Content Marketing: Page 491

  • Integrating Social Media Marketing Across the Marketing Mix

    Social Media Marketing presents the opportunity to try a number of different social networks and promote or market in these as appropriate.

    By • July 19, 2010

  • The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Three

    Part Three of Three

    By • July 16, 2010

  • 7 Tips to Integrate Email with Social Media

    Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you can improve the effectiveness and results from both disciplines, bringing outstanding bottom-line results.

    By • July 16, 2010

  • No, the press release is not dead

    Four years ago, Silicon Valley blogger and ex-FT reporter Tom Foremski famously declared, "Die! Press release! Die! Die! Die!"Central to Foremski's passionate argument that the demise of the press release would be welcome - indeed, should be encouraged - was a simple journalist's view:

    By • July 16, 2010

  • Is it Time to Hire Someone to Help You with Your Social Media Strategy?

    By • July 15, 2010

  • Is the brand manager dead or alive on social media?

    If the 'old' brand positioning ideas presented by Keller, Kotler, Aaker, Jack Trout etc. are 'dead' when it comes to social media, what becomes the brand managers' job then? If customers essentially define the brand, what job does that give me as a brand manager?Fine, I can listen, provide feedback and I can be an open source of communication, but in the end how do I help defining the brand? How does the brand manager interfere? In practice, how and where does the brand manger use this information intercepted from customers on social media?

    By • July 13, 2010

  • Social Media Marketing - An Oxymoron?

    Currently, a fellow student and I are writing our master thesis about branding on social media. We have decided to be controversial in our methodology: If companies ought to listen to their customers online, so should marketing students! Therefore, we think it would be interesting to have social media enthusiasts (you guys) commenting on selected extracts that I will post continually. Everybody's opinions and ideas are highly appreciated.Social Media Marketing - An Oxymoron?

    By • July 13, 2010

  • Quick Tips for Listening in Social Media

    By • July 12, 2010

  • Three Ways to Build Relationships Beyond Social Media

    Two of the biggest components of effective marketing are reach and frequency. Reach refers to the number of people you "touch" with your message; while frequency refers to the number of times each person is reached on average. Frequency is a way to build trust and drive your particular message home. In the marketing world, it is often said that you need to "touch" a prospect 7 to 11 times before they buy. Online, someone needs to hear your message at least that frequently-if not more-before they will be ready to spend money with you.

    By • July 9, 2010

  • Is it possible for agencies to embrace marketing "complexity"?

    Th ad business is going through a change not seen in 3 decades.For 3 decades there were three chairs at the marketing table - agencies, brands and the media. All 3 parts technologically evolved in a symbiotic "one:many" model to grow the business. Agencies "produced once and ran many times"; brands (one) had a message to get out to many and each media property created its media content for many people.

    By • July 8, 2010

  • The Social Presentation - It's great that you're embracing social media but are you really listening?

    It's pretty exciting to watch how we, as marketers, have grown to embrace social media in a relatively short time. In particular, we have come to recognize the fact there are dialogs being created outside of our efforts. Notably, and most dramatically, we have seen this take shape in our presentation environments.Today, a real-time social dialog among audience members often accompanies a presentation or webinar. With this understanding, we've begun to encourage and support that dialog with hashtags and active monitoring. That's great...but are we really listening?

    By • July 3, 2010

  • Is it Okay to Outsource your Social Media Marketing?

    Outsourced Social Media: Oxymoron?My guts tell me that a client should be doing their own social media content posts. My passion for transparency and honesty tell me that posting social media content for another business is a conflict of interest. After all, the power of social media resides in the ability to be oneself and gain the trust of others.But, is there room for some outsourcing if it is handled correctly? My short answer is: "yes". My long answer is: "it's a necessity for some."

    By • July 2, 2010

  • B2B Social Media - marketing to the company or the individual?

    If social media is seen as a way to allow individuals to connect and share information with each other you would think this plays straight into the B2C arena. So how do B2B companies take advantage?Following on from a great discussion on the B2B Marketing LinkedIn group here http://bit.ly/dc2M2H should B2B marketing be aimed at the company or individuals in that company?

    By • July 2, 2010

  • Listening, the Silent Discipline, and Social Media

    For anyone explaining or advising on how best to operate in a social media enabled world, it is a commonplace now to emphasize the crucial importance of "listening to the conversation".

    By • July 1, 2010

  • What's the Best Medium for Spreading Your Great Idea?

    I had a very invigorating meeting with Johnnie Moore while I was in London. We discussed a wide variety of interesting things, but there is one idea in particular that has stuck with me - that it is very important to develop the skill of choosing the best way to communicate your ideas.Here's the ...

    By • July 1, 2010

  • 10 Reasons Social Media Should Not (and will not) Kill Traditional Advertising

    Image Credit: Easy Art

    By • June 30, 2010

  • Who Owns Social Media And Why It Should Not Be You

    Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it does not stop at the executive level. Often the question becomes "who owns social media?" within the organization.

    By • June 29, 2010

  • Social Media: The Fans Win

    There has long been speculation and gut instinct that social media produced ROI. However despite many promises of being able to track online behavious accurately, there has been few statistics come forward. This has been primarily because of the weak link between online content and point of sale. However, this gap is quickly closing as brands pour more and more budget into digital and expect to see results.

    By • June 29, 2010

  • The Benefits of Reaching out to your Community.

    SOURCE CREDIT: The following was written by Katie Urbain and posted to a blog that I moderate. The content below was posted here on SMT via an RSS feed that I submitted for moderation. Katie Urbain's original blog and source of this post: http://www.automotivedigitalmarketing.com/profiles/blogs/m...

    By • June 28, 2010

  • How News Brands Use Social Media and Social Gadgets To Connect With Audience

    Photo: www.oweb.comWhile everyone depicts the demise of newspapers, the art of news gathering has never been stronger.

    By • June 28, 2010

  • Our book, "The Hyper-Social Organization," is out (30 days early) - consider helping us

    The big day has arrived - our first book is officially out and can be purchased at Amazon.com (Borders and Barnes & Noble still show the old release dates for some reason).Needless to say that this is a moment that I am very proud off.Over the next couple of weeks and months, I will write about some of the principles that we developed as part of the book. Many of those posts will be repeat topics as I tested a lot of those concepts as we were writing the book.

    By • June 28, 2010

  • The Changing Face of Facebook Marketing - 5 Things you MUST Know

    It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight. With almost 500 million users, it is truly turning into the ultimate powerhouse. Mark Zuckerberg, founder of Facebook, has even revealed plans for Facebook to hit 1 billion users by targeting countries where Facebook isn't yet as infiltrated - countries such as Korea, Russia, and Vietnam.

    By • June 26, 2010

  • Are You One of the 35% Successful at Social Media Marketing?

    An interesting piece of research emerged last week in a report from R2integrated

    By • June 26, 2010

  • Do Social Networks Change the Art of B2B Selling?

    The art of selling has evolved over the years, but the basic premise is unchanged. A company has a product or service that it sells to its customers. The product is sold directly or via a channel such as a retailer, reseller or the internet. The goal for both the direct or indirect channel is to get to the key decision makers or influencers for the entity buying the product. Once they have identified this decision maker, they want to provide them with the facts about their product that differentiate it from its competitors, fulfill

    By • June 24, 2010

  • Why Facebook Fans are Worth More to You

    We've all read that followers of brands on Facebook spend more money than consumers who are not fans:Why do your Facebook Fans spend more?

    By • June 24, 2010