Content Marketing: Page 511


  • Business Isn't Personal

    This content from: Duct Tape Marketing Business Isn't Personal I'm going to express an opinion that might not be shared by all in this current social media world. There's a thread going around in small business about something called personal branding and, while I think it has merit and can cert...

    By April 15, 2009
  • Twitter- Higher Volume, Different Approach

    Plenty of people have written recently about the recent influx of people to Twitter and how this is changing their perception of the service. I've given my take on it - essentially, that Twitter is what you make it - if you don't like what you see, change it. Still, the fact remains that with a...

    By April 15, 2009
  • Studie: Twitter bei deutschen Jugendlichen unpopulär

    Sie lieben Facebook, MySpace oder studiVZ - aber Twitter läuft bei der Web 2.0 Bewegung den Jugendlichen noch hinterher. Dies zeigt eine aktuelle Studie aus Deutschland hinsichtlich neuer Trends bei der Webnutzung von Jugendlichen. Die Nutzung von Social Networks und Instant Messenger-Software...

    By April 15, 2009
  • The Agency Side of Business: Lee Odden, Top Rank

    Hiring an agency today can be a daunting task. There are so many out there - how do you know which one is a right fit for your needs? This series was hatched when I wrote if I were an agency today. That's when I set out to discover notable agency blogs. Among the many practitioners I met in the...

    By April 15, 2009
  • Millennial View- Simple Branding

    by Staci J. Shelton (@StaciJShelton) There's a LOT of talk these days about branding. We've been told that design, the right (or wrong) website layout and communication can make or break a business. What you market, how you market and where you market are all crucial and important. Should you ...

    By April 15, 2009
  • Case Study: U.S. Air Force Social & Traditional PR

    The social media consultant's mantra lately has been "social media needs to be integrated with traditional marketing channels". While this seems self evident and I've written about it before, last week I found a great example from the U.S. Air Force I wanted to share because it provides a stra...

    By April 15, 2009
  • Social Media Gaps

    We have gaps in Social Media / Social Networking that need to be addressed; and these unaddressed needs open great business opportunities; some of these gaps are: The intranet versus extranet gap: we all know social networking can bring benefits inside and outside the "organization" and sensib...

    By April 15, 2009
  • Personal Branding au service de l'Entreprise et du Dirigeant dans le magazine L'Eco

    Interview de Fadhila Brahimi, PDG FB-Associés dans le magazine de l'Eco du mois d'Avril 2009. Dans la parution dédiée aux résultats des élections présidentielles en Algérie présentant les orientations de Boutelfika 2009-2014, vous trouverez l'interview que j'ai donnée à Saou Boudjemâa sur le ...

    By April 15, 2009
  • The Domino's Effect

    The latest viral video on the Web today isn't related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today's social video frenzy is a real time case study of what happens when the employees of a franchise use online video to inadvertently ca...

    By April 15, 2009
  • #amazonfail and the reasons why we have to care about conversations

    After Amazon problems on its cataloging system, a lot of gay & lesbian products were like "boycotted" by Amazon. It demonstrates that Twitter and microblogging are an opportunity but also a risk, moreover when a specific affinity group decides to attack together the core competences of a br...

    By April 14, 2009
  • Why You Should Use Favorites in Twitter

    I'm a big fan of using the favorite feature in Twitter. (Here's my favorite's page. You can also subscribe to the RSS feed) Why? Well to be honest I mostly use it like a bookmarking feature. I do the same thing with Google Reader's Star feature.If I like something and want to share it I either r...

    By April 14, 2009
  • Colloque sur l'Éthique des médias : de l'information aux marchés

    C'est avec plaisir que vendredi soir, je participerais à une table ronde qui sera animée par Jean-Sébastien Bernatchez (animateur de l'émission Chez nous le matin à la radio de Radio-Canada). Les discussions porteront sur la question suivante : la concurrence nuit-elle au journalisme? Le but e...

    By April 14, 2009
  • Two employees threaten pizza chain's reputation

    After seeing a tweet from Barbara Nixon with a link to a truly disgusting video, I responded with a retweet of the link and a declaration that, after seeing the video, I'll never eat at Domino's Pizza again. My tweet was then retweeted by a variety of people who added prefaces like "Over to you ...

    By April 14, 2009
  • Content me por favor!

    Small dickMise en ligne par quinn.anyaI had a funny discussion this week-end about "buzz". Remember how I dislike this word? Have a look here on why Buzz is non relevant notion. But anyway, I had this friend telling me that to make a buzz "buzz" (see how complicated it can be on Saturday night) ...

    By April 14, 2009
  • Your Pizza Sucks And . . .

    This content from: Duct Tape Marketing Your Pizza Sucks And . . . In this new age of social media marketing and user generated content, marketers are learning first hand the impact of directory sites that allow visitors to rate and review the products, service and services of companies at the l...

    By April 14, 2009
  • "Social Media" is hype. "social media" is real.

    © Will Lion "We don't think of social as a destination. We think of social as a dimension." ~Ari Balogh, Yahoo! Chief Technology Officer commenting on how Yahoo! will make services associated with social networking part of the fabric of their existing sites and not just another serv...

    By April 14, 2009
  • Yelle prend le micro pour Dove, so fresh ?

    Yelle - Go Freshenvoyé par FunZZ Après Simone elle est bonne, c'est décidément la saison des stars de la pop qui endossent le rôle d'ambassadeur de marque. Yelle prend donc le micro pour Dove. Au programme : un concours de lipdub, pour pouvoir être le temps d'un soir star avec Yelle "on stage...

    By April 14, 2009
  • Venez échanger avec les auteurs de Cultivez votre identité votre identité numérique

    Le jour J approche ! Celui de la sortie du guide pratique réalisé pour les geemiks (je les remercie encore de mavoir confié la coordination de la rédaction). Ce guide sadresse à tous ceux et celles qui souhaitent apprendre à (mieux) gérer leur identité numérique. Beaucoup dexperts, de nombreu...

    By April 14, 2009
  • Reflecting on AICPA and Intacct tie up

    I'm nearly a week late on this but I'm nothing like as gung ho on the tie up announced last week between AICPA, CPA2Biz and Intacct as others seem to be. As parsed by Laurie McCabe: The gist of the alliance is that AICPA and CPA2Biz have designated Intacct as their preferred provider of financi...

    By April 14, 2009
  • The Truth About the New Marketing - Operations Can Make or Break it

    There is a lot of good content out there these days about conversational marketing and what it takes to be 'remarkable' in a conversational age. This morning, on Mashable was a great post on Finding your Social Media Purple Cow. And while developing robust brand content and deep connection with ...

    By April 14, 2009
  • Bad Marketing Practices

    This weekend, I was the subject of a spammy marketing practice. Now, call me naïve, but I always respond to people who email me for help - college students, people looking to start their own businesses and those with questions about marketing. I love to help people and legitimately spend time ...

    By April 13, 2009
  • FTC's Proposed Plan Would Hold Bloggers Liable for False Brand Marketing Discourse

    The FTC (Federal Trade Commission) has proposed a plan to start regulating viral marketing and blogs.The FTC's plan proposes that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they...

    By April 13, 2009
  • Ford launches the Fiesta Movement, but is it really just a campaign?

    Remember a year or two ago when Ford came out with the 'Bold Moves' tagline? Remember how they were widely mocked for not really making any bold moves? It's ironic because the struggling carmaker has finally come up with an initiative that matches its now retired tagline.For the next 6 months,...

    By April 13, 2009
  • Social Media, it's a Trust-Thing

    by Tom Vanlerberghe Social media have made it quite easy for companies to reach out to their customers, but with it, it released a whirlwind of social media-spam. In blog comments, Twitter follows and DM's, Facebook messages,... If I got a dollar for every 'Nigerian money scam', 'get a free l...

    By April 13, 2009
  • Le lead-gen ne marche pas sur les blogs

    Pour les puristes, on parlera de processus de génération de prospects (Lead-generation, il s'agit des bannières publicitaires qui rémunèrent au CPL (c'est à dire que la marque rémunère au % du chiffre d'affaires généré par un client en provenance du site de référence). Bref, le lead-gen ne ma...

    By April 13, 2009