Faisons un PACT !

On fait tous un peu (ou beaucoup) notre part pour l'environnement. Le recyclage fait maintenant partie de nos petites habitudes quotidiennes. On prend le transport en commun. On dit « non » Ã la caissière du Pharmaprix quand elle nous demande si on veut un sac de plastique. Bref, chacun fait ...

By espresso communication • March 4, 2010

Rockstars don't win games for Social Media agencies... teams do

Inspired yet again by something Joe Jaffe said (ain't podcasts fun?), here's my thought for the day on social media and agencies: Watch out for ad, PR, and marketing agencies who grab one senior guy with some practical social media experience, declare him their expert, and never bother to build ...

By Kevin Briody • March 4, 2010

Barbie Geekette sortira pour Noël 2010

Il y a quelques mois, nombreux sont ceux et celles qui, par amusement, pour le fun ou par conviction, avaient apporté leur soutien à Barbie « ingénieure informatique » (opposée aux métiers d'architecte, d'écologiste, de présentatrice de journal télévisé et de chirurgien). En effet, Mattel avai...

By Emilie Ogez • March 3, 2010

Social Capital: The Currency of the Social Economy

The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances. Digital capitalization is...

By Brian Solis • March 3, 2010

Women use social mobile more than men

demographics of social media use on mobile devices Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to "tweet" and "friend" 10% mo...

By Tiphereth Gloria • March 3, 2010

Email - the Silent E

A rather unlikely suspect has been making the rounds lately. And while you may have come to know this blog for covering the cutting edge communications and marketing tools, it may seem odd that this suspect is rather old school. That's right. Good old email is making a comeback. But it shouldn'...

March 3, 2010

It's Time for the FTC to Regulate Celebrity Tweeting

Some celebrities make big bucks for their tweets, says news magazine Inside Edition. Notables such as Dr. Drew Pinsky, Kendra Wilkins and Lauren Conrad can earn between $5,000 and $10,000 for each endorsement they post on Twitter. Reality TV star Kim Kardashian reportedly garners as much as $10...

By Rick Alcantara • March 2, 2010

Developing an Authentic Social Media Personality for Your Brand

This is a guest post from Kristin Dziadul, a recent college graduate with a marketing major, she is the 2009 New England Direct Marketing Association scholarship recipient, and has a strong passion for marketing and social media and blogs at www.KDmedianow.com. She is also a big Boston sports f...

By Mike Volpe • March 2, 2010

Customer & Influencer Research in Social Media

"If you don't eat your meat you can't have any pudding. How can you have any pudding if you don't eat your meat!" Pink Floyd, The Wall. That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don't know your customers you can't engage...

By Lee Odden • March 2, 2010

Le n'importe quoi de la e-reputation...

Droit à l'oubli. Nettoyeur de réputation (!)... Je commence à vraiment avoir du mal avec ces articles qui évoquent la e-reputation, la réputation numérique, l'image de marque sur Internet, sous l'angle farfelu de la possibilité de tout contrôler, jusqu'à cette soit-disant capacité de "nettoy...

By JB Plantin • March 2, 2010

Twitter Quitters Say Twitter is Boring

Over the course of eight months, I conducted a survey of 336 internet users. I asked users a number of questions, ranging from the users' original perceptions of how Twitter might help them to what daily activities they performed on Twitter. Some interesting results arose regarding Twitter Qui...

By Neicole Crepeau • March 2, 2010

Do Big Brands Exploit Mommy Bloggers Who Work for "Prizes and Rewards"?

I was so excited to see Beth Harte's post about Nestle's "special offer" to join their digital think tank because it confirmed that I'm not crazy thinking mom bloggers are getting shafted. For a while now I've wondered if I'm just bitter or crazy for thinking that mom bloggers are being totally ...

By Maggie McGary • March 2, 2010

The State of the Twittersphere 2010

Original Artwork by @Natasha The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing. Over the last year, Twitter experienced its most ...

By Brian Solis • March 1, 2010

Social Media Marketing Continues to Move Forward

Alterian has conducted its seventh annual survey on online marketing. This year's sample covered 1068 marketing professionals worldwide. It found that 66 percent of respondents will be investing in social media marketing in the next 12 months. Where is the money coming from in an ear of tight bu...

By Bill Ives • March 1, 2010

How To Write A Bio With Branding In Mind

Writing your own bio can be challenging, but making it a true branding piece that showcases your talents can be downright intimidating. It's tough to talk about yourself and make it marketable at the same time. Being a gifted writer doesn't necessarily make the task any more simple. A successfu...

By Leili McKinley • March 1, 2010

The Story of Stuff - Great Social Marketing Through Social Media

My buddies at Free Range Studios created this fantastic viral video that was featured at Bioneers last October. While lambasted in the mainstream media, the Story of Stuff has been a fave of left-leaning environmental activists and educators. Why? Because it makes you think about where our st...

By Lorna Li • March 1, 2010

Twitter Influence Graders: Behind the Green Curtain

Does influence on Twitter matter? And, if it does, what is the best way to measure it? On the first question it seems reasonable to say influence only matters if all or part of the reason you are on Twitter is for business ... then "influence" matters. So if it matters to you, how do yo...

By Mike Johansson • Feb. 28, 2010

Social Media's Personal Choices Means Small Markets, Smaller Messages...and Small ROI

A small--but growing and passionate-- group of people are changing the face of society. They may never grow larger than 3 million people, or roughly 1% of the U.S. population, but those people have unmet needs that they are passionate about. And 3 million passionate people are by far enoug...

By Richard Meyer • Feb. 28, 2010

Les bonnes pratiques du Marketing Internet Mobile

Avec l'Internet mobile, le cellulaire s'impose comme nouveau média de communication et de marketing pour les compagnies. De retour sur les ondes de Canal Argent, François Gagnon m'a invité pour une discussion sur les bonnes pratiques du marketing mobile et sa place grandissante dans les stratégi...

By Laurent Maisonnave • Feb. 27, 2010

How 5 Top Companies Win With Twitter

Last week at Socia Media Breakfast, I learned that AT&T has 15 Customer service reps and a full-time analyst dedicated to Twitter. This got me thinking about how businesses organize, scale and manage a large Twitter presence. I looked at 5 case studies for 5 different approaches: 1.) Orga...

By Adam Schoenfeld • Feb. 27, 2010

Can You Define Social Innovation?

Social media isn't innovative rather it is how, what and why people use it that creates innovation. Consider the rate of change and interest in conversations. People exchanging what they know with others and learning what others know. On the fringes is people leveraging both to discover what ...

By Jay Deragon • Feb. 27, 2010

What is pervasive creativity in the era of Social Media?

I recently had to write an essay for Ogilvy about what pervasive creativity could mean. Here are some of my first insights. As Zygmunt Bauman says, we live in the era of liquid modernity. Before: when an issue arose, we used to go to "solid" icons: local institutions, Church, family. To the se...

By Laurent Francois • Feb. 26, 2010

3 Ways P&G Drives Traditional Marketers to Social

I had thechance to speak with Lucas Watson from P&G last week. He spearheads digital innovation on the marcom side and leads a small team of digital and social experts who work across the brands (Global Team Leader for Digital Business Strategy). Clearly P&G has an earnest commitment to ...

By John Bell • Feb. 26, 2010

Les marques créent leurs médias

Coca-Cola possèdera désormais ses propres espaces publicitaires de panneaux d'affichage électroniques ce qui lui permettra de contrôler ses messages et sa com' sur tous les produits de la marque et avoir le choix dans la diffusion 24h/24. "En tant que société Ã la recherche de nouvelles façon...

By Yssem Saadi • Feb. 25, 2010

How to Improve Your Hubpages Earnings

I was reading a recent blog post that Court wrote in regards to improving earnings on Hubpages. This could also relate to a number of other parasitic hosts as well that can rank fairly quickly out of the box such as infobarrel. They can also work for literally any web2.0 property that has trus...

By Leo Dimilo • Feb. 25, 2010