Content Marketing: Page 511

  • Are Social Media Rockstars An Endangered Species? Or The Future of Advertising?

    Don't get me wrong--I couldn't be happier about Forrester's newest report showing that social media adoption has basically become "nearly universal." Definitely bodes well for me being gainfully employed.At the same time, though, I can't help but notice that the whole social media rockstar thin...

    By • Aug. 28, 2009

  • How to Create a Share of Voice Report

    Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it's free and easy t...

    By • Aug. 27, 2009

  • Newspapers get little more than a tenth of their income from digital

    A few months back this post on Australian marketing website Mumbrella by journalism academic Stephen Quinn put the print to digital transition newspapers face into context. Despite getting 20 million unique visitors a day, Stephen Quinn said that the New York Times would only cover a fifth of ...

    By • Aug. 26, 2009

  • Les marques et la "Statusphere"

    La statusphere est un terme employé pour la première fois par Brian Solis, célébre bloggeur et consultant en PR 2.0La Statusphere désigne, Ã la manière de la blogosphére, l'ensemble des personnes qui communiquent, réagissent, interagissent, au moyen de leur status.Quand on dit status, on pense ...

    By • Aug. 26, 2009

  • Are Influencer Panels Good for Brands (and for Consumers?)

    What do all of these badges mean? More and more brands are assembling small groups of influential bloggers under the banner of "11 Moms," "Fab 15," "DigiDads," and more. Their purpose? Ultimately, when you scrape away all of the ancillary benefits, brands want these folks as outbound word of m...

    By • Aug. 26, 2009

  • Est-ce que vous pourriez libérer les entreprises ?

    Berlin 1989, Fall der Mauer, Chute du mur Mise en ligne par VivaoPictures Cela fait plusieurs fois que je suis confronté Ã des blocages (qui se transforment en perte de temps pour trouver une manière de contourner le système) du côté de mes interlocuteurs postés dans de grandes entreprises, pou...

    By • Aug. 26, 2009

  • Les comptes premium de Twitter : vers une monétisation BtoB ?

    Lorsque l'on parle de Twitter, on arrive souvent à la même question que doivent faire face d'autres services gratuits (comme Youtube ou les réseaux sociaux :) à savoir celle de la monétisation de l'audience : Le business model des réseaux sociaux et Les fonds font défaut aux réseaux sociaux et...

    By • Aug. 25, 2009

  • Social Media Excellence and a Side of Fries

    Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. - posted by Dora Yee Kwok on the "I Love Mary @ McDonalds/Chandler" Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the c...

    By • Aug. 25, 2009

  • Brands Are People

    I received a wonderful email over the weekend. All I wanted to do today is share it with you: Jason - This email is to affirm what you already know. A friend of mine - a WW2 fighter pilot who worked in the Advertising Industry's Golden Age said it best - "It seems we got into the idea that ads w...

    By • Aug. 25, 2009

  • 5 Tools for Your Digital PR Toolbox

    The transition from old to new technology creates both challenges and opportunities for communications professions. The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption. T...

    By • Aug. 25, 2009

  • Trophées du Managment de l'Innovation de NKM... Jeremy Dumont au Jury

    Fort du succès des éditions 2007 et 2008 des Trophées du Management de l'Innovation, BearingPoint s'est à nouveau associé avec L'Expansion, TNS Sofres et l'Ecole des Ponts ParisTech pour conduire la troisième édition de cet évènement.Un évènement placé, cette année, sous le haut patronage de M...

    By • Aug. 25, 2009

  • The Two-Faced CEO: Citizen or Whole Foods Shareholder?

    In today's transparent and political economy, the two-faced CEO can't catch a break. When he acts as a Citizen, he might damage his organization's reputation. When he acts as a Shareholder, he might limit his own participation in our political conversation. Neither option is good. What's a CE...

    By • Aug. 24, 2009

  • Why Dismissing Twitter as "Babble" is Foolish

    Earlier this week, Pear Analytics released a white paper that classified 40.5 percent of Tweets worldwide as "pointless babble" and only 8.7 percent as having "pass-along value." Naturally, the marketing universe blew up in controversy while the skeptics cackled with glee and piled on with more...

    By • Aug. 24, 2009

  • Grazia, lancement le 29 août et Street Fashion Wall

    Citoyennes ! Grazia se lance enfin en France. En attendant, il se dit que sur la fan-page que Grazia.fr Un événement mode se prépare le samedi 29 août... En attendant, vous pouvez participer au Street Fashion Wall : Yseult Williams nous parle du Grazia français : Et comme je suis dans la...

    By • Aug. 24, 2009

  • Formation Stratégie Internet et Business Development avec Les Echos Formation

    RDV le jeudi 1er octobre 2009 prochain, pour la formation de Stratégie Internet et Business Development avec Les Echos Formation. Le contexte Le développement d'Internet et des nouvelles technologies s'accompagne d'une profonde mutation du comportement des consommateurs comme en témoigne le suc...

    By • Aug. 24, 2009

  • Monetization means you have nothing to sell

    Monetization is a brilliant concept. Too bad it means nothing and is has no value. Since the beginning of time, commerce involved the exchange of goods and/or services, sometimes combined with debt financing related to that. Governments and religions had their roles, but it was pretty simple un...

    By • Aug. 24, 2009

  • Which Social Media Channels Should You Be Using?

    I've categorized and compared 7 social media channels that are currently being used by both B2B and B2C brands. I've suggested which type of brand works best in each channel. (click here to view full size) Blogs: Generally, blogs work better for B2B brands because they require a certain l...

    By • Aug. 23, 2009

  • Astroturfing Online Reviews: 3 Reasons It's A Bad Idea

    TechCrunch reported yesterday that they had obtained evidence that a PR firm had "a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client's applications." As a PR professional, this is extremely disheartening to me. ...

    By • Aug. 23, 2009

  • Des Lego en Braille

    L'utilisation des bandes rugueuses dans le cadre de communications alternatives est bien souvent en parfait accord avec le produit vendu (l'exemple de Durex)C'est encore une fois le cas dans cette réalisation signée Publicis Mojo Brisbane.L'objectif ici est d'informer la population de l'ouvertur...

    By • Aug. 23, 2009

  • Pourquoi la communication politique française n'est pas de la communication tout court

    Citoyens ! Niveau moquerie et blague sur cette "sacré France", j'ai été servi depuis une petite île grecque devant France 24. Je te passe les détails, tu as sûrement vu la même farce politique dans laquelle Luc Châtel, volontairement ou non, s'est retrouvée : Luc Chatel présente les essentie...

    By • Aug. 23, 2009

  • Approval Ratings and Influence

    Do you listen more to someone who has high approval ratings thinking they have more influence, or does someone with the potential to influence (in your eyes) gain higher approval ratings? Do recency and like mindedness play a role in that? Does someone you think you know (do we really ever know...

    By • Aug. 22, 2009

  • Mémoire de maîtrise L'émergence de réseaux sociaux sur le Web comme nouveaux outils de marketing

    C'est avec plaisir que j'ai participé, comme interviewée, au mémoire de maîtrise de Manuela Teixeira, L'émergence de réseaux sociaux sur le Web comme nouveaux outils de marketing (PDF), qu'elle vient de déposer à l'Université d'Ottawa. Elle me permet de vous la rendre disponible et je salue bi...

    By • Aug. 22, 2009

  • Facebook: Un article de LaPresse, s'inspire fortement de Sciences et Vie Jr

    Vu que le terme "plagiat" est souvent sujet à controverse, j'ai préféré utilisé l'expression "s'inspirer fortement".L'article original date du mois de Juin et est paru sur le magazine Sciences et Vie Jr et vous pouvez le voir sur ce lienL'article (moins original) est paru sur le journal LaPress...

    By • Aug. 21, 2009

  • The Dangers of Social Media for Ad Agencies?

    The greatest danger of Social Media at this time is that agencies are NOT participating.Mark Sneider, owner and president of RSW/US, an agency new business lead generative firm, recently wrote a 4 part series of articles on the "Dangers of Agency New Business Social Media." Mark forewarns agenc...

    By • Aug. 20, 2009

  • Is Real Time Marketing in your future?

    In fact I would argue it is here today.Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? And then ask yourself - how long did some of those interactions take. For Example - We resolved the issue for the person below in 15 minutes! When is th...

    By • Aug. 20, 2009