Content Marketing: Page 472

  • 4 Powerful Strategies for Managing Your Online Reputation

    True story: In 2006, as the keynote speaker was delivering their high powered speech at a tech conference in Japan, a Dell laptop suddenly burst into flames. Pictures and video footage of the burning computer became viral overnight and spread like wildfire across the internet. Thousands of blogge...

    By • April 9, 2011

  • 'For Immediate Release': How the social evolution has altered my news-gathering process

    As the way people use social channels evolves, so do the way I identify content worth sharing.That was the thought that crossed my mind as I prepared my reports for the last episode of For Immediate Release, the podcast I co-host with my colleague, Neville Hobson.

    By • April 9, 2011

  • Anatomy of a Shared Link on Facebook

    Sharing links on Facebook is one of the primary ways people use the social network. Instead of just showing the full URL, Facebook will pull data from the linked page to display a title, description, image, and domain name.This "real estate" is extremely valuable and optimizing it can mean the di...

    By • April 8, 2011

  • Enabling the Human Side of Content Monitoring

    Thierry Hubert and I recently gave a webinar on the Human Side of Content Monitoring through the Marketing 2.0 network run by the Human 1.0 group. Human 1.0 is in business to help you turn your customer-facing processes into social processes. I am part of the their network of consultants.

    By Bill Ives • April 8, 2011

  • Stephen Johnson: Building community using social technology

    As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here's some...

    By • April 8, 2011

  • Social's Impact on Brand Loyalty

    I came across a post from Kyle Flaherty that talked about the differences between Coke and Pepsi and their respective marketing approaches. It's a really interesting post, so I encourage you to go give it a read. While reading the post, and in the comment I left, I brought up the question of b...

    By • April 8, 2011

  • Considering Klout & Why It Matters

    Courtesy of Klout.com Ever read in your Advertising textbooks that social media was difficult, or even impossible to measure by effectiveness? Well, I have. Professors emphasize over and over again how new media is an entirely different animal separate from traditional media vehicles and their m...

    By • April 7, 2011

  • The Value of Video

    One marketing buzz word that might be on its way out is "engaging." This term is not on its way out due to irrelevance; in fact the number one goal of any modern marketer is to grab the attention of potential customers and begin a conversation between them and the brand. The term is dying because...

    By • April 7, 2011

  • Radian6 Insights Platform and the New Era of Social Listening

    Listening to Marcel Lebrun introduce #social2011, starting with a reference to the very ideas I built my Social Media Analytics book on' the Medium Is the Message ..... McLuhan ... The very thing I spoke about at McGraw Hill last week - and that left a grin on my face. He very well could have qu...

    By • April 7, 2011

  • Five Ideas for Executing a Rockstar Social Media Plan

    You have a great product or service and you want to share it with the world. Social media can help you do that. There are communities already living online that need what you have to offer. The trick is to find them and engage them in a way that they are comfortable with. Before you run into thei...

    By • April 7, 2011

  • Three Key Ways Brands Can Manage Risk in Social Media

    With more and more companies now integrating social media activities and engagement as part their overall marketing and PR strategy, it is important that as part of this strategy brands also focus upon the importance of effectively managing and monitoring the potential risks involved. Due to the ...

    By • April 6, 2011

  • Follow Me. Learn from Me. Buy from Me: reach a wider audience by listening and sharing ideas

    It is not really known who said it first, but that 'we always teach what we need to learn most' adage has some merit. In the Social Media Marketing (SMM) realm, this means that becoming the thought makers and leaders in your given industry is a must. This is achieved by identifying what your aud...

    By • April 6, 2011

  • Serving the Social Customer at Overstock.com

    Part 1 of a 2-part interview. Patrick Michael Byrne is chairman and CEO of Overstock.com, Inc., a Utah-based Internet retailer that has been publicly traded since 2002. Under Patrick's leadership the company's annual revenue has grown from $1.8 million in 1999 to over a billion in 2010. Patrick h...

    By • April 5, 2011

  • The Bank of Facebook: Credits, Identity, Reputation

    crossposted from emergentbydesign.comHow will Facebook and the global economy interact in the future?There has been much speculation recently about the role Facebook Credits could play in becoming a global virtual currency, and even the possibility of Facebook becoming a bank. In many ways, it al...

    By • April 5, 2011

  • Spy on Your Facebook Competitors with HyperAlerts

    The great thing about companies widely publishing APIs in this age of collaboration is that crafty third-parties can develop tools and features that the developers of the "mother ship" forgot. Browse through Laura Fitton's amazing One Forty (the app store Twitter neglected to build) and you'll fi...

    By • April 5, 2011

  • Going Global: How Well Does Your Social Media Campaign Translate?

    Perhaps it's no surprise that business is continuously growing on an international level. Most companies - large corporations to small service companies - are seeing the benefits of expanding and going abroad. In Europe, "going abroad" could mean just an hour train ride across a border. But cross...

    By • April 5, 2011

  • When Netizens Attack! Five Most Common Tactics of the Opposition & How to Handle Them

    Everyone person knows how to broadcast a message online, and in this day and age, many know (or are learning) how to start a conversation, but do you know how to handle oppositional responses? This article will teach you some of the more common tactics that may be used against you and how deal wi...

    By • April 4, 2011

  • The Last of the Facebook Myths - Infographic

    First stop on the social media strategy - FacebookThere is a lot more to a social media strategy than Facebook. But it's nearly always the first consideration and for good reason. That's where the audience is. It has by far the majority market share of the social media activity on the web.Global...

    By • April 4, 2011

  • The Anatomy of a Referral: Leveraging Social Media to Grow Your Business

    I recently read this article by @econsultancy which claims that word-of-mouth referrals are an "offline" phenomenon. Since my business enables companies to easily build socially-integrated referral programs, I was disappointed with their assesment. It's clear they are grossly underestimating the...

    By • April 4, 2011

  • Online Newspaper Articles Command More Attention Than Print

    Tweet Everyone knows that print newspapers are dying (see the links below this post for the latest stat). However, that doesn't tell the whole story. In 2009, Columbia Journalism Review found that 88% of newspaper reading time is in print. Meanwhile in the same year, SEO and journalism blogger...

    By • April 4, 2011

  • Social Media and Good Manners

    Social media is growing up and it's learning that old-fashioned manners are still important: be polite, show respect, and say thank you-it will earn far more rewards than playing bully on the playground.We flirted with the dark side a few years back when we worried whether conversations of the f...

    By • April 3, 2011

  • What's the Next Big Trend in Social Media Marketing?

    If there is anything that can be observed about human behavior by examining social media, it's that people are basically restless. They're always looking for something new to read, watch, see and interact with. The seemingly impenetrable social media experiences of a few years ago; MySpace for example, is a prime example of how fickle our love affairs can diminish with all things social.

    By • April 2, 2011

  • SEO Company Introduces Toilet Paper Rationing

    FOR IMMEDIATE RELEASE Inflation and cost cutting measures cause company to urge employees to save money through a variety of initiatives. Silicon Valley (NOT) April 1, 2011 -Due to rising inflation and the desire to economize, SEO startup SEOCause has introduced toilet paper rationing. The comp...

    By • April 1, 2011

  • The Social Media Effect (Infographic)

    At the moment, it is cool for companies to create their own infographic. Every day, there are many of those in my timeline and becomes harder to track what is good and what is for the bin. This visualization from InfographicWorld explains nice and easy the process of sharing that pushes people to...

    By • April 1, 2011

  • If Your Social Content Isn't Brand-Relevant, It's Just Noise

    In the PR industry, we're paid to make people take notice. Notice of products, services, people, companies. Notice of articles, comments, updates, events. And it's not always easy - it's a crowded world out there and "breaking through the noise" is a big challenge. Social media has opened up the ...

    By • March 31, 2011