Content Marketing: Page 512


  • Cuvée (QV) discobitch Champagne Tarlant : le déplacement marketing

    Une excellente idée de la famille Tarlant : la création du champagne Discobitch suite au retentissant buzz autour de la chanson éponyme. La marque communique via Facebook, via un blog et via le bouche-Ã -oreille. On connaissait le placement de produit, on a désormais le déplacement marketing : ...

    By April 11, 2009
  • Can the Statusphere Save Journalism?

    What follows is the unedited version of my latest post on TechCrunch, "Can the Statusphere Save Journalism."Earlier this month, I enjoyed an invigorating conversation over dinner with Walt Mossberg. Friends surrounded us, but for the majority of the evening, we were immersed in a passionate disc...

    By April 11, 2009
  • Goldman Sachs Hires Law Firm to Shut Down Blogger's Site

    Goldman Sachs is attempting to shut down the blog-site of an extremely cutting author, who's critical of the investment banks practices and board members.Chadbourne & Park, have issued blogger, Mike Morgan a cease-and-desist letter, stating that he may face legal action if he doesn't pull do...

    By April 11, 2009
  • SEM Basics: How to Use a Proxy IP in Firefox

    I'm sure most of my small select readership are well aware of how to use a proxy IP but after writing my last post, a less-technical friend asked for more details. So here you are, a quick 10-minute guide to using a proxy IP.What is a Proxy IP?There are computers that allow anyone to connect to...

    By April 11, 2009
  • A specialism too far?

    The other day Alan Wolk wrote an interesting post about the new breed of social media agencies and how they are viewed by more traditional consultancies (see also this related post by Gloria Tiphereth on her Digital Tips blog.) Though there's definitely a valid discussion to be had about the p...

    By April 10, 2009
  • Me 2.0 - Build A Powerful Brand To Ensure Career Success

    David Finch This week Dan Schawbel, of the Personal Branding Blog released his latest book, Me 2.0. Dan has become a leading personal branding expert for Gen-Y. He also has introduced a whole new generation to personal branding. Dan's approach has afforded him the opportunity to be recognized by...

    By April 10, 2009
  • Interview: Personal Branding For The Millennial Generation

    If there is one thing you can learn from Dan Schawbel, it's how to choose a niche and own it. He's a 20-something social media consultant for EMC as his day job, but over the past several years he has focused his blog and extracurricular work on becoming a personal branding expert for the mille...

    By April 10, 2009
  • Is Social Media Marketing Recession Proof?

    SourceFueled by a combination of popularity, curiosity, necessity, strategy, and trendiness, marketers are embracing a new recipe that injects a proactive, social approach to outbound communications and engagement - with or without all of the answers before they jump in. This approach, while co...

    By April 10, 2009
  • Interview de Clément Biger : peut-on acheter via Twitter ?

    Lors d'une recherche web sur les médias sociaux, j'ai découvert le blog de Clément Biger, qui livre un retour d'expérience sur un achat qu'il a réalisé grâce à Twitter. Il nous explique en détail la conversation puis la transaction, à travers cet interview.1. Bonjour Clément, depuis combien...

    By April 10, 2009
  • 14 Social Media Tips Relating To Listening

    The notion of Listening has inspired me this week. Primarily because I participated in Toby Bloomberg's SOCIAL MEDIA MARKETING GPS - the 1st business book about social media written entirely on Twitter, in a traditional chapter format.The chapter I participated in, with Joel Rubinson from ARF, h...

    By April 10, 2009
  • AT&T offre 100.000 dollars sur Twitter pour toute information concernant le sabotage de ses cables

    Un cable de AT&T vient d'être détruit à la Silicon Valley.AT&T s'est montré très réactive en livrant l'information sur Twitter.Pedant des heures, AT&T a continué d'informer ses utilisateurs de l'évolution de la situation.Le dernier Twitt est certainement le plus intéressant: une ré...

    By April 09, 2009
  • Manuel de survie à l'usage des blogueurs qui seront à la Nouvelle Star pl

    Ayant assisté à l'enregistrement de la Nouvelle Star mardi soir (merci Aurélia), pour le premier prime, il me semblait judicieux de transmettre ici mes conseils et autres avertissements à l'usage des blogueurs, ou spectateurs qui auront dans les semaines qui viennent l'occasion de faire de mê...

    By April 09, 2009
  • Today's must read: "The ROI of social media is zero"

    Well, the ROI of course isn't zero, but this article by ClickZ's Augustine Fou is still a great read anyway! And it feeds into a recurring theme of this blog of sellng social media to internal clients. The essence of Augustine's argument is that engaging with social networks often falls at the ...

    By April 09, 2009
  • Merci Internet... le tourisme Français #1 destination mondiale. H. Novelli

    Hervé Novelli, secrétaire d'État au Tourisme a donné une conférence de presse à Bercy. Ses déclarations restent toujours très optimistes pour la France et la saison touristique 2009. "Avec 80 millions de visiteurs, la France reste la première destination mondiale en 2008. Le tourisme français...

    By April 09, 2009
  • Chairman Blankfein, Code Pink & Public Speaking

    Goldman Sachs CEO Lloyd Blankfein addressed the Council of Institutional Investors conference in Manhattan. The content of the address has received fairly intense scrutiny, both positive and not so positive (including this comparison to the recent Alex Rodriguez mea culpa, courtesy of Jess...

    By April 09, 2009
  • De la transparence, de la mise en scène et de la perte de contrôle

    On me dit souvent que je suis très transparente sur le Web. C'est vrai en partie. J'ai d'ailleurs déjà parlé de l'importance de l'authenticité, de la perte de contrôle salutaire (par rapport à vos contenus Web) de savoir déconner et des différents types de transparence. Cependant, depuis un ce...

    By April 09, 2009
  • Sur les Twitter Snobs

    Voici une belle présentation, comme on les aime (vulgarisation, clarté et esthétisme), d'Emmanuel Gadennesur les Twitter Snobs. Bravo ! Après une courte introduction (de MySpace à Twitter, en passant par Facebook), elle enchaîne sur la définition du Twitter Snob. Elle se poursuit avec des con...

    By April 09, 2009
  • Write a Corporate Blog That Matters

    Perhaps your company is considering a blog as part of theirmarketing strategy for customer acquisition or retention or maybe it'sas simple as your management thinks it's the "in" thing to have one.Or, perhaps your existing corporate blog has stalled due to thetime-demand of generating content....

    By April 09, 2009
  • Twitter Snobs... Please do your homework.

    Would you buy a car from a salesman who didn't have a drivers' license? Would you take tennis lessons from somebody who first picked up a racket last week? Would you hire a nanny without first doing a background check? Would you take singing lessons from Marge Simpson? Didn't think so. So then,...

    By April 09, 2009
  • Gen-Y et autres, une même façon de chercher un job

    Pourrait-on dire qu'il n'y a pas de solution miracle pour trouver un job et qu'au fil des générations, finalement, les outils restent les mêmes ? Je n'ai pas trouvé les résultats du sondage Gen-Y et recherche d'emploi très concluants. Même si l'échantillon était assez faible, du point de vue d...

    By April 09, 2009
  • Comment mesurer la société de l'information ?

    Bibliomancienne a repéré dans le bulletin de l'UNESCO cet article "Measuring the Information Society" qui pose la question : "Ã quelles conditions une société est-elle une société de l'information ?"Le concept repose sur 3 critères:La disponibilité et l'accès de l'infrastructure des TICs. L'us...

    By April 09, 2009
  • Twitter Multiple Account Clients- Seesmic Desktop Replaces TweetDeck

    Seesmic Desktop Launches Twhirl was pretty much the only competition for Tweetdeck and was naturally crushed by Tweetdeck's great organizational columns and clean interface. Twhirl was purchased by Seesmic last year and just couldn't find a way to catch up to Tweetdeck's success until now, may...

    By April 09, 2009
  • Envie de chatter avec un inconnu ?

    La vie est faite de hasards et de rencontres inattendues. Sur le Web aussi, surtout quand un site comme Omegle fait son apparition. Le site, créé par un jeune de 18 ans, vous permet de chatter avec des personnes, choisies aléatoirement, et qui vous sont a priori inconnues. En effet, le hasard, ...

    By April 09, 2009
  • Jive in the New York Times

    There is no question that this is one of the toughest economic downturns in history. Luckily, Jive has been blessed with success and has been able to stay a step ahead of the recession. As we head into of the second quarter of 2009, we are riding in from one of our biggest quarters ever and we h...

    By April 09, 2009
  • Your Top 10 Worst Twitter Tips

    You need another Twitter article like you need a hole in your head. There are millions of articles about what to do on Twitter and how to get it done. Some of them include: How to Grow Your Follower Numbers to Over 10,000 in a Week 50 Ways to Use Twitter 100 Twitter Tools to Help You Achieve A...

    By April 08, 2009