Content Marketing: Page 511


  • Customers sometimes do not know what they want

    Image by Darren Hester via FlickrThe promise of co-creation is that getting customers involved in the innovation process, and letting them inform the design of new products, will mean that you develop a product that is better suited to their needs and will ultimately perform better in the marke...

    By May 10, 2009
  • Community Management Revealed: An interview with Venessa Peach of Lonely Planet

    It is with great excitement that I share this Q&A with Venessa Paech of Lonely Planet. Venessa is a community professional with great experience, amazing insight and a true understanding of what it takes to succeed in this growing space. I was lucky enough to include some of Venessa's words ...

    By May 10, 2009
  • Trendline

    Social Media Expert Series: Q&A with Savannah Sanchez

    Exclusive insights from eCommerce marketing expert Savannah Sanchez, who’s a leading expert on TikTok, Snapchat and Instagram ads.

    By Social Media Today staff
  • Reputacion online (un esquema personal)

    Después de haber dedicado bastante tiempo a hetrogéneas lecturas -formales e informales- sobre Reputacion Online (online reputation) me ha parecido detectar cierta falta de consistencia en la utilización de la terminología en relación con la Reputacion Online -cuando no verdadera confusión- ...

    By May 10, 2009
  • Twitter examples from the UAE

    An example of how localised businesses can use Twitter comes from the United Arab Emirates, where the Gulf News talks about three Dubai enterprises on the micro-blogging platform, including InterContinental Hotels. Twitter was barred from UAE Internet users until August 2008, resulting in regi...

    By May 10, 2009
  • Did You Know Barack Obama is on Linkedin?

    I was on linkedin today going through a few things when I saw this: I actually had no idea that Obama was on linkedin so naturally I invited him to join my network and clicked on his profile to see if it was really him, and it appears it is. I'm not sure how many of you knew that Obama was on ...

    By May 10, 2009
  • The Art and Science of Blogger Relations - Updated eBook

    I'm happy to announce an updated version of my free ebook, "The Art and Science of Blogger Relations" is now available on Scribd and Docstoc as a free download. For all of you Kindle enthusiasts, it is also available in Amazon's Kindle Store.The methodologies and tactics required for effective b...

    By May 09, 2009
  • CMO 2.0 Conversation with Pete Blackshaw, EVP at Nielsen Online

    It was fun to have a CMO 2.0 Conversation with Pete Blackshaw for a variety of reasons. First, it was reminiscent of a great SkypeCast conversation he and I had a few years back (right after Skype launched Skypecasts - we felt like pioneers), but also because he brings three distinct angles to t...

    By May 09, 2009
  • RSS is (still) alive

    After a busy week I sat down catching up with my RSS feeds, when these posts popped up, both talking about the 'death of RSS' and the 're-birth of twitter as the new RSS'. While I agree to some extent with both Orli Yakuel and Steve Gillmor that twitter definitely changed the way we consume and ...

    By May 08, 2009
  • Qu'est-ce que l'identité numérique par rapport à l'identité de la vie réelle ?

    Si l'identité numérique devait se réduire à la transposition Web de l'identité civile alors il s'agit d'une Web identité civile. Mais l'identité numérique ne peut en aucun cas se définir uniquement par les caractéristiques de l'identité civile de la vie réelle. Ce n'est pas qu'un avis ; c'est ...

    By May 08, 2009
  • Pull PR and Newsroom Optimization Tactics

    Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white papers, case studies and oth...

    By May 08, 2009
  • News Content - Where are we headed?

    This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about ...

    By May 08, 2009
  • Has the Web created a 'brand bubble'?

    Something I picked up to read the other day was 'Brand Bubble' by John Gerzena and Ed Lebar of Young and Rubicam. The essence of what they are saying is that brands are fundamentally over-valued with the intangible value (the bit which can't be justified by what's on the books, and that's based ...

    By May 08, 2009
  • Fortune 500 Blogging Study

    Nora Ganim Barnes at the University of Massachusetts and Eric Mattson at Financial Insite recently released a study on the Fortune 500 and Blogging. The study found that eighty-one (16%) of the 2008 Fortune 500 have a public-facing corporate blog. What is more interesting is that the higher you ...

    By Bill Ives • May 08, 2009
  • IAB's Lost Opportunity for Innovative Thinking on Social Media Metrics

    Yesterday, the Interactive Advertising Bureau (IAB) released a report entitled, "Social Media Ad Metrics Definitions." I appreciate the organization's desire to "stimulate growth by making the reporting of metrics more consistent," but the document left me wanting far more. I felt there were a ...

    By May 08, 2009
  • Des réductions pour les week-end avec la SNCF

    Profitez de vos week-ends grâce à la nouvelle offre de la SNCF « TGV Prem's week-end », disponible depuis le 3 avril. A condition de partir sur le dernier TGV du vendredi ou du dimanche soir, ce qui signifie d'arriver à destination tardivement, aux alentours de minuit, vous pouvez bénéficier...

    By May 07, 2009
  • Analyst relations at risk on 2 fronts

    One of the challenges facing high tech marketing is how to update existing analyst relations programs, given the growing importance of more types of influencers. No one wants to lose valuable AR skills. Yet, companies want to realize better returns from these staffs and programs. This puts A...

    By May 07, 2009
  • Breaking Boundaries means Learning and Integrating, not "Keeping up"

    Or not merely keeping up. The ever changing ebb and flow of human history, sociology, and even biology are all taking us to what is next. Keeping up is what organisms do when they are thriving. I read somewhere that to keep from dying, all cells evolve. So do we, and so - hopefully - does the s...

    By May 07, 2009
  • La demi-vie de twitter

    Nicolas Carr dans un billet avant-hier, The Fickle Twitterer, suggère que la montée fulgurante de Twitter (14 millions d'usagers) n'a d'égale que le nombre de gens qui abandonnent l'outil (60%). Avec un taux de rétention de 30 Ã 40%, Twitter montre ses limites avec une demi-vie plus courte enco...

    By May 07, 2009
  • Surveillez la présence en ligne de sa société en 10 minutes

    Ca me paraît un peu juste 10 minutes par jour... Mais bon, commençons par le commencement. Quel est le process proposé par HubSpot... Check Twitter for chatter about your company (2 minutes) Scan Google Alerts (1.5 minutes) Check Facebook stats (1 minute) Answer Industry-related LinkedIn que...

    By May 07, 2009
  • Social Media Spend Moves from the Fringe

    In today's environment, marketers and corporate communications professionals face two realities: 1) the audiences they need to reach -- customers, prospects, partners and influencers - have migrated to social networks and online communities; and 2) the budget they have to fund lead generation ...

    By May 07, 2009
  • Pearls of Wisdom from Positively Paula

    Paula Drum, an innovative marketer at H&R Block (which has really been at the forefront of social influence marketing) is moving onto a new job. She posted some pearls of wisdom on her blog which I feel are an absolute must read. What makes her opinion matter is that its expressed from the ...

    By May 07, 2009
  • Earning Trust In Streams = Attention + Influenc

    Several months ago I did some thinking around the notion of "paid and earned media". I wanted to continue that vein of thinking a bit, perhaps broaden it and provide some new context. Let's put marketing aside for a moment. Let's even put the social web aside. Before our obsession with "social m...

    By May 07, 2009
  • It's not about the paper

    In a fascinating article on CNET, Larry Magid talks about a tech journalist conference he went to in Malta. The European journalists he met there were generally more bullish about the future of print than their American counterparts. Don't worry, Larry told his European peers, we're just a f...

    By May 07, 2009
  • 5% of Americans Use Twitter

    The latest Harris Interactive Poll as reported via Media Post has a few interesting stats clouded in a few oddly misleading negative statements like "..51% of Americans do not use Twitter or have a MySpace or Facebook account." That means that those platforms have penetrated 49% of the US in so...

    By May 06, 2009
  • Do's and Don'ts of On-Page SEO for Public Relations

    This is post #5 in a series of 10 on the intersection of PR and SEO. We'll discuss a few best practices content SEO tactics as well as a few things to avoid. While there is much to understand about successfully implementing and maintaining search engine optimization efforts, there are a few fu...

    By May 06, 2009