Content Marketing: Page 470

  • Online Newspaper Articles Command More Attention Than Print

    Tweet Everyone knows that print newspapers are dying (see the links below this post for the latest stat). However, that doesn't tell the whole story. In 2009, Columbia Journalism Review found that 88% of newspaper reading time is in print. Meanwhile in the same year, SEO and journalism blogger...

    By • April 4, 2011

  • Social Media and Good Manners

    Social media is growing up and it's learning that old-fashioned manners are still important: be polite, show respect, and say thank you-it will earn far more rewards than playing bully on the playground.We flirted with the dark side a few years back when we worried whether conversations of the f...

    By • April 3, 2011

  • What's the Next Big Trend in Social Media Marketing?

    If there is anything that can be observed about human behavior by examining social media, it's that people are basically restless. They're always looking for something new to read, watch, see and interact with. The seemingly impenetrable social media experiences of a few years ago; MySpace for example, is a prime example of how fickle our love affairs can diminish with all things social.

    By • April 2, 2011

  • SEO Company Introduces Toilet Paper Rationing

    FOR IMMEDIATE RELEASE Inflation and cost cutting measures cause company to urge employees to save money through a variety of initiatives. Silicon Valley (NOT) April 1, 2011 -Due to rising inflation and the desire to economize, SEO startup SEOCause has introduced toilet paper rationing. The comp...

    By • April 1, 2011

  • The Social Media Effect (Infographic)

    At the moment, it is cool for companies to create their own infographic. Every day, there are many of those in my timeline and becomes harder to track what is good and what is for the bin. This visualization from InfographicWorld explains nice and easy the process of sharing that pushes people to...

    By • April 1, 2011

  • If Your Social Content Isn't Brand-Relevant, It's Just Noise

    In the PR industry, we're paid to make people take notice. Notice of products, services, people, companies. Notice of articles, comments, updates, events. And it's not always easy - it's a crowded world out there and "breaking through the noise" is a big challenge. Social media has opened up the ...

    By • March 31, 2011

  • Content on Facebook: What Separates a Popular Fan Page from the Rest?

    Facebook fan pages are an excellent way to track and share new products with consumers. As always, content is king, and you may be surprised by what the most important factors of Facebook content are. There is a large difference between generally active fan pages and fan pages with extremely acti...

    By • March 31, 2011

  • 10 Tips for Successful Social Media Contests & Promotions

    Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It's a key way to get people interacting with your brand, product, event or organization in a meaningful way while helpin...

    By • March 31, 2011

  • Social Promotion Earns a Lot of Burrito Traffic, But Misses Other Opportunities

    Chipotle & NBC failed to integrate paid media & look beyond the Facebook "Like" It's not just a TV show. It's a Facebook-wrapped, social-PR-crafted, burrito-supporting, media-culture-changing funnel-of-confusion. If you don't know it by now, I am twisting the deft marketing words of Chipo...

    By • March 31, 2011

  • Unique Content: The Key to Online Relationship Building, Social Media and SEO

    Today's blog post is from a guest and is about the importance of content, a topic that I have touched upon recently in posts such as the importance of everyone's content on Twitter, and its value not only as part of your social media marketing, but also how it positively affects your relationship...

    By • March 31, 2011

  • What is Twitter influence (and how do you get it)?

    With Twitter turning 5 last week and more than 1 billion tweets per week now being sent, the site is becoming ever more noisy - so how can you compete, to make other readers react to your tweets?

    By • March 31, 2011

  • Isn't Social Media About Being... Social, Not Speculative?

    There is a massive information influx from true-gurus, neo-gurus, pseudo-gurus, fake-gurus and from Mr. and Mrs. Anybody about Social Media. It reminds me of some ill-famous bubble that was inflating so fast, that only a very few could predict its burst and resulting spills. If one can recall, t...

    By • March 31, 2011

  • Social Lift is the Ultimate the Rate of Change

    You have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won't see much benefit. If it ripples 900 times in 28...

    By • March 30, 2011

  • We scoffed at a $6 Billion Groupon. Now $25 Billion?

    Back in November of last year, social coupon firm Groupon made big news when it was reported that it turned down a $6 billion offer from Google. There were many in the business world (including at E-Marketing for Sensible Folk) who thought that Groupon management should have taken the cash an...

    By • March 29, 2011

  • The Top List of Marketing Blog Top Lists

    Looking for a handy guide of the top marketing blogs...but don't want to search yourself? Well, here you go... all the top lists...of marketing blog top lists!Forbes Best of the Web Marketing Blogs Marketing Vox Adrants Chris Baggott Church of the Customer Duct Tape Marketing Seth Godin Wonder Br...

    By • March 28, 2011

  • SXSW Social Trends - Top 3 Topics You Should Know for your Social Media Initiatives

    It's the bittersweet time of year when SXSW has officially come and gone. With more than 19,000 attendees, 10 locations for sessions and countless after parties, Austin was a buzz with all things interactive and digital. And like everyone else, my mind is still racing from 5 jam-packed days of In...

    By • March 28, 2011

  • How to Get Traffic to Your Blog from Stumbleupon

    Traffic is one of the most important things every blogger will need. Even though conversion is very important when it comes to getting results there won't be any conversion without traffic. Stumbleupon traffic isn't really the best traffic for a blogger due to the low conversion it results in and...

    By • March 28, 2011

  • Local Power: How Facebook and Twitter can Help Attract Local Customers to Your Business Event

    You've now probably amassed sufficient ideas and information about how to identify and talk to your audience. It's therefore time to discover how to feel their pulse and respond accordingly. Geography can and will be necessary to take into consideration at one point in time or another. This is es...

    By • March 28, 2011

  • Facebook Ads for Beginners

    Recently, Facebook passed the 550 million user mark. This signifies that the potential audience that this now represents for your goods is unmissable. If you want your business to succeed by means of social networking media then making use of Facebook Ads is usually a should for any organization ...

    By Nirajan Bom Malla • March 27, 2011

  • 2 Strategies to Overcome Early Limitations of Facebook Questions

    This past week, Facebook rolled out their new Questions feature. As the page administrator for our local teachers' union, I'd been eagerly awaiting its release. After a day or so of toying with it, I've come to the realization that while the application functions, at this stage in its release Que...

    By • March 27, 2011

  • Guy Kawasaki on the Art of Enchantment

    Guy Kawasaki is nothing less than enchanting. His vision and experience come to life through an inspired art of storytelling that is, well, inspiring. Guy possesses a truly unique and special talent to captivate your heart, mind, and attention. I first followed Guy when he was chief evangelist a...

    By • March 25, 2011

  • Social Media Marketing is Failing

    Last year, I wrote a post in response to Jonathan Salem Baskin, taking exception to his notion that Social Media could be dangerous for companies. (I actually agreed with him on many counts). This time - in my opinion - Mr. Baskin nailed it. Every company has been jumping on the social media band...

    By • March 24, 2011

  • Why Women DON'T Rule the Internet

    TechCruch's recent post Why Women Rule The Internet by Aileen Lee, and the interwebz response to it, is an exercise in wish fulfillment and diversion. With all due respect to Ms. Lee and her advocacy for women, social networking and shopping are not displays of power. I hate to break it to you, ...

    By • March 24, 2011

  • Social Pro Files: A SXSW Interview with Bonin Bough & Ellen McGirt

    We recently had the opportunity to interview Bonin Bough, PepsiCo's Global Director of Digital & Social Media, and Ellen McGirt, senior writer at Fast Company Magazine from SXSW. These guys are Social Pros, so we wanted to share this entire interview with everyone. Enjoy! I'd like to ...

    By • March 24, 2011

  • A Guide to Social Media Propagation and Planning

    I want this to go viral...If I had a penny for every time somebody says the phrase 'I want this campaign to go viral' I would probably have £2.52. It's very easy to fall into the fallacy that the idea behind a viral must be good, rather then to ask the question was it executed successfully. Throu...

    By • March 24, 2011