Content Marketing: Page 503

  • L'addiction aux jeux video n'est pas au programme du DSM 5

    Demain, une première version du futur DSM sera proposée au public. Le DSM est le Diagnostic Standard Manual des psychiatres américain. Il existe d'autres classifications comme la Classification Internationale des Maladies dont le chapitre 5 est consacré aux Troubles mentaux et du comportemen...

    By • Feb. 10, 2010

  • 3 Reasons Why Expertise Costs Money

    On the web, the battle rages on every time a example of paid content or expertise comes on the scene. I'm not talking about sponsored posts or tweets - that's a different argument that we'll have to have another day. I'm talking about projects like Third Tribe, or other membership-based learnin...

    By • Feb. 10, 2010

  • When is a Social Media Strategy Not A Strategy

    A self-promoting headline from the trades last week claimed a coffee brand in the UK "develops first social media strategy." Here's how they describe the "strategy:" "To target students and give the campaign an anti-corporate feeling, the brand will launch simple games on Facebook illustrated ...

    By • Feb. 10, 2010

  • Do The Old Timing Rules Still Apply For Media Relations?

    When I first got into media relations, a few pitching best practices were hammered into my head on a regular basis. For example: Know who you're pitching and what they're after Tailor your pitch Don't bcc a "mailing list" of pitch recipients (pitchees?) Don't pitch journalists when they're on d...

    By • Feb. 10, 2010

  • Publicity for Roach Motels

    I enjoyed reading New York Times' travel writer Joe Sharkey's interview with TripAdvisor.com CEO Stephen Kaufer in which Kaufer defends the integrity of the just-published, crowd-sourced "2010 Dirtiest Hotels" list. In the piece "A List No Hotel Wants to Be On," Kaufer aptly notes: "You bet, if...

    By • Feb. 10, 2010

  • Why Forrester Made The Right Call About Employee Blogs

    Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to forbid its analysts from blogging about their coverage areas on personal blogs, these two facts were headed for a collision. First, let's be fair: Forrester isn't stopping empl...

    By • Feb. 10, 2010

  • Forrester's blogging policy misses the IP point

    Warning: Long post follows. Readers of this blog and listeners to my podcast, "For Immediate Release," know thast I focus primarily on the impact of online media on organizational communications. As a blogger and a podcaster with an audience, companies routinely reach out to me with their news a...

    By • Feb. 10, 2010

  • Dear Starbucks and AT&T: fix your WiFi!

    Technology on the road has a reputation for being finicky, whether "on the road" means the other side of the world or just down the street. Some of this difficulty is unavoidable when organizations are dealing with people connecting with a wide variety of equipment in a wide variety of circumsta...

    By • Feb. 10, 2010

  • The Social Impact of Friendships and Lies

    Do you trust me? Social media relies on the premise that we'll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That's why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital...

    By • Feb. 9, 2010

  • Des campagnes qui valent le détour

    Ces dernières semaines, plusieurs campagnes publicitaires à 360 degré , qui "valent le détour", ont vu le jour: - la magnifique campagne de travel to do: mariagetodo.com, l'idée est tout simplement géniale: un mariage clé en main, la panoplie des sponsors est terriblement bien choisie, le pr...

    By • Feb. 9, 2010

  • User-review sites, when shills go wrong

    Urbanspoon, the user review site and social network for foodies, has been running a contest to find the "most romantic restaurant" in cities across America. Great idea with Valentine's Day coming up, this could guide a lot of people to try new restaurants they may not be aware of. The problem i...

    By • Feb. 8, 2010

  • 3 Reasons Why Personal Branding is Essential For Networking

    When I was in college, I was always told that it's all about who you know. I heard this common saying from teachers, my parents, older friends and managers at my internships. It was very hard to disagree with this phrase because I had spent months interviewing to get a job upon graduation becaus...

    By • Feb. 8, 2010

  • Getting Serious By Segmenting Influencers

    We manage databases of influencers for particular subject areas and clients that are 500 influencers strong. We know them all in one way or another. We respect their authority and their interests. And we only want to engage them for things that make sense to them (and our client). We want to res...

    By • Feb. 8, 2010

  • ROI calculations are a joke

    Our colleagues over at Forrester recently undertook some interesting research regarding content management investment attitudes in 2010 (DM, RM and WCM). The overall finding was along the lines one might expect, "72% of respondents intend to expand their use of ECM technologies"... but there w...

    By • Feb. 8, 2010

  • Un peu de code 2D sur votre vin ? (en Suisse & en France)

    En Suisse tout d'abord, la Cave Giroud Vins SA Ã Sion et l'Agence de Communication Cnoté Mobile Solutions SA Ã Martigny testent le code 2D sur des bouteilles de vin. Une vidéo de la conférence de presse est disponible ici (23'). Toutes les explications sur le site de Giroud Vins. En France, F...

    By • Feb. 8, 2010

  • Ces offres de services qui me font chier

    De plus en plus souvent je rédige des appels d'offres pour divers types de clients. Ça fait partie de ma pratique de conseil de gestion Web. Or, l'étape subséquente est souvent d'accompagner mon client dans le choix d'un fournisseur. Je dois donc me taper la lecture de nombreuses offres de s...

    By • Feb. 8, 2010

  • SAP Leadership Shakeup: Leo Aptheker out, return to Co-CEO Structure

    In a not so surprising announcement today SAP CEO Leo Apotheker has stepped down effectively immediately. For a few months now senior software analysts have somewhat quietly predicted just such a move, especially on the heels of a very poor performing year. The timing seems predictable too, as...

    By • Feb. 7, 2010

  • Another report predicts a tough year for print media, radio

    This one is from ExactTarget, which worked with Econsultancy to survey 1000 marketers (both in house and agency) worldwide. It mirrors other reports over the past few months, for example this one by the IAB, by showing that 28% of marketers will shift their budgets from traditional toward...

    By • Feb. 7, 2010

  • Socialytics

    With the continued growth of both the pubic social web and private collaboration, communication and social business tools we are creating an explosion of social data. As businesses get more deeply involved in the social business movement and as software vendors create more and different social...

    By • Feb. 7, 2010

  • A Guide to Building a Successful Blog

    Every day there are thousands of new blogs launched, but only a few get read by more than a several hundred people. What is it that makes the most successful blogs a success? There are many variables to that equation. One thing's for sure, the most successful blogs don't become a hit overnig...

    By • Feb. 7, 2010

  • Vodafone gained Twitter followers after bad tweet

    Companies that manage an issue or crisis well may often come out stronger on the other side. As a follow up to my post yesterday about Vodafone and the obscene tweet, I thought I would check in on the number of followers to Vodafone's Twitter account. In my view, the company handled the indicid...

    By • Feb. 6, 2010

  • Social media and football fanatics

    Image by Jonathan Gill via Flickr Guest Post By Richie Jones I've always supported Liverpool. And I'm like many modern fans - I watch the game on TV, I follow it online, and I've blogged about it on and off for a few years. However, after a particularly ignominious defeat my girlfriend j...

    By • Feb. 6, 2010

  • Thought leadership is still dead; long live idea marketing

    So much of what passes for thought leadership these days is little more than warmed over brochures. It may look better and read better than a brochure, but it's still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. Last year, I wrot...

    By • Feb. 6, 2010

  • Bye Bye Bobby

    A few friends sent me Jim Barron's New York Times "City Room" piece on PR man Bobby Zarem's decision to leave his adopted city for his boyhood home of Savannah, Georgia. And why should I care? Well, other than Elaine's losing its most famous patron (and promoter), and the city, its most origi...

    By • Feb. 6, 2010

  • The Roles of Facebook and Twitter in Social Media Marketing

    Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it's transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, adver...

    By • Feb. 5, 2010