Content Marketing: Page 511

  • The Most Important Part of a Productive Meeting

    For those of us working in organizations as employees, vendors, or consultants, the ebb and flow of our time is greatly affected by a schedule of daily meetings. Influential leaders recognize, accept, and capitalize on the significance of meetings in everyday work life. They astutely lever...

    By • Dec. 2, 2009

  • If You Suck, Your Personal Brand Does, Too

    guest article by Nance Rosen Personal branding is not shameless, endless self-promotion. It's not direct messaging me with your faux request to "take this IQ test and see if you're smarter than me." It's not directing me to your website with every post. It's not seeing yourself as the epicenter...

    By • Dec. 1, 2009

  • The 4 Cornerstones of Social Media Monitoring

    Guest post by Brian ChappellSocial media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand...

    By • Dec. 1, 2009

  • Top 50 brands on Facebook

    The Big Money ranks the 50 brands that are currently making the best use of Facebook. The ranking is based on factors like number of fans, page growth, frequency of updates, creativity and fan engagement. Coca-Cola is ranked as the brand that makes best use of the social network thanks to its "...

    By • Dec. 1, 2009

  • Le bouton « J'aime pas » arrive sur Facebook

    C'est direct, c'est certain, mais ce n'est pas tout à fait vrai, enfin presque. Sur Facebook, vous avez la possibilité de dire « J'aime » en cliquant sur un simple bouton. Mais si vous n'aimez pas, soit vous passez votre chemin (rapide, mais dommage), soit vous laissez un commentaire (c'est bi...

    By • Dec. 1, 2009

  • Measure the Impact, Not the Influence

    You Can't Eat Whuffie...but it's getting harder to eat without itView more documents from Tara Hunt. I was fortunate enough to be part of a webinar organized by Steve Cunningham with Tara Hunt. Tara presented the ideas in her book, The Whuffie Factor and I got to share a few ideas about how ...

    By • Dec. 1, 2009

  • S'acheter une bonne conscience avec le Web

    L'an dernier, j'ai lancé l'idée d'une GuignoléeDuWeb.org dans mon billet Pour une guignolée des blogueurs. Cette idée a soulevé tellement d'enthousiasme qu'elle est de retour pour une 2e fois cette année. Or, monsieur Pierre Fraser, qui a pris l'habitude de m'envoyer des messages twitter pour qu...

    By • Nov. 30, 2009

  • La Chine compte près de 70 millions de joueurs en ligne

    Le CNNIC (China Internet Network Information Center) a publié mardi 24 novembre, son rapport sur le marché chinois des jeux en ligne en 2009. Selon ce rapport, la Chine totalise fin 2009, 69,31 millions de joueurs en ligne (estimation basée de son 24ème rapport sur l'Internet chinois). Soit une...

    By • Nov. 30, 2009

  • Passion: The Defining Success Factor in the 21st Century?

    The business world is changing. Where once people horded information in the belief (conscious or otherwise) doing so bestowed power, we are now seeing a Social Media revolution within the corporate world. The same tools that consumers use to tweet, share, network, rate, and friend each other ...

    By • Nov. 30, 2009

  • Inbound Marketing: Get Found Using Google, Social Media and Blogs

    Inbound Marketing is a new book written by Brian Halligan and Dharmesh Shah of HubSpot.This book is an exceptional guide to understanding the landscape of creating and maximizing presence. Inbound Marketing refers to the act of consumers discovering your brand through various forms of online me...

    By • Nov. 30, 2009

  • The Year's Best Marketing

    (NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).Great branding and marketing happened all the time in 2009, only it often occurred in some less noti...

    By • Nov. 30, 2009

  • Médias sociaux : la stratégie de Mc Donald's

    La stratégie sociale de McDonald's a pour objectif d'approfondir et d'enrichir sa relation avec les consommateurs à travers 3 axes : la connaissance, le partage et le fun ! McDonald's s'appuie sur une stratégie multi-canal : sites web, e-pub, mobile, email, le search et les médias sociaux (en p...

    By Herve Bichot • Nov. 29, 2009

  • Facebook isn't always the answer - 77% of fan pages have fewer than 1,000 fans

    Image via Wikipedia It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What's the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might no...

    By • Nov. 29, 2009

  • 9 Tips for Maxing Twitter Advertising During NFL Prime Time

    Brian Solis reminded us that the NFL has effectively banned Twitter use by anybody at a stadium on Game Day. But that doesn't keep big companies, small businesses and guerrilla marketers who use Twitter as part of their social advertising and marketing strategies from Tweeting to the larger aud...

    Nov. 29, 2009

  • Are You Ready for the Personal Branding Cloud?

    Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedin platform, what this means for your personal brand, and the evolution of the Personal Branding Cl...

    By • Nov. 29, 2009

  • Communiqués

    Le Téléthon c'est le 4 et 5 Décembre. Paris Statup weekend c'est le 4 et le 6 Décembre. EF se lance dans les cours en ligne avec Englishtown. Nouveau site professional feminine lance par Madame Tout Pour Elles, il s'agit de Ma vie pro. Deux site sympas pour de...

    By • Nov. 28, 2009

  • Les Français de + en + présents sur le web (social), toutes catégories confondues

    Billet initialement publié sur le blog de linkfluence, dont je me suis dit qu'il pourrait intéresser les lecteurs de PR2Peer...Les Français sont de plus en plus nombreux à utiliser Internet et semblent faire de plus en plus confiance aux opinions de leurs pairs(amis, consommateurs, citoyens, e...

    By • Nov. 27, 2009

  • Le climat et la communication : plus que du vent

    Sur les dangers climatiques, les scientifiques ne convainquent pas. Ils démontrent, par la raison. La population ne veut pas raisonner mais croire. Hum. On va avoir comme un problème, bientôt. Si on veut du changement et freiner la catastrophe environnementale, on doit tous changer nos comprtem...

    By • Nov. 26, 2009

  • Another Case of LinkedIn Spam?

    I recently wrote about receiving a spam message on LinkedIn from what appeared to be a fake LinkedIn account. You can view that email and decide for yourself if I received a spam message from a fake account. Today there was another spam message in my LinkedIn inbox. Why do I say it's spam? B...

    By • Nov. 26, 2009

  • Will Customer Opinion Overtake Search?

    Will Customer Opinion Overtake Search?This content from: Duct Tape Marketing Right now showing up on page one of the organic search results is the holy grail of small business online marketing. Any business that spends significant time consistently producing keyword rich, educational content, d...

    By • Nov. 25, 2009

  • Florence Porcel : du CV vidéo au CV extime, optimisation du personal branding

    Citoyens ! Je m'excitais il y a quelques jours sur les (grandes) limites du personal branding. Et bien un parfait contre-exemple vient de voir le jour par le biais de Florence Porcel qui cherche un contrat d'apprentissage en alternance de journalisme culturel. Alors qu'est-ce qui est franchemen...

    By • Nov. 25, 2009

  • Yulbiz : rencontre de la numéricratie montréalaise

    Le Yulbiz est une chose vivante. Il a une vie en soi et évolue par lui-même. Ça m'a frappé hier, lors du dernier Yulbiz, qui avait lieu au Jello bar: plus tout à fait le même, différent, mais toujours une même énergie vitale de se rencontrer.D'emblée je le dis, le Yulbiz n'est plus ce qu'il ét...

    By • Nov. 25, 2009

  • Guerrilla Job Search Tactics

    When the Department of Labor reports there are 6 times more unemployed workers than advertised jobs, you've got to approach job search differently than your competitors in order to get noticed.Most candidates spend the majority of their job search efforts replying to ads, company websites, and c...

    By • Nov. 25, 2009

  • Biz Stone in Israel today... #bizil

    By the time my loyal RSS readers will see this, I'll be on my way to meeting Biz Stone, co-founder of Twitter, visiting Israel for a quick 24 hours, keynoting The NETWorking event, the Alumni event of The College of Management (where I did my BA). Although Israel is A Start-Up Nation, it's not o...

    By • Nov. 24, 2009

  • Scoble is Wrong When He Says He is Wrong:-) Full Feeds Still Rock

    Wow, I'm sensing another TechMeme Storm rising (and a certain analyst would call it a circle j***, but that's another matter). Robert Scoble says he was wrong when he said In 2006 he wouldn't use any news aggregator or feeds that aren't full text. I think the Scobleizer is wrong now that he say...

    By • Nov. 24, 2009