Content Marketing: Page 511


  • Social media reports 2009

    Can't believe that the first quarter of the year is almost over! I have gathered a few recent reports that analyze changing social media environment and provide some interesting data how credit crunch is affecting consumers attitudes towards brands. Enjoy ! WhitePaperSource - Social Media Ma...

    By April 24, 2009
  • Monetizing Video Online

    How do you transform digital pennies into dollars? I don't think we had one answer at the Hub Cira Center PhIMA panel. Rather, we had a spirited discussion and discovered how much many people on Twitter and in the room love Hulu. Kudos to that marketing team for the experience they have been ...

    By April 24, 2009
  • Why people copy each other online and what we can learn

    It seems that people are dancing in train stations across Europe. From 'spontaneous' dancing in the UK to a full-blown rendition of Do-Re-Mi from the Sound of Music in Antwerp, Belgium. Of course none of these were actually spontaneous. They were well rehearsed, well planned and well executed. ...

    By April 24, 2009
  • Attention aux chiffres et à l'engouement médiatique...l'exemple Twitter

    Beaucoup de médias ou d'entreprises s'enflamment suite à la lecture d'articles de blogs ou de presse tout aussi enflammée sur le phénomène Twitter. "Mais si Twitter, il faut absolument que j'y sois : c'est une chiffre de croissance à quatre chiffres, c'est énorme !". Il faut pas oublier une ch...

    By April 24, 2009
  • A look at company social media guidelines

    Following on from our post on what telecoms giant Telstra told its staff re social media (use it, but...), Australian social media writer Laurel Papworth has published a fantastic resource - a list of 40 openly published company social media guidelines. These are from organisations ranging from...

    By April 24, 2009
  • Haiya Website: Kenya's Most Popular Indeginous Social Network

    The HAIYA website has increasingly become Kenya's most visited and popular social website and entertainment information portal.The site owned and operated by MIH Print Africa( a division of Media 24 group and which recently acquired a majority stake in Afrigator and prints among other magazines...

    By Collins Mbalo • April 24, 2009
  • Merci Cooliris: nouveautés & pistes de développement

    Aujourd'hui j'ai reçu un mail de Boriana Trifonova, content manager chez Cooliris. Je vous avais déjà parlé de Cooliris dans un article précédent (un de mes premiers articles d'ailleurs), et il semblerait qu'ils l'aient lu, puisqu'ils me contactent pour me prévenir de la sortie de Cooliris 3D W...

    By April 24, 2009
  • Revue web IE du 24/04/09

    Notre revue web de la semaine sur des thèmes liés aux problématiques de l'intelligence économique Alain Juillet quitte ses fonctions de HRIE Après plus de 5 ans de bons et loyaux services comme HRIE, Alain Juillet quitte ses fonctions, comme il l'a souhaité, afin de voir évoluer cette structure...

    By April 24, 2009
  • 11 Characters (Or Less)

    A new usability study done by Jakob Nielsen confirms the important of the first 2 words or about 11 characters of a website's links and headlines. On Web and intranet pages, lists occur in many places, including: Search engine results pages (SERP) Lists of current or archived articles, headlin...

    By April 23, 2009
  • The global media landscape: video, social media, mobile...but show me the money

    If you imagine that Internet years are like dog years (ie one is like seven human years), then looking at how the Internet has changed since 2003 is like looking at half a lifetime. That's what metrics firm Nielsen has done with its report on the Global Online Media Landscape...'Global' meaning...

    By April 23, 2009
  • Ecrire pour le web, vraiment ? Ecrire pour soi et pour les gens, surtout !

    Citoyens ! Des expressions me turlupinent en ce moment, notamment l'expression "travailler dans le web" ou même "écrire pour le web". C'est parti d'un tweet de la délicieuse Fadhila : excellente recap RT @pressecitron: 15 sites incontournables sur l'écriture pour le web et les blogs http://tin...

    By April 23, 2009
  • Top 10 Home Page Guidelines

    This list from useit.com was authored in 2002. It is still such a good list I thought I would repeat it here to bring it back to top of mind. The complete list with all the details is available at: http://www.useit.com/alertbox/20020512.html Make the Site's Purpose Clear: Explain Who You Are an...

    By April 22, 2009
  • A deeper internet path proving the importance of organic search and digital influence compared to advertising

    In our liquid modernity, we have less and less time to solve more and more problems. Great news: our time is our main asset, so as our internet path and journey is one of our main tool to help us in our decisions. A new phenomenom emerges and confirms the importance of digital influence and the ...

    By April 22, 2009
  • Economic Slump. Personal Branding Boom.

    In recruitment advertising we spend a lot of time on how companies can differentiate themselves from their competition, and connect and recruit the right candidates for the right roles. We have seen how social has turned businesses upside down and forced companies to rethink their talent attrac...

    By April 22, 2009
  • How to avoid getting burned by negative comments

    One of the biggest fears that blogging companies have is critical comments on blogs. The idea of seeing a 'you suck!' conmment on a blog is enough to make most company bloggers break out in a cold sweat. But negative and critical comments from blog readers can actually benefit a company IF that ...

    By April 22, 2009
  • Social Media Generates Leads For Mainstream Marketers

    More mainstream marketers are jumping on the social media bandwagon. The Center for Media Research reports, According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to mar...

    By April 22, 2009
  • Community marketing: UGC is part of the Internet DNA

    The tide of marketing is turning at last. After more than 13 years of battling against autistic -- and largely inefficient -- old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy. Firstly, Regis Mc Kenna and Geoffrey Moore in...

    By April 22, 2009
  • Twitter helps Alaska Airlines to go North of Expected

    Living in Seattle, Alaska Airlines is the home town airline. So recently I took special interest in the company's presence on Twitter. I reached out to Elliott Pesut who maintains the AlaskaAir twitter account to get his perspective on Twitter and how the company uses it. Full disclosure, I ha...

    By April 22, 2009
  • Online Reputation and Brand Management Starts with Identity

    As I've written over the years, in the era of the Social Web, we are all brand managers. While I spend a significant portion of my time sharing the importance of listening and observing to noteworthy conversations and the enveloping cultures that define relevant online communities. When it comes...

    By April 21, 2009
  • Top 10 Ad Agency New Business Articles

    It's always interesting to see what post create the most interest. Your blog's analytics can teach you what your audience's interests are, what resonates and is appealing to them. They are your ultimate judge and jury. Post titles are an important element in creating interest and the quality of ...

    By April 21, 2009
  • Wisdom Of The Crowd Or Joke Of The Crowd?

    Last night I attended a presentation by Tom Purves entitled How "Augmented Reality" and the Mobile Web Changes Everything. One part that stood out for me, and really got me thinking, was the issue of how applications can leverage the "wisdom of the crowds" rather than being the victim of the "jo...

    By April 21, 2009
  • Top Ten Reasons Why Your Content Marketing Strategy Fails

    It is better to fail after trying something new, than to fail because you're not even trying. The definition - content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience...

    By April 21, 2009
  • Facebook copies Twitter again, Facebook is doing everything wrong

    Last month, Jason Calacanis wrote he'd pay $250,000 to be listed as a Twitter "Suggested Follow" for two years. Getting on Twitter's "suggested" list can drive hundred of thousands of people to follow a Twitter feed. Facebook has taken notice, and this weekend has started recommending Facebook f...

    By April 21, 2009
  • Twitter : entrevue à certains médias

    La semaine dernière la célèbre Oprah est devenue Twittereuse. Nous pouvons donc d'ores et déjà affirmer que Twitter sera mainstream. Mais ce n'était certainement pas le cas il y a un mois, disons. D'ailleurs, de récentes statitistiques de MarketingCharts disaient que c'était plutôt les gens d'Ã...

    By April 20, 2009
  • A Monsters, Inc. Move at Domino's

    It made the company react, and customers weary. This would not happen as much if companies continuously put their customers first, if they were known entities intimate with the people they serve. Sure, there are always going to be detractors and pranksters, it's part of human nature. But defens...

    By April 20, 2009