at this point in my career. I have been blessed to have been at the center of the changing, blossoming technology landscape of the last 20+ years. My earliest days were at an advertising agency called NW Ayer which gave me a broad perspective on Corporat...

    By • July 10, 2011

  • 'Counter-Games' and Social Media

    The term "Gamification" is pretty cool, except that it is meaningless. Anyone who has ever worked a day in his or her life knows that the World is already gamed.

    By • July 10, 2011

  • Social Business Readiness: 5 Questions for Marketing Executives

    Social media is all about marketing, right? Wrong. Marketing has been advancing the role of social media in business quite actively for some time, and are likely to have evolved social media use and experimentation ahead of the other lines of business. However, best practice often reveals that th...

    By • July 7, 2011

  • Tips for Location-Based Marketing: Part 1

    Marketers today are being impacted by location in ways that many would have never expected. When planning and executing mobile marketing strategies, location plays an inextricably important role. Given the fascination and hype surrounding location-based media options, check-ins, and the like, I'...

    By • July 6, 2011

  • Facebook's 'Awesome' Product Launch (and What It Means for Social Marketing)

    Hype is so cheap to come by these days that when a company like Facebook engages in it you know that they are panicking. Mark Zuckerberg promised an 'awesome product launch' today and I was one of the 70,000 who signed up for the Livestream event on the Facebook site. Leading up to the event spec...

    By • July 6, 2011

  • Tips for Location-Based Marketing, Part 2

    Once you are confident you are able to deliver your marketing effort as intended you can look to location to deliver a high degree of relevancy. With all the amazing technological advances today, a human being can still only be in one place at one time, and very often that place ends up carrying ...

    By • July 6, 2011

  • Tips for Location-Based Marketing, Part 3

    An in-the-moment approach to thinking about location and mobile marketing can be game changing on its own. Expanding that perspective to consider consumer's lives being a series of moments that in many cases are repeated on a regular basis can be powerful as well. This is where Life Patterns mig...

    By • July 6, 2011

  • The Only Reason to Participate in Social Media

    Plain and simple, the real reason to participate in any marketing activity, including Facebook and others, is to generate a customer.

    By • July 6, 2011

  • PR and Communications Implications of Google+ (and Other Observations)

    Google+ has been dominating the online conversation cycle with discussions analyzing the pros and cons, debating Google+'s chances of unseating Facebook at the social network, explaining how to use it (there's already a list of tutorials, and speculating about its future.It even occupied about half of yesterday's episode of FIR.

    By • July 6, 2011

  • The (Realistic) Risks & Rewards of Social Media: 15 things you stand to gain, and lose, by engaging in social media

    "Social media has become mass media. It's the oldest form of marketing-word of mouth-with the newest form of technology." -Marc Pritchard, Chief Marketing Officer, Procter & GambleSince my grandpa Varnum (yes, his real name) had a bakery in Kankakee, Illinois (oh, those lemon squares!), word ...

    By • July 5, 2011