Content Marketing: Page 501

  • Les jeunes ne bloggent plus : peut être une bonne nouvelle finalement ?

    Avec l'avènement des médias sociaux, on sait que nombre de jeunes ont délaissé les plateformes historiques que sont Skyblogs, MySpace (MySpace, grand perdant face à Facebook et Twitter ?) ou des plateformes de blogs, pour les réseaux sociaux comme Facebook. Les jeunes s'expriment et partagent p...

    By • Feb. 15, 2010

  • Changes in Media Consumption: TV Rises in Popularity, Unlike NewsPapers, While Mobile Devices Also Move Up

    Television does not appear to be suffering the same way as its older mainstream media cousin, the newspaper. Deloitte's 2009 "State of the Media Democracy" survey reports a 26 percent increase in the Americans choosing TV as their favorite type of media compared to the previous year. This is l...

    By Bill Ives • Feb. 15, 2010

  • What's Wrong With Pepsi Advertising? $20 Million Social Media Campaign Won't Sell Soda Pop?

    Pepsi launched a promotional social media campaign in lieu of costly Super Bowl advertising through which it will donate $20 million to good causes identified and voted upon by consumers via the program's website. "A big brand is letting what used to be called the audience take part in what can...

    By • Feb. 15, 2010

  • New York-based Asia-Related Social Media Internship

    I am not familiar with the Asian Programs Foundation, but this looks like an interesting Social Media internship in New York. Over here at Ogilvy, we are looking to hire more Social Media specialists in Hong Kong, both interns and more senior positions. For the Ogilvy job, send your CV and cove...

    By • Feb. 15, 2010

  • How to Experience Guest Blogging Success

    I do not think I need to convince you about the importance of blogging. However, if you are looking for ways to take your blog to the next level, you should entertain the idea of being a guest blogger. Guest blogging is the ultimate win-win situation for bloggers. The guest blogger is able to ex...

    By • Feb. 14, 2010

  • Are customers really empowered by social media?

    I read a rather interesting article in Forbes, where a famous person posted about her problems with maytag on twitter and her blog and as a result got Maytag to fix the washer that they originally weren't going to fix. What this situation and others like it continues to demonstrate is that any p...

    By • Feb. 14, 2010

  • Will news be free forever?

    It will be if you read Le Figaro, according to PaidContent UK as the French newspaper prepares to launch its new content-access service on Monday. [...] instead of hoisting up a paywall around all its news content, Le Fig is going for a freemium model, charging only for extras like newsletter...

    By • Feb. 13, 2010

  • Less Networks. More Meaning...

    Here's what I observed this past week after scanning the reactions of people in my own networks to Google Buzz. People in my own ecosystem seem utterly exhausted by the plethora of networks they manage and the number of people within those networks. E-mail, Facebook, Twitter, Yammer, Instant ...

    By • Feb. 13, 2010

  • Une boisson énergétique qui s'appelle ....SPAM

    Une boisson énergétique qui s'appelle SPAM. Vous pouvez consultez leur site qui promet de vous amener dans l'univers de ...SPAM City. J'essaye de comprendre la vision stratégique qui les a poussé Ã adopter ce nom mais je ne trouve pas d'explication assez cohérente. Par contre, leur communicati...

    By • Feb. 13, 2010

  • Just Scratching The Surface?

    What we know about how the web will and is creating new behaviors is only scratching the surface. Michael K. Bergman writes in his white paper: : Searching on the Internet today can be compared to dragging a net across the surface of the ocean. While a great deal may be caught in the net, ther...

    By • Feb. 13, 2010

  • Mining Influence Without Twitter & Facebook

    In his PR Squared blog post "When Clients Want Coverage in Your Blog: Social Media Ethical Dilemmas," my buddy Todd Defren frames the debate with the following two questions: Should clients be allowed to leverage the agency's (or its staffers') brand to promote their own? Should the agency...

    By • Feb. 12, 2010

  • Samsung caught in fake Swedish viral campaign

    Samsung has been caught with their pants down in an attempt to create a buzz in Swedish online forums for their LED tv sets. A Swedish agency called the Viral Company has been posting comments and questions to numerous forums about the best LED tvs, pretending to be an ordinary consumer. With f...

    By • Feb. 12, 2010

  • Word of Mouth from non-loyal customers has the biggest impact on sales

    First off, thanks for your patience after this long hiatus in my blog activity. Now let's just get back into it! When you are trying to "fabricate" Word of Mouth (WOM) for your offerings, who do you think of approaching first? Chances are that your first choice is to enlist the help of your mo...

    By • Feb. 12, 2010

  • I hate to say this but PR people just don't get metrics

    Well, that's what I thought before I joined a PR firm and yes, I admit that I was wrong. My analytics background stems from managing multimillion dollar search campaigns; where one tenth of a percentage point made a difference in the performance of a campaign. Every dollar invested was tracked,...

    By • Feb. 12, 2010

  • Is Buzz Road Rage Driven By Twitterati Backlash?

    It seems the Twitterati are up in arms because Google went out and created something that didn't follow their "rules". Buzz was introduced this week with little fanfare and clearly in Beta mode, but that did not stop many folks on Twitter (several who I respect dearly) from dismissing it out of ...

    By • Feb. 12, 2010

  • Not Too Buzzed on Google Buzz

    I resisted the urge to write about Google Buzz until I had spent some time using it. Now that I have, I'm underwhelmed. And this is from someone who likes Google, has an Android phone, and was really hoping for a game-changer. My first issue is that the people I am in contact with over Gmail ...

    By • Feb. 11, 2010

  • Russian Internet Advertising Market At 19 Billion Roubles

    Rossiiskaya Gazata reports that Internet advertising is continuing to take an ever larger share of the overall advertising market in Russia. Despite the economic downturn that has affected the overall spend. Internet advertising in Russia grew by 6 percent in 2009, up to 19 billion roubles (ap...

    By • Feb. 11, 2010

  • New BBC Director Mandates Journalists Use Social Media

    Peter Horrocks assumed the position of director of BBC Global News last week, and he's not wasting time with niceties. The self-proclaimed technology enthusiast is telling journalists to get with the social media program or get out. The new director told the Guardian, "This isn't just a k...

    By • Feb. 11, 2010

  • Cloud culture and the fight for self-preservation

    A couple of days ago, I attended the presentation of Charles Leadbeater's "Cloud Culture: the future of global cultural relations" at the Institute of Contemporary Arts in London and I have to say that it was one of the more interesting debates I followed in the past couple of months. The Clou...

    By • Feb. 11, 2010

  • L'addiction aux jeux video n'est pas au programme du DSM 5

    Demain, une première version du futur DSM sera proposée au public. Le DSM est le Diagnostic Standard Manual des psychiatres américain. Il existe d'autres classifications comme la Classification Internationale des Maladies dont le chapitre 5 est consacré aux Troubles mentaux et du comportemen...

    By • Feb. 10, 2010

  • 3 Reasons Why Expertise Costs Money

    On the web, the battle rages on every time a example of paid content or expertise comes on the scene. I'm not talking about sponsored posts or tweets - that's a different argument that we'll have to have another day. I'm talking about projects like Third Tribe, or other membership-based learnin...

    By • Feb. 10, 2010

  • When is a Social Media Strategy Not A Strategy

    A self-promoting headline from the trades last week claimed a coffee brand in the UK "develops first social media strategy." Here's how they describe the "strategy:" "To target students and give the campaign an anti-corporate feeling, the brand will launch simple games on Facebook illustrated ...

    By • Feb. 10, 2010

  • Do The Old Timing Rules Still Apply For Media Relations?

    When I first got into media relations, a few pitching best practices were hammered into my head on a regular basis. For example: Know who you're pitching and what they're after Tailor your pitch Don't bcc a "mailing list" of pitch recipients (pitchees?) Don't pitch journalists when they're on d...

    By • Feb. 10, 2010

  • Publicity for Roach Motels

    I enjoyed reading New York Times' travel writer Joe Sharkey's interview with TripAdvisor.com CEO Stephen Kaufer in which Kaufer defends the integrity of the just-published, crowd-sourced "2010 Dirtiest Hotels" list. In the piece "A List No Hotel Wants to Be On," Kaufer aptly notes: "You bet, if...

    By • Feb. 10, 2010

  • Why Forrester Made The Right Call About Employee Blogs

    Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to forbid its analysts from blogging about their coverage areas on personal blogs, these two facts were headed for a collision. First, let's be fair: Forrester isn't stopping empl...

    By • Feb. 10, 2010