Content Marketing: Page 511

  • Integration is more than a buzzword

    There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes just another buzz-word used to slap social media or digital tools onto a traditional marketing campaign. Which is sad, because being truly integrated is what p...

    By • Sept. 14, 2009

  • 20% of tweets about brands

    Is the result of a Penn State study in the States. Researchers led by Jim Jansen, associate professor of information science and technology, and Twitter chief scientist Abdur Chowdhury looked at half a million tweets. 20% of them were apparently people 'asking and providing' product informatio...

    By • Sept. 14, 2009

  • La Relation Client en magasin à l'heure du mobile et du "sans-contact" (NFC)

    A ne pas manquer : Conférence CMD "Le sans-contact pour optimiser le shopper marketing dans le point de vente"Les technologies NFC(traduisez "échange de données sans contact"), avec en fer de lance le mobile-Ã -tout-faire, sont en passe de changer radicalement le parcours d'achat dans nos magas...

    By • Sept. 14, 2009

  • Word Mapping Obama avec Personas : qu'est-ce que le Web pense de vous ?

    Personas est un module qui utilise le traitement du langage naturel et Internet pour créer un portrait de quelqu'un à partir de l'agrégation de son identité numérique. En résumé, Personas montre aux personnes comment Internet les voit. Personas, qui est sous licence Creative Commons, a été cré...

    By • Sept. 14, 2009

  • Blogger of the Week: Ardath Albee

    "I think I learned the most about really listening to customers when I was the general manager at Rancho Mirage Country Club," says Ardath Albee, who blogs at SMToday community MyVenturepad.com, reflecting on her early years, running hotels and country clubs in the hospitality industry in Calif...

    Sept. 13, 2009

  • Misconceptions about Razorfish & Social Media

    I just watched Jaffe Juice which is produced by Joseph Jaffe of Crayon (a social media consultancy). Now Jaffe is smart and insightful but this time he seems a little misinformed. Watch the full episode and then read my comments.In talking about Publicis's acquisition of Razorfish, Jaffe implies...

    By • Sept. 13, 2009

  • Smart Social Media and PR Integration from Dell

    Dell's Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. What led to this bright idea? Listening to their market of SM...

    By • Sept. 12, 2009

  • L'économie territoriale des savoirs: des chances, des défis et des opportunités. par laura garcia vitoria

    1. Les chances a. Nous avons précisement besoin aujourd'hui de nouvelles démarches structurantes. La formule est d'Edward de Bono, l'homme qui précisement a été nommé par l'Union Européenne pour être ambassadeur de l'Année de la création en 2009. L'homme de la «Pensée latérale» -titre de l'un ...

    By • Sept. 12, 2009

  • LES RENCONTRES NATIONALES COMMUNICATION & TECHNOLOGIES NOUVELLES

    Réseaux sociaux, identités et territoires Rennes les 24 et 25 septembre : après une première édition consacrée aux outils du web 2.0, les 2e Rencontres nationales communication et territoires 2.0 s'intéresseront aux réseaux sociaux. « Comment faire pour ce soir, je n'ai pas de baby-sitter ? ...

    By • Sept. 12, 2009

  • How To Reach No. 1 On The AdAge Power 150 List

    Apparently, Social Media Explorer spent much of last week at No. 1 on the AdAge Power 150 list. Lots of folks have congratulated me as if I'd won some great prize. I'm sure some people on the list have crocked an eyebrow at the rating wondering what kind of back door engineering I participated i...

    By • Sept. 12, 2009

  • Les avantages du « pull marketing »

    Grâce à la visibilité que mon blogue me donne, ça fait déjà deux ans que je n'appelle plus de clients. Ce sont eux qui me téléphonent. Je suis baveuse et ça fait parti de ce que je suis. Voici donc un échange entre un « prospect » et moi-même (les noms et certaines infos ont été effacés pour ...

    By • Sept. 12, 2009

  • The Next Evolution in Sales & Customer Service: Twitter in CRM

    Early this week Salesforce.com announced that they have added Twitter functionality to the latest iteration of their product, Service Cloud 2. This is intriguing news for enterprises and represents some forward thinking by the Salesforce team. Enterprises have been dabbling with Twitter for the...

    By • Sept. 11, 2009

  • Social Media for Non Profits

    Tapping into the motivations of The People to change the world around us Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities. | View | Upload your own

    By • Sept. 11, 2009

  • Thinking About Government Communications

    In his latest blog post about social media buzzwords your mother should know, Laurent Francois defines social media, itself, as people talking to people once they've logged in. Simple. Our ancestors are familiar with interpersonal communication via in-person events, from tribal gatherings to pol...

    By • Sept. 10, 2009

  • What baby names can teach us about viral marketing

    If you were born in the 1980s, how many Jennifers and Jasons did you go to school with? A lot, right? And then gradually, those names fell out of favor and were replaced by Ashley, Aidan, Madison, Ethan. Jennifer and Jason don't even make the top 50 anymore. Other names have been more consistent...

    By • Sept. 10, 2009

  • 3 Reasons to Love PitchEngine for Social Media Releases

    For anyone doing interactive PR, PitchEngine has become a vital tool for creating, distributing and promoting social media releases. It's simple, fast, powerful and gets results. Here are three more specific reasons to love it:Featuresâ€"it's all there, the ability to easily add social networki...

    By • Sept. 10, 2009

  • The only thing America loves more than football...

    ...is an event. The NFL season gets underway tonight, not with a bang, but with several bangs. That's because the NFL, more than any other professional sports league understands that American sports fans want to be part of something big and memorable. With literally thousands of sporting events ...

    By • Sept. 10, 2009

  • Expanding Our Idea of Listening in Social Media

    Everyone says that listening is central to social media success, but over time, we've fallen into a too-narrow interpretation of the metaphor. Think about it: if listening means monitoring, then we have too many words. Fortunately, they don't need to mean the same thing. We just need to expand ...

    By • Sept. 10, 2009

  • Is content still king? Or is there a new crown prince?

    This morning I am participating in a web digital video conference for the US embassy in Sri Lanka on how to think about social media. My working title for this is "Think Outside the Blog,' considering how blogs have become the center of gravity for so much of what we do -what we produce, consum...

    By • Sept. 10, 2009

  • Managing Up: How to Influence Your Boss

    The ultimate challenge or maybe it's the ultimate irony when it comes to influencing without authority is to influence those with authority over us. Compelling a direct manager or senior leader within the organization to support some else's agenda requires patience, planning, and the diligent a...

    By • Sept. 10, 2009

  • On The Web, You Are What You Publish!

    Leading business book author David Meerman Scott hit Australian shores last week for a whirlwind tour which included a guest spot at Social Media Club Sydney and a Social Media Masterclass in Melbourne.I attended the masterclass event. WOW! You've got to hand it to anyone who can hold an audienc...

    By • Sept. 10, 2009

  • Le premier Raid Mémoire Alzheimer du 20 septembre au 25 octobre 2009

    A la veille de la journée mondiale contre la maladie d'Alzheimer, La Ligue Européenne Contre la Maladie d'Alzheimer et l'association Agir pour Alzheimer (présidée par Mlle Giulia Salvatori, fille de l'actrice Annie Girardot) organisent le premier RAID MEMOIRE ALZHEIMER. L'attelage, aux couleurs...

    By • Sept. 9, 2009

  • Facebook Tuesdays? CTR highest early in the week

    According to new research from ViTrue, click through rates on wall posts that appear on Facebook Brand Pages are highest on Tuesdays at 9.89%. ViTrue is certainly asking the right questions but I must admit I'm not convinced that their research is based on analyzing enough brand pages on Facebo...

    By • Sept. 9, 2009

  • Fail: Outsourcing Paid Word of Mouth

    I just got this email over the holiday weekend: "I am A, work from my home in the Indian town of Mysore. I am a professional blogger and provide advertising services by promoting products and ideas on blogs. I blog with English speaking community. I charge nominal fee for my services. Eventhoug...

    By • Sept. 9, 2009

  • People of Walmart - a runaway hit Wal-mart can't (& shouldn't) stop

    People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at Wal-mart. It's gone viral, and it would seem there's not a damn thing Wal-mart can - or should - do about it.Wal-mart should be a good sportIf Wal-mart tries to squash the...

    By • Sept. 9, 2009