Content Marketing: Page 512

  • Frequency Buying Does Not Necessarily Equal Brand Loyalty

    So please don't mistake it for the same thing. Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town. I'm actually indifferent about the place and have had more than one bad experience there (it involved yelling a...

    By • Dec. 14, 2009

  • Tiger Woods's Social Media Standing

    Nielsen did a series of maps about Tiger Woods' standing in Social Media. Calling it a "Brand Association Map", Nielsen scanned 60,000 sources of consumer generated media in these two periods to see what people associate with Tiger. Nielsen has further details on what happened. Technorati Tags...

    By • Dec. 14, 2009

  • Le Buzz (tunisien) de la semaine

    Ce qui a le plus Buzzé cette semaine sur le web chez les tunisiens: 1: Atef Ben Hassine, alias Choco, aurait joué son rôle dans les locaux de Tuniscope. J'ai d'ailleurs reservé Ã cette "affaire" ma chronique de ce Lundi sur Tunis-Hebdo 2: Dhafer L'Abidine qui lance une vidéo sur Facebook pour ...

    By • Dec. 14, 2009

  • 10 Tips To Get Retweeted On Twitter

    Retweeting is the most effective way of sharing information you like on Twitter. Apart from the obvious, most people ask what makes a retweet different from a tweet? Recently I came across Dan Zarrella's data of retweets, where she helps us further understand why people retweet things, and this...

    By • Dec. 14, 2009

  • Site web de marque : les 10 commandements

    Pour évaluer le site Internet d'une marque, j'ai essayé de dégager 10 critères, répartis sur 3 questions essentielles : qui, quoi et comment. Au cours de mes balades interactives, je tombe sur des sites Internet de marque de qualité inégale. J'ai essayé de reprendre un de mes premiers billets, u...

    By Herve Bichot • Dec. 13, 2009

  • Over 4/10 Europeans want free online content...without even any ads

    Another study to put the nail into the paywall coffin comes from the Gfk Group (via NewTeeVee), which found that only 13% of people will pay for online content. And that's 13% across the US AND Europe, with 16,800 people being surveyed, so a pretty heavyweight study. Even worse, 42% of Europ...

    By • Dec. 13, 2009

  • 2010: Markets Will Do The Unusual

    This entry is part of a series entitled Social Media Directions At the end of every year it seems everyone has a prediction of what is to come next year. Trends can lead one to predictive analysis of likely events on the horizon with some being relevant to planning and some only relative to what...

    By • Dec. 12, 2009

  • Guide to avoiding free mistakes

    The classic double-edged sword; giving things away for free. I've compiled a few guidelines that might help you decide if you should be giving something away for free; or you should be charging for it. Make a long term decision The biggest mistake is changing your pricing structure from fre...

    By • Dec. 10, 2009

  • Is Behavioral Targeting coming to the Social Enterprise?

    Two interesting news items over the past week - one consumer related and the other, enterprise social computing. First: this article on eMarketer titled: "Behavioral Targeting Misses Mark" quotes a study by researchers at the Annenberg School for Communication, University of California Berkele...

    By • Dec. 10, 2009

  • Social Web...dans plusieurs pays

    Voici une carte de TrendStream, relative à l'utilisation des médias sociaux par les internautes, dans plusieurs pays. Pour voir l'image dans un format différent, plus grand, c'est ici (.pdf). 16 novembre 2009 â€" WebOff : une conférence sur le Web temps réel 6 mai 2009 â€" Envie de mettre un...

    By • Dec. 10, 2009

  • Beware brand fragmentation

    Google Wave, wikis, Basecamp, Ning, Zoho... With all the collaboration tools the whole social media phenomonen has ushered in, you'd think the people who tout them would make better use of them. But one of the consequences of the fragmentation of communication activities is that the various depa...

    By • Dec. 9, 2009

  • Forrester prédit la mort des agences de communication/pub désuète

    Je viens tout juste de recevoir l'analyse de Forrester US Interactive Marketing Forecast, 2009 To 2014 Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media, via un courriel d'Omniture. Le sommaire va comme suit : Interactive marketing will near $55 billion and repres...

    By • Dec. 9, 2009

  • SAP Video: Real-time Computing

    Cool video by SAP, promoting the concept of in-memory computing. If only their UI was as cute as their videos :-)CloudAve is exclusively sponsored by Link to original post

    By • Dec. 9, 2009

  • Samsung a caché 9 pc portables X420 dans Paris. Retrouvez-les si vous pouvez...

    Dans une semaine, c'est Noël : le mercredi 9 décembre, Samsung organise une chasse au trésor géante dans les rues de Paris pour fêter le lancement de son tout dernier ordi portable, le X420. La marque annonce une batterie de 9h d'autonomie, la traque durera donc de 9h à 18h.Pour participer, pe...

    By • Dec. 8, 2009

  • Pourquoi les sites d'e-Commerce ont encore beaucoup à apprendre des entreprises traditionnelles ?

    Sous couvert d'une croissance exponentielle de la vente en ligne, de nombreux sites e-Commerce continuent de commettre des erreurs grossières. Les e-commerçants sont réconfortés dans l'idée que la petite recette, qu'ils ont mis plusieurs années à concocter, doit être proche du « parfait » étan...

    By • Dec. 8, 2009

  • Social Media Snake Oil from Brito's Perspective

    A lot of chatter online this week about social media snake oil here, here and a heated, yet insightful discussion going on over here. I thought I would do what I do best and chime in on the conversation and try to be as delicate as I can not to hurt anyone's feelings (trust me, this is not my i...

    By • Dec. 8, 2009

  • Social Media Stocking Stuffer... Be Relevant...Americans are avoiding advertising

    It comes as no surprise to me that Americans are trying harder than ever to avoid advertising. According to a new study by Synovate, More than four in 10 US consumers said they were skipping ads on TV and the radio as well as avoiding Websites with intrusive ads more in 2009 than they were the y...

    By • Dec. 7, 2009

  • 2010 Predictions... Nobody Knows Whats Going On... Start Asking The Right Questions...

    (NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).Ever get the feeling that you're living and working in a fishbowl? All of the experts you rely on l...

    By • Dec. 7, 2009

  • Le service « Life is Better ON » d'Orange sort mercredi

    Le 9 décembre, soit mercredi, devrait sortir un nouveau service d'Orange, appelé ON. Quelques blogs/sites en ont déjà parlé mais peu d'infos filtraient jusqu'ici. En deux mots, en quoi consiste ce service : « ON is a new service that is designed to make a real difference to the way we stay in ...

    By • Dec. 7, 2009

  • Twitter Analytics : These words may be affecting your popularity

    Text Mining techniques can be used to identify specific words that are correlated with Twitter accounts having high or low popularity. This can be done in two ways : (1) By analyzing the text of the Tweets of each user and (2) By analyzing the text of the biography of each user.Let's start wi...

    By • Dec. 6, 2009

  • Un Soap interactif pour du marketing politique

    Digne des meilleures campagnes de marketing viral, Zeit der Entscheidung Die Walh Soap est une série de 4 films interactifs, diffusés sur internet via le site du Die Bilt, et destinés à faire comprendre aux électeurs que leur choix de vote ont une influence directe sur leur vie quotidienne. La...

    By • Dec. 6, 2009

  • Fiat: présence sociale revendiquée

    Nous avons été habitués, Ã chaque lancement de produit, véhicule, film... au lancement de mini-sites regorgeant de toujours plus d'imagination, et avec une intégration de plus en plus normalisée des réseaux sociaux. Reste que la présence sociale était majoritairement mise en avant pour de l'év...

    By • Dec. 6, 2009

  • Smiley Slider, An Interface Element to Show Satisfaction Levels

    Smiley Slider, developed for an ACNielsen survey tool by Ollie Campbell and Stefan Seifert. Link to original post

    By • Dec. 5, 2009

  • 5 reasons why other people will spread your personal brand

    I was part of a panel (with Claire Celsi, Nathan T. Wright & Dr. David Bulla) talking to journalists about personal branding this morning. Part of my message was that it's fine and dandy to have a personal brand...but one of the keys to its success is in how you share your brand with the wo...

    By • Dec. 5, 2009

  • Ad Agencies: 10 Most Popular Blog Posts About Blogging in 2009

    A blog is now as important to your agency as was your agency's Website. The blog is becoming the "gate-way" and the face of the agency as its Website becomes more the agency's brochure. Here's some excellent resources to help your agency blog for new business. Zemalf.com is the personal blog of...

    By • Dec. 5, 2009