Content Marketing: Page 510


  • Médias sociaux et démocratie

    Très intéressante discussion sur les médias sociaux, la démocratie, la politique, découverte ici, qui a eu lieu dans le cadre d'une session du Social Media Club le 11 mars dernier. Les débateurs : Nicolas Vanbremeersch alias Versac, fondateur et PDG de Spintank et blogueur politique, Quitteri...

    By March 25, 2009
  • Tribes and Business

    [I took the test and here's what came out for me. Indie Scenesters is one of the 3 largest tribes with 12%]I'm always interested in research, especially brand- and media-related so when Crowd DNA reached out to me, I took the time to take a look at their UK Tribes project for Channel 4. To unco...

    By March 25, 2009
  • How to Scale Social Media Marketing #1

    There are two big questions in relation to using social media on the minds of most experienced marketers: scale and measurement. This is about achieving scale. ScaleMost marketers believe in the superior persuasive ability of word of mouth marketing. They recognize social media as a digital pl...

    By March 25, 2009
  • Qu'est-ce qu'un livre à l'heure du numérique ?

    "Développer des liens entre, non pas les auteurs ou les oeuvres, mais les concepts les idées, les raisonnements. (,,,) Faire le lien entre tel auteur et tel autre. Entre telle étude et telle autre. Dresser le fil des connaissances, leur histoire, le parcours de la pensée qui nous amène d'une idé...

    By March 24, 2009
  • How to Create a Social Media Marketing Strategy

    In It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored, I quoted a few interesting statisticsâ€"such as that Facebook is now used by one out of every three people who have Internet access, globally, and that 69% of B2B decision makers use social media for business p...

    By March 24, 2009
  • Great Social Media Statistics - by Michael Stelzner

    Author and WebProNews Blog Partner Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include:- 88% indicated they were employing social media for marketing purpo...

    By March 24, 2009
  • Au gouvernement du Québec, on est écolo ou on ne l'est pas?

    Voici un billet qui va faire plaisir à la copine journaliste écolo Cecile Gladel puisque je la taquine, comme je taquine mes copains écolos, gogochiste, roses, yogiste et environnementalistes et sur la gâchette du sauvons la planète via l'écologie, la politique, la pensée religieuse, philosoph...

    By March 24, 2009
  • 12 Ways to Find Brands & Companies on Twitter

    A big question for marketers that want to connect with businesses on Twitter is that they often don't know where to look. Part of the rub is that Twitter is predominantly a service used by individuals, not companies. While you can use search.twitter.com advanced features to find individuals u...

    By March 24, 2009
  • Why Twitter is not Facebook, and why some people think it is

    Twitter is a the worldwide flavor of the month. Gosh, it seems like you could talk to the whole world, Twitter would be about to defeat Facebook, people would love Twittering and Twitter would give their money/time back to the users. Yes, but no. Wake up: there's nothing like that at stake.Faceb...

    By March 24, 2009
  • More Challenges to Web Based Advertising

    By Dennis D. McDonald, Ph.D.Dr. Eric Clemons' editorial Why Advertising Is Failing On The Internet misses a couple of points.Its focus on "consumers" is a bit narrow, given the segmentation possible on the web. Not everyone avoids or hates advertising when it actually provides useful informatio...

    By March 24, 2009
  • Facebook MythBusters

    Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? Me neither! And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Nope. Not true.BLiNQ Media just re...

    By March 24, 2009
  • Twitter, pour ceux qui sont contre ou qui se questionnent

    Seuls les fous ne changent pas d'idée et moi-même, je me suis déjà inscrite en faux contre Twitter. C'était en mars 2007 dans mon billet Twitter, c'est pour les Twitt. Ça me fait donc rigoler de lire les commentaires de certains journalistes et observateurs qui se posent aujourd'hui la même qu...

    By March 23, 2009
  • Twitter n'est pas Facebook. A propos de bruit et de network models.

    Twitter par-ci, par-là . Formidable, citoyens ! Le monde pense, fume, respire, s'inspire de Twitter. Twitter pourrait battre l'ogre Facebook. Enfin un ennemi solide à Mark Z. (accessoirement, on oublie du jour au lendemain tous les autres réseaux, mais passons). Pourtant, l'affrontement-bulle...

    By March 23, 2009
  • Twitter Explained: Twoble with Twitters

    For those of you who are still wondering what Twitter is all about, perhaps this video will help.

    By March 23, 2009
  • Featured Event : Using Web 2.0 for Sales 2.0

    How do you take the proven fundamentals of good selling and apply them to social networking? What Web 2.0 tools should you as a sales professional be utilizing to find new prospects and keep the customers you have loyal? Sales executives are quickly discovering there is real business value in o...

    By March 23, 2009
  • Envie de faire quelque chose de mal aujourd'hui ?

    C'est assez simple en fait. Il suffit de regarder cette illustration de L'actu en patates. L'utilisation de nombreux outils engendre des conséquences non négligeables (rupture de couples, affaiblissement de la presse, encouragement de la contrefaçon...). Ca en fait des choses, non ? Et le tout ...

    By March 23, 2009
  • BNP Paribas lance son application mobile

    Voilà un test que l'on a fait à 6 mains par téléphones interposés, le rendant encore plus intéressant. 1er cas : la personne n'avait pas un téléphone compatible, elle reçoit le SMS avec une URL qui mène sur un script. Conclusion : Echec, elle ne peut rien faire. 2ème cas : je suis à l'étrang...

    By March 23, 2009
  • Attention: Facebook Luddites â€" STOP WHINING!

    In case you've been living under a rock, there have been some major changes to a few social networks lately. There's the "more" button at the bottom of one's Twitter page, which allows you to see more of that person's tweets without having to go to a completely different, "older" page like you ...

    By March 23, 2009
  • Social Media ROI: Measuring the unmeasurable?

    Image via Wikipedia On Friday we posted about an experiment running on one of our online communities, comparing paid and organic search strategies. This is just one of the ways that our clients measure the ROI of their online community - by increased traffic from organic search or significant s...

    By March 22, 2009
  • A photoblog in Paris - Daily Dust

    Citoyens ! Je viens de lancer un photoblog intitulé "Daily Dust". ça se passe essentiellement sur Paris, avec un APN. C'est rough, dirty et quotidien. Daily Dust, le photoblog à Paris, ça commence dès maintenant.

    By March 22, 2009
  • The Future of the News Ecosystem

    I've known Steven Johnson's work since reading Mind Wide Open. I missed his talk at SxSW, but thanks to the connection with the topic and idea, I am now reading it on his blog. [hat tip Bruno Giussani] In our conversation last week we talked about we media and the question of what would happen...

    By March 22, 2009
  • Pourquoi répondez-vous ?

    Comme vous le savez, j'ai décidé de terminer mon doctorat en Informatique, provisoirement intitulé : "Modélisation et simulation de la dynamique des communautés Web". J'ai développé un modèle de simulation en java et j'ai presque 200 pages de rédigées. Il aurait été dommage de s'arrêter là . Vo...

    By March 22, 2009
  • Don't "Get Into Social Media"

    I highly recommend "getting into Social Media" on a personal level. But if your business has a goal of "getting into Social Media," my message is different: Don't do it! It's a bad investment and will lead your marketing and your organization astray.Of course, I'm not suggesting brands ignore S...

    By March 21, 2009
  • Links Of Note: Creating Customer Value

    Chain Linked originally uploaded by jhhwild.These Links of Note had me thinking about creating value for customers.Most important is not getting distracted with all of the marketplace negativity. In fact, I love that Alltop offers an Alltop for all the top Good and Uplifting news.Have you read t...

    By March 21, 2009
  • A B2B Twitter Neighborhood

    B2B marketing will not be effective in social media if it continues to focus on goals of awareness. Mailana, a nifty tool to analyze strong conversational relationships on Twitter shows that a circle of influence is a tight one.ReadWriteWeb exposes The Inner Circles of 1o Greek Heroes on Twitte...

    By March 21, 2009