Content Marketing: Page 502

  • Forrester's blogging policy misses the IP point

    Warning: Long post follows. Readers of this blog and listeners to my podcast, "For Immediate Release," know thast I focus primarily on the impact of online media on organizational communications. As a blogger and a podcaster with an audience, companies routinely reach out to me with their news a...

    By • Feb. 10, 2010

  • Dear Starbucks and AT&T: fix your WiFi!

    Technology on the road has a reputation for being finicky, whether "on the road" means the other side of the world or just down the street. Some of this difficulty is unavoidable when organizations are dealing with people connecting with a wide variety of equipment in a wide variety of circumsta...

    By • Feb. 10, 2010

  • The Social Impact of Friendships and Lies

    Do you trust me? Social media relies on the premise that we'll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That's why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital...

    By • Feb. 9, 2010

  • Des campagnes qui valent le détour

    Ces dernières semaines, plusieurs campagnes publicitaires à 360 degré , qui "valent le détour", ont vu le jour: - la magnifique campagne de travel to do: mariagetodo.com, l'idée est tout simplement géniale: un mariage clé en main, la panoplie des sponsors est terriblement bien choisie, le pr...

    By • Feb. 9, 2010

  • User-review sites, when shills go wrong

    Urbanspoon, the user review site and social network for foodies, has been running a contest to find the "most romantic restaurant" in cities across America. Great idea with Valentine's Day coming up, this could guide a lot of people to try new restaurants they may not be aware of. The problem i...

    By • Feb. 8, 2010

  • 3 Reasons Why Personal Branding is Essential For Networking

    When I was in college, I was always told that it's all about who you know. I heard this common saying from teachers, my parents, older friends and managers at my internships. It was very hard to disagree with this phrase because I had spent months interviewing to get a job upon graduation becaus...

    By • Feb. 8, 2010

  • Getting Serious By Segmenting Influencers

    We manage databases of influencers for particular subject areas and clients that are 500 influencers strong. We know them all in one way or another. We respect their authority and their interests. And we only want to engage them for things that make sense to them (and our client). We want to res...

    By • Feb. 8, 2010

  • ROI calculations are a joke

    Our colleagues over at Forrester recently undertook some interesting research regarding content management investment attitudes in 2010 (DM, RM and WCM). The overall finding was along the lines one might expect, "72% of respondents intend to expand their use of ECM technologies"... but there w...

    By • Feb. 8, 2010

  • Un peu de code 2D sur votre vin ? (en Suisse & en France)

    En Suisse tout d'abord, la Cave Giroud Vins SA Ã Sion et l'Agence de Communication Cnoté Mobile Solutions SA Ã Martigny testent le code 2D sur des bouteilles de vin. Une vidéo de la conférence de presse est disponible ici (23'). Toutes les explications sur le site de Giroud Vins. En France, F...

    By • Feb. 8, 2010

  • Ces offres de services qui me font chier

    De plus en plus souvent je rédige des appels d'offres pour divers types de clients. Ça fait partie de ma pratique de conseil de gestion Web. Or, l'étape subséquente est souvent d'accompagner mon client dans le choix d'un fournisseur. Je dois donc me taper la lecture de nombreuses offres de s...

    By • Feb. 8, 2010

  • SAP Leadership Shakeup: Leo Aptheker out, return to Co-CEO Structure

    In a not so surprising announcement today SAP CEO Leo Apotheker has stepped down effectively immediately. For a few months now senior software analysts have somewhat quietly predicted just such a move, especially on the heels of a very poor performing year. The timing seems predictable too, as...

    By • Feb. 7, 2010

  • Another report predicts a tough year for print media, radio

    This one is from ExactTarget, which worked with Econsultancy to survey 1000 marketers (both in house and agency) worldwide. It mirrors other reports over the past few months, for example this one by the IAB, by showing that 28% of marketers will shift their budgets from traditional toward...

    By • Feb. 7, 2010

  • Socialytics

    With the continued growth of both the pubic social web and private collaboration, communication and social business tools we are creating an explosion of social data. As businesses get more deeply involved in the social business movement and as software vendors create more and different social...

    By • Feb. 7, 2010

  • A Guide to Building a Successful Blog

    Every day there are thousands of new blogs launched, but only a few get read by more than a several hundred people. What is it that makes the most successful blogs a success? There are many variables to that equation. One thing's for sure, the most successful blogs don't become a hit overnig...

    By • Feb. 7, 2010

  • Vodafone gained Twitter followers after bad tweet

    Companies that manage an issue or crisis well may often come out stronger on the other side. As a follow up to my post yesterday about Vodafone and the obscene tweet, I thought I would check in on the number of followers to Vodafone's Twitter account. In my view, the company handled the indicid...

    By • Feb. 6, 2010

  • Social media and football fanatics

    Image by Jonathan Gill via Flickr Guest Post By Richie Jones I've always supported Liverpool. And I'm like many modern fans - I watch the game on TV, I follow it online, and I've blogged about it on and off for a few years. However, after a particularly ignominious defeat my girlfriend j...

    By • Feb. 6, 2010

  • Thought leadership is still dead; long live idea marketing

    So much of what passes for thought leadership these days is little more than warmed over brochures. It may look better and read better than a brochure, but it's still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. Last year, I wrot...

    By • Feb. 6, 2010

  • Bye Bye Bobby

    A few friends sent me Jim Barron's New York Times "City Room" piece on PR man Bobby Zarem's decision to leave his adopted city for his boyhood home of Savannah, Georgia. And why should I care? Well, other than Elaine's losing its most famous patron (and promoter), and the city, its most origi...

    By • Feb. 6, 2010

  • The Roles of Facebook and Twitter in Social Media Marketing

    Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it's transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, adver...

    By • Feb. 5, 2010

  • The Proprietary Web

    I'm seeing a trend develop toward an Internet that is proprietary, differentiated and splintered. Quite the opposite of the homogeneous platform we were hoping it would become. The differentiation itself takes several forms. For example, one is device-oriented, dependent on proprietary operating...

    By • Feb. 5, 2010

  • Entretien avec Michel Maffesoli | par Dark Planneur

    By • Feb. 5, 2010

  • Why Businesses Should Think Twice Before Investing Money or Time in a Facebook Page

    Not to be all "what if"--but the more integral to companies' social media efforts Facebook becomes, the more leery I am about the idea of putting business eggs in a basket over which one has no control. Twitter has already announced that it's testing some business features; Facebook pages, howe...

    By • Feb. 5, 2010

  • There's trust, and then there's trust

    With PR giant Edelman's publication last week, always just in time for Davos, of its Trust Barometer (which thank you very much linked back to our site) the subject of trust once again is on everyone's mind. SocialMediaToday and its sister site, TheCustomerCollective, look at this issue repeat...

    By • Feb. 4, 2010

  • How do you define social equity?

    I got an email from a colleague at work today asking the broader team about the definition of "social popularity." It was an excellent question and I have been thinking about it all day. I am still not sure what the right answer is but I think the term "popularity" is a little fluffy and vague. ...

    By • Feb. 4, 2010

  • Social Media Marketing for Dummies

    I had the pleasure of meeting Shiv Singh, VP & Global Social Media Lead at Razorfish a couple of weeks ago, and he gave me a couple of copies of his new book, Social Media Marketing for Dummies to give away to some lucky members of our community. Regardless, this book is NOT for dummies. It...

    By • Feb. 3, 2010