Content Marketing: Page 469

  • Major Marketers Shift More Dollars Toward Social Media

    At Ad Age's Digital Conference, Converse, Lexus, Dell and Best Buy Reveal Digital Strategies For all the bluster around how digital marketing will disrupt traditional advertising, some marketers have already started to shift more media dollars toward social sites. Rob Tannenbaum Converse Chief ...

    By • April 27, 2011

  • 5 Ways to Work Your Way Into Your Customer's Social Graph and Influence Word of Mouth

    That all elusive holy grail of marketing, word-of-mouth, is right up there with Big Foot and the Loch Ness Monster in that we hear reports that they're real, but most of us have our doubts. The biggest reason is that most businesses fail to plan for it. Like anything else, if it's worth doing its...

    By • April 26, 2011

  • Social Media "Guru" Doesn't Mean You Have to Do it All Yourself. Sheesh!

    Look, marketing yourself as a Social Media Guru, while somewhat pretentious, doesn't mean you have to be able to do everything yourself. When people first get started in Social Media they think that the onus is on them to figure out how to build a website, how to gather up Facebook likes and Twit...

    By • April 26, 2011

  • Social Media/Networks: a Search for Basic Info

    Newbies in the world of Social Media face so many challenges, ranging from creating quality content, understanding of tools, analysis of market, identification of target segments, access to reliable data, networking with experts, idea generation, increasing relevant/organic follower base, and bui...

    By • April 26, 2011

  • Choosing an All Star Social Media Team

    Every coach knows that the performance of a winning team is much better than the individual talent each player brings. A group of good players working as a team will beat exceptional players playing independently every time. When assembling your social media team, it is more important to have peo...

    By • April 26, 2011

  • How Engaged Is Traffic from Social Sites?

    Web users who follow links from social sites are less interested in their content Person-to-person sharing has become a major way content producers hope to have their information disseminated as social media has offered the chance for content to go viral. Despite studies that suggest email is sti...

    By • April 26, 2011

  • Top 10 Reasons Twitter is On Top of the Social Media Food Chain

    It's been a long time since David Letterman called twitter "crap" on August 25, 2009. That night Dave also said, "Mark my words ...when they write about this thousands and thousands and thousands of years from now, twitter will be the indicator that it was the beginning of the end of civilizatio...

    By • April 26, 2011

  • Defining Influence: Two Camps?

    In our first post in the series on What is Influence, I presented three views from three influential people. Comments suggested each are saying the same thing, and yet, the pathway to defining influence is rocky (just like that journey to define public relations, if you recall). This week, I'm r...

    By • April 26, 2011

  • Outsourcing Search and Social Is A Winner!

    Now that social media sprints alongside the veteran pacers of SEO, paid and organic search, site owners have yet another lane they need to be running personal bests in if they are to make the podium of ranking glory and achieve conversion gold! Recent surveys suggest that the savvy elite recogni...

    By • April 26, 2011

  • What Integrated Marketing Is Not (Hint: It's Not Integrated Tactics)

    I just received an interesting comment on my "For Hire" post that asked: "Are there really any leading authorities - aside from published authors - on integrated marketing and communications? There are a lot of self-promoters who claim expertise in what is usually "the obvious". This comment, w...

    By • April 26, 2011

  • Are You A Social Stock Market Sucker?

    By • April 26, 2011

  • So You Think You Can Brand? Prove It!

    So you think you can brand like the wild west cowboys use to brand their livestock? If you answer yes, then here is your chance to prove it! One of my clients is a serial entrepreneur and recently acquired an airline, LocAir. So what does that have to do with you thinking you can brand and being...

    By • April 25, 2011

  • CRM Idol 2011: The Open Season

    Okay, everyone this is the big one. CRM Idol 2011: The Open Season is here and we're ready to take your companies and find out which one of you in the Americas and which one of you in EMEA is not the next CRM Idol but the FIRST CRM Idol.The Idea

    By • April 25, 2011

  • Employee Usage Of Social Media - A Toy or a Tool?

    Are you wasting your most valuable asset as you design your social media programs - your employees? There is a lot of talk about how to "allow" or "encourage" employees to use social media. I'm not talking about the marketing department running the Corporate Facebook page or creating viral You...

    By • April 25, 2011

  • What Is Influence?

    Today marks the launch of a new series, "What Is Influence?" The concept came from the many in-depth comments delivered on the April 20 blog post about Klout. There seems to be two camps re Klout (the first mover, for all intents and purposes) for gauging influence scoring - one dissects the alg...

    By • April 25, 2011

  • Influencers-how far we haven't come

    A couple of weeks ago, I watched a video event "From Influencers to Brand Advocates." Think Influence brought together several influencers to talk about the definition of influencers and "how to rise above the noise to capture their attention, and how to encourage them to become advocates for yo...

    By • April 25, 2011

  • Why Brands Can Ignore ROI in Online and Social Media for Now

    Management seems confused about why they need to deal with social media. Most of those with responsibility for profit performance are missing the point when it comes to new media and ignoring the history of past media revolutions. Consumer markets are going through a transition phase regarding ...

    By • April 24, 2011

  • Games, Gamification, and Empire Avenue

    This year's South By SouthWest conference had several panels on "Gamification," which I didn't get to see. However, there is a great summary of all the gamification panels. The idea of "Gamification" is, according to Wikipedia: ...use of game play mechanics[1] for non-game applications (also know...

    By • April 24, 2011

  • Practical Reasons Why Businesses Need Social Media

    Jacob Morgan with Chess Media Group wrote a short but sweet post in mid-March. His approach to convincing potential clients on adopting social media goes like this:

    By • April 24, 2011

  • Fan Pages: It's All About Engagement

    Facebook offers a great platform for you to develop stronger relationships with your fans and customers, but not all Facebook Fan Pages are alike. Fan Pages in the same industry with the same number of fans can have vastly different communities based on how those pages engage with fans. The s...

    By • April 22, 2011

  • Reaching the Hispanic Market Through Social Media

    PR professionals think social media is important for reaching Hispanics, though less than half currently use it Hispanic-focused PR company TeleNoticias and LatinoWire surveyed PR professionals in conjunction with the Hispanic Public Relations Association (HPRA), Hispanicize and Survey.com. The s...

    By • April 22, 2011

  • Business at the Speed Of Like

    The innocuous looking "thumbs up" Facebook Like button-now celebrating its first birthday-has morphed into a ubiquitous status symbol on millions of web pages. According to comScore Media, many of the world's top sites have added it, including the top 10 sports properties, nine of the top 10 news...

    By • April 22, 2011

  • It is illegal to Tweet, Comment, Post or to talk about results on election night in Canada

    Section 329 of the Canada Elections Act still prohibits transmitting the results of the vote in any electoral district to the public in another electoral district before the polling stations close in that other electoral district. That means on May 2, it will be illegal for Postmedia News - or th...

    By • April 21, 2011

  • Why Great Marketing is Like Lingerie

    "The best fiction is like lingerie," one of my creative writing teachers used to say. "It shows just enough to be seductive, while leaving something to the imagination."This teacher was talking about writing, not business, but his advice holds true for both: after all, a large part of fiction and...

    By • April 21, 2011

  • The Importance of Social Media Marketing

    New communication channel can significantly increase viewership and users activities. As an example, when Sporting News website integrated with Facebook the visits increased by over 500%.You could say that every company should enter the world of social media and a simple website is no longer enough. Using social media can not only increase reliability and build the image, but also effectively increase revenues and increase the number of customers.

    By • April 20, 2011