Content Marketing: Page 512

  • Twitter Analytics : These words may be affecting your popularity

    Text Mining techniques can be used to identify specific words that are correlated with Twitter accounts having high or low popularity. This can be done in two ways : (1) By analyzing the text of the Tweets of each user and (2) By analyzing the text of the biography of each user.Let's start wi...

    By • Dec. 6, 2009

  • Un Soap interactif pour du marketing politique

    Digne des meilleures campagnes de marketing viral, Zeit der Entscheidung Die Walh Soap est une série de 4 films interactifs, diffusés sur internet via le site du Die Bilt, et destinés à faire comprendre aux électeurs que leur choix de vote ont une influence directe sur leur vie quotidienne. La...

    By • Dec. 6, 2009

  • Fiat: présence sociale revendiquée

    Nous avons été habitués, Ã chaque lancement de produit, véhicule, film... au lancement de mini-sites regorgeant de toujours plus d'imagination, et avec une intégration de plus en plus normalisée des réseaux sociaux. Reste que la présence sociale était majoritairement mise en avant pour de l'év...

    By • Dec. 6, 2009

  • Smiley Slider, An Interface Element to Show Satisfaction Levels

    Smiley Slider, developed for an ACNielsen survey tool by Ollie Campbell and Stefan Seifert. Link to original post

    By • Dec. 5, 2009

  • 5 reasons why other people will spread your personal brand

    I was part of a panel (with Claire Celsi, Nathan T. Wright & Dr. David Bulla) talking to journalists about personal branding this morning. Part of my message was that it's fine and dandy to have a personal brand...but one of the keys to its success is in how you share your brand with the wo...

    By • Dec. 5, 2009

  • Ad Agencies: 10 Most Popular Blog Posts About Blogging in 2009

    A blog is now as important to your agency as was your agency's Website. The blog is becoming the "gate-way" and the face of the agency as its Website becomes more the agency's brochure. Here's some excellent resources to help your agency blog for new business. Zemalf.com is the personal blog of...

    By • Dec. 5, 2009

  • Pourquoi le Social Media Marketing est juste incontournable (Socialnomics)

    By • Dec. 4, 2009

  • The Key To Startup Success

    Unwittingly, my job has given me a fair amount of exposure to, and interaction with, entrepreneurs building the next big thing. Whether it's a gadget, software platform, online service or earth-shattering productivity whatchamadigger, I meet and talk with up-starts and start-ups from several wal...

    By • Dec. 4, 2009

  • 5 Ways To Solve The Crisis Of Corporate Social Responsibility

    It may have been easy to miss if you don't work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject of the debate mainly centers around two big issues: brand value and authenticity. On the one han...

    By • Dec. 4, 2009

  • Engagement Marketing: The Communications Pro of the Future - Part 3

    "The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master - the next generation '"trusted advisor." " The following is the third in a s...

    By • Dec. 4, 2009

  • Street Vendors Use Twitter To Find Social Customers

    (Guest post by Dorine Sinigaglia) Recently, I noticed a friend of mine following a food truck company on Twitter. Call me old-fashioned, but I didn't even know food trucks were still around - let alone had Twitter accounts! Food vendors always reminded me of a place where starved businessmen wou...

    By • Dec. 3, 2009

  • SocMed Managers Series: Alzheimer's Association

    In this series, we're interviewing several people who do social media on behalf of their associations (including two who work for association management companies). In this interview, Lindsay Reene of the Alzheimer's Association (Georgia Chapter) gives us the scoop on how they manage their soc...

    By • Dec. 3, 2009

  • The Hamster is In The House...A Viral Marketing Case Study

    Aaaaand, we're back. Between a trip to Florida, visiting my family for Thanksgiving, and a nasty cold I've been fighting for about a week, my Musings have been limited. So while I passed on opportunities to blog about Who/What I'm Thankful For, Black Friday, World AIDS Day, and Tiger Woods, I'm ...

    By • Dec. 3, 2009

  • Branding and Sustainability... In Germany McDonald's Changes Arches Logo Color To Green

    McDonald's is going to change its logo in Germany, casting its iconographic golden arches against a green background to envoke its respect for the environment. I can't decide if the idea is irrelevant or insane. Or both.Central to the decision would be the premise that fast-food customers make e...

    By • Dec. 3, 2009

  • TweetCooking : il y a des gourmands sur Twitter

    Il y a de très bons sites pour trouver des recettes de cuisine, trouver des conseils ou en prodiguer. Pourquoi ne pas aussi utiliser Twitter et les 140 caractères de ses messages pour faire la même chose ? C'est le principe de @TweetCooking. Mais pour des raisons pratiques, un site a également ...

    By • Dec. 3, 2009

  • Tiger Woods is Right

    This is a private matter and I want to keep it that way. Although I understand there is curiosity, the many false, unfounded and malicious rumors that are currently circulating about my family and me are irresponsible. - www.tigerwoods.com Tiger Woods is right. False, unfounded and malicious...

    By • Dec. 2, 2009

  • The Top 25 Environmental Blogs

    As I've indicated before, content ranking and analytics service Postrank is a sponsor of Social Media Explorer. One of the benefits of that sponsorship is one post per month about them. But I've asked the folks at Postrank to give me a little lee-way with the post so that I can ensure that it ad...

    By • Dec. 2, 2009

  • 20 Questions To Start a Social Media Discussion

    Let's make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you. I don't care if you're the marketing assistant, the PR coordinator, the customer service manager, the HR directo...

    By • Dec. 2, 2009

  • The Most Important Part of a Productive Meeting

    For those of us working in organizations as employees, vendors, or consultants, the ebb and flow of our time is greatly affected by a schedule of daily meetings. Influential leaders recognize, accept, and capitalize on the significance of meetings in everyday work life. They astutely lever...

    By • Dec. 2, 2009

  • If You Suck, Your Personal Brand Does, Too

    guest article by Nance Rosen Personal branding is not shameless, endless self-promotion. It's not direct messaging me with your faux request to "take this IQ test and see if you're smarter than me." It's not directing me to your website with every post. It's not seeing yourself as the epicenter...

    By • Dec. 1, 2009

  • The 4 Cornerstones of Social Media Monitoring

    Guest post by Brian ChappellSocial media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand...

    By • Dec. 1, 2009

  • Top 50 brands on Facebook

    The Big Money ranks the 50 brands that are currently making the best use of Facebook. The ranking is based on factors like number of fans, page growth, frequency of updates, creativity and fan engagement. Coca-Cola is ranked as the brand that makes best use of the social network thanks to its "...

    By • Dec. 1, 2009

  • Le bouton « J'aime pas » arrive sur Facebook

    C'est direct, c'est certain, mais ce n'est pas tout à fait vrai, enfin presque. Sur Facebook, vous avez la possibilité de dire « J'aime » en cliquant sur un simple bouton. Mais si vous n'aimez pas, soit vous passez votre chemin (rapide, mais dommage), soit vous laissez un commentaire (c'est bi...

    By • Dec. 1, 2009

  • Measure the Impact, Not the Influence

    You Can't Eat Whuffie...but it's getting harder to eat without itView more documents from Tara Hunt. I was fortunate enough to be part of a webinar organized by Steve Cunningham with Tara Hunt. Tara presented the ideas in her book, The Whuffie Factor and I got to share a few ideas about how ...

    By • Dec. 1, 2009

  • S'acheter une bonne conscience avec le Web

    L'an dernier, j'ai lancé l'idée d'une GuignoléeDuWeb.org dans mon billet Pour une guignolée des blogueurs. Cette idée a soulevé tellement d'enthousiasme qu'elle est de retour pour une 2e fois cette année. Or, monsieur Pierre Fraser, qui a pris l'habitude de m'envoyer des messages twitter pour qu...

    By • Nov. 30, 2009