Content Marketing: Page 510
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Le Pass NaviGo, votre nouvelle
La Relation client "sans-contact" expliquée par Guillaume Massis de AirTag. Interview réalisée lors de la conférence "Le sans-contact pour optimiser le shopper marketing dans le point de vente"organisée par le Cercle du Marketing Direct.
By Mickael Guillois • Oct. 1, 2009 -
Air Pit Bull... Mike apparently re-signed Michael Vick - and declined to comment about it
If you are a major company, heck if you are a kid selling lemonade on the side of the road, why in the world would you sign a contract with someone to endorse your company and decline to comment about it, as Mike has according to AP? Maybe I'm confused about the meaning of an endorsement. Mike w...
By Josh Morgan • Oct. 1, 2009 -
Trendline
Instagram Reels News, Trends and Creative Strategies for Marketers
The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels.
By Social Media Today staff -
Le Buzzomètre #1, peut-on encore faire des buzz pour les marques ?
Citoyens ! Mry décryptait déjà une fois par mois les actions de « buzz » des agences de communication françaises ( »buzz » volontairement laissé sans définition). Rappel du concept de l'émission : « Mais le Buzzomètre en vidéo évolue aussi dans son approche. L'émission traitera aussi des ...
By Laurent Francois • Oct. 1, 2009 -
Chinese Design's Slow Ascent
A couple weeks ago, I read Bruce Nussbaum's blog on the growing gap in China between Chinese designers and Western designers. I found it to be a really fascinating look into China's economy for a number of reasons. For years, they have primarly relied on cutting cost and driving efficiencies ...
By Stephen Tompkins • Sept. 30, 2009 -
Le "Top 20" des Agences Interactives Françaises
Link to original post Un choix en partie subjectif des meilleures web agencies en France. Au delà des mammouths du secteur, j'espère faire découvrir des agences digitales à taille humaine. Bien sûr, je n'ai pas pu juger de la pertinence des réalisations ni de la capacité à concevoir et mett...
By Herve Bichot • Sept. 30, 2009 -
Daily Telegraph asks Headshift: Is London World social media capital?
London is, suggests an article by the Telegraph's Emma Barnett, the social media capital of the World. Here's her evidence:10% of traffic to Digg, the link recommendation service, comes from LondonLondon is the largest geographical network on FacebookTwitter has revealed that London is it's top...
By Headshift Blog • Sept. 30, 2009 -
How many social media experts in a tree
I was reading an article last week that basically ranted against the proliferation of many social media "experts" who are basically jumping on the bandwagon to make some money, but don't really know what social media is and are hurting their clients. I agree with the author's concern. When I sta...
By Taylor Ellwood • Sept. 29, 2009 -
The Media Crisis, Part 3: Advertisers (looking for their lost sheep) c
Advertisers are looking for ways to connect with consumers in an increasingly fragmented and frankly expensive marketplaceThe wild west of contentYou've heard it called the democratization of content. We're moving from a consumer society to a producer society. Anyone can build a soapbox. And, s...
By Leigh Householder • Sept. 29, 2009 -
Blogger Relations is a Two-Way Street
Guest Post by Tamar Weinberg: Reader her blog | Follow her on Twitter Source: Shutterstock As bloggers, we've all experienced it: the completely off topic pitch. After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email...
By Brian Solis • Sept. 29, 2009 -
The Ethics of Blogging: Listen to the Webcast On-Demand
As more and more people turn to the social web for news and opinions they can trust, the need for a strong commitment to ethical practices grows more urgent. The true power of social media lies in how it can amplify word of mouth.Social Media Today partnered with the Social Media Group to present...
By Robin Fray Carey • Sept. 29, 2009 -
Les LBS (location-based service) comme révolution des médias sociaux et de la consommation
source: Mademoizelle.com Citoyens ! Twitter va bientôt introduire un service présentant l'endroit depuis lequel l'utilisateur a tweeté son message. Des sites comme Aka-Aki sont déjà en passe de métamorphoser les rencontres humaines, introduisant une nouvelle dimension sociale quand l'utilisa...
By Laurent Francois • Sept. 29, 2009 -
A Closer Look At Twitter's Explosive Growth
In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly, according to eMarketer. That represents a 200 percent increase over 2008 levels. Usage is predicted to reach 26 million US adults in 2010, a further 44.4 percent climb. This forecast counts 11.1 perc...
By Jill Kurtz • Sept. 28, 2009 -
If you create online content, Google's SideWiki just changed your world
Seth Godin has ruffled feathers for years in the blogosphere by not allowing comments on his blog. He's stated flatly that he appreciates your feedback, but if you want to leave comments, you're going to have to do it somewhere else, besides on his blog. In fact in 2006 he flatly stated that "...
By Mack Collier • Sept. 28, 2009 -
Carrefour sur Facebook, c'est positif !
Il faut souligner les bonnes initiatives quand elles existent. Autant, j'étais un peu dépité de la présence de la Grande distribution sur Facebook, autant Carrefour vient démentir ce constat avec deux initiatives récentes. Carrefour a ainsi récemment lancé sa page Carrefour France. J'avoue au d...
By JB Plantin • Sept. 28, 2009 -
Social Media Engagement: Marketers Become Measurement Platforms
Last week Seth Godin made waves by introducing his Brands in Public Social Media Engagement Platform. Brands in Public (BiP) allows brands to see what's being said about them. For the low, low price of $400/month, brands can 'own' their BiP page. After some, um, "feedback," Seth made some adjust...
By Rick Liebling • Sept. 28, 2009 -
Personal Branding and the Digital Economy
The world is changing and it's going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives. Change is inevitable - growth is a choice The world economy is in the pro...
By Dan Schawbel • Sept. 26, 2009 -
Positionnement des grandes surfaces aux US
Il existe beaucoup de grandes surfaces généralistes aux US que j'ai essayé de positionner sur le graphique, du plus bas de gamme au plus haut de gamme, en commençant par Walmart. Pour information, Bloomingdale's, Nordstrom et Macy's appartiennent au groupe Bloomingdale's et Sears et Kmart appa...
By Vanina Delobelle • Sept. 26, 2009 -
IBM Ad Study: The end of advertising as we know it
The next 5 years will hold more change for the advertising industry than the previous 50 did. The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts ... the report is titled, The end of advertising as we know it." Imagine an advertis...
By Michael Gass • Sept. 25, 2009 -
What Neuromarketing Can Teach Social Media
I recently learned more about the field of neuromarketing at a lecture by neuromarketing scientist, sales presentation guru and passionate speaker Christophe Morin, founder of Sales Brain. For those of you who haven't heard, neuromarketing is the study of how the brain acts during buying decisi...
By David Cohen • Sept. 25, 2009 -
Interview de Kamel Zeroual cofondateur de Stribe.com
Depuis quelques mois, j'observe le développement de Stribe, la première start-up française à participer au TechCrunch50. Il s'agit là d'un réel événement et c'est pourquoi j'ai souhaité vous proposer aujourd'hui une interview de Kamel Zeroual le Président et cofondateur de Stribe. L'objectif d...
By Sylvain Gueguen • Sept. 25, 2009 -
Mobilisation pour un référendum sur le service public postal
Le gouvernement a engagé le processus de privatisation de La Poste en en faisant une société anonyme dont le capital sera introduit en bourse.Cette réforme sonnerait le glas du service public postal, c'est-à -dire de l'un des services publics essentiels à l'exercice réel des droits des citoyen...
By Sophie Buquet Renollaud • Sept. 25, 2009 -
Three Top Ways to Damage Your Brand With Social Media
While social media can do a lot to humanize a brand; increase the effectiveness of customer service, and create brand evangelists, it also can cause damage.I've said this before, and I'll say it again - brand management is a matter of common sense. People want to be heard, they want a human bein...
By BL Ochman • Sept. 25, 2009 -
CMO 2.0 Interview with Marty St. George, CMO at JetBlue
My CMO 2.0 Conversation with Marty St. George, CMO at JetBlue was truly enjoyable - especially since I am intimately familiar with the service they provide and biased in that I am a big fan of the company. JetBlue managed to turn what has essentially been a commoditized service by other airlines...
By CMO Conversations • Sept. 24, 2009 -
Chris Anderson et l'économie de l'attention
En plein dans les débats sur l'avenir des médias à l'ère digitale, dans le bourbier Hadopi, Google et la BNF, et les chimères que certains nous dressent face à l'illusion du gratuit, j'ai été assez surpris de lire si peu de choses que ça par rapport à la parution en français de « Free » de C...
By Alexis MONS • Sept. 24, 2009 -
Le dilemme des gestionnaires marketing
La semaine dernière j'étais à la journée Infopresse Rendez-vous Média (les Twitter de l'événement sont ici et gros merci à Infopresse de l'invitation). Les grandes agences et les patrons médias discutaient des enjeux auxquels font face leurs industries respectives. Dans les corridors (lors de ...
By Michelle Blanc • Sept. 24, 2009