Content Marketing: Page 512

  • Are Influencer Panels Good for Brands (and for Consumers?)

    What do all of these badges mean? More and more brands are assembling small groups of influential bloggers under the banner of "11 Moms," "Fab 15," "DigiDads," and more. Their purpose? Ultimately, when you scrape away all of the ancillary benefits, brands want these folks as outbound word of m...

    By • Aug. 26, 2009

  • Est-ce que vous pourriez libérer les entreprises ?

    Berlin 1989, Fall der Mauer, Chute du mur Mise en ligne par VivaoPictures Cela fait plusieurs fois que je suis confronté Ã des blocages (qui se transforment en perte de temps pour trouver une manière de contourner le système) du côté de mes interlocuteurs postés dans de grandes entreprises, pou...

    By • Aug. 26, 2009

  • Les comptes premium de Twitter : vers une monétisation BtoB ?

    Lorsque l'on parle de Twitter, on arrive souvent à la même question que doivent faire face d'autres services gratuits (comme Youtube ou les réseaux sociaux :) à savoir celle de la monétisation de l'audience : Le business model des réseaux sociaux et Les fonds font défaut aux réseaux sociaux et...

    By • Aug. 25, 2009

  • Social Media Excellence and a Side of Fries

    Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. - posted by Dora Yee Kwok on the "I Love Mary @ McDonalds/Chandler" Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the c...

    By • Aug. 25, 2009

  • Brands Are People

    I received a wonderful email over the weekend. All I wanted to do today is share it with you: Jason - This email is to affirm what you already know. A friend of mine - a WW2 fighter pilot who worked in the Advertising Industry's Golden Age said it best - "It seems we got into the idea that ads w...

    By • Aug. 25, 2009

  • 5 Tools for Your Digital PR Toolbox

    The transition from old to new technology creates both challenges and opportunities for communications professions. The field of public relations is directly tied to the publishing industry which of course, is directly connected to business and consumer information discovery and consumption. T...

    By • Aug. 25, 2009

  • Trophées du Managment de l'Innovation de NKM... Jeremy Dumont au Jury

    Fort du succès des éditions 2007 et 2008 des Trophées du Management de l'Innovation, BearingPoint s'est à nouveau associé avec L'Expansion, TNS Sofres et l'Ecole des Ponts ParisTech pour conduire la troisième édition de cet évènement.Un évènement placé, cette année, sous le haut patronage de M...

    By • Aug. 25, 2009

  • The Two-Faced CEO: Citizen or Whole Foods Shareholder?

    In today's transparent and political economy, the two-faced CEO can't catch a break. When he acts as a Citizen, he might damage his organization's reputation. When he acts as a Shareholder, he might limit his own participation in our political conversation. Neither option is good. What's a CE...

    By • Aug. 24, 2009

  • Why Dismissing Twitter as "Babble" is Foolish

    Earlier this week, Pear Analytics released a white paper that classified 40.5 percent of Tweets worldwide as "pointless babble" and only 8.7 percent as having "pass-along value." Naturally, the marketing universe blew up in controversy while the skeptics cackled with glee and piled on with more...

    By • Aug. 24, 2009

  • Grazia, lancement le 29 août et Street Fashion Wall

    Citoyennes ! Grazia se lance enfin en France. En attendant, il se dit que sur la fan-page que Grazia.fr Un événement mode se prépare le samedi 29 août... En attendant, vous pouvez participer au Street Fashion Wall : Yseult Williams nous parle du Grazia français : Et comme je suis dans la...

    By • Aug. 24, 2009

  • Formation Stratégie Internet et Business Development avec Les Echos Formation

    RDV le jeudi 1er octobre 2009 prochain, pour la formation de Stratégie Internet et Business Development avec Les Echos Formation. Le contexte Le développement d'Internet et des nouvelles technologies s'accompagne d'une profonde mutation du comportement des consommateurs comme en témoigne le suc...

    By • Aug. 24, 2009

  • Monetization means you have nothing to sell

    Monetization is a brilliant concept. Too bad it means nothing and is has no value. Since the beginning of time, commerce involved the exchange of goods and/or services, sometimes combined with debt financing related to that. Governments and religions had their roles, but it was pretty simple un...

    By • Aug. 24, 2009

  • Which Social Media Channels Should You Be Using?

    I've categorized and compared 7 social media channels that are currently being used by both B2B and B2C brands. I've suggested which type of brand works best in each channel. (click here to view full size) Blogs: Generally, blogs work better for B2B brands because they require a certain l...

    By • Aug. 23, 2009

  • Astroturfing Online Reviews: 3 Reasons It's A Bad Idea

    TechCrunch reported yesterday that they had obtained evidence that a PR firm had "a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client's applications." As a PR professional, this is extremely disheartening to me. ...

    By • Aug. 23, 2009

  • Des Lego en Braille

    L'utilisation des bandes rugueuses dans le cadre de communications alternatives est bien souvent en parfait accord avec le produit vendu (l'exemple de Durex)C'est encore une fois le cas dans cette réalisation signée Publicis Mojo Brisbane.L'objectif ici est d'informer la population de l'ouvertur...

    By • Aug. 23, 2009

  • Pourquoi la communication politique française n'est pas de la communication tout court

    Citoyens ! Niveau moquerie et blague sur cette "sacré France", j'ai été servi depuis une petite île grecque devant France 24. Je te passe les détails, tu as sûrement vu la même farce politique dans laquelle Luc Châtel, volontairement ou non, s'est retrouvée : Luc Chatel présente les essentie...

    By • Aug. 23, 2009

  • Approval Ratings and Influence

    Do you listen more to someone who has high approval ratings thinking they have more influence, or does someone with the potential to influence (in your eyes) gain higher approval ratings? Do recency and like mindedness play a role in that? Does someone you think you know (do we really ever know...

    By • Aug. 22, 2009

  • Mémoire de maîtrise L'émergence de réseaux sociaux sur le Web comme nouveaux outils de marketing

    C'est avec plaisir que j'ai participé, comme interviewée, au mémoire de maîtrise de Manuela Teixeira, L'émergence de réseaux sociaux sur le Web comme nouveaux outils de marketing (PDF), qu'elle vient de déposer à l'Université d'Ottawa. Elle me permet de vous la rendre disponible et je salue bi...

    By • Aug. 22, 2009

  • Facebook: Un article de LaPresse, s'inspire fortement de Sciences et Vie Jr

    Vu que le terme "plagiat" est souvent sujet à controverse, j'ai préféré utilisé l'expression "s'inspirer fortement".L'article original date du mois de Juin et est paru sur le magazine Sciences et Vie Jr et vous pouvez le voir sur ce lienL'article (moins original) est paru sur le journal LaPress...

    By • Aug. 21, 2009

  • The Dangers of Social Media for Ad Agencies?

    The greatest danger of Social Media at this time is that agencies are NOT participating.Mark Sneider, owner and president of RSW/US, an agency new business lead generative firm, recently wrote a 4 part series of articles on the "Dangers of Agency New Business Social Media." Mark forewarns agenc...

    By • Aug. 20, 2009

  • Is Real Time Marketing in your future?

    In fact I would argue it is here today.Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? And then ask yourself - how long did some of those interactions take. For Example - We resolved the issue for the person below in 15 minutes! When is th...

    By • Aug. 20, 2009

  • Thought Leadership for Social Marketing Success

    Thought leadership on a marketing blog? Indeed, at first read it sounds not relevant to marketing your business online â€" but really it's more important than you can imagine. Thought leadership, as defined by Wikipedia, is a (company) or "person who is recognized among their peers and mento...

    By • Aug. 20, 2009

  • La passion et les coûts marketing

    Souvent, lorsque je rencontre de nouveaux clients, je leur demande s'ils sont passionnés par ce qu'ils font. S'ils me répondent que oui, je dis tant mieux parce que ça va vous coûter moins cher de marketing. Sinon, je leur dis que c'est dommage, mais que ce n'est pas désespéré, que ça va simple...

    By • Aug. 20, 2009

  • The PR Agency of Satan

    This morning I opened up my email and there was a message to a list called "DigitalBrand" from a PR agency pitching a book. It was bulk email to a list of people, I have no idea how many but as the events unfolded in the morning I recognized many of the people on the list, mostly journalists, au...

    By • Aug. 20, 2009

  • Wonder Why CEOs Don't Blog? This Is Why

    If CEOs weren't blogging or using social media much before the recent tizzy about Whole Foods CEO John Mackey's "attack" on healthcare reform that has resulted in all sorts of bad media coverage, they probably won't be starting now. Granted, you would have thought Mackey learned a lesson about ...

    By • Aug. 20, 2009