Content Marketing: Page 511

  • How to Measure Social Media Like a Scientist

    How to Measure Social Media Like a Scientist This content from: Duct Tape Marketing Marketing podcast with Dan Zarrella (Click to listen, right click and Save As to download - subscribe now via iTunes There are a lot of social media marketing books out there telling you what to do. Dan Zarrell...

    By • Dec. 15, 2009

  • Can you control your customers?

    I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executi...

    By • Dec. 15, 2009

  • Copenhague autrement : une voie pour le branded content

    Citoyens ! Si l'issue de Cop15 n'est pas encore connu, on a au moins la chance de voir se multiplier les initiatives de Branded content mêlant prise de conscience environnementale et divertissement envers le grand public. Au moins un mérite, un ! C'est le cas avec Odéon&Cie qui nous fait n...

    By • Dec. 15, 2009

  • 2010- The Year of Opting-out

    Here's something you can do to jump start your year, clear out your inbox and make better use of your time in the social space next year. Start opting-out. Take a few minutes to assess every piece of email you receive that comes from someone who promised to teach you how to become an internet m...

    By • Dec. 15, 2009

  • Startup Bloodbath in Social Media?

    Google announced their own URL shortener. Great. But some startups may be panicking. The TechCrunch title says it all: Bit.ly Just Got Fu.kd: Facebook And Google Get Into The Short URL Game. Of course bit.ly is not the only possible casualty, but they are the dominant one in the URL shortening...

    By • Dec. 15, 2009

  • Frequency Buying Does Not Necessarily Equal Brand Loyalty

    So please don't mistake it for the same thing. Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town. I'm actually indifferent about the place and have had more than one bad experience there (it involved yelling a...

    By • Dec. 14, 2009

  • Tiger Woods's Social Media Standing

    Nielsen did a series of maps about Tiger Woods' standing in Social Media. Calling it a "Brand Association Map", Nielsen scanned 60,000 sources of consumer generated media in these two periods to see what people associate with Tiger. Nielsen has further details on what happened. Technorati Tags...

    By • Dec. 14, 2009

  • Le Buzz (tunisien) de la semaine

    Ce qui a le plus Buzzé cette semaine sur le web chez les tunisiens: 1: Atef Ben Hassine, alias Choco, aurait joué son rôle dans les locaux de Tuniscope. J'ai d'ailleurs reservé Ã cette "affaire" ma chronique de ce Lundi sur Tunis-Hebdo 2: Dhafer L'Abidine qui lance une vidéo sur Facebook pour ...

    By • Dec. 14, 2009

  • 10 Tips To Get Retweeted On Twitter

    Retweeting is the most effective way of sharing information you like on Twitter. Apart from the obvious, most people ask what makes a retweet different from a tweet? Recently I came across Dan Zarrella's data of retweets, where she helps us further understand why people retweet things, and this...

    By • Dec. 14, 2009

  • Site web de marque : les 10 commandements

    Pour évaluer le site Internet d'une marque, j'ai essayé de dégager 10 critères, répartis sur 3 questions essentielles : qui, quoi et comment. Au cours de mes balades interactives, je tombe sur des sites Internet de marque de qualité inégale. J'ai essayé de reprendre un de mes premiers billets, u...

    By Herve Bichot • Dec. 13, 2009

  • Over 4/10 Europeans want free online content...without even any ads

    Another study to put the nail into the paywall coffin comes from the Gfk Group (via NewTeeVee), which found that only 13% of people will pay for online content. And that's 13% across the US AND Europe, with 16,800 people being surveyed, so a pretty heavyweight study. Even worse, 42% of Europ...

    By • Dec. 13, 2009

  • 2010: Markets Will Do The Unusual

    This entry is part of a series entitled Social Media Directions At the end of every year it seems everyone has a prediction of what is to come next year. Trends can lead one to predictive analysis of likely events on the horizon with some being relevant to planning and some only relative to what...

    By • Dec. 12, 2009

  • Guide to avoiding free mistakes

    The classic double-edged sword; giving things away for free. I've compiled a few guidelines that might help you decide if you should be giving something away for free; or you should be charging for it. Make a long term decision The biggest mistake is changing your pricing structure from fre...

    By • Dec. 10, 2009

  • Is Behavioral Targeting coming to the Social Enterprise?

    Two interesting news items over the past week - one consumer related and the other, enterprise social computing. First: this article on eMarketer titled: "Behavioral Targeting Misses Mark" quotes a study by researchers at the Annenberg School for Communication, University of California Berkele...

    By • Dec. 10, 2009

  • Social Web...dans plusieurs pays

    Voici une carte de TrendStream, relative à l'utilisation des médias sociaux par les internautes, dans plusieurs pays. Pour voir l'image dans un format différent, plus grand, c'est ici (.pdf). 16 novembre 2009 â€" WebOff : une conférence sur le Web temps réel 6 mai 2009 â€" Envie de mettre un...

    By • Dec. 10, 2009

  • Beware brand fragmentation

    Google Wave, wikis, Basecamp, Ning, Zoho... With all the collaboration tools the whole social media phenomonen has ushered in, you'd think the people who tout them would make better use of them. But one of the consequences of the fragmentation of communication activities is that the various depa...

    By • Dec. 9, 2009

  • Forrester prédit la mort des agences de communication/pub désuète

    Je viens tout juste de recevoir l'analyse de Forrester US Interactive Marketing Forecast, 2009 To 2014 Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media, via un courriel d'Omniture. Le sommaire va comme suit : Interactive marketing will near $55 billion and repres...

    By • Dec. 9, 2009

  • SAP Video: Real-time Computing

    Cool video by SAP, promoting the concept of in-memory computing. If only their UI was as cute as their videos :-)CloudAve is exclusively sponsored by Link to original post

    By • Dec. 9, 2009

  • Samsung a caché 9 pc portables X420 dans Paris. Retrouvez-les si vous pouvez...

    Dans une semaine, c'est Noël : le mercredi 9 décembre, Samsung organise une chasse au trésor géante dans les rues de Paris pour fêter le lancement de son tout dernier ordi portable, le X420. La marque annonce une batterie de 9h d'autonomie, la traque durera donc de 9h à 18h.Pour participer, pe...

    By • Dec. 8, 2009

  • Pourquoi les sites d'e-Commerce ont encore beaucoup à apprendre des entreprises traditionnelles ?

    Sous couvert d'une croissance exponentielle de la vente en ligne, de nombreux sites e-Commerce continuent de commettre des erreurs grossières. Les e-commerçants sont réconfortés dans l'idée que la petite recette, qu'ils ont mis plusieurs années à concocter, doit être proche du « parfait » étan...

    By • Dec. 8, 2009

  • Social Media Snake Oil from Brito's Perspective

    A lot of chatter online this week about social media snake oil here, here and a heated, yet insightful discussion going on over here. I thought I would do what I do best and chime in on the conversation and try to be as delicate as I can not to hurt anyone's feelings (trust me, this is not my i...

    By • Dec. 8, 2009

  • Social Media Stocking Stuffer... Be Relevant...Americans are avoiding advertising

    It comes as no surprise to me that Americans are trying harder than ever to avoid advertising. According to a new study by Synovate, More than four in 10 US consumers said they were skipping ads on TV and the radio as well as avoiding Websites with intrusive ads more in 2009 than they were the y...

    By • Dec. 7, 2009

  • 2010 Predictions... Nobody Knows Whats Going On... Start Asking The Right Questions...

    (NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).Ever get the feeling that you're living and working in a fishbowl? All of the experts you rely on l...

    By • Dec. 7, 2009

  • Le service « Life is Better ON » d'Orange sort mercredi

    Le 9 décembre, soit mercredi, devrait sortir un nouveau service d'Orange, appelé ON. Quelques blogs/sites en ont déjà parlé mais peu d'infos filtraient jusqu'ici. En deux mots, en quoi consiste ce service : « ON is a new service that is designed to make a real difference to the way we stay in ...

    By • Dec. 7, 2009

  • Twitter Analytics : These words may be affecting your popularity

    Text Mining techniques can be used to identify specific words that are correlated with Twitter accounts having high or low popularity. This can be done in two ways : (1) By analyzing the text of the Tweets of each user and (2) By analyzing the text of the biography of each user.Let's start wi...

    By • Dec. 6, 2009