Content Marketing: Page 510

  • Making The Economist social

    The Economist newspaper plans to acquire 500,000 fans on Facebook and 750,000 followers on Twitter within six months, says the FT, calling it another sign that traditional publishers are looking to social media as a substantial source of web traffic and new readers. The Financial Times' repor...

    By • Dec. 21, 2009

  • Branding : La nécessité d'adopter une posture commune en On et Off line

    Avec la démocratisation des médias sociaux, les marques tentent avec plus ou moins de réussite de mettre en place des stratégies de Social Media Marketing. Aujourd'hui, nous avons finalement assez peu de recul sur les éléments qui font le succès de telle ou telle stratégie. Nous sommes encore lo...

    By • Dec. 21, 2009

  • A propos de la convergence

    A voir, cette adaptation française de la 4ème édition de « Did You Know ? », version automne 2009. L'ensemble des sources ayant servi à réaliser ce document, sont disponibles ici. Cette vidéo est une excellente introduction à la récente étude réalisée par l'Ifop pour le compte de l'agence Nu...

    By • Dec. 19, 2009

  • From Outside The Bubble- Why B2B marketers hate social media

    In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when we talk about the wonders of social media. The case for social media isn't just about showing how ...

    By • Dec. 19, 2009

  • Tourisme : être ou ne pas être connecté

    En aparté des 5e rencontres du eTourisme institutionnel, superbement organisées par l'ARDESI Midi-Pyrénées, j'ai eu le plaisir de causer dans le poste, notamment sur la question du « gros » chantier à venir des acteurs en ce domaine. Il se trouve que je n'ai pas fais que le dire devant la camé...

    By • Dec. 19, 2009

  • Desensitized consumers = devalued advertising

    How many ads would you say you have seen on the Internet in the past 20 minutes? And how many of those ads do you remember? Depending on what kind of sites you frequent, you could be viewing anywhere from 10 to 100 ads in that time period (my estimate, based on my experience). That's a lot. Esp...

    By • Dec. 18, 2009

  • How "Social" is Your Bank?

    This entry is part 5 of 5 in the series Social Strategies The banking industry is missing out on a huge opportunity to transform itself from a transactional model to an engagement model. Banks make money on our deposits, our transactions and lending us money. The economic models for banks are o...

    By • Dec. 18, 2009

  • Social Media Today Webinar: Adding Value with Online Community; How to Leverage Community for Fun & Profit

    Do you like Fun? Silly question. Ok, well how about a little profit? Yep?Maggie is moderating another webinar at Social Media Today on December 18th at 1pm EST. The topic is Adding Value with Online Community: How to Leverage Community for Fun & Profit. Guest speakers are Rachel Happe, Co-Fo...

    By • Dec. 18, 2009

  • Job: East-West Center Jefferson Fellowship

    Media Contact: Derek Ferrar Media Relations Specialist 808-944-7204 ferrard at eastwestcenter.org TRAVEL AND REPORTING OPPORTUNITY IN ASIA PACIFIC The East-West Center is accepting applications for the Spring 2010 Jefferson Fellowships for Journalists Three week seminar and travel program to Hon...

    By • Dec. 18, 2009

  • Influence Without Expertise

    An outstanding source of influence is a reputation for and track record of success as an expert in a given arena. A wealth of credibility is earned when an individual is crowned by a community as the "go-to" person for information and results relative to a certain topic, process, or task. Lead...

    By • Dec. 18, 2009

  • 2010: The Year Marketing Dies...

    Image by yewenyi via Flickr ...(Subtitled) Or at Least Marketing as We Know It! [Please note this blog article was posted simultaneously with my new Forrester blog at http://blogs.forrester.com/marketing/ 2009/12/2010-the-year-marketing-dies.html.] It is that time of year when every blogger, rep...

    By • Dec. 17, 2009

  • Intuit's Customer Manager: Meat & Potatoes for Traditional Small Businesses

    A few weeks back I had an opportunity to speak with CRM Magazine's Lauren McKay for an article she wrote on Intuit's latest incarnation of Customer Manager. I wasn't the biggest fan of Intuit's original entry into CRM/contact management back around the 2003 timeframe, but I was still glad they...

    By • Dec. 16, 2009

  • The Social Media Ego Threat

    Information hoarders are an endangered species. It's not enough to know something anymore, because the internet knows it, too. If you don't share it, someone, somewhere, will. Your value to a company is no longer your tribal knowledge, because knowledge is currency now, and it's traded on a mas...

    By • Dec. 16, 2009

  • McDonalds Content, Social Search and The End of Hand Crafted Content

    Michael Arrington wrote an interesting post recently about the ongoing evolution in the news business. Referring to "the end of hand crafted content" as he sees it, Arrington speculates that, just as "old media" complained about the emergence of "new media" such as TechCrunch, the "new media" w...

    By • Dec. 16, 2009

  • Calling The Season Now

    It's ten days to Christmas and we're already two days into Hanukkah, so I'm ready to call the season's retail sales: The worst performing stores and brands will often evidence the "best" advertising, only the results won't be their fault. The best sales results will come from business...

    By • Dec. 15, 2009

  • How to Measure Social Media Like a Scientist

    How to Measure Social Media Like a Scientist This content from: Duct Tape Marketing Marketing podcast with Dan Zarrella (Click to listen, right click and Save As to download - subscribe now via iTunes There are a lot of social media marketing books out there telling you what to do. Dan Zarrell...

    By • Dec. 15, 2009

  • Can you control your customers?

    I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executi...

    By • Dec. 15, 2009

  • Copenhague autrement : une voie pour le branded content

    Citoyens ! Si l'issue de Cop15 n'est pas encore connu, on a au moins la chance de voir se multiplier les initiatives de Branded content mêlant prise de conscience environnementale et divertissement envers le grand public. Au moins un mérite, un ! C'est le cas avec Odéon&Cie qui nous fait n...

    By • Dec. 15, 2009

  • 2010- The Year of Opting-out

    Here's something you can do to jump start your year, clear out your inbox and make better use of your time in the social space next year. Start opting-out. Take a few minutes to assess every piece of email you receive that comes from someone who promised to teach you how to become an internet m...

    By • Dec. 15, 2009

  • Startup Bloodbath in Social Media?

    Google announced their own URL shortener. Great. But some startups may be panicking. The TechCrunch title says it all: Bit.ly Just Got Fu.kd: Facebook And Google Get Into The Short URL Game. Of course bit.ly is not the only possible casualty, but they are the dominant one in the URL shortening...

    By • Dec. 15, 2009

  • Frequency Buying Does Not Necessarily Equal Brand Loyalty

    So please don't mistake it for the same thing. Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town. I'm actually indifferent about the place and have had more than one bad experience there (it involved yelling a...

    By • Dec. 14, 2009

  • Tiger Woods's Social Media Standing

    Nielsen did a series of maps about Tiger Woods' standing in Social Media. Calling it a "Brand Association Map", Nielsen scanned 60,000 sources of consumer generated media in these two periods to see what people associate with Tiger. Nielsen has further details on what happened. Technorati Tags...

    By • Dec. 14, 2009

  • Le Buzz (tunisien) de la semaine

    Ce qui a le plus Buzzé cette semaine sur le web chez les tunisiens: 1: Atef Ben Hassine, alias Choco, aurait joué son rôle dans les locaux de Tuniscope. J'ai d'ailleurs reservé Ã cette "affaire" ma chronique de ce Lundi sur Tunis-Hebdo 2: Dhafer L'Abidine qui lance une vidéo sur Facebook pour ...

    By • Dec. 14, 2009

  • 10 Tips To Get Retweeted On Twitter

    Retweeting is the most effective way of sharing information you like on Twitter. Apart from the obvious, most people ask what makes a retweet different from a tweet? Recently I came across Dan Zarrella's data of retweets, where she helps us further understand why people retweet things, and this...

    By • Dec. 14, 2009

  • Site web de marque : les 10 commandements

    Pour évaluer le site Internet d'une marque, j'ai essayé de dégager 10 critères, répartis sur 3 questions essentielles : qui, quoi et comment. Au cours de mes balades interactives, je tombe sur des sites Internet de marque de qualité inégale. J'ai essayé de reprendre un de mes premiers billets, u...

    By Herve Bichot • Dec. 13, 2009