Content Marketing: Page 511


  • Le syndrome du hasmter, ça vous parle ?

    J'ai participé à un plateau TechTocTV sur l'email en entreprise. Merci à Yann Gourvennec pour son invitation, car j'ai passé un bon moment en compagnie de Vincent Berthelot et de Bertrand Dupperin, invité de dernière minute. Nous avons tous les quatre tenté d'apporter notre vision de l'utilis...

    By July 6, 2009
  • Red Cross Social Media Strategy/Policy Handbook: An Excellent Model

    Wendy Harman at the Red Cross has been hard at work creating this draft version of the organization's Social Media Strategy Handbook. It is intended for staff and chapters and is encouraging them to participate in social media and craft a strategy for their chapter. It isn't a command and ...

    By July 6, 2009
  • The Google Trend is Sloping Downward

    Over the last week I've read a few negative posts about Google and yesterday I decided it was time to write a post outlining what I think is going to eventually happen. First, Steve Rubel published a post in his Lifestream on The Google Jail ... 1) We kowtow to Google like it's some kind of mora...

    By July 6, 2009
  • Starbuck's answer to McCafe: messaging disaster?

    Image via Wikipedia In a New York Times article today, Starbuck's answer to McDonald's McCafé $100 million dollar blitz is: "If your coffee isn't perfect, we'll make it over. If it's still not perfect, you must not be in a Starbucks." In the article Terry Davenport, chief marketing officer...

    By July 6, 2009
  • Gratuit, copier et plagiat

    Oh oh, Bruno vient de m'apprendre que Chris Anderson, rédacteur en chef de Wired Magazine, auteur de The Long Tail, a reconnu avoir copié plusieurs articles de Wikipédia dans son dernier livre, Free: The Future of a Radical Price.En fait, c'est le Virginia Quarterly Review (VQR) qui a trouvé le ...

    By July 5, 2009
  • Corée du Nord- Fete de la Biere ou Java des Bombes Atomiques...

    "Taedong River Beer is the pride of Pyongyang."Kim II Song a donc lui aussi cédé. Pêchés mignons, quand tu nous tiens...

    By July 4, 2009
  • Negative Experiences are Driving New Customer Engagement Models

    I'm going to make a bold statement which is in essence in the title of this post, if it weren't for negative experiences and feedback then new customer engagement models would NOT exist (or perhaps would take MUCH longer to adopt). So what does this mean? It means that the organizations that y...

    By July 4, 2009
  • 26 marketing activities you can do yourself

    Are you struggling to manage your marketing activities inhouse with no staff or external support? Here's my top 26 you can do yourself to get you on your way. 1. Seems quite fitting but: Start a blog. WordPress and others provide great blogs for free. 2. Review your website. Does it speak to y...

    By July 3, 2009
  • Unexpected Marketing Ideas That Could Transform Your Customer's 4th of July

    This weekend is the celebration of the American Independence Day on July 4th and if you have ever lived or travelled to America on this date, you know that the day is typically celebrated with BBQs and fireworks. Across the nation, people get ready for traditions that have remained largely unch...

    By July 3, 2009
  • Intelligence économique: revue web IE 03/07/09

    Notre revue web de la semaine sur des thèmes liés aux problématiques de l'intelligence économique Réputation numérique : gestion de l'image de soi sur la toile Il s'agit d'un travail pour un diplôme publié sur Scribd Bases de données GFII Intelligence Economique Depuis plusieurs semaines / mo...

    By July 3, 2009
  • Social Media? DO NOT start in marketing

    A New Customer Experience ModelWith maturing strategy models, assessment methods and new reportingand analytic tools, businesses look differently at social mediacompared to just one year ago.So what did change?Clearly marketing was the early adopter of social media, createdcampaigns and explore...

    July 3, 2009
  • Corporate Communications Is Dead

    I've been a big fan of Shel Holz and Neville Hobson for a few years now as they are two of the finest communicators that the 'industry' has - and a role model for anyone starting out (or striving to continue to work) in comms today.Their excellent, outstanding, brilliant, exceptional, first-rat...

    By July 2, 2009
  • Right Place, Right Time - Free

    One of the things that you probably learned by hanging out with me here at Conversation Agent is that I tend to bring together a lot of ideas in a short space, show you how those ideas are connected, and why you need to care. But, here's the thing, you care only if I catch you in the right fram...

    By July 2, 2009
  • 7 Questions to Consider in Monetizing Your Product or Service

    You have your great idea and you're ready to start your business. You're motivated and ready to jump right in or better yet, you've been working at it for a while getting all the pieces together. You believe in your idea and you're ready to invest not just time but money. So the $54,000 question...

    By July 2, 2009
  • Nouveau chemin du consommateur : interactions et médias sociaux

    Citoyens ! Voici un article intéressant à propos du nouveau parcours consommateur: Customers are part of a collective. The information revolution has connected people in powerful ways; it's never been easier for customers to find the opinions of others to validate their product and service c...

    By July 2, 2009
  • 8 Ideas to Turn Your Successful Blog into a Book

    If you currently have a successful blog with a moderate fan base of subscribers, you might be considering the benefits of having a book to expand your personal brand. One of the most difficult parts of getting started is figuring out how to market the ideas and blog content you have in book form...

    By July 1, 2009
  • PR has never been truly authentic

    Yes, yes, I know you're all running to get your pitch forks so you can pull a Marie Antoinette on me. Hear me out... The definition of authentic is pretty simple: not false or copied; genuine; real I have been thinking about this a lot and recently had a few conversations with folks where I ac...

    By July 1, 2009
  • Using Social Media to "Socialize" Existing Marketing

    Part of what a lot of companies are looking for in the social media space is to be able to integrate social media into their existing marketing efforts. Before this can happen the company really needs to understand what their current marketing efforts. I know this sounds intuitive but a lot o...

    By June 30, 2009
  • Resources for Authenticity: Being vs. Understanding

    What resources can organizations draw on to create and sustain an authentic sense of "who they are"?My class with the Darden EMBA students on Saturday danced around the questions of "How do organizations 'source' their identity? and "How do organizations sustain their authenticity?" Even though...

    By June 30, 2009
  • Legal Eagles: Your 5 Top Social Networking Sites for Job Search

    Today's legal job market is tough. To succeed, you need to use all the tools you can. Some of these tools require new rules, although all build on old-fashioned approaches, like networking and building a reputation. So here are five tools to bring your job search into the world of online social ...

    By June 30, 2009
  • Twitter : quelle possibilité pour les marques ?

    Une très intéressante présentation sur Twitter et les marques (même si il manque les explications orales), réalisée par Cédric Giorgi pour le "What's hot" de l'EBG. Avec des exemples comme Dell, Sobe, Pepsi et Cadbury. Related posts:Twitter lance un site sponsorisé par Microsoft L'info est pa...

    By June 30, 2009
  • Teens online all the time? Not as much as adults says Nielsen

    A riposte to anyone who says that today's teens spend all their time in front of the computer comes from a Nielsen Report 'How Teens Use Media' (via the Witchita Eagle - amazing sometimes what the feed brings home). Nielsen says that if anything teens have a fairly balanced media diet and its...

    By June 29, 2009
  • 7 Keys to Creating Social Media Strategy for Your Brand

    In the past few weeks I've experienced a decent amount of spam from social networking sites ranging from people marketing their books, selling "make money online" information, to promoting their personal brand. It's indicative of the fact that individuals and businesses are viewing the space se...

    By June 29, 2009
  • Influencers and Sweat Equity

    On a plane home from Sydney (more on that to come) this weekend, I pulled out my trusty Moleskine and flipped through to land on a page of notes that I took when I spent time with Rob Morris. If you're a regular reader of the blog, you'll know that Rob is one of the founders of an organization ...

    By June 29, 2009
  • 63 Twitter Tools and One Word of Advice

    Whenever I talk about Twitter at an event, if the conference is one of the many dedicated to social media people are chomping at the bit to tell me, even with their body language, what I should know and do on Twitter. If the conference is one of the many attended by people other than the few o...

    By June 29, 2009