Content Marketing: Page 515

  • Measuring Social Media ROI: Why it fails

    Recently, I was invited to give a talk to a small group of managers about KPIs (Key Performance Indicators) used to measure social media (SM) campaigns. Some of the points we discussed that evening are outlined below. Harsh reality 1: Goals attempt to be strategic BUT... John F. Kennedy once sa...

    By • Nov. 19, 2009

  • WoMoz : les femmes dans le libre et dans Mozilla

    Quand on vous dit RH ou Marketing, vous vous dites il y a plus de femmes qui exercent ces métiers. Quand on vous dit Open Source ou nouvelles technologies au sens large, c'est l'inverse. Il faut reconnaître que c'est plus un monde d'hommes. Les femmes sont minoritaires, qu'il s'agisse de dével...

    By • Nov. 19, 2009

  • "la main de Thierry Henry" fait un tabac sur Facebook

    Alors que ça ne date que d'hier soir, la main de thierry Henru, celle qui a ramené la qualification pour la France a déjà plus de 9.000 fans sur Facebook Link to original post

    By • Nov. 19, 2009

  • Ces organisations qui ne comprennent pas Twitter

    Jamais je ne demande à une organisation d'être mon ami sur Twitter. Mais si eux me le demandent, j'accepte volontiers. Certaines sont vraiment, mais là vraiment perspicaces dans leur interaction avec moi, tandis que d'autres sont vraiment stupides. Le but d'une organisation qui est sur Twitter...

    By • Nov. 18, 2009

  • Inc 500 Increases Use Of Social Media Mattson/Barnes Study Reveals

    Nora Barnes and Eric Mattson have released another excellent study on social media usage in the Inc 500. The 3rd in the series of studies, this survey reveals the the Inc 500 continues to growth their use of social media. Here's a highlight from the Inc 500 reportRegardless of the particular te...

    By • Nov. 18, 2009

  • Brands on Twitter: 76% of Accounts Are Infrequent Users

    Very cool article on Adage about how big corporations view Twitter and what is it for. Surprisingly low is the customer-service channel at 9%. Even more telling is how companies apply currently traditional marketing practices to this new media channel, including: Twitter as a newsfeed: 26% ...

    By • Nov. 17, 2009

  • What Enterprise Can Learn From the FDA Social Media Hearings

    "May you live in interesting times" is as much a Chinese curse as it is a blessing and in so many ways it can be applied to the recent happenings with the FDA hearings on social media in Washington late last week. The FDA invited more than 60 speakers to present their perspective on socia...

    By • Nov. 17, 2009

  • Le Lab VOXtv - Chronique : l'image de marque sur Internet

    Pour ma neuvième chronique à l'émission LeLab, je discute avec Philippe Fehmiu de : l'image de marque sur Internet. La voici donc : Capsule sur l'image de marque sur Internet J'ai couvert le sujet de cette chronique dans mes billets :Ego inc. : réponse aux détracteurs et le « Personal Branding ...

    By • Nov. 16, 2009

  • 15 Ways PR Agencies Can Help Companies With Social Media

    As social media has grown in acceptance within companies over the past few years, one debate never seems to go away - whether agencies should be involved in social media communications, or whether the only way to maintain an "authentic voice" is for companies to undertake it all themselves. Agen...

    By • Nov. 16, 2009

  • Enough Is Enough

    The spam and other unsolicited DMs I've been getting on Twitter have finally gotten to me. And I'm going to be taking action. A Bit of BackgroundYou know the kind of direct messages I'm talking about, all with spammy links in them:"Is this you on here?""I just gave you a High Five! Check it out"...

    Nov. 16, 2009

  • Social Media Musts for Casinos

    A lot of casinos are trying to engage their patrons young and old; leveraging multiple social media channels. From Blogs to YouTube and a lot in between they are focused on 'showing off' their brand in an effort to dazzle the consumer. The key to engagement lies in making things convenient for ...

    By • Nov. 16, 2009

  • Building Channel, or Why Microsites are a Bad Idea

    I'm starting to repeat myself. We've been having very similar conversations about social media with virtually all of our clients over the last eight months or so, the main point being: "You need to start thinking like a media company. Your objective in this fragmented universe should be to buil...

    By • Nov. 16, 2009

  • European Study Predicts Online Advertising To Increase By More Than 7% in 2010

    The Marketers' Internet Ad Barometer, forecasts that online ad spend across Europe will grow even more rapidly in 2011 with budgets expected to grow by 15% year-on-year. This forecast by the European Interactive Advertising Association - which counts AOL, BBC, MTV, eBay and Conde Nast as membe...

    By • Nov. 16, 2009

  • Use Twitter Lists to Build Your Personal Brand

    Guest Post by Dan Honigman If you're a personal brand, or are looking to build your personal brand, you can use Twitter lists as well. Here are some easy things you can do to get noticed: Thank every person who lists you. While it may take only a second to add someone to a Twitter list, it also...

    By • Nov. 15, 2009

  • Audi taps social media for car design

    For this year's Los Angeles Design Challenge, Audi turned to social media for ideas and input on the design of new cars. Audi invited the community of nearly 400,000 Audi fans on Facebook to interact and come up with suggestions for the design of a Youthmobile that would come out in the year 2...

    By • Nov. 14, 2009

  • BASE se lance dans la publicité comparative

    Base, le 3eme et dernier opérateur de téléphonie mobile arrivé sur le marché Belge lance « Incroyable mais Base » un mini site destiné Ã mettre en avant le fait que BASE propose des abonnements nettement moins cher que ces 2 concurrents Proximus (Belgacom) et Mobistar (Orange). Pour créer le bu...

    By • Nov. 14, 2009

  • Vers un journalisme 3.0

    Merci à Benoit Raphaël qui partage avec nous cette vision. Voilà qui devrait intéresser toutes celles et ceux qui ont un projet média dans leurs cartons... Manuel de survie du journaliste 3.0 View more presentations from benoitraphael.

    By • Nov. 14, 2009

  • Social Media and College Football Nirvana

    Along with millions of other Americans, I enjoy following college football. My team? The Nebraska Cornhuskers. I recently attended a game in Lincoln and couldn't help noticing (and evaluating) their social media content and implementation leading up to, during and after game day. My impres...

    By • Nov. 13, 2009

  • Platforms Change, Marketing is the Same

    Platforms Change, Marketing is the SameThis content from: Duct Tape Marketing The video below, staged by the Business Marketing Association (BMA) during their annual conference, should be shown to every business marketer alive. It's an update on the classic McGraw Hill ad known widely as "Man i...

    By • Nov. 12, 2009

  • Identite en ligne et image du corps

    Il y a au moins un moment où les transformations extraordinaires de ProtéeW nous ont été accessibles : lorsqu'enfant, la distinction entre le possible et l'impossible n'était pas tout à fait claire, notre image du corps variait en fonction de nos désirs. Les variations de l'image du c...

    By • Nov. 12, 2009

  • An Opportunity To Chase Business

    JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of 2010. I think this is a tremendous branding opportunity."We have invested in new systems, aggressively grown our capacity and are now looking to increase our sales force,"...

    By • Nov. 12, 2009

  • Can Small Nonprofits Reap Success With Social Media? (Giving away a copy of Twitter for Dummies)

    With the big holiday charitable giving season just around the corner, there's a host of cause-related giving campaigns waiting in software launch and nonprofits gearing up for their end-of-the-year efforts. Some campaigns will launch soon, while others have already swung into action.Take for e...

    By • Nov. 12, 2009

  • Health care site named best Swedish site

    Internetworld tonight presented the list of the web sites it ranks as the 100 best in Sweden. The winning site this year was the health care site OmVÃ¥rd (www.omvard.se) which presents statistics from different health care providers so that patients can make an informed decision about where to ...

    By • Nov. 11, 2009

  • 100 Ideas To Save The Planet (And What They Can Teach You)

    For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the Development Marketplace - it is a gathering of organizations behind 100 innovative ideas from 50 different countries on how to save the planet. The ideas can af...

    By • Nov. 11, 2009

  • Les (grandes) limites du Personal Branding

    Citoyens ! Un mini buzz assez agressif a vu le jour contre un dénommé Yann P. Évitons de mentionner son nom, il n'a rien fait pour mériter ça. Dans certaines structures, on pousse à outrance le personal branding. Si je prends cette définition du personal branding : « Ce type d'accompagnement...

    By • Nov. 11, 2009