Content Marketing: Page 504

  • Agences web 2.0 : ma sélection

    Les stratégies communautaires et participatives, le buzz, les médias sociaux font à présent partie de la panoplie de toute agence de communication. Mais comment faire le tri entre les bons et les tocards ? Etablir une sélection des agences 2.0 est compliqué pour 3 raisons : Quelle mesure ? On ...

    By Herve Bichot • Jan. 27, 2010

  • Management 2.0 : l'intranet collaboratif de Dassault Systemes

    Vendredi dernier Marc de Fouchecour m'a invité (encore merci) aux Arts & Métiers Paristech pour échanger avec Tarik Lebtahi le maître d'oeuvre de l'intranet 2.0 de Dassault Systemes (entreprise dont j'ai déjà parlé ici). Vous retrouverez les échanges sur twitter autour de cette conférence...

    By • Jan. 27, 2010

  • Paywall Hits The Wall... After 3 Months Only 35 Subscriptions for Newsday's Web Site |

    In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall, so in media circles it has been followed with interes...

    By • Jan. 26, 2010

  • Website analytics: most marketers still clueless ?

    A lot of companies have invested a lot of money in web analytic software yet few companies have people who can interrupt the reports and provide recommendations. If IT is reading the report it's hard to make recommendation without having a marketing person analyze the data and compare it to ...

    By • Jan. 26, 2010

  • Is Social Media Destroying Obama's Approval Rating

    Are the same technologies that were skillfully used to crush his opponents during the 2008 presidential campaigns going to aid in destroying the President's approval rating? Democratic presidential candidate Barack Obama utilized various social media platforms to establish a grassroots movemen...

    By • Jan. 26, 2010

  • LG-One powered by Ogilvy PR

    LG Electronics change d'agence de RP et a choisi pour la France Ogilvy PR qui travaillera sous la marque « LG-One ». Pour répondre à un enjeu de consolidation de ses agences au niveau mondial, LG Electronics a retenu un partenaire unique pour la gestion de ses RP. Avec 84 filiales dans le monde...

    Jan. 26, 2010

  • Should a Blog or Twitter be Your Social Media Hub?

    The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book "The Corporate Blogging Book." Debbie asked me to think about whether a blog should be the social media hub - your epicenter, the place where you'r...

    By • Jan. 26, 2010

  • The NFL vs. the English Premier League: who uses Twitter and Social Media best?

    Photo of Chelsea Football Club Stadium courtesy of Ben Sutherland via Flickr The world of sports is an interesting place to explore the old public relations adage that there's no such thing as bad publicity, and whether that's true on the social Web. In sports, if your team is doing well, it ...

    By • Jan. 26, 2010

  • Why Dunbar's Number is Irrelevant

    For those of you not familiar with Dunbar's number it basically says that the most amount of people that you can maintain stable social relationships with is 150. According to wikipedia: "Dunbar's number is a theoretical cognitive limit to the number of people with whom one can maintain stable ...

    By • Jan. 25, 2010

  • Five Ways Social Media Will Generate More Leads

    Time 26:57 First, I dislike the kind of headlines like the one above. It's called the Reason Why Headline and it is one of the most effective at getting the reader's attention. I dislike it because it proliferates across the web making thousands of websites look the same, but I can't argue wi...

    By • Jan. 24, 2010

  • Leno, Conan, and New New Media

    Welcome to Light On Light Through, Episode 69: Leno, Conan, and New New Media .... in which I replay for you the entire 48-minute interview Fred W. Hofmann conducted with me on KCPS Radio, January 19, 2010, about the shake-up with Jay Leno and Conan O'Brien at NBC. My thesis is that this has ...

    By • Jan. 24, 2010

  • 33 Personal Branding Lessons from Baseball Lore

    From my post on the Personal Branding Blog. As you read this, think of the was you can create and promote your Personal Brand to advance your sales career â€" it is an essential asset and skill in the years ahead. You may be wondering what the heck does Personal Branding have to do with baseba...

    By • Jan. 23, 2010

  • Increase Website Traffic Through Facebook Marketing

    Being one of the most popular social networking sites, Facebook will surely enable you to increase traffic to your websites or blogs. Facebook has millions of visitors each day, making it an excellent means for everyone to endorse their products, build brands and increase their websites' overal...

    By • Jan. 22, 2010

  • Is Advertising on Facebook Really Effective?

    eMarketer has predicted a 39% increase in advertising spend on Facebook for 2010. The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted...

    By • Jan. 22, 2010

  • Twitter Tools - Decoding the Social Networking Hash Tag Mystery

    Guest post by Lee Hiller Within the million tweets 140 character world of Twitter the tiny hash Tag aka Pound Symbol [#] is the difference between your messages being seen or being overlooked. Although not an official Twitter feature the hash/pound Symbol is a simple and effect way to ensure y...

    By • Jan. 22, 2010

  • Why We're Getting Certified By Salesforce

    Yes, you read that right. Next week, I'm going down to Salesforce's San Mateo office for the week to take my ADM201 training course and exam. The reason we're doing this is simple. Most of our clients are in the $100-$500M range, and we typically work with medium-sized consumer brands. Although...

    By • Jan. 22, 2010

  • 10 Ways to Benefit More From Social Media in 2010

    10 Ways to Benefit More From Social Media in 2010 Social media is gaining more importance as online business companies started using these Social media sites for their business products. As a result social media networking sites are increasing along with the number of users because of the increa...

    Jan. 21, 2010

  • Social Media Contests - Participation is Not Always Easy to Come By

    Give away something for nothing and people will say "yes please." Give away something for almost nothing and people will say "what's the catch." By nature, people do not want to do a whole lot to get something especially if the activity will step outside the bounds of their normal daily routine...

    By • Jan. 21, 2010

  • Social Media - Learning Why Your Customers Buy

    Customers buy because of their perceived need. Most of the time, their perceived need is actually a want. Many companies fail to recognize this difference and therefore make costly mistakes by developing products and or services that don't catch on. There are several factors that determine why...

    By • Jan. 21, 2010

  • Social Media- Learning Why Your Customers Buy

    Customers buy because of their perceived need. Most of the time, their perceived need is actually a want. Many companies fail to recognize this difference and therefore make costly mistakes by developing products and or services that don't catch on. There are several factors that determine why ...

    By • Jan. 21, 2010

  • How Transparent is Too Transparent?

    Domino's Pizza's new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino's, features Domino's employees, including its head chefs, and some of the company's marketing executives, admitting outright that the ...

    By • Jan. 21, 2010

  • The Somebody Else Economy

    For all of the immediacy and connectedness of online experience, I'd argue consumers feel a gnawing distance from one another and the marketplace. Pay retail? That's for somebody else. Wait in line? There's a way around it. Get better service? There's a special number to call. Terms of agreeme...

    By • Jan. 21, 2010

  • Mediaventilo 2010 : Agence Social Media Webmarketing

    Nous avons profité de la nouvelle année pour refaire la peinture chez Mediaventilo : charte, logo, site web et surtout l'offre. Beaucoup de travail aussi en interne sur nos outils et nos méthodologies (mais ça se voit moins bien sûr). Nous allons au cours de cette année continuer à proposer de...

    By • Jan. 21, 2010

  • Kodak CMO Jeff Hayzlett on his use of Twitter

    Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak's management reacts to his use. In my opinion, Jeff is a great role model for other CMOs to emulate on how ...

    By • Jan. 21, 2010

  • The Massachusetts Meltdown... How Ignoring Social Media Cost Democrats The Senate Majority

    I haven't done a rah-rah social media post in a while, but I think it's about time I did one. A few current events are proving how big social media has become and how much to your peril it is to ignore it:David Meerman Scott predicted the outcome of the Massachusetts election by pointing out ho...

    By • Jan. 20, 2010