Content Marketing: Page 511


  • Citizens'views #22: "Nous voulons parler des conflits et des enjeux sociaux oubliés" Elodie Vialle, YouPhil

    Youphil est un nouveau site d'information dédiée à la solidarité, à l'engagement. Son cofondateur, Jean-Marie Colombani (déjà cofondateur de Slate.fr) préside le comité stratégique et Angéla de Santiago dirige le site. Elodie Vialle répond à quelques questions à ce sujet. Citoyenne ! Tu a...

    By March 21, 2009
  • Nouvelle Danette 2009, on vote tous pour elle !

    Nous sommes d'un temps où on se levait tous pour elle. Comment vous ne connaissez pas cette publicité avec son refrain lancinant mais mnémotechnique « On se lève tous pour Danette, Daneeeeeeeeeeeeeeette !! » On se lève tous pour Danette ! envoyé par No_soucy Si, ça vous rappelle quelque cho...

    By March 21, 2009
  • Best of 2008: Email Marketing Tips

    How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that bi...

    By March 21, 2009
  • Social Media Tips for CEOs: Develop An Ad Agency Blog for New Business

    The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to "get" social ...

    By March 21, 2009
  • All I Ever Wanted to Be Was a...

    The current issue of IDD magazine online explores the public relations quagmire currently confronting the investment banking industry. In a piece titled "Occupational Hazard," some of our industry's bold-faced names share their advice on just how to rebuild IB's sullied reputation.(President O...

    By March 20, 2009
  • Twitter and Social Networks Usher in a New Era of Social CRM

    In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post...Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking gla...

    By March 20, 2009
  • Twitter & TwitterLater: A Match Made For Legal Marketerstform

    Twitter is an an invaluable social media platform whose value and popularity alludes even it's CEO, Evan Williams, let alone its 100's of 1,000's of users. Truth be told, Twitter as a stand alone, probably wouldn't have much use for me. However, with the third party applications designed to ...

    By March 20, 2009
  • HP Touchsmart, Publicis Modem et la fin des souris.Bad buzz ou courbe d'apprentissage?

    Rappel : une armée de souris a envahi Twitter en envoyant un nombre considérable de "requests" à quelques blogueurs...Au début un léger agacement puis un fort retour de bâton. Des rumeurs partent comme quoi c'est Yahoo! qui est derrière l'opération, alors qu'il s'agit en fait de HP. Je vous ...

    By March 20, 2009
  • 6 Practical Tips for Ad Agency RFP Responses

      Heather Witalisz, Business Development Director, Adams & Knight agency, Avon, CT recently asked, What are some practical tips for small-to midsize ad agencies regarding RFPs?  RFP responses shouldn't be a numbers game, especially for small-to midsize ad agencies.  Every agency need...

    By March 20, 2009
  • A Guide for Ad Agencies: The Cost and Servicing of New Media

    The two big questions that ad agencies are asking: "How do we price new media and what type of services should we offer?"Â A great resource to help find answers to those two questions is found in a recent released publication released by the American Association of Advertising Agencies (AAAA):Â ...

    By March 20, 2009
  • Confident Marketing: Free Access To Seven Audio Tutorials

    One of the areas I have noticed that holds us back from being successful in marketing our products and services is not the technical 'know how'. Nor is it having the financial resources to invest in marketing programmes or collateral.It's a subject that I recently spoke to my friend and New Yor...

    By March 20, 2009
  • Personal Brand Equity: What's it worth?

    I had an interesting conversation with Peter Kim while out at SXSWi last week about my recent personal branding post and the comments he left a comment asking me to expand my thoughts from a corporate perspective and to explore the parallels between corporate and personal approaches. During our ...

    By March 20, 2009
  • IFLS - Journée de la Relation Client

    PETIT RAPPEL. Demain, à ne pas râter : La Journée Relation Client de l'IFLS au Club Med World. Au programme : comment ajuster la relation client aux nouvelles exigences des consommateurs en cette période de crise.

    By March 19, 2009
  • SxSWi: Brian Solis, Changing Role of PR

    A couple of days ago I attended a speakers panel at SxSWi. The main question in the session was - are PR agencies a dying breed? In a world riddled with ADD, where TMI blogging and DIY reporting are the norm, are PR agencies still relevant? FutureWorks principal Brian Solis framed the challenge...

    By March 19, 2009
  • 15 Punchy Copywriting Tips

    "They were easier to read than ignore" - Victor SchwabIt's often said that copywriting can't be too long, just too boring.And sales writing is often only tolerated at the best of times. So if your copy is to weave its magic it needs to be light, easy to read and captivating.Here are 15 tips for ...

    By March 19, 2009
  • 10 millions d'euros pour le tourisme tunisien

    La Tunisie va injecter un budget supplémentaire pour soutenir le tourisme en cette période de crise économique mondiale, a déclaré le ministre du tourisme M. Khelil Lajimi. Afin de soutenir son industrie touristique, la Tunisie accorde à ce secteur 10 millions d'euros dont deux millions iront ...

    By March 19, 2009
  • L'Etat du débat en France sur les NTIC : NKM envoie un gros NTM aux acteurs

    Citoyens ! On a lu la lettre de Martin Rogard et et Giuseppe de Martino, de Dailymotion. On s'est empressés de résumer leurs propos par la formule choc : «Tu as une idée, je la taxe, je te régule !» Réponse de NKM digne d'une querelle de chiffonnier : Martin Rogard est l'acteur de l'Internet...

    By March 19, 2009
  • Two Good Case Studies Chosen for the Social Media Roadmap

    Tomorrow, March 19, is the first of four webinars on social media strategy that I am hosting for Marketwire. John Blossom, author of Content Nation is my guest. Two companies were chosen to be the 'guinea pigs' for the series: Reed's Ginger Brew, a leader in the natural soda category. Reed's...

    By March 19, 2009
  • Vcast; ITW Walid Sultan Midani de Tunisiagames.com

    Retour aux Vcast avec une interview assez atypique.Walid Sultan Midani est connu dans le monde des gamers en Tunisie pour organiser la coupe de Tunisie de jeux vidéos depuis 5 ans.Je l'ai rencontré Ã l'occasion de la tenue de la Lan Party 2009, un événement alternatif qui tourne autour des jeu...

    By March 19, 2009
  • Sur Twitter, méfiez-vous des robots

    Souvenez-vous de la caricature parue dans le New Yorker au début des années 90, titrée : "Sur Internet, personne ne sait que vous êtes un chien". L'article qui est ici est édifiant, mais pas étonnant. L'adage du New Yorker est toujours vrai aujourd'hui. Mais de là à imaginer des robots. Je cr...

    By March 19, 2009
  • Job: Build Twitter Following

    Scriptlance is a job auction slash project management site; You post up the job you want done - a website created, graphic design of a logo or editing of a document - and the members bid to do the work. Project milestones, escrow payments at milestones, yada yada. how many of you are thinking...

    By March 19, 2009
  • How to market with Twitter: Case study NameCheap.com

    One of the best users of Twitter lately has been NameCheap.com and their trivia contest. The total cost of the contest is well below a few thousand dollars and is mostly a viral campaign using only Twitter followers. They have generated a following of 6000+ followers in a very short time. Given...

    By March 18, 2009
  • Nouveau classement des blogues francophones mondiaux

    Mon ego en prend un coup. C'est que dans le nouveau classement des blogues francophones mondiaux mis en ligne par Blogoner.fr, je ne suis (au moment d'écrire ces lignes) qu'Ã la 24e place mondiale (OK, OK je blague et je suis bien contente de ma position gnagnagna). Dans le courriel d'infos qu'...

    By March 18, 2009
  • What do you mean by social media policy?

    There's just so many facets to the question.I'm working up a little series on social media policies. Before I roll it out, I thought I'd share this little drawing I did to try to make sense of it all for myself. The question in my mind...how can social media policies shape these social spaces, ...

    By March 18, 2009
  • The Human Network: The Social Economy is Influenced by How We Communicate Online & Offline

    I'm just returning from the SXSW Interactive festival where thousands of "geeks" stormed Austin Texas to learn, share and celebrate what I call the Social Economy.It's something so special that I'm struggling to truly capture and convey the emotional essence and inspirational spirit that uniquel...

    By March 18, 2009