Content Marketing: Page 515

  • Identite en ligne et image du corps

    Il y a au moins un moment où les transformations extraordinaires de ProtéeW nous ont été accessibles : lorsqu'enfant, la distinction entre le possible et l'impossible n'était pas tout à fait claire, notre image du corps variait en fonction de nos désirs. Les variations de l'image du c...

    By • Nov. 12, 2009

  • An Opportunity To Chase Business

    JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of 2010. I think this is a tremendous branding opportunity."We have invested in new systems, aggressively grown our capacity and are now looking to increase our sales force,"...

    By • Nov. 12, 2009

  • Can Small Nonprofits Reap Success With Social Media? (Giving away a copy of Twitter for Dummies)

    With the big holiday charitable giving season just around the corner, there's a host of cause-related giving campaigns waiting in software launch and nonprofits gearing up for their end-of-the-year efforts. Some campaigns will launch soon, while others have already swung into action.Take for e...

    By • Nov. 12, 2009

  • Health care site named best Swedish site

    Internetworld tonight presented the list of the web sites it ranks as the 100 best in Sweden. The winning site this year was the health care site OmVÃ¥rd (www.omvard.se) which presents statistics from different health care providers so that patients can make an informed decision about where to ...

    By • Nov. 11, 2009

  • 100 Ideas To Save The Planet (And What They Can Teach You)

    For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the Development Marketplace - it is a gathering of organizations behind 100 innovative ideas from 50 different countries on how to save the planet. The ideas can af...

    By • Nov. 11, 2009

  • Les (grandes) limites du Personal Branding

    Citoyens ! Un mini buzz assez agressif a vu le jour contre un dénommé Yann P. Évitons de mentionner son nom, il n'a rien fait pour mériter ça. Dans certaines structures, on pousse à outrance le personal branding. Si je prends cette définition du personal branding : « Ce type d'accompagnement...

    By • Nov. 11, 2009

  • Brand positioning takes on a new meaning in a Hyper-Social world

    Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know what bucket to put your offering in, and if they can't, they won't know how to assign value to what you have to offer. Tivo e...

    By • Nov. 11, 2009

  • Marketing messages are simply another bee in the hive

    Cynthia Kurtz starts off a recent blog post with a provocative statement: "Telling a story is not always the best way to tell a story." She continues: There are no green fields in the land of stories; every available spot is occupied and contested. There are no story-free environments. When a ne...

    By • Nov. 10, 2009

  • Réseaux sociaux et TPE/PME

    Une étude de la Citibank et publiée sur eMarketer montre qu'aux Etats-Unis les dirigeants de Small Business (ce qui correspond à des TPE/PME) à 63% ne croient pas/ne voient pas l'apport des Social media dans le développement de leur business. Trois questions importantesLes résultats de cette...

    By • Nov. 10, 2009

  • Will Content Marketing Kill Trade Publications?

    Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog, pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitterâ€"it's everywhere. ...

    By • Nov. 9, 2009

  • Marketing Spending Pays Off

    Well, here's a big surprise: small businesses which spend more during a downturn actually do better financially. Marketing professionals have been giving this advice to businesses of all sizes since the first recession. But too many business leaders make marketing their first, instead of their l...

    By • Nov. 9, 2009

  • Figures du pouvoir dans les reseaux sociaux

    La mise en groupe suscite au delà du partage d'information un de normes et de valeurs. Ce partage est toujours source de conflits. Ces conflits plongent leurs racines dans le fait que la vie du groupe repose sur un groupe de base dont le fonctionnement est inconscient. Les buts et la vie incon...

    By • Nov. 9, 2009

  • Fundraising In The Social Era

    There are few things more fulfilling than finding someone doing something for a good cause or raising money or awareness for something important. I'm participating in Movember, which is a male cancer awareness effort to follow October, which has a breast cancer awareness focus, mostly for women...

    By • Nov. 9, 2009

  • Do Twitter's Trending Topics Signify What's Really Important to You?

    Source On Twitter, trending topics offer a glimpse into the behavior and common interests of everyday users - as governed by time and attention. Prevailing themes represent the culmination of popular focal points that unveil characteristics of varying groups of users that transform and scale wi...

    By • Nov. 9, 2009

  • Exactly How Much of My Advertising Dollar is Wasted?

    "Half the money I spend on advertising is wasted, and the problem is I do not know which half"- Lord Leverhulme 1851-1925, British founder of Unilever and philanthropist. I'm not exactly sure when the good Lord uttered those famous words, but given he died in 1925, you can assume he said it e...

    By • Nov. 9, 2009

  • Information payante : un pas en avant, deux pas en arrière

    Il y a quelques mois, nous nous interrogions sur le retour en force de l'information payante, idée relancée en particulier par le magnat des médias Rupert Murdoch. Cette semaine, Murdoch a déclaré que le projet avait du retard : ""We are working all very, very hard at this but I wouldn't prom...

    By • Nov. 9, 2009

  • Local Motors : une nouvelle marque automobile basée sur le crowdsourcing local

    Local Motors est une autre vision de l'automobile : la marque développe uniquement les designs proposés les plus plébiscités et construit ces modèles dans un réseau de micro usines locales. Même la lourdissime industrie automobile voit apparaître de petits acteurs qui osent appliquer de nouvea...

    By • Nov. 8, 2009

  • As Facebook Ages, Gen Y Turns to Twitter

    via Pew Internet | Twitter and Status Updating Link to original post

    By • Nov. 7, 2009

  • What The Phoenix Suns Can Teach Your Brand About Using Twitter

    More marketers are recognizing that social media brings value to their brands' marketing efforts. And along with the interest in social media comes questions, like: What kind of information could we share through social media that our customers would even care about, but also would provide valu...

    By • Nov. 6, 2009

  • Social Media Today Talks About the Facebook Era

    Sandwiched between her flights from Madrid and for Hong Kong, Clara Shih CEO of Hearsay Labs and author of The Facebook Era, Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, took a few moments to be interviewed by Social Media Today. I was inte...

    By • Nov. 6, 2009

  • Et vous, pourquoi portez-vous des lunettes ?

    ... Pour ressembler à Johnny, Antoine, Zinédine ou Pierre-Paul-Jacques ? Le parti pris de Krys, dixit Antoine de Roffignac, c'est de mettre en avant ses clients. La marque ne leur dore pas seulement la pilule, non, elle essaye aussi de leur parler vrai, de faire résonner les questions les plu...

    By • Nov. 6, 2009

  • Google Adsense Now Paying in Kenyan Shillings

    Kenyan bloggers and website owners are now pleased to note that they can receive their Google Adsense earnings in Kenyan Shillings. This was not the case previously and many website owners had difficulty banking the foreign currency(Dollar or Euros) cheques with their local banks. Further, pay...

    By Collins Mbalo • Nov. 6, 2009

  • Is Social Search a threat to SEO?

    I think it is. And I tweeted so yesterday. And the reason is obvious. What is SEO about? Ultimately, it is about one thing: the 'website'. It's about making a website and its pages discoverable, ranked favorably in search results, described appropriately so that searchers hook on the descripti...

    By • Nov. 5, 2009

  • The Counter Reformation of Content Marketing

    I watched Garfield's Halloween special over the weekend and since then I've had the phrase "Candy, candy, candy..." running through my mind. The content marketing people are using social media to engage their customers; however, what they are selling is content, content, content.There's nothing...

    By • Nov. 5, 2009

  • Web Analytics vs Social Media: Combat pour le meilleur ROI

    Dans leur livre Web Analytics, Jacques Warren et Nicolas Malo nous offre un un guide facile d'accès sur les techniques de mesure et d'optimisation des sites Web. S'il est souvent question de retour sur investissement, la puissance du marketing des médias sociaux est délicatement mise en touche ...

    By • Nov. 5, 2009