Content Marketing: Page 510


  • Boosting Loyalty By Integrating Social and CRM

    Around these parts, the topic of social media strategy for loyalty and CRM has been getting a lot of attention. And why not? For all the talk around marketing via social media, isn't maintaining a connection with the people who are already using your products important? To me, this may be what ...

    By June 12, 2009
  • Why influencers matter for customer retention

    Recently,while monitoring Twitter I discovered a thread from a person working at a large customer; he was asking questions about alternative solutions to one of our products.I reached out to the account team and informed them of this conversation; they jumped all over it and quickly found out t...

    By June 12, 2009
  • Trendline

    Social Media Expert Series: Q&A with Savannah Sanchez

    Exclusive insights from eCommerce marketing expert Savannah Sanchez, who’s a leading expert on TikTok, Snapchat and Instagram ads.

    By Social Media Today staff
  • TopRank BIGLIST: Interactive Marketing Associations

    The digital and interactive marketing space moves fast and as both companies and individuals scramble to achieve and maintain a competitive advantage, it can be a challenge to find resources and likeminded individuals to help make that happen. Associations offer education, networking and in some...

    By June 12, 2009
  • A LA DECOUVERTE DE RADIAN6, EDITEUR DE VEILLE SUR LES MEDIAS SOCIAUX

    Les médias sociaux reposent sur une vague de fond appelée Web 2.0, mutation d'Internet censé promouvoir le partage, la collaboration et ainsi la transparence de ses acteurs. Il y a encore quelques années, les fleurons locaux étaient constitués des start-ups nationales, telles que Copain d'avant...

    By June 12, 2009
  • Social Networking Profiles That Stand Out

    It's basic but crucial to your social media presence to have an effective profile. It's both a snapshot of who you are and often the first impression others will have of you. So how do you get your profile to work for you without boring people to death? Use a real photo of yourself. Sometimes ...

    By June 12, 2009
  • Donnez de la visibilité Ã votre blog emploi

    Participez au concours Blogs emploi de region Jobs C'est parti ! La troisième édition du concours de l'été des meilleurs blogs emploi est ouverte. Pour être élligible: Tous les hébergements hors Region Jobs sont acceptés Un blog qui aborde les problématiques liées à l'emploi, à votre métier,...

    By June 12, 2009
  • What Should We Ask Gary Vaynerchuk to do for this Blog?

    Image by affiliatesummit via FlickrI don't get a ton of blog pitches. Maybe 2 or 3 a month, tops. And 2.5 of those are usually complete crap. But this is probably the best one I've received. It's not the pitch itself, that's fine (the influx of readers line is a bit much). It's the proactive pa...

    By June 12, 2009
  • Etude de cas : Lancement on-line du Nissan Cube au Canada

    Il y a quelques temps, je vous ai proposé une première étude de cas sur la stratégie de marketing communautaire mise en place par Volvo pour le lancement de son nouveau modèle. Aujourd'hui, voici une seconde étude de cas qui concerne aussi un constructeur auto, j'ai nommé Nissan. Décryptage de l...

    By June 11, 2009
  • Advice for Facebook Marketing: ebook Showdown

    Is your company appropriately serious about Facebook?Facebook's sweeping changes to the "Pages" function last March has made the popular social network much more viable as an interactive, satellite online presence for brands. Some companies are even using Facebook as the core of their social med...

    By June 11, 2009
  • The Success Game vs. the Contribution Game

    Â It looks to me like marketing and social media are fundamentally at odds with each other at the moment. Marketing as done today is very much about the success game; the "show me the money" moment where professionals are constantly moving from obstacle to obstacle to overcome prospects resista...

    By June 11, 2009
  • Le Vatican rentre dans l'ère numérique.

    En mai, à l'issue de la 43ième journée mondiale des Communications Sociales, le Vatican a porté sur les fonds baptismaux Pope2you.net, un site communautaire destiné à fédérer les fidèles catholiques du monde entier et à rénover l'image de l'Eglise et de Benoit XVI jugée ces derniers temps un...

    By June 10, 2009
  • Social Media Today meets Madison Ave!

    I've been blogging about marketing and advertising for years but just had a revalation...advertising is more fun when it is for a product you are personally involved with! So it is with the White Paper, "The Coming Change in Social Media Business" which I researched and wrote for Social Media T...

    By June 10, 2009
  • Éthique de la communication ou Communication éthique : Greenwashing, Fairwashing ou vraie stratégie pour l'entreprise ?, compte rendu de La conférence organisée par le Cl

    La conférence-débat organisée par le Club Entrepreneuriat Social, l'ISEG, le groupe Sciences-Po Ethique, le club Management et Société de l'INSEAD et l'institut G9+ sur le thème «Ethique de la communication ou communication éthique : Greenwashing, Fairwashing ou vraie stratégie pour l'entreprise...

    By June 10, 2009
  • FORRESTER ANALYSE L'EVOLUTION DE LA PLACE DE L'INTERNAUTE A TRAVERS LE PRISME DES MEDIAS SOCIAUX

    Je voulais vous parler d'une étude réalisée par le cabinet [Forrester]url:http://www.forrester.com à propos de l'évolution des médias sociaux et publiée il y a quelques semaines sur le blog de [Jeremiah Owyang]url:http://www.web-strategist.com/blog/2009/04/27/future-of-the-social-web/. Mais vo...

    By June 10, 2009
  • Wanted: Tech Pioneers from Asia for the World Economic Forum

    The World Economic Forum (Disclosure: Ogilvy client) is keen to find exciting Asian tech start-ups or companies in their early stages that should be considered for the WEF Technology Pioneer Award.As someone who has been fortunate enough to have been invited to attend the WEF annual meeting in D...

    By June 10, 2009
  • The Coming Change in Social Media Business Applications

    Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway. In my research for the new white paper The Coming Change in Social Media Business Applications, I found that companies are now viewing social medi...

    By June 8, 2009
  • Five Levels Of Social Media Responses

    You've leapt onto the social media bandwagon. You've dived headfirst into the murky waters of Twitter. You've used a few other cliched sayings along the way, too. Suffice it to say, you're monitoring what people are saying about you and you're starting to respond to them.Maybe you're using free ...

    By June 8, 2009
  • Social Media isn't Replacing Marketing Folks...

    I was reading Marketing News (the American Marketing Associations' magazine) recently, the 5.30.09 issue on Measuring, and I came across an interesting quote in their "Measure Up" article (you need to be a member to access the article)Â on the return on marketing investment (ROMI):Â "Marketing i...

    By June 8, 2009
  • Women Turn to Blogs for Information, Advice & Recommendations

    A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations...

    By June 8, 2009
  • "Il est trop tard pour être pessimiste" Agissons "des solutions existes"

    "A nous décrire la suite de l'histoire.... fondée sur la mesure, l'intelligence et le partage" "Il nous reste pas plus de 10 ans pour inverser la tendance". Le film "home" est une opération écologique internationale sans précédent ! Un voyage inédit: "Le Beau dans le Laid" en vrac: 5 juin 2009,...

    By June 8, 2009
  • Pathologie Violence Marketing... Kid Cudi Vs Crookers - Day 'N' Nite Marketing clip #1

    Nouvelle rubrique "marketing clip": un clip qui décrit notre société d'insumers. Kid Cudi était il y a quelques semaines interviewé notamment à propos de l'incident ayant eu lieu lors du NBA all-stars (invité à une party Reebok, il voulait porter du Nike) : "It was never about Reebok, the br...

    By June 7, 2009
  • Gan Eurocourtage remporte l'Argus d'Or pour son blog Deexit

    Deexit, c'est LE blog de la protection sociale. Bon... dis comme ça et si vous n'êtes pas un spécialiste aguerri de la gestion du risque et de l'assurance, ça ne vous évoquera pas forcément grand chose. Alors disons plutôt que Deexit, c'est l'idée d'un assureur qui prend un risque en décidant ...

    By June 7, 2009
  • Trust and The MBA... The MBA oath trivializes business ethics

     As someone who has hired literally dozens of MBAs from first tier schools over the years, I was puzzled by the buzz around the Harvard Business School MBA ethics oath.  It was always my impression that a moral compass came as a standard feature on a base model MBA.  Now, it seems, i...

    By June 6, 2009
  • Personal Branding at Work | Best Practices

    The workplace is competitive and the best jobs will increasingly go to those who have the strongest personal brands. That makes it imperative for you to begin building and promoting your personal brand now so you don't lose out on opportunities!Fearful to appear self-centeredHowever, many fear t...

    By June 6, 2009
  • Confusing Motion with Progress

    Do not confuse motion and progress. A rocking horse keeps moving but does not make any progress.~Alfred A. MontapertWith social media marketing it's easy to confuse motion with progress and it's important that both consultants and organizations can distinguish between the two. I think this is ...

    By June 5, 2009