Content Marketing: Page 470

  • B2B Social Media Case Study: Dell's #TradeSecrets Campaign

    Are you looking to build more visibility about your business online through outreach and connecting to your customers?

    By • April 20, 2011

  • The Social Leverage of Popular Video: Chris Anderson at TED

    Thanks to an article submission to SMT by Ben Watson, I watched the Prezi of this recent presentation by the curator of the TED Conferences, Chris (not from WIRED) Anderson. I then watched the video of the entire presentation, How web video powers global innovation. It awoke the spirit of my inne...

    By • April 19, 2011

  • How Cisco Successfully Integrates Social Media Into Their Organisation

    If 2010 was the year in which companies started to believe in the power of social media, then 2011 will be the year of structural implementation of social media within the organisation. It became clear that social media are more than just a new marketing channel; they can become the pivot of the ...

    By • April 19, 2011

  • STOP! It's Not "Social Media!" It's "Social Networks"

    We have to stop using the term "social media." Everybody. Stop. Now. We need to start over, and call this new thing by its proper name which is: "social networks." Social media is part of a company's media strategy. Social networks are new social organizations with new rules of engagement and...

    By • April 19, 2011

  • 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats

    Now is the time to be taking the measuring of Social Sentiment seriously.The old metrics of volume and instant digital results are no longer good enough. They only tell a part of the story, the tip of the iceberg. Influence, awareness and measurement of conversation are becoming more and more imp...

    By • April 19, 2011

  • Why LinkedIn Isn't Just a Resume Site

    I'm doing some work right now on a website that's never been indexed by any of the search engines. Ever! Or so it would seem as nothing came up in the search results when I typed in the exact URL. Actually, nothing came up when I did a search just for the name of my client either. So, the first...

    By • April 18, 2011

  • Reaction: Social Media and Social Business: What's the difference?

    In a recent article from Social Media Club, Chris Heuer outlines the differences between Social Media and Social Business. The article prompts us (as social professionals) to really start defining where the lines are in the social world between content and actions around content. Even if communit...

    By • April 18, 2011

  • Impact of Social Media on Website Traffic

    As companies evolve in their ability to analyze web traffic, it is becoming increasingly important to branch out to as many areas as possible to reach customers. Understanding how different sources of traffic interact with your website is equally significant in where you allocate your time and r...

    By • April 18, 2011

  • Increase Facebook engagement - the Strategies That Work Best!

    Facebook is always a tough call when it comes to the frequency and timing of posting messages. Unlike Twitter, which is a war to be seen, Facebook is a slower network with a much higher percentage of your "fans" likely to see your messages (whether they read it or not is another matter). So when ...

    By • April 18, 2011

  • Communication and Collaboration in a Social Business World

    There's a pretty good argument that a big part of the social business transformation is simply using new and more effective ways to communicate. In fact that's really one of the fundamental advances that accompanied the adoption of the Internet. Internet connectivity offers multiple channels for tying people together.

    By • April 17, 2011

  • Get Real Time: 44 Signs Social Media Is NOT Working for You

    So you are a self proclaimed social media expert, guru, community manager, analyst or anything with the word social media in front of it. You have been doing social media for at least a year. You are doing all the right things in regard to the tools of social media. You have followers. You have likes. However, nobody talks to you about business, reads your blog and your phone is definitely not ringing with leads wanting to buy from you.

    By • April 16, 2011

  • You Have a Website: Now What?

    In this 4 min video Brett Relander from Tactical Marketing Labs discusses keys factors that determine your digital marketing and sales success.Follow me @BrettRelander - but not in a weird stalker kind of way. Join our Entrepreneur & Blogger Community at http://TacticalMarketingLabs.com/blogg...

    By • April 15, 2011

  • The 4 Biggest Myths of Content Marketing

    We believe in content marketing and we've seen the results, both working on behalf of our clients and also for our own company (that oh so appetizing phrase of "eating your own dog food"). It's one of the reasons we launched our Content Magnet service, to even more effectively present and help pe...

    By • April 15, 2011

  • Is Your Human Showing? Be Real and Be Credible.

    "I was dumbstruck. There, in a few pages, I read a startlingly concise summary of everything I'd seen in twenty-one years as a reporter, editor, bureau chief, and columnist for my newspaper. The idea that business, at bottom, is fundamentally human. That natural, human conversation is the true l...

    By • April 14, 2011

  • How I Boosted my Twitter Reach by 15 percent Overnight

    While it is not the end-all be-all of influence metrics, I do monitor my Klout score for changes. Yesterday I saw my True Reach score jump from 53 to 61 literally overnight. This was not an accident, and I was not surprised. This article will tell you how I did it. First of all, let's be clear a...

    By • April 14, 2011

  • Start Thinking Strategically For Content Curation

    According to the content curation firm HiveFire, some of the greatest challenges facing content marketers in the United States are creating original content (73.6%) and finding high-quality content (43.0%). In an online world of tweets, retweets, blogs and links to other blogs, it is becoming d...

    By • April 13, 2011

  • Analysis of Social Media Marketing Examples

    Analysis of a wiki of social media marketing examples I received an email today from Eyal Sela, the author of the productivity and Internet blog ProductiveWise. He is a freelance Internet and social-media project manager. Eyal took a look at our community's wiki of social media marketing examples...

    By • April 12, 2011

  • The Marketing & PR Conundrum: Lying to Customers

    In a recent BNET post "Lying to Your Customers? Come on, Everyone's Doing It," author and customer advocate Christopher Elliott shares six companies who have lied to their customers: Tavern on the Green, Ford, Microsoft, Office Depot, Cablevision, and Apple. Lies or Business As Usual? The chef at...

    By • April 12, 2011

  • Three Ways You Suck at Listening to Your Audience

    Joey Strawn is a blogger, husband, and President of Empty Jar Marketing. I'm honored to be guest posting again on Spin Sucks and as soon as Gini Dietrich said we were a go, I started thinking what would be most beneficial for you. I thought to myself, "You could write about the importance of cr...

    By • April 12, 2011

  • How Brands Using E-commerce Can Embrace Social Media

    E-commerce shops are popping up more and more over the web these days. With the use of social media, brands are able to reach audiences directly without needing to have a physical presence on the proverbial High Street. E-shops using social media channels can enhance the shopping experience f...

    By • April 12, 2011

  • Microsoft's ERP Headed to the Cloud - Small Business Game-Changer?

    With over 9,300 attendees from 36 countries filling a room at the Georgia World Congress Center, Microsoft CEO Steve Ballmer outlined the news this morning that their Enterprise Resource Planning (ERP) technology would be headed to the cloud (among other important news including Dynamics CRM software).

    By • April 11, 2011

  • Should Companies Play it Safe in Social Media?

    What does that mean exactly, to play it safe? Is that creating a Facebook page just to satisfy the critics and the bashers? Is it creating a Twitter profile "in case" someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation...

    By • April 11, 2011

  • 5 Steps to Generate Demand with Content Marketing

    When you're marketing to an audience that believes "what I've always been doing works just fine," it's hard to get the point across that there's a better way to live life or do business. Even when a business creates a product or service that solves a problem or opens an opportunity, sometimes, th...

    By • April 11, 2011

  • Make Time for Social Media Engagement- Even If You Don't Have Time

    Recently, I was giving a presentation on social media engagement to a business association in Albuquerque, New Mexico when, during the question and answer portion of the session, someone asked the question:"I'm a small store with just two or three employees, including myself. We have a lot to do...

    By • April 11, 2011

  • Why You Must Reply To Your Followers Hue And Cry!

    Savvy site owners are getting pretty keen on getting those nifty Twitter and Facebook buttons onto their home pages these days! Thing is of course, having them and using them, properly, can often be two different things! A Tweet today is not a sale tomorrow! Especially, if as recent findings sho...

    By • April 11, 2011