Content Marketing: Page 460

  • 6 Tips for Creating an Online Community

    Are you considering building an online community? In order to build a strong community, there are a few key factors every business should take into consideration.This article will assist you in gathering the building blocks for a strong online community.#1: Know Your AudienceEvery business should...

    By • Aug. 4, 2011

  • Whole Foods Market's Subtle Social Media Marketing Plan

    According to Bill Tolany of Whole Foods Market, responses to customer comments make up 85% of all the Tweets the company sends out. 10% of the Tweets are content-based and 5% are promotional. Mr. Tolany, in remarks made at the Corporate Social Media Summit in New York in June, indicated custom...

    By • Aug. 4, 2011

  • Top 5 Causes of Customer Drop-off in Microsite Marketing

    The marketing world is continuing to move towards a more integrated, cross-channel approach in creating campaigns. Direct mail, social media, digital ads, and email marketing are all being utilized to get the most out of an advertising campaign. This movement has created a need to funnel marketin...

    By • Aug. 3, 2011

  • What Exactly is an Online Community Manager?

    You've been to communities, you may have even created them, but what roles are evolving within them? Online community management by no means is a standard job, so I decided to seek out what other online community managers are currently doing. Like the start of all things we are curious about no...

    By • Aug. 2, 2011

  • The KISS of Death in Social Content Creation

    Social media is a double edged sword. We all have a voice but sometimes that is not a good thing. The question is; are we using our social voice properly?Production of valuable and engaging content is still a big issue. We have all been told 'content is king' but what does this mean in social ...

    By • Aug. 2, 2011

  • How Social Rewards Programs are Changing Online Marketing

    Rewards programs are everywhere. Credit cards, frequent flier miles, grocery chains and drug stores. You can hardly buy a book or pack of gum without them asking you if you have a card or if you're a member. Last Friday I attended a board meeting at swanky Del Frisco's on Boston's waterfront and...

    By • Aug. 2, 2011

  • 5 Things You Need To Know About the Google +1 Button

    The Google +1 Button was developed by Google as a way for people to recommend products, services, businesses, people, or anything else that may be found on a webpage that they might like. A website owner or business would add the button to their page or site and a visitor wishing to recommend th...

    By • Aug. 2, 2011

  • Six Tips for Using Google+ Now

    Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. This is so disappointing to me. Clearly they haven't read that the new tool is in a sophomore slump and that it's not yet available for businesses. But it's not stopping my own industry from trying to make mon...

    By • Aug. 1, 2011

  • "Circles" of Knowledge

    Google Plus has gotten lots of attention lately with much of the commentary focused around the "circles feature". Now comes the collaborative dialog of how best to set up and use circles. However most of the suggestions are simply copying old organization models. We must begin to ask what and ...

    By • Aug. 1, 2011

  • 12 Tools to Measure Social Influence (Maybe)

    Social media influence is a bit like oxygen - we "know" it's there and we know in some sense that it is essential for "life" if we're in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely.Any number of tools - freely availabl...

    By • Aug. 1, 2011

  • 13 Tips to Get Back to Biz in a Social Google+ Circling, Liking, Tweeting World!

    It's easy to get lost in never never circle, like, follow and link land.

    By • July 31, 2011

  • The Obama Team Takes to Twitter

    So how important is the debt ceiling crisis? So important it has gotten the Obama team to actually use Twitter. I'm only sort of kidding.

    By • July 30, 2011

  • How Much Information Do We Give Away Every Day Online?

    Online privacy... it's an issue we are all, or least should be, very concerned about. But I don't think most of us realize just how much information we give away every single day. We're online all the time... or so it seems. We all search to our heart's content. We make purchases online, do our ...

    By • July 29, 2011

  • Social Media and Free Speech, The Good, The Bad and The Ugly

    "Unlike in the real world, where social etiquette and manners can sometimes seem restrictive and limiting , people feel they have a greater sense of freedom of expression and/or of speech when using online networks."

    By • July 29, 2011

  • Community, weight loss, IABC, and Facebook vs. Google+

    That headline looks like a jumble of concepts if ever you've seen one. But bear with me, it will all make sense. Early this year, Steve Crescenzo tweeted that he'd like to lose weight by the start of the 2011 IABC World Conference. A number of us responded that we had the same goal, and Tom Keefe...

    By • July 29, 2011

  • Growing the Circle of Trust

    Most organizations focus their attention on growing their customer base. The real focus should be on growing the circle of people that trust what you stand for.Do that and the customer part will take care of itself with the aid of some simple "how to buy" education.Think about the last purchase y...

    By • July 29, 2011

  • Breathing New Life into an Old Social Network

    One big question that is eventually faced by all mature social networking sites is, "how do you breathe new life into an existing social network?" How do you take a site whose popularity and relevance has dropped off over time and revitalize it? How do you attract new members? How do you win ba...

    By • July 29, 2011

  • Social Influence? Viral Video? Not so fast.

    Two of the questions most often asked by clients of their agencies within the field of social media are: Who are the influencers, and how can we create a viral video?Recently a colleague of mine shared with me this video, delightfully titled, The Splendiferous Barfing Cup:[youtube]http://www.yout...

    By • July 28, 2011

  • How to Use Twitter as a Networking Resource, Not a Time Sink

    How to Use Twitter as a Networking Resource, Not a Time SinkSearch marketing is pretty much a rote step-by-step kind of motion. You do keyword research. You identify keywords. You stack your keywords into groups You write content for your groups. You get links. When you step out into the wild wes...

    By • July 28, 2011

  • Social Media Grows Up

    Sit down. Brace yourself. I have big news. Today is the day that social media officially becomes enterprise-ready. The first social media "aha" moment for brand marketers is realizing their customers are on social. Over the last few months, brand marketers have gotten wiser and more sophisticate...

    By • July 28, 2011

  • Google Beyond Google+ - Five Areas Google Could Soon Be Competing In

    After looking at some of the lesser publicized recent moves by Google, in this post I want to turn my attention to other areas Google is already, or I think might soon, point their gaze. Similarly, Steve Rubel has also taken a look at Three Key Things Google Is Doing While We Focus On Google+. It...

    By • July 27, 2011

  • Facebook May Lose Half Its Membership Base (and change Social Marketing forever)

    Informal polls are a little like taking headcount back at school, you think you counted in everybody but you are not completely sure and some may have been counted at least twice as they moved in and out of your field of vision. A poll taken by a computer mag indicated that customer dissatisfacti...

    By • July 27, 2011

  • Social Media Marketing and Word-of-Mouth Marketing Are Now the Same

    Reading several articles all based on the same survey made me realize that many people still don't get it... they don't get the fact that Social Media Marketing and Word of Mouth Marketing are now the same thing! The first place I saw it was on the blogs section of the Wall Street Journal ...

    By • July 27, 2011

  • Social Media Hierarchy of Effects and ROI

    The hierarchy of effects is a term used in traditional advertising to track the success of an advertising campaign. The notion underpinning the hierarchy of effects is that consumers don't just buy products. They have to know they exist and like the product before they will buy it. Advertising,...

    By • July 27, 2011

  • Top 5 Reasons Why Blogs Deserve Our Respect (and Are Important for Business)

    With today's accelerated pace of social broadcast platform introductions, it is easy to think of blogs as an old tactic - easily tossed aside in favor of the new shiny social tech toy that's ever so cool. Blogs have become the tech cast-off's plummeting from being the poster child of the social r...

    By • July 27, 2011