SocMed Managers Series: Alzheimer's Association

In this series, we're interviewing several people who do social media on behalf of their associations (including two who work for association management companies). In this interview, Lindsay Reene of the Alzheimer's Association (Georgia Chapter) gives us the scoop on how they manage their soc...

By Maddie Grant • Dec. 3, 2009

The Hamster is In The House...A Viral Marketing Case Study

Aaaaand, we're back. Between a trip to Florida, visiting my family for Thanksgiving, and a nasty cold I've been fighting for about a week, my Musings have been limited. So while I passed on opportunities to blog about Who/What I'm Thankful For, Black Friday, World AIDS Day, and Tiger Woods, I'm ...

By Amy Mengel • Dec. 3, 2009

Branding and Sustainability... In Germany McDonald's Changes Arches Logo Color To Green

McDonald's is going to change its logo in Germany, casting its iconographic golden arches against a green background to envoke its respect for the environment. I can't decide if the idea is irrelevant or insane. Or both.Central to the decision would be the premise that fast-food customers make e...

By Jonathan Salem Baskin • Dec. 3, 2009

TweetCooking : il y a des gourmands sur Twitter

Il y a de très bons sites pour trouver des recettes de cuisine, trouver des conseils ou en prodiguer. Pourquoi ne pas aussi utiliser Twitter et les 140 caractères de ses messages pour faire la même chose ? C'est le principe de @TweetCooking. Mais pour des raisons pratiques, un site a également ...

By Emilie Ogez • Dec. 3, 2009

Tiger Woods is Right

This is a private matter and I want to keep it that way. Although I understand there is curiosity, the many false, unfounded and malicious rumors that are currently circulating about my family and me are irresponsible. - www.tigerwoods.com Tiger Woods is right. False, unfounded and malicious...

By matt eventoff • Dec. 2, 2009

The Top 25 Environmental Blogs

As I've indicated before, content ranking and analytics service Postrank is a sponsor of Social Media Explorer. One of the benefits of that sponsorship is one post per month about them. But I've asked the folks at Postrank to give me a little lee-way with the post so that I can ensure that it ad...

By Jason Falls • Dec. 2, 2009

20 Questions To Start a Social Media Discussion

Let's make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you. I don't care if you're the marketing assistant, the PR coordinator, the customer service manager, the HR directo...

By Amber Naslund • Dec. 2, 2009

The Most Important Part of a Productive Meeting

For those of us working in organizations as employees, vendors, or consultants, the ebb and flow of our time is greatly affected by a schedule of daily meetings. Influential leaders recognize, accept, and capitalize on the significance of meetings in everyday work life. They astutely lever...

By Nicole DeFalco • Dec. 2, 2009

If You Suck, Your Personal Brand Does, Too

guest article by Nance Rosen Personal branding is not shameless, endless self-promotion. It's not direct messaging me with your faux request to "take this IQ test and see if you're smarter than me." It's not directing me to your website with every post. It's not seeing yourself as the epicenter...

By Dan Schawbel • Dec. 1, 2009

The 4 Cornerstones of Social Media Monitoring

Guest post by Brian ChappellSocial media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand...

By Jim Tobin • Dec. 1, 2009

Top 50 brands on Facebook

The Big Money ranks the 50 brands that are currently making the best use of Facebook. The ranking is based on factors like number of fans, page growth, frequency of updates, creativity and fan engagement. Coca-Cola is ranked as the brand that makes best use of the social network thanks to its "...

By Hans Kullin • Dec. 1, 2009

Le bouton « J'aime pas » arrive sur Facebook

C'est direct, c'est certain, mais ce n'est pas tout à fait vrai, enfin presque. Sur Facebook, vous avez la possibilité de dire « J'aime » en cliquant sur un simple bouton. Mais si vous n'aimez pas, soit vous passez votre chemin (rapide, mais dommage), soit vous laissez un commentaire (c'est bi...

By Emilie Ogez • Dec. 1, 2009

Measure the Impact, Not the Influence

You Can't Eat Whuffie...but it's getting harder to eat without itView more documents from Tara Hunt. I was fortunate enough to be part of a webinar organized by Steve Cunningham with Tara Hunt. Tara presented the ideas in her book, The Whuffie Factor and I got to share a few ideas about how ...

By Beth Kanter • Dec. 1, 2009

S'acheter une bonne conscience avec le Web

L'an dernier, j'ai lancé l'idée d'une GuignoléeDuWeb.org dans mon billet Pour une guignolée des blogueurs. Cette idée a soulevé tellement d'enthousiasme qu'elle est de retour pour une 2e fois cette année. Or, monsieur Pierre Fraser, qui a pris l'habitude de m'envoyer des messages twitter pour qu...

By Michelle Blanc • Nov. 30, 2009

La Chine compte près de 70 millions de joueurs en ligne

Le CNNIC (China Internet Network Information Center) a publié mardi 24 novembre, son rapport sur le marché chinois des jeux en ligne en 2009. Selon ce rapport, la Chine totalise fin 2009, 69,31 millions de joueurs en ligne (estimation basée de son 24ème rapport sur l'Internet chinois). Soit une...

By Patrice Nordey • Nov. 30, 2009

Passion: The Defining Success Factor in the 21st Century?

The business world is changing. Where once people horded information in the belief (conscious or otherwise) doing so bestowed power, we are now seeing a Social Media revolution within the corporate world. The same tools that consumers use to tweet, share, network, rate, and friend each other ...

By Augie Ray • Nov. 30, 2009

Inbound Marketing: Get Found Using Google, Social Media and Blogs

Inbound Marketing is a new book written by Brian Halligan and Dharmesh Shah of HubSpot.This book is an exceptional guide to understanding the landscape of creating and maximizing presence. Inbound Marketing refers to the act of consumers discovering your brand through various forms of online me...

By Brian Solis • Nov. 30, 2009

The Year's Best Marketing

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).Great branding and marketing happened all the time in 2009, only it often occurred in some less noti...

By Jonathan Salem Baskin • Nov. 30, 2009

Médias sociaux : la stratégie de Mc Donald's

La stratégie sociale de McDonald's a pour objectif d'approfondir et d'enrichir sa relation avec les consommateurs à travers 3 axes : la connaissance, le partage et le fun ! McDonald's s'appuie sur une stratégie multi-canal : sites web, e-pub, mobile, email, le search et les médias sociaux (en p...

By Herve Bichot • Nov. 29, 2009

Facebook isn't always the answer - 77% of fan pages have fewer than 1,000 fans

Image via Wikipedia It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What's the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might no...

By Matt Rhodes • Nov. 29, 2009

9 Tips for Maxing Twitter Advertising During NFL Prime Time

Brian Solis reminded us that the NFL has effectively banned Twitter use by anybody at a stadium on Game Day. But that doesn't keep big companies, small businesses and guerrilla marketers who use Twitter as part of their social advertising and marketing strategies from Tweeting to the larger aud...

Nov. 29, 2009

Are You Ready for the Personal Branding Cloud?

Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedin platform, what this means for your personal brand, and the evolution of the Personal Branding Cl...

By Dan Schawbel • Nov. 29, 2009

Communiqués

Le Téléthon c'est le 4 et 5 Décembre. Paris Statup weekend c'est le 4 et le 6 Décembre. EF se lance dans les cours en ligne avec Englishtown. Nouveau site professional feminine lance par Madame Tout Pour Elles, il s'agit de Ma vie pro. Deux site sympas pour de...

By Vanina Delobelle • Nov. 28, 2009

Les Français de + en + présents sur le web (social), toutes catégories confondues

Billet initialement publié sur le blog de linkfluence, dont je me suis dit qu'il pourrait intéresser les lecteurs de PR2Peer...Les Français sont de plus en plus nombreux à utiliser Internet et semblent faire de plus en plus confiance aux opinions de leurs pairs(amis, consommateurs, citoyens, e...

By Stan Magniant • Nov. 27, 2009

Le climat et la communication : plus que du vent

Sur les dangers climatiques, les scientifiques ne convainquent pas. Ils démontrent, par la raison. La population ne veut pas raisonner mais croire. Hum. On va avoir comme un problème, bientôt. Si on veut du changement et freiner la catastrophe environnementale, on doit tous changer nos comprtem...

By Martin Lessard • Nov. 26, 2009