Content Marketing: Page 500

  • La longue traîne de Chris Anderson: quand vendre moins, c'est vendre plus.

    Cette semaine, dans le cadre de ma lecture d'un livre par semaine, j'ai lu La longue Traine (version française de « the long tail ») de Chris Anderson. Ce livre se veut l'explication du phénomène de The Long Tail. Étant donné que le livre explique le fonctionnement de la Long Tail, le résumer e...

    By • Feb. 23, 2010

  • Le Webothon-Haïti L'intégrale et retour sur l'expérience

    Hier après-midi, le dimanche 21 février 2010, des studios de VOXTV Ã Montréal, avait lieu le Webothon-Haiti. Cette expérience télévisuelle/Web/médias sociaux a permis de faire interagir sur le même plateau des invités qui dialoguaient avec nous, des quatre coins de la planète et des internautes...

    By • Feb. 23, 2010

  • Independent advisors seize lead in putting FINRA social media rule to work

    By John C. Drachman "Attracting new clients has suddenly gotten easier," D. Bruce Johnston of DBJ Associates said recently. "Low-cost and creative, social media strategies are like free money to underfunded marketing departments." Having to do more with less, smaller firms with low marketing b...

    By • Feb. 23, 2010

  • Visualizing Social Media ROI

    As I was putting together a presentation, I came across these three images quite by accident. I could only assume that is was a sign, and that they belonged together somehow: A Funnel A Funnel Cloud A "Sales Funnel" Social media marketing is just that, marketing. Social media channels are ...

    By • Feb. 22, 2010

  • HOW TO: Write Your 60-Second Elevator Pitch

    Everyone (myself included) is telling you to go out there and network. But, what do you plan to say to people while you're networking? (For the uninitiated, networking is not merely retaining as many business cards as possible from other people in the span of an hour.) Who are you? This is the f...

    By • Feb. 22, 2010

  • Twitter Helps US Delegation Penetrate Russian Tech Market

    The U.S. State Department organised a delegation of IT luminaries to visit Russia and discuss the state of the web industry. Aside from U.S. officials the group included executives from U.S. tech firms such as Twitter, Ebay and Cisco Systems. Ashton Kutcher, a regular Twitter user with over 4.5m...

    By • Feb. 22, 2010

  • 7 Reasons Every Business Needs to be on Twitter

    Despite the fact that Twitter has more than 32 million users, has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos, many business executives still don't "get" Twitter. Granted, there is an awful lot of noise ("...

    By • Feb. 21, 2010

  • Should companies follow you on Twitter?

    As an avid user of Twitter I find myself looking at how many followers I have on a semi-recurring basis. And while I would like to have more followers I will admit I do not use a tool to automatically follow me. This is because I want some control over who I associate myself with online. This d...

    By • Feb. 21, 2010

  • Youth Usage Drives Mobile Social Adoption World Wide

    MobileYouth, the youth mobile marketing experts have released some interesting stats this week which highlight growing trends from around the world. Interesting to see that the largest growth in mobile usage amongst youths is from secondary accounts. In 39 markets, mobile penetration rates acro...

    By • Feb. 20, 2010

  • The refurb economy

    Now mister the day my number comes in I ain't ever gonna ride in no used car again. Bruce Springsteen, "Used Car" The MacBook Pro on which I'm composing this post was bought from the Apple online store two and a half years ago, a refurbished model. After our coffeemaker died, rather than buy ...

    By • Feb. 20, 2010

  • What Can I Say?

    My Remarks February 19, 2010 I want thank the handful of reporters who stupidly happily agreed to join me in listen-mode only today at my former [unnamed] sponsor's tournament. I also want to thank my wife Elin who I hope will reconsider my offer to move back in. Honey, how does Solitude feel?...

    By • Feb. 19, 2010

  • Social Media Influence Manifesto

    Yikes. Is it really that long since my last post here? Funny how 5 years ago you would be lambasted for "not getting it" if you didn't post at least once every day, yet now look at us. However, I digress. Picking up on the theme of influence, everything I do in my role as community manager for ...

    By • Feb. 18, 2010

  • 5 Terms That Signify The Future Of Mobile Marketing

    For many marketers, considering mobile marketing year after year is the same story. The year starts off with lots of hype about it finally being the "year of mobile marketing" ... and after a month or two, the excitement dies down and reality hits. Most teams realize that they lack the experien...

    By • Feb. 18, 2010

  • Social ERP: What is it?

    I was sitting in front of Stacks, a Burlingame, California pancake house, this past Sunday morning, with my dad. We were talking about the notion of social enterprise resource planning, and what it might look like. He works for a big solar company that sells solar facilities to gigantic busine...

    By • Feb. 17, 2010

  • Social Media On Mobile Devices...Rethinking The Rules of Engagement

    I'm thinking this one through, but inspired by Andrew Davis at Tipping Point Labs' tweet about Wired's new iPad application, I'd like to explore the idea of how do you engage differently with your network on new mobile tools? Just as content creators had to evolve new content for radio, TV and ...

    By • Feb. 17, 2010

  • The 39 Social Media Tools I'll Use Today

    Amazingly, it seems like there's more social media tools than Jonas brothers, with the gap growing every day. I don't feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what's ou...

    By • Feb. 17, 2010

  • A Social Media Sanity Check: Six Ways to Slow Down

    I've had to take things a little slower lately, which for me means going from working about 70 hours a week to only 60 hours. Nevertheless, there's great value in slow. Going slower makes you think faster. Slowing down can make you more productive. Slow works but doesn't get enough credit. My...

    By • Feb. 17, 2010

  • Twitter True Confessions... The Worst Twitter Faux Pas Ever

    I've been on Twitter since February 2007. I still really enjoy the conversations there, but I find I am resorting to Lists of people more than watching the public timeline nowadays. Last week I was thinking about writing a post on some of the worst mistakes people make on Twitter, so I asked yo...

    By • Feb. 17, 2010

  • Rejoindre Ogilvy PR ? Offre d'emploi directeur de clientèle corp

    Directeur de clientèle Corporate (H/F) Relations Publiques - Relations Presse CDI - Ogilvy Public Relations Worldwide, Paris Poste à pouvoir le 1er mars 2010. Missions : Pilote stratégique et...Directeur de clientèle Corporate (H/F) Relations Publiques - Relations PresseCDI - Ogilvy Public Rel...

    Feb. 16, 2010

  • Social media for small businesses 2: Making the most of Twitter

    Image by clownbastard via Flickr Twitter is a great way to reach and engage people online. Many people think that Twitter is a number's game. That the more people you follow, and the more people that follow you, the better. This can sometimes be true, it very much depends on what you want...

    By • Feb. 16, 2010

  • Twitter demographics poses more opportunities for brand engagement

    Hat tip to my colleague at Edelman Digital, TJ Kelly for sending this to me last week. As you can see from the chart above, more than 30% of Twitter's visitors were under 25 up from about 20% of its visitors at the end of 2008; thank you in part to celebrity adoption and the mainstream media me...

    By • Feb. 16, 2010

  • How The iPad Will Tranform Mainstream Media (And Won't Tranform The Web)

    If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open up will revolutionize how I use a computer. It will change the way I browse the Internet, do email and make coffee in the mornings. Here are a few choice marketing promi...

    By • Feb. 15, 2010

  • Tunis Open 2010: c'est parti pour un Roland Garros national!

    Samedi 13 février: conférence de presse au TCT pour annoncer une nouvelle alliance : Celle du Tennis Open avec Nessma TvDésormais, ce tournoi sera couvert médiatiquement par Nessma: résumé quotidien, émission spéciale , du live , des people et célébrités, un plateau spécial en direct de l'Open...

    By • Feb. 15, 2010

  • Why Marketers Fail at "Social"

    Leveraging social media for business purposes is centric to building trust and confidence with the markets you aim to serve. If you haven't noticed consumer confidence and trust in institutions, government and corporations has been failing for the last 35 years. The word confidence reflects tru...

    By • Feb. 15, 2010

  • The Secret To Driving Blog Traffic

    The most important piece of copy you write for a blog post, an email or any other type of written communication is your headline. This is even more true now as the information overload of today's Internet makes finding great content an exercise in headline browsing. For example, I subscribe t...

    By • Feb. 15, 2010