Content Marketing: Page 501

  • Forget the 80/20 principle, with Twitter it is 79/7

    A well known rule of thumb in business is the so-called Pareto principle (or the 80/20 rule) that 20% of participants will account for 80% of the activity. Metrics firm Nielsen decided to test out if the same applies to Twitter - do 20% of tweeple account for 80% of what takes place on Tw...

    By • Feb. 25, 2010

  • Twitter's Big Secret... It's Hard Work

    Inspiring this blog post is Augie Ray of social media and Forrester fame, who tweeted this gem today: The latest numbers show most people give Twitter a 10-tweet tryout and give up. Augie wanted to know why people quit on Twitter. He got a few interesting responses including: @dan_larkin "T...

    By • Feb. 24, 2010

  • Hypermarchés Carrefour : l'importance de savoir écouter

    La nouvelle est tombée ce 23 février. Carrefour Belgique, filiale du géant de la distribution, va fermer 21 hypermarchés et licencier un minimum de 1.672 personnes. 20 autres magasins - représentant 1.300 emplois - seraient également menacés de fermeture s'ils ne trouvent pas rapidement un repre...

    By • Feb. 24, 2010

  • Rethinking the whole influencer thing

    Rather than try and throw together a post with lots of juicy links about a sexy topic that might get lots of love and some retweets, I wanted to just throw this thought out there. It has to do with bubbles. in this case, social media. For the majority of us, we operate in bubbles. Our lives con...

    By • Feb. 24, 2010

  • The Rule Of Reciprocity

    Are you using the rule of reciprocity? I ran across this topic not too long ago, and it got me to thinking about how this rule applies to marketing and PR. Much of what we PR people do is based upon this rule. Do something for someone else and they will turn around and do something of equal or ...

    By • Feb. 24, 2010

  • What type of Tweets get retweeted most? Bites of Wisdom

    Screen capture here: I've been running small experiments on the art of retweeting for a couple of weeks and it's time for a reflection. My tweets usually fall into one of several types: Retweets of others: Verbaitem sharing of someone's message that I feel is important for followers to know ...

    By • Feb. 24, 2010

  • La longue traîne de Chris Anderson: quand vendre moins, c'est vendre plus.

    Cette semaine, dans le cadre de ma lecture d'un livre par semaine, j'ai lu La longue Traine (version française de « the long tail ») de Chris Anderson. Ce livre se veut l'explication du phénomène de The Long Tail. Étant donné que le livre explique le fonctionnement de la Long Tail, le résumer e...

    By • Feb. 23, 2010

  • Le Webothon-Haïti L'intégrale et retour sur l'expérience

    Hier après-midi, le dimanche 21 février 2010, des studios de VOXTV Ã Montréal, avait lieu le Webothon-Haiti. Cette expérience télévisuelle/Web/médias sociaux a permis de faire interagir sur le même plateau des invités qui dialoguaient avec nous, des quatre coins de la planète et des internautes...

    By • Feb. 23, 2010

  • Independent advisors seize lead in putting FINRA social media rule to work

    By John C. Drachman "Attracting new clients has suddenly gotten easier," D. Bruce Johnston of DBJ Associates said recently. "Low-cost and creative, social media strategies are like free money to underfunded marketing departments." Having to do more with less, smaller firms with low marketing b...

    By • Feb. 23, 2010

  • Visualizing Social Media ROI

    As I was putting together a presentation, I came across these three images quite by accident. I could only assume that is was a sign, and that they belonged together somehow: A Funnel A Funnel Cloud A "Sales Funnel" Social media marketing is just that, marketing. Social media channels are ...

    By • Feb. 22, 2010

  • HOW TO: Write Your 60-Second Elevator Pitch

    Everyone (myself included) is telling you to go out there and network. But, what do you plan to say to people while you're networking? (For the uninitiated, networking is not merely retaining as many business cards as possible from other people in the span of an hour.) Who are you? This is the f...

    By • Feb. 22, 2010

  • Twitter Helps US Delegation Penetrate Russian Tech Market

    The U.S. State Department organised a delegation of IT luminaries to visit Russia and discuss the state of the web industry. Aside from U.S. officials the group included executives from U.S. tech firms such as Twitter, Ebay and Cisco Systems. Ashton Kutcher, a regular Twitter user with over 4.5m...

    By • Feb. 22, 2010

  • 7 Reasons Every Business Needs to be on Twitter

    Despite the fact that Twitter has more than 32 million users, has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos, many business executives still don't "get" Twitter. Granted, there is an awful lot of noise ("...

    By • Feb. 21, 2010

  • Should companies follow you on Twitter?

    As an avid user of Twitter I find myself looking at how many followers I have on a semi-recurring basis. And while I would like to have more followers I will admit I do not use a tool to automatically follow me. This is because I want some control over who I associate myself with online. This d...

    By • Feb. 21, 2010

  • Youth Usage Drives Mobile Social Adoption World Wide

    MobileYouth, the youth mobile marketing experts have released some interesting stats this week which highlight growing trends from around the world. Interesting to see that the largest growth in mobile usage amongst youths is from secondary accounts. In 39 markets, mobile penetration rates acro...

    By • Feb. 20, 2010

  • The refurb economy

    Now mister the day my number comes in I ain't ever gonna ride in no used car again. Bruce Springsteen, "Used Car" The MacBook Pro on which I'm composing this post was bought from the Apple online store two and a half years ago, a refurbished model. After our coffeemaker died, rather than buy ...

    By • Feb. 20, 2010

  • What Can I Say?

    My Remarks February 19, 2010 I want thank the handful of reporters who stupidly happily agreed to join me in listen-mode only today at my former [unnamed] sponsor's tournament. I also want to thank my wife Elin who I hope will reconsider my offer to move back in. Honey, how does Solitude feel?...

    By • Feb. 19, 2010

  • Social Media Influence Manifesto

    Yikes. Is it really that long since my last post here? Funny how 5 years ago you would be lambasted for "not getting it" if you didn't post at least once every day, yet now look at us. However, I digress. Picking up on the theme of influence, everything I do in my role as community manager for ...

    By • Feb. 18, 2010

  • 5 Terms That Signify The Future Of Mobile Marketing

    For many marketers, considering mobile marketing year after year is the same story. The year starts off with lots of hype about it finally being the "year of mobile marketing" ... and after a month or two, the excitement dies down and reality hits. Most teams realize that they lack the experien...

    By • Feb. 18, 2010

  • Social ERP: What is it?

    I was sitting in front of Stacks, a Burlingame, California pancake house, this past Sunday morning, with my dad. We were talking about the notion of social enterprise resource planning, and what it might look like. He works for a big solar company that sells solar facilities to gigantic busine...

    By • Feb. 17, 2010

  • Social Media On Mobile Devices...Rethinking The Rules of Engagement

    I'm thinking this one through, but inspired by Andrew Davis at Tipping Point Labs' tweet about Wired's new iPad application, I'd like to explore the idea of how do you engage differently with your network on new mobile tools? Just as content creators had to evolve new content for radio, TV and ...

    By • Feb. 17, 2010

  • The 39 Social Media Tools I'll Use Today

    Amazingly, it seems like there's more social media tools than Jonas brothers, with the gap growing every day. I don't feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what's ou...

    By • Feb. 17, 2010

  • A Social Media Sanity Check: Six Ways to Slow Down

    I've had to take things a little slower lately, which for me means going from working about 70 hours a week to only 60 hours. Nevertheless, there's great value in slow. Going slower makes you think faster. Slowing down can make you more productive. Slow works but doesn't get enough credit. My...

    By • Feb. 17, 2010

  • Twitter True Confessions... The Worst Twitter Faux Pas Ever

    I've been on Twitter since February 2007. I still really enjoy the conversations there, but I find I am resorting to Lists of people more than watching the public timeline nowadays. Last week I was thinking about writing a post on some of the worst mistakes people make on Twitter, so I asked yo...

    By • Feb. 17, 2010

  • Rejoindre Ogilvy PR ? Offre d'emploi directeur de clientèle corp

    Directeur de clientèle Corporate (H/F) Relations Publiques - Relations Presse CDI - Ogilvy Public Relations Worldwide, Paris Poste à pouvoir le 1er mars 2010. Missions : Pilote stratégique et...Directeur de clientèle Corporate (H/F) Relations Publiques - Relations PresseCDI - Ogilvy Public Rel...

    Feb. 16, 2010