Content Marketing: Page 491
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Five 30-minute marketing lessons you already do every day.
1. Watch a TV show - but watch the ads! Most people watch TV for the content of the shows. Marketers (or maybe just I...) watch TV for the content of the ads. (OK, I like the shows too. But i do love studying the commercials.) There is a lesson to be learned in every ad, if you can adopt a critical, objective perspective. It really is amazing how much you can learn. And, it makes TV more enjoyable because you actually look forward to the commercials!
By Eric Fulwiler • Aug. 12, 2010 -
Collective Wisdom that Crowds Bring to Social Media Marketing
When is the right time to engage? With many of the clients I work with engaging the audience is not what may be or what may thought to be the best time. It comes sometimes to being the exactly right time. What the web has offered through social media is the decentralization of information. The ability for people to specialize and draw not on local knowledge only but global knowledge.
By Corey Tronchin • Aug. 11, 2010 -
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Beware of the Self-Proclaimed Social Media Expert
Recently, my colleague, Brian Rice of B2C Marketing Insider sent me an interesting yet slightly disturbing video (see below) - and some of this is has actually been my experience.
By Brian Rice • Aug. 11, 2010 -
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Grow your business with social media
Sometimes talking with clients it comes down to one simple question and that is where they challenge me to tell them "why do I need social media?" I'm never bothered by that question because it's the same reason a company does any advertising and marketing.Most businesses will agree their primary goal is to make more money and to increase sales. Where it gets fuzzy for them is identifying what you have to do to get to the point of making more money.
By Sandy Miller • Aug. 10, 2010 -
Get Organized! Effectively Managing Your Corporate Social Media Marketing
A lack of organization can really impact the success of your social media marketing efforts. Although the need for organization and password centralization have been written about several times by our staff, it really bears repeating that disorganized social media marketing can turn simple, daily tasks of updating Twitter or Facebook, into all-out nightmares.
By Danielle Leitch • Aug. 10, 2010 -
Social media learnings from Old Spice
Over the last few weeks, one of the most unlikely brands has been on the lips of all social media enthusiasts: Old Spice. Yes, the deodorant brand, which brings back memories of slightly dodgy spells, whiffed when passing older men, has taken Twitter and Facebook by storm following the release of its latest "The Man Your Man Could Smell Like" advert.
By Danny Whatmough • Aug. 10, 2010 -
10 Ways to Leverage LinkedIn to Generate Business
Being a regular user of LinkedIn, I'm disappointed when I see marketers that are not utilizing LinkedIn effectively to share their brand (either business or personal). If you take the simple and effective actions that I discuss below, you'll be taking great steps to increase your marketing visibility and success that your competition is not taking...yet.
By Patricia Neuray • Aug. 10, 2010 -
Why Share of Voice Is Important for Brands
Your share of voice is the total volume of advertising you own in a market. While advertising is important, with social PR, your share of voice is much more complex and diversified over many platforms. In planning for public relations you should be monitoring these to understand your brands total SOV and sentiment:
By Rodger Johnson • Aug. 10, 2010 -
Whatever Happened to Marketing Strategy?
The realities and pressures we all face in today's economy are not easy. Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketi...
By Michael Brenner • Aug. 10, 2010 -
Where There's Jargon, There's Parody...And a Few Serious Marketing Reminders
New media like any set of new technologies has plenty of jargon, let's face it. And sadly, it's precisely this kind of buzzword bingo that does marketers and their customers a huge disservice. New media buzzwords sound like the empty, substance-free rhetoric we hear from politicians - it may sound interesting, but they're not saying anything. Jargon only masks the fact that many of these marketers and their targets don't understand the conversation. And how can they? Real people with real needs don't talk like that!
By Kathy Klotz-Guest • Aug. 10, 2010 -
Deciphering the Code of Great Social Ideas
Have you noticed that there appears to be a growing number of weird and wonderful campaigns coming out of various agencies across the world?
By Steve Sponder • Aug. 10, 2010 -
Once Again, Social Media/ Business/ CRM is Not About What Brands Say, But About What Brands Do
In my recent rant on why Social CRM is a non-starter in India, I said that even the most progressive Indian brands are using the social web to say the right things with the right tone, whereas they should be trying to do the right things, with the right soul. In my Social CRM use cases framewo...
By Gaurav Mishra • Aug. 8, 2010 -
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5 of the Best Social Media Marketing Tips
You can't think of the business world without considering a social media presence. From health to home based businesses, almost every niche of business is attached to Social Media today.
By Syed M Raza • Aug. 7, 2010 -
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What If Facebook, YouTube and Skype Advertised in the 1960s....?
I discovered this on Twitter via @DesignerDepot (follow them!). Initially, like any Twitter user that sees something cool I retweeted it. However, this was unique enough that I felt it deserved a much more personal archive version via my blog.So what if Facebook, YouTube and Skype all created ads in the 1960s? These retro-looking ads take a fun look at what those print campaigns may have looked like.Enjoy!
By Drew Hawkins • Aug. 6, 2010 -
Why You Might Soon be Adding Twitter Hashtags to Your Business Cards
Loved by many, irritating to some, Twitter hashtags are fast becoming an integral part of the internet's vernacular. According to recent research, hashtags are now being used in blogs, forums and other social networking sites for highlighting key topics (and for witty asides). They're evolving so...
By Matt Ambrose • Aug. 6, 2010 -
Marketing on Social Media Alone Will Get You Nowhere
Over the past couple of days I have been travelling throughout the city of Calgary meeting with many small business owners about online marketing and yesterday I ran across something while visiting with a respected mentor of mine here in the city.He had a proposal from a social media consultant. A social media consultant from here in the city of Calgary who I am aware of and ran across from time to time.Here is excerpt from the proposal that my colleague shared with me.
By Stuart Crawford • Aug. 6, 2010 -
Content Marketing For Authors
When people hear the word 'content' as it applies to the web, people immediately think that it pertains only to what's written. However, that's not entirely accurate. Content actually encompasses quite few things, such as webinars, podcasts, PowerPoints and other various elements. For authors and writers, all of these various pieces can come together to create a substantial marketing presence.
By Leili McKinley • Aug. 6, 2010 -
Business Blogs Are Not For Selling
Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation.
By Daniel Hindin • Aug. 5, 2010 -
Brand Engagement: What is Your Brand's Porsche Moment?
While some try to save the world with advertising, others just perfect advertising's single target: selling stuff by great ideas which add virtue and value.For doing that you need an in-depth understanding of the brand, the consumer, the specific usages and attitudes. Not the glamorous 'commercial' fake life, but the down to earth, daily routine!And: it's not about the big idea, it's about delivering a useful service, adding value - demonstrating you've got it ...
By Ralf Schwartz • Aug. 5, 2010
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