Content Marketing: Page 515

  • Le Geek, le Nerd, le Sportif et la Geekette

    Un Geek est une personne fascinée, voire même obsédée, par des domaines obscurs ou très pointus de connaissance. Le Geek est non conformiste, non pas qu'il ne comprenne pas les règles sociales, ni qu'il prenne plaisir à les transgresser : il les sacrifie simplement à sa passion. Ce n'est pas u...

    By • Oct. 28, 2009

  • Va-ton vers la mort des sites Internet de marque ?

    Certains commencent à en parler sérieusement (Stats confirm : your brand site will die, Is Social Media making corporate websites irrelevant ? et Les sites de marques et les sites coporate vont-ils mourir ?), d'autres pensent que ce n'est que pure fabulation (De l'hégémonie des réseaux sociaux)...

    By • Oct. 28, 2009

  • 6 Must Read Posts about the ROI of Social Media

    Here are 5 of the best posts I've read recently (and some not so recently) about the ROI of social media. I think while we're all continuing to think a lot about this issue, it's becoming less and less about simply proving our case to the powers that be and more and more about finding a simple...

    By • Oct. 28, 2009

  • Assassin's Creed Lineage: le premier épisode de la série

    Les courts-métrages basés sur Assassin's Creed 2 sont enfin arrivés... Alors que le titre sortira le 19 novembre sur PS3, PC et Xbox 360 en France, Ubisoft vient de mettre en ligne le premier court-métrage intitulée Assassin's Creed : Lineage. La vidéo dure un peu moins d'un quart d'heure qui po...

    By • Oct. 28, 2009

  • The Oprah Effect ou comment un show peut changer radicalement le cours d'une entreprise

    Aux US, Oprah est une icône. Son show touche chaque semaine 44 millions de téléspectateurs et son influence est si grande que toutes les recommendations produits qu'elle fait peuvent donner un tournant tout autre à l'entreprise concernée. On parle du Oprah Effect Des entreprises se sont vu ...

    By • Oct. 28, 2009

  • Happy birthday banner ad...bet you wish click through rates were still 78%

    AdAge has a piece showing that the banner ad is now 15 years old, where Frank D'Angelo talks about how his agency, part of Euro RSCG, was the 1st to try out the new medium on Hotwired.com (a then offshoot of Wired). The first display ads were produced for the likes of AT&T and Volvo. And ...

    By • Oct. 28, 2009

  • The Principle of Transparency: A Tale of Two Employers

    Social Media practitioners use the word "transparency" frequently, but it seems to mean different things to different people. To me, transparency isn't something organizations bring to their Social Media efforts but instead is a fundamental change in corporate mindset being accelerated by Socia...

    By • Oct. 28, 2009

  • Fidélité Ã la marque, non ! A mes amis oui !

    Techniquement faisable de faire des reproductions des bons vieux systèmes de bons de réductions, accumulation de points fidélité... via l'internet ou le mobile. Ce qui se faisait au travers de votre boîte aux lettres en dur se fait via votre boîte email (j'imprime mon coupon de réduction) ou ...

    By • Oct. 28, 2009

  • Marketing is NOT Changing; Just Ask Paul Revere

    Image via WikipediaWe Social Marketers love to tell others how marketing is fundamentally changing, but what if that is not only counterproductive but also inaccurate? This was the provocative hypothesis explored tonight during a 20-minute car ride I enjoyed with Jeremy Epstein of Never Stop Ma...

    By • Oct. 27, 2009

  • Le Lab VOXtv Chronique Dilemme des gestionnaires marketing et les avenues qui s'offrent à eux dans un environnement changeant.

    Pour ma septième chronique, à l'émission LeLab, je discute avec Philippe Fehmiu du : Dilemme des gestionnaires marketing et les avenues qui s'offrent à eux dans un environnement changeant. J'ai couvert le sujet de cette chronique dans mes billets :Le dilemme des gestionnaires en marketingVive...

    By • Oct. 27, 2009

  • The Media Bypass

    Ad Age's Mike Bush today visits with a number of PR pros who wax poetic on how their clients bypass the media filter to reach customers directly.We've covered this for a few years now, but it hasn't gone so far as to dismiss the value of media relations for advancing a client's communications o...

    By • Oct. 26, 2009

  • Social CRM: The #SCRM Accidental Community Roundtable Conversation

    I've been talking a great deal (unfortunately not on this blog lately...) about the power of accidental communities. I call them that because I stumbled my way into starting a few of them. Stumble is the right word because I had no intention to start anything, I just wanted to keep track of stuf...

    By • Oct. 26, 2009

  • Viral Marketing Success in Three Easy Steps

    Getting customers to talk about your product or service isn't as hard as you might think. A viral marketing campaign that provides them with a way to connect with others you serve, a compelling story they can share, and a subconscious nudge is all they need. I've found three strategies that ma...

    By • Oct. 25, 2009

  • Twitter Lists will organize the social graph

    Twitter lists will change how people network themselves into groups and geographies. Although the first lists will develop around social media (top 100s, etc.), they will eventually develop around organizations / civic groups, enterprises and geographies / neighborhoods. Once this happens, Twit...

    By • Oct. 24, 2009

  • tendances consommation 2.0 : selon le Figaro.fr, les 25-49 ans consomment malin et vert

    Photo J-C. Marmara Le Figaro.Première étude du Credoc sur cette tranche d'âge qui représente 53 % de la consommation.Ils sont préoccupés par l'environnement (pour 81 % d'entre eux) et lorsqu'ils consomment, les 25-49 ans se disent particulièrement sensibles aux garanties écologiques, éthiques e...

    By • Oct. 24, 2009

  • Web 2.0 Square

    The theme of this year's Web 2.0 Summit is web squared (pdf). That is, its time to focus on impact in the real world. Fred Wison says the big trends driving this space are social, mobile and real time -- to form a golden triangle. I'd suggest geo, or location, provides as big of a vector for ...

    By • Oct. 23, 2009

  • Who killed the Rocky Mountain News? John Temple at WebCom 2009

    This is the second of a series of session notes from Webcom 09 where I am also presenting. Here is the session description for Case Study: Who killed the Rocky Mountain News? John was the former editor of the Rocky Mountain News that closed. He now writes the blog, Temple Talk. "Colorado's olde...

    By Bill Ives • Oct. 23, 2009

  • Ce soir, 21h, Citroën allume la Tour Eiffel

    Evénement à ne pas manquer si vous êtes du côté du Champ de Mars ou du Trocadéro ce soir vers 21h, Citroën fête le 120ème anniversaire de la Tour Eiffel. Au programme, 5 spectacles originaux de 12 mn habilleront de lumière la dame de fer de la tête aux pieds. Effet wow garanti ! Un aperçu des ...

    By • Oct. 22, 2009

  • Marketing Profs Digital Marketing Mixer : Day One... Twitter Success Stories

    My brain is full of social media and marketing goodness from the Marketing Profs Digital Mixer, but I wanted to give you my takeaways and thoughts from Day One.The day for me started with the Blog Hot Seat Lab, and in talking with the attendees, I think blogging companies should keep these point...

    By • Oct. 22, 2009

  • 3 Web Marketing Trends That Will Accelerate in 2010 - Part 2

    It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social marketing strategies to generating new consumer ...

    By • Oct. 22, 2009

  • World of Warcraft à nouveau disponible en Chine

    World of Warcraft, le jeu en ligne au plus de 10 millions d'inscrits est qui est dorénavant géré en Chine continentale par NetEase.com, vient de publier un rapport sur son site officiel chinois dans lequel il annonce qu'après une période d'inactivité il venait de ré-ouvrir son service en Chin...

    By • Oct. 22, 2009

  • "Productive Meeting" is Not an Oxymoron

    The Stake Out "Hey," said Alberts as he struggled to pull what looked like a football wrapped in butcher paper out of his coat pocket. "Anybody want a sandwich?" Both men shook their heads. "Nah. I'll just chew on my coffee" said Lewis swirling the dregs in his cup. "You guys look beat. It's...

    By • Oct. 22, 2009

  • Fear & Loathing in Chinese Advertising.

    Here's a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer insp...

    By • Oct. 21, 2009

  • The Twitter effect on organization culture

    One of the most oft-cited examples of how Twitter can open up effective communication channels between the customer service parts of an organization and its customers is the US entertainment and information services provider Comcast and a man known on Twitter as @comcastcares. That man is Frank...

    By • Oct. 21, 2009

  • Première campagne NewCom France sur le continent africain au Sénégal

    Le réseau NewCom France, spécialiste de la communication au verso des tickets de caisse des Grandes et Moyennes Surfaces, a installé son premier master concessionnaire sur le continent africain. Par l'intermédiaire d'investisseurs sénégalais spécialisés dans le marketing opérationnel, le concep...

    By • Oct. 21, 2009