Content Marketing: Page 510

  • Blogger Relationship Mis-management: Saying No to Madame Yes

    I tried to let it go, but I just can't... A few weeks back on a recent episode of The CRM Playaz Paul and I were joined by Marshall Lager and Chris Bucholtz - two of our favorite writers (and talkers) in the industry. As bloggers/analysts/pundits/loud-mouths each of us get contacted regularly by...

    By • Sept. 6, 2009

  • The way The Digital Handshake will sell

    My new book, The Digital Handshake, hit the stores shelves earlier than I anticipated, the result being that my plans to market the book are having to expedited. You might be surprised to know that publishers don't do the marketing for an author, not like they used to. Don't get me wrong, they...

    By • Sept. 6, 2009

  • Marketing to the Social Web

    Interesting slideshare presentation by Mike Lewis and Larry Weber â€" Marketing to the Social Web: How Digital Customer Communities Build Your Business. Marketing to the Social Web View more presentations from Mike Lewis. As you watch the presentation think of the ways you can market yourself t...

    By • Sept. 5, 2009

  • Plateforme as a Service, PaaS: le modèle SaaS a besoin d'une plateforme spécifique pur exister

    Plateforme as a Service, PaaS: le modèle SaaS a besoin d'une plateforme spécifique pur exister L'informatique vit au rythme du changement, des annonces et des Buzz, ce qui rend difficile de différencier une vraie révolution d'une simple évolution, A un certain moment on a pensé qu'un progiciel...

    By • Sept. 5, 2009

  • Scaling Human Analysis

    One thing about sentiment analysis: it really stirs up the opinions. Apparently, it's good for attention, too, because yesterday's post has gotten a lot of it. So what is it about automated analysis that's so controversial, and what can human analysts do to offset the advantages of automation?Au...

    By • Sept. 4, 2009

  • The 12 Principles of Brand Strategy

    In a situation where you're selling to multiple personalities, it's best to first connect everyone on a common ground then articulate clearly what's in it for each of them. The goal is to stimulate an engaging conversation that allows us to change perception, diagnose expectations and bring clar...

    By • Sept. 4, 2009

  • Les nouveaux défis du management à l'heure du virtuel

    Chaque semestre IDRH publie une lettre. Un de mes collègues, pas vraiment adepte des nouvelles technologies, a publié un article sur le management, qui entre tout à fait dans la ligne éditorial de ce blog, c'est pourquoi je le reprends ici (merci Pascal). Même si pour ma part j'aurai parlé d'i...

    By • Sept. 4, 2009

  • A Framework for Branding Through Social Media

    I suggest there are 5 primary models a brand can use to communicate with its audience via social media. (These models can be applied to other media as well, but some work much better, and are much easier to execute using social media.)Direct CommunicationCommunications CatalystCooperative Comm...

    By • Sept. 4, 2009

  • 2 exemples de sites Social Media Friendly

    Il y a quelques temps, je vous présentais les caractéristiques d'un site Social Media Friendly. Comme je le disais dans ce précédent article, les interfaces web évoluent et cherchent leur place dans un écosystème bouleversé face à la montée en puissance des médias sociaux. Voici deux exemples c...

    By • Sept. 3, 2009

  • Five Things PR Folks Can Learn About Social Media From Advertising

    We in the public relations industry seem to love to look down upon those on the advertising side of the communications industry when it comes to social media. They don't get conversation, we tell ourselves smugly. They think in terms of one-way information pushing, not two-way dialogue.Stop and ...

    By • Sept. 3, 2009

  • Twitter contre le cancer du sein

    Une opération caritative basée sur une idée simple: The American Cancer Society estime que 194,280 personnes seront diagnostiquées du cancer du sein en 2009.Ils ont donc fixé comme objectif de lever autant de dollars pour aider la recherche et les soins.Tweetforboobies.com a été lancé par Affil...

    By • Sept. 3, 2009

  • 4 Ways to Utilize Search Engines in the Process of SEO

    Search engines provide tools to help you with the most essential SEO tasks: Competitive analysis Keyword research SEO site auditing Link building Competitive analysis is the first thing to do when planning a website and is also a continuous process you will need to often return to when build...

    By • Sept. 3, 2009

  • ROI is About Making Money AND Strengthening Your Brand

    I want to make a very important distinction for what ROI should include. ROI = (Gain from Investment - Cost of Investment) / Cost of Investment + Strengthening of the brand Many of you are familiar with just the first portion as a standard form of ROI but that's not enough. Here's an example. ...

    By • Sept. 3, 2009

  • Hot French Maids in Lingerie, um, selling Dimdim webinars = brilliant social media marketing

    So this is effin' brilliant. I'd never have watched this but it has hooks, and lets be real - people are going to watch this. Here's the official word.French Maid TV today premiered an online video produced for Dimdim, the open source, browser-based web conferencing company, to get the word out...

    By • Sept. 2, 2009

  • Global ad spending to top $13 billion...yet to be effective, freebies seem to be key

    This story from MediaBuyerPlanner has Gartner predicting that mobile advertising will pass a whopping $13 billion by 2013 up from $913.5 million this year. The piece also cites a Parks Associates study into mobile advertising, similarly predicting growth "despite possible early consumer resist...

    By • Sept. 2, 2009

  • Social media metrics that matter

    A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35% Sentiment (positive, n...

    By • Sept. 2, 2009

  • Social Media Is Pushing PR and Interactive Marketing to Align

    This post looks at the gap that still exists between PR and interactive or digital marketing agencies â€" even as social media continues to the blur the boundaries that traditionally divide them.The disconnect is one of the reasons I wanted to partner with the Atlanta Interactive Marketing Ass...

    By • Sept. 2, 2009

  • Se construire une identité numérique en tant qu'étudiant

    Cela fait une semaine déjà que Bloxx recherche ses stagiaires, à la fois en développement web, mais également en webmarketing. Force est de constater qu'il n'est pas simple de trouver des profils qui correspondent parfaitement à nos critères de recherche. Et ma récente lecture de cet article...

    By • Sept. 2, 2009

  • No Tweets for You! NFL Bans Tweets Before, During, and After Games

    SourceOn Monday, the National Football League announced that it will now limit use of social media and networks during the season. Players, coaches, officials, personnel, third-party representatives, and even the media are prohibited from updating their status, blogging, or tweeting 90 minutes ...

    By • Sept. 2, 2009

  • De l'importance de gérer votre e-reputation - 2

    Suite de l'article De l'importance de gérer votre e-reputation... Pour parler de tactique, il faut déjà parler de stratégie car il est bien beau d'écouter et de faire de la veille (ce qu'aujourd'hui la majorité des marques font) mais il faut savoir derrière comment et pourquoi prendre la parole...

    By • Sept. 2, 2009

  • La participation du public pour un musée : une démarche à engager sur le Web ... et au-delÃ

    A lire, sur le blog de Dominique Dufour, une interview de Samuel Bausson, responsable du Museum de Toulouse en ligne. Ce dernier s'exprime sur le rôle qu'il joue au sein du Muséum de Toulouse, entre webmastering et community management, et repose notamment la question de la place du public dans...

    By • Sept. 2, 2009

  • L'e-mail opt-in et sa collecte

    J'inaugure une série d'articles intitulée : collecter et monétiser des adresses e-mails opt-in. L'enjeu est d'importance, parce que c'est là constituer un prometteur vivier de prospects et parce que ces adresses ont une valeur en tant que telle sur le marché. Je l'ai expérimenté durant mon de...

    By • Sept. 2, 2009

  • Limitations on Social Media as a marketing medium

    Earlier today I saw two pieces of information, not directly connected, that highlight current issues with Social Media as a marketing medium.First A New Mindset is Needed posted by K.D. Paine on Brian Solis PR 2.0 blog mentioned that most Public Relations campaigns are based on "hits", includin...

    By • Sept. 1, 2009

  • Can Social Connectivity be Taught? My Thoughts on Trust Agents

    Trust Agents, the new book by Chris Brogan and Julien Smith is storming the bastille of business wisdom, shooting up the NY Times bestseller list. (A rarity these days for a book not about vampires). The book has been reviewed by a ton of smart people, including Christopher S. Penn, Amber Naslun...

    By • Sept. 1, 2009

  • Back to school: 10 years later, what has changed in PR?

    This August marks 10 years since I started my freshman year of college, and while it doesn't seem as though I should be that far removed from today's college freshmen, consider this list: I did not own a cell phone and would not get one for two years. I did not have a laptop, nor did many of m...

    By • Sept. 1, 2009