Figures du pouvoir dans les reseaux sociaux

La mise en groupe suscite au delà du partage d'information un de normes et de valeurs. Ce partage est toujours source de conflits. Ces conflits plongent leurs racines dans le fait que la vie du groupe repose sur un groupe de base dont le fonctionnement est inconscient. Les buts et la vie incon...

By Yann Leroux • Nov. 9, 2009

Fundraising In The Social Era

There are few things more fulfilling than finding someone doing something for a good cause or raising money or awareness for something important. I'm participating in Movember, which is a male cancer awareness effort to follow October, which has a breast cancer awareness focus, mostly for women...

By Jason Falls • Nov. 9, 2009

Do Twitter's Trending Topics Signify What's Really Important to You?

Source On Twitter, trending topics offer a glimpse into the behavior and common interests of everyday users - as governed by time and attention. Prevailing themes represent the culmination of popular focal points that unveil characteristics of varying groups of users that transform and scale wi...

By Brian Solis • Nov. 9, 2009

Exactly How Much of My Advertising Dollar is Wasted?

"Half the money I spend on advertising is wasted, and the problem is I do not know which half"- Lord Leverhulme 1851-1925, British founder of Unilever and philanthropist. I'm not exactly sure when the good Lord uttered those famous words, but given he died in 1925, you can assume he said it e...

By Trevor Young PR Warrior • Nov. 9, 2009

Information payante : un pas en avant, deux pas en arrière

Il y a quelques mois, nous nous interrogions sur le retour en force de l'information payante, idée relancée en particulier par le magnat des médias Rupert Murdoch. Cette semaine, Murdoch a déclaré que le projet avait du retard : ""We are working all very, very hard at this but I wouldn't prom...

By Stan Magniant • Nov. 9, 2009

Local Motors : une nouvelle marque automobile basée sur le crowdsourcing local

Local Motors est une autre vision de l'automobile : la marque développe uniquement les designs proposés les plus plébiscités et construit ces modèles dans un réseau de micro usines locales. Même la lourdissime industrie automobile voit apparaître de petits acteurs qui osent appliquer de nouvea...

By Goffin Laurent • Nov. 8, 2009

As Facebook Ages, Gen Y Turns to Twitter

via Pew Internet | Twitter and Status Updating Link to original post

By Derek Baird • Nov. 7, 2009

What The Phoenix Suns Can Teach Your Brand About Using Twitter

More marketers are recognizing that social media brings value to their brands' marketing efforts. And along with the interest in social media comes questions, like: What kind of information could we share through social media that our customers would even care about, but also would provide valu...

By David Mullen • Nov. 6, 2009

Social Media Today Talks About the Facebook Era

Sandwiched between her flights from Madrid and for Hong Kong, Clara Shih CEO of Hearsay Labs and author of The Facebook Era, Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, took a few moments to be interviewed by Social Media Today. I was inte...

By Robin Fray Carey • Nov. 6, 2009

Et vous, pourquoi portez-vous des lunettes ?

... Pour ressembler à Johnny, Antoine, Zinédine ou Pierre-Paul-Jacques ? Le parti pris de Krys, dixit Antoine de Roffignac, c'est de mettre en avant ses clients. La marque ne leur dore pas seulement la pilule, non, elle essaye aussi de leur parler vrai, de faire résonner les questions les plu...

By Mickael Guillois • Nov. 6, 2009

Google Adsense Now Paying in Kenyan Shillings

Kenyan bloggers and website owners are now pleased to note that they can receive their Google Adsense earnings in Kenyan Shillings. This was not the case previously and many website owners had difficulty banking the foreign currency(Dollar or Euros) cheques with their local banks. Further, pay...

By Collins Mbalo • Nov. 6, 2009

Is Social Search a threat to SEO?

I think it is. And I tweeted so yesterday. And the reason is obvious. What is SEO about? Ultimately, it is about one thing: the 'website'. It's about making a website and its pages discoverable, ranked favorably in search results, described appropriately so that searchers hook on the descripti...

By Nikos Anagnostou • Nov. 5, 2009

The Counter Reformation of Content Marketing

I watched Garfield's Halloween special over the weekend and since then I've had the phrase "Candy, candy, candy..." running through my mind. The content marketing people are using social media to engage their customers; however, what they are selling is content, content, content.There's nothing...

By John Cass • Nov. 5, 2009

Web Analytics vs Social Media: Combat pour le meilleur ROI

Dans leur livre Web Analytics, Jacques Warren et Nicolas Malo nous offre un un guide facile d'accès sur les techniques de mesure et d'optimisation des sites Web. S'il est souvent question de retour sur investissement, la puissance du marketing des médias sociaux est délicatement mise en touche ...

By Laurent Maisonnave • Nov. 5, 2009

Mozart, l'opéra rock : un abus d'influence

Citoyens ! J'ai commis l'acte le plus tragicomique de la semaine : aller voir Mozart, l'Opéra Rock. Stupeur. Et retour sur une communication d'influence pas tout à fait « spectateur-oriented ». Avant le spectacle, TFI-Dove nous façonne 3 hits, à grand renfort de matraquage publicitaire, de p...

By Laurent Francois • Nov. 5, 2009

Social software adoption, how are we doing?

I was going through some IDC survey data that I got back recently and I think there's an interesting story to tell. My group does a regular survey 2-4 times a year on software applications, called Appstats. We have some fixed questions for trending and some questions that change out each time s...

By Michael Fauscette • Nov. 5, 2009

Médias sociaux et ROI : Une équation difficile à résoudre

Définir précisément le ROI d'une stratégie de marketing conversationnel n'est pas une mince affaire. Beaucoup d'entre nous, suivent et participent, de près ou de loin, aux débats autour de cette problématique. Nate Elliot - Principal analyst chez Forrester - dans son article intitulé « why are m...

By Sylvain Gueguen • Nov. 5, 2009

The Most Connected and Tech-Toy Dependent Population... Millennial Moms...Mr. Youth Study

According to a new whitepaper by Mr. Youth, Millennial Moms (women born between 1977 and 1996) are supplanting college students as the most connected and technology-dependent population. In the report, Mr. Youth shares the four attributes that make Millennial Moms digital trendsetters: They're...

By Derek Baird • Nov. 5, 2009

Optimiser ses vidéos sur YouTube

L'utilisation de la vidéo comme outil de marketing n'est pas nouveau ... la pub TV a fait ses preuves. Mais sur le web, les sites de contenus sociaux (plateformes de microblogging, blogs, vidéos, ...) ont plus facilement été apprivoisés par les internautes non professionnels. Les entreprises et ...

By Johann Frot • Nov. 4, 2009

Walmart and Amazon Duke It Out With Dead Trees

The current Walmart vs. Amazon.com battle of the bestseller books points out one of the oldest marketing problems of all: Confusing the package with the product, the medium with the message, the benefit with the feature. In 1992, back in the Stone Age of the Internet, a now-famous New York Time...

By Alan Maites • Nov. 3, 2009

How to Integrate Social Media Into Your Marketing

View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands lik...

By Jay Baer • Nov. 3, 2009

Why PR Camp™ New York Is Different

In a little more than two weeks on November 20, PR Camp™ New York will debut a different way to engage PR and marketing professionals. It will feature an incredible lineup of moderators from top brands and agencies in New York City. With a carefully planned agenda and a full day of interacti...

By Dan Greenfield • Nov. 3, 2009

Engaging Your Customers: Interview with Ebony!

Ebony is a make over Diva - looks, life, & branding. Make-me-over-Eb continues to transform the lives of many. She touches her clients through multiple WEB channels & continues to apply her creative focus to guide many businesses in their communication endeavors. She wants you to engage...

By Sundeep Kapur • Nov. 3, 2009

Techtoc.tv, Le buzz négatif

Voici une discussion sur ce qu'est le buzz négatif et son impact positif ou non, sur les gens ou entreprises qui en sont victimes. Cette discussion a eu lieu à Paris, sur le plateau de Techtoc.tv et j'ai eu le plaisir d'y participer depuis Montréal. On y discute entre autres d'un buzz touchant ...

By Michelle Blanc • Nov. 2, 2009

Biznik Blends High Tech with High Touch

Biznik Blends High Tech with High TouchThis content from: Duct Tape Marketing Fortunately, it's starting to feel like the wave of social media hype has crested and small businesses can turn their attention to understanding social media "best practices" rather than obsessing over next week's new ...

By John Jantsch • Nov. 2, 2009