Content Marketing: Page 502

  • Social media for small businesses 2: Making the most of Twitter

    Image by clownbastard via Flickr Twitter is a great way to reach and engage people online. Many people think that Twitter is a number's game. That the more people you follow, and the more people that follow you, the better. This can sometimes be true, it very much depends on what you want...

    By • Feb. 16, 2010

  • Twitter demographics poses more opportunities for brand engagement

    Hat tip to my colleague at Edelman Digital, TJ Kelly for sending this to me last week. As you can see from the chart above, more than 30% of Twitter's visitors were under 25 up from about 20% of its visitors at the end of 2008; thank you in part to celebrity adoption and the mainstream media me...

    By • Feb. 16, 2010

  • How The iPad Will Tranform Mainstream Media (And Won't Tranform The Web)

    If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open up will revolutionize how I use a computer. It will change the way I browse the Internet, do email and make coffee in the mornings. Here are a few choice marketing promi...

    By • Feb. 15, 2010

  • Tunis Open 2010: c'est parti pour un Roland Garros national!

    Samedi 13 février: conférence de presse au TCT pour annoncer une nouvelle alliance : Celle du Tennis Open avec Nessma TvDésormais, ce tournoi sera couvert médiatiquement par Nessma: résumé quotidien, émission spéciale , du live , des people et célébrités, un plateau spécial en direct de l'Open...

    By • Feb. 15, 2010

  • Why Marketers Fail at "Social"

    Leveraging social media for business purposes is centric to building trust and confidence with the markets you aim to serve. If you haven't noticed consumer confidence and trust in institutions, government and corporations has been failing for the last 35 years. The word confidence reflects tru...

    By • Feb. 15, 2010

  • The Secret To Driving Blog Traffic

    The most important piece of copy you write for a blog post, an email or any other type of written communication is your headline. This is even more true now as the information overload of today's Internet makes finding great content an exercise in headline browsing. For example, I subscribe t...

    By • Feb. 15, 2010

  • Les jeunes ne bloggent plus : peut être une bonne nouvelle finalement ?

    Avec l'avènement des médias sociaux, on sait que nombre de jeunes ont délaissé les plateformes historiques que sont Skyblogs, MySpace (MySpace, grand perdant face à Facebook et Twitter ?) ou des plateformes de blogs, pour les réseaux sociaux comme Facebook. Les jeunes s'expriment et partagent p...

    By • Feb. 15, 2010

  • Changes in Media Consumption: TV Rises in Popularity, Unlike NewsPapers, While Mobile Devices Also Move Up

    Television does not appear to be suffering the same way as its older mainstream media cousin, the newspaper. Deloitte's 2009 "State of the Media Democracy" survey reports a 26 percent increase in the Americans choosing TV as their favorite type of media compared to the previous year. This is l...

    By Bill Ives • Feb. 15, 2010

  • What's Wrong With Pepsi Advertising? $20 Million Social Media Campaign Won't Sell Soda Pop?

    Pepsi launched a promotional social media campaign in lieu of costly Super Bowl advertising through which it will donate $20 million to good causes identified and voted upon by consumers via the program's website. "A big brand is letting what used to be called the audience take part in what can...

    By • Feb. 15, 2010

  • New York-based Asia-Related Social Media Internship

    I am not familiar with the Asian Programs Foundation, but this looks like an interesting Social Media internship in New York. Over here at Ogilvy, we are looking to hire more Social Media specialists in Hong Kong, both interns and more senior positions. For the Ogilvy job, send your CV and cove...

    By • Feb. 15, 2010

  • How to Experience Guest Blogging Success

    I do not think I need to convince you about the importance of blogging. However, if you are looking for ways to take your blog to the next level, you should entertain the idea of being a guest blogger. Guest blogging is the ultimate win-win situation for bloggers. The guest blogger is able to ex...

    By • Feb. 14, 2010

  • Are customers really empowered by social media?

    I read a rather interesting article in Forbes, where a famous person posted about her problems with maytag on twitter and her blog and as a result got Maytag to fix the washer that they originally weren't going to fix. What this situation and others like it continues to demonstrate is that any p...

    By • Feb. 14, 2010

  • Will news be free forever?

    It will be if you read Le Figaro, according to PaidContent UK as the French newspaper prepares to launch its new content-access service on Monday. [...] instead of hoisting up a paywall around all its news content, Le Fig is going for a freemium model, charging only for extras like newsletter...

    By • Feb. 13, 2010

  • Less Networks. More Meaning...

    Here's what I observed this past week after scanning the reactions of people in my own networks to Google Buzz. People in my own ecosystem seem utterly exhausted by the plethora of networks they manage and the number of people within those networks. E-mail, Facebook, Twitter, Yammer, Instant ...

    By • Feb. 13, 2010

  • Une boisson énergétique qui s'appelle ....SPAM

    Une boisson énergétique qui s'appelle SPAM. Vous pouvez consultez leur site qui promet de vous amener dans l'univers de ...SPAM City. J'essaye de comprendre la vision stratégique qui les a poussé Ã adopter ce nom mais je ne trouve pas d'explication assez cohérente. Par contre, leur communicati...

    By • Feb. 13, 2010

  • Just Scratching The Surface?

    What we know about how the web will and is creating new behaviors is only scratching the surface. Michael K. Bergman writes in his white paper: : Searching on the Internet today can be compared to dragging a net across the surface of the ocean. While a great deal may be caught in the net, ther...

    By • Feb. 13, 2010

  • Mining Influence Without Twitter & Facebook

    In his PR Squared blog post "When Clients Want Coverage in Your Blog: Social Media Ethical Dilemmas," my buddy Todd Defren frames the debate with the following two questions: Should clients be allowed to leverage the agency's (or its staffers') brand to promote their own? Should the agency...

    By • Feb. 12, 2010

  • Samsung caught in fake Swedish viral campaign

    Samsung has been caught with their pants down in an attempt to create a buzz in Swedish online forums for their LED tv sets. A Swedish agency called the Viral Company has been posting comments and questions to numerous forums about the best LED tvs, pretending to be an ordinary consumer. With f...

    By • Feb. 12, 2010

  • Word of Mouth from non-loyal customers has the biggest impact on sales

    First off, thanks for your patience after this long hiatus in my blog activity. Now let's just get back into it! When you are trying to "fabricate" Word of Mouth (WOM) for your offerings, who do you think of approaching first? Chances are that your first choice is to enlist the help of your mo...

    By • Feb. 12, 2010

  • I hate to say this but PR people just don't get metrics

    Well, that's what I thought before I joined a PR firm and yes, I admit that I was wrong. My analytics background stems from managing multimillion dollar search campaigns; where one tenth of a percentage point made a difference in the performance of a campaign. Every dollar invested was tracked,...

    By • Feb. 12, 2010

  • Is Buzz Road Rage Driven By Twitterati Backlash?

    It seems the Twitterati are up in arms because Google went out and created something that didn't follow their "rules". Buzz was introduced this week with little fanfare and clearly in Beta mode, but that did not stop many folks on Twitter (several who I respect dearly) from dismissing it out of ...

    By • Feb. 12, 2010

  • Not Too Buzzed on Google Buzz

    I resisted the urge to write about Google Buzz until I had spent some time using it. Now that I have, I'm underwhelmed. And this is from someone who likes Google, has an Android phone, and was really hoping for a game-changer. My first issue is that the people I am in contact with over Gmail ...

    By • Feb. 11, 2010

  • Russian Internet Advertising Market At 19 Billion Roubles

    Rossiiskaya Gazata reports that Internet advertising is continuing to take an ever larger share of the overall advertising market in Russia. Despite the economic downturn that has affected the overall spend. Internet advertising in Russia grew by 6 percent in 2009, up to 19 billion roubles (ap...

    By • Feb. 11, 2010

  • New BBC Director Mandates Journalists Use Social Media

    Peter Horrocks assumed the position of director of BBC Global News last week, and he's not wasting time with niceties. The self-proclaimed technology enthusiast is telling journalists to get with the social media program or get out. The new director told the Guardian, "This isn't just a k...

    By • Feb. 11, 2010

  • Cloud culture and the fight for self-preservation

    A couple of days ago, I attended the presentation of Charles Leadbeater's "Cloud Culture: the future of global cultural relations" at the Institute of Contemporary Arts in London and I have to say that it was one of the more interesting debates I followed in the past couple of months. The Clou...

    By • Feb. 11, 2010