Content Marketing: Page 472

  • Social Media Usage Satisfaction

    The usage of social media by individuals and organizations is creating three different levels of satisfaction for the audience being pulled into engagement. The "pull" is becoming less of a voluntary act to one which has become more of a "push". Everywhere consumers turn all this social stu...

    By • March 11, 2011

  • The Trouble with Social Media Influence

    Like me, maybe you've been reading about clout, Klout or KLOWT. Traditionally the word means influence or power. It now refers to a complex measurement of a person's or company's social media influence. It has been said that one of the nicest things about industry standards is there are so many t...

    By • March 10, 2011

  • The Finer Details of Administering Facebook Pages, Part 4

    Note: One month ago, Facebook announced a new Pages format. Today, those changes roll out site-wide. This post and its predecessors reflect the very latest features and functions of the new format. Our series on the finer details of administering Facebook Pages is written with the goal of helping...

    By • March 10, 2011

  • New Trends in CRM - an eBook!

    CRM, SCRM, Sales 2.0 are topics that always create debate and controversy. They are topics that everyone has an opinion about-and the opinions are varied. Sales professionals complaining about "spending more time updating the system than selling, " managers worried about "are we getting t...

    By • March 10, 2011

  • SXSW: 24 Years and Going Strong

    Every March, thousands gather in Austin, Texas for the annual South by Southwest Music + Film + Interactive Festival (SXSW). It started in 1987 as a music event featuring hundreds of bands along Sixth Street playing showcases and it has grown into a world renowned event. It draws music fans alo...

    By • March 10, 2011

  • On Failure

    A few weeks ago, I wrote about my thoughts on success as part of the Common Sense Marketing newsletter. And while I don't want to repeat what's already been said, I'll summarize for those of you who missed that email. Success is a very personal thing, and it's important to be as clear with your...

    By • March 9, 2011

  • It Will Be about PeopleRank and Crowdsourcing

    Thanks to Facebook, Twitter, and similar sites, the number of people existing on the web dwarfs the population of individual countries. Facebook alone has a user population of 550 million, which is about 250 million larger than the population of the US.That being said, as we rely more and mor...

    By • March 9, 2011

  • Do Sponsored Tweets Work? @CharlieSheen Shows Us the Money

    The world knows quite well that #tigerblood flows through the veins of @CharlieSheen. We're also learning that the color of #TigerBlood is green, as Charlie proves to the world that paid Tweets not only sell, they work. Ad.ly, the social media talent agency to the stars, is largely recognized f...

    By • March 9, 2011

  • Social Media, Celebrities and Sheen - Here We Go Again

    Last September I wrote a column titled Study Finds Celebrities Have Little Twitter Influence.Just a few weeks later came Celebrities, Popularity, Influence - Part 2.Now of course we are in the middle of Sheen Gate as now-former Two and a Half Star Charlie Sheen is making news, Social Media news t...

    By • March 9, 2011

  • Influence and Web Journal - March 1-10th, 2011

    I read a post on ConversationAgent about mPACT influencer platform, much the same stuff that Gary Lee wrote for my book and that I used for my presentation in London at #socialpr last week, but she adds a point at the bottom which is interesting to me. ".. Agencies and consultancies have a couple...

    By • March 9, 2011

  • Two Types of Influencers

    I am finding, more and more there is a possibly unreconciled confusion between digital influencers and subjective influence as understood by more traditional folks used to thinking of influencers in a more journalistic way; both are entirely different and produced by different world. A while bac...

    By • March 9, 2011

  • 8 Secrets of a Successful Facebook Fan Page

    1. Use an eye-catching image to establish your branding and set yourself apart.The best way to make your fan page look professional is by displaying a 520 pixel wide image on the fan page, and having that image color-coordinated with other images (such as your profile picture). Fan pages without ...

    By • March 9, 2011

  • How to Build Influence and Earn Trust via Enchantment: An Interview with Guy Kawasaki

    Information doesn't sound like it's worth a lot of value. In fact, most of the time information wants to be free and are free in the sense of accessibility. In order to make information so valuable that people will pay money for them, you had to turn organized knowledge (i.e. stuff you find on Go...

    By • March 8, 2011

  • Crowdsourcing: The Next Step in the Evolution of Crowdsourcing

    What's next for crowdsourcing? In my last post in the crowdsourcing series several experts remarked on the continued growth of crowdsourcing. So, for this round the question is: What's the next step in the evolution of crowdsourcing? I think what makes any burgeoning concept interesting is where ...

    By • March 8, 2011

  • The Guide to Social Media Usernames After Getting Married

    Image Courtesy of Wheelz24Getting married and the days leading up to your wedding can be quite stressful, but has social media also become a new factor in an otherwise ancient tradition? When a women gets married she often takes the last name of her husband, but what if your online identities are...

    By • March 8, 2011

  • How Will Social Search Affect Social Media and SEO?

    Over the past few months, Google and Bing have started to allude that they are beginning to increase the impact of social media content and links on their search results, citing that social networking activity is a strong indicator of what might be most relevant to consumer searches. The impact o...

    By • March 7, 2011

  • A new social contract between brands and consumers

    Image: Craig Damrauer at www.morenewmath.com Many academics, authors and bloggers are taking a hard look at the practice of capitalism with a view to a more sustainable future that ensures prosperity for more people both here in the United States and around the developing world. This necessarily ...

    By • March 7, 2011

  • Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All

    There's been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers' decision on buyi...

    By • March 7, 2011

  • Crowdsourcing: Yes, Crowdsourcing Is Still A Growing Trend

    In recent weeks I've continued my examination on crowdsourcing by exploring topics such as whether crowdsourcing is still a hot topic, how people's opinions have, or have not changed regarding crowdsourcing and taken a look at The IdeaLists and their approach to making matches rather than sourcin...

    By • March 7, 2011

  • What Makes an Exceptional Social Media Manager?

    As more and more companies entrust us with their content marketing and social media efforts, I've been giving a lot of thought to the types of people Right Source Marketing is going to need to hire in the near and long-term future. While certain positions are up for debate, there is no escaping t...

    By • March 4, 2011

  • Will the Term "Social Media Optimization" Stick?

    I was at Innotech in Austin and one of the panel discussions was "The Future of Search." It was a great panel with speakers including: Kent Lewis, President, Anvil Media, Inc.,Michael DeHaven, SEO Product Manager, Bazaarvoice, Brian P. Combs, Founder, Ionadas Local and William R. (Bill) Leake, Pr...

    By • March 4, 2011

  • How to Get Lucky...On LinkedIn

    Now, now... get your minds out of the gutter. I'm not talking about your next sexual conquest. I'm talking about how to generate sales leads on LinkedIn. One of the most complicated things in the dating game is knowing whether or not a woman is "interested", especially since it's easy to misin...

    By • March 4, 2011

  • You have 100,000 Followers ... Who Cares?

    A good friend Adam Price (@adam_price) tweeted something that really struck a chord with me, "don't be part of the problem, if you post something make sure it has some substance." Boy does this make sense. More-and-more the people whom I follow and consider "influencers" tweet what amounts to garbage at 140 characters per minute. Part of me wonders if they actually have so many industry relevant followers to warrant the constant streams of information on interest rate hikes or hot travel destinations. I have to doubt it.

    By • March 3, 2011

  • If You Love a Good Conversation, Set It Free

    June Cohen, Executive Producer of TED Media (the company that has been bringing us the TED Conferences since 1984), wants you to have the conversations you want to have. Who better to have them with than the folks who already participate in TED, going on now in Long Beach, California? Originally focused on the intersection of technology, design and entertainment, TED now looks at a broader list of cultural and business topics, and with the addition of TED Talks, is able to bring the word of TED to hundreds of thousands of fans through a vi

    By • March 3, 2011

  • Looking Beyond the Like - 3 Measures of Effectiveness

    I came across an interesting blog yesterday by Troy Thompson. It included a slideshow with some really great and simple measurements to take of your Facebook audience to see how effective your marketing appeals have been performing.Facebook is a great marketing platform if it is being used in a w...

    By • March 3, 2011