Content Marketing: Page 528

  • Don't forget about Identity

    I'm talking to you "everyone should be using social media" folks. And I'm tired about talking about social media. So let's talk about something that's way, WAY bigger: your identity. Your brand. Who you are and what you believe in as a company. Your culture. All of it - it's your identity. Who ...

    By • Aug. 13, 2009

  • The New Advertising Super-Force?

    Consequences of the Publicis - Razorfish Deal.There has been speculation, now it's confirmed: Publicis Groupe SA and Microsof tannounced Sunday that they had come to an agreement over theacquisition of Razorfish by Publicis in a deal valued at about $530million. The deal brings Razorfish organi...

    By • Aug. 13, 2009

  • Sauvez le cochon !

    J'ai décidé de participer au jeu concours organisé par Regioneo, un site spécialisé dans la vente de produits régionaux. Je n'ai pas l'habitude de participer à ce genre de concours, mais comme la vie d'un cochon est en jeu... je ne peux pas résister. Et en plus, il y a un séjour à Saint-Malo ...

    By • Aug. 13, 2009

  • Publicité et musique, la synchro en question(s)

    On connaît tous l'importance de la musique qui accompagne les films publicitaires. Qu'il s'agisse d'une chanson empruntée au répertoire populaire ou d'un titre prometteur, on va lui demander en cadence... 1)de capter l'attention du quidam dès les premiers accords, 2)d'ouvrir généreusement son ...

    By • Aug. 13, 2009

  • Reportage sur Zappos et nouvelle pub TV de Zappos

    Link to original post

    By • Aug. 13, 2009

  • Get Shorty - The Elevator Pitch is Dead

    For all the talk about Moore's Law and the notion that computing power increases unabated, there's not enough talk about another law that has equal importance in marketing and public relations. I'm going to call it the Law of Boundless Brevity. It dictates that over time, all communication beco...

    By • Aug. 12, 2009

  • Where I stand on the whole "pay-per-blog/sponsored tweets" thing.

    I'm against it.Now before you start throwing all the semantics at me, let me 'splain.I know that a lot of people who are questioning the practice of pay-per-post and sponsored tweets are talking about the disclosure policies and the trouble with enforcing them. But let's put that aside for a mo...

    By • Aug. 11, 2009

  • Social Jobs

    We've all heard stories about how job seekers have missed out on opportunities because of their social networking pages... but it seems that it could get you a job.A couple great articles of late include, Need a job? Show them you can Twitter, in this article Benny Evangelista of The San Franci...

    By • Aug. 11, 2009

  • Bank of China et Alibaba Group intensifient leurs collaborations

    Jack Ma, CEO d'Alibaba (gauche) & Lihui Li, Président de Bank of China Bank of China et Alibaba Group ont signé un accord de coopération stratégique global dans le but de fournir conjointement aux consommateurs des services à valeur ajoutée dans le e-commerce. D'après cet accord, les de...

    By • Aug. 10, 2009

  • 5 reasons to use email marketing plus its 2nd highest sharing tool

    AddtoAny study shows Email is leading sharing toolNeil Behrman, President of Delivra, says there are lots of reasons to use email as part of your marketing mix. 5 to be precise. They're instant, affordable, dynamic, measurable, and best of all, its easy! I started thinking more about this the o...

    By • Aug. 10, 2009

  • PR Camp Atlanta Ghost Stories Part I: Ghost Writing

    PR Camp Atlanta is less than 2 weeks ago so it's time for a few ghost stories around the virtual campfire to get some conversations going about social media.Today's tale is about "ghost" writers. Negative public reaction for companies caught using them is a chilling scenario for any PR profe...

    By • Aug. 10, 2009

  • 90 Minutes

    That's about as long as it takes for a longer form of content, like a bog post, to gather feedback from the moment of publishing. You know how you're doing within that time frame. No comments, likes, or retweets, and you can be sure it will just sit there, a virgin in your stream. That doesn't ...

    By • Aug. 10, 2009

  • We still need social media in our titles

    Shannon Paul wrote an article arguing why we don't need the words 'social media' in our titles. Intrinsically I agree with her- in an ideal world. Where social media's perception is at right now we still need to visually identify with it in our job titles. Some companies likes Zappos have compl...

    By • Aug. 10, 2009

  • Public Relations Pros Must Be Social Media Ready

    I've long held the belief that public relations, as a discipline and department, should own the responsibility for social media across the spectrum of enterprise and corporations. Mind you, I don't think social media should be crammed into a silo with PR and forgotten about, but rather, employe...

    By • Aug. 10, 2009

  • Make Sure You Avoid this Online Branding Fiasco

    Guest post by Katie KonrathEarlier this week, I heard about an acquaintance who had misrepresented himself on LinkedIn. He changed his profile to only show partial information about his work history. Plus, he added a company profile for his new consulting business and grossly lied about his 2...

    By • Aug. 9, 2009

  • New Media PR: from Reactive, to Proactive, to Interactive

    I've been thinking about the recent developments with the WSJ announcing that they wouldn't honor embargoes anymore in favor of exclusivity. Given that the journal plans to continue charging for content, that is a hot button for them. According to Paid Content [hat tip Jeremy Peppers], if PR pr...

    By • Aug. 9, 2009

  • PR is not media relations

    Public relations, contrary to what I suspect many people believe, is not a synonym for media relations, or placing stories in the media. Public relations is, in fact, about helping create positive, mutually beneficial relationships between organisations and their stakeholders. Media relations i...

    By • Aug. 9, 2009

  • The fundamental divide in the marketing community: Whether you see the impact of digital media as tactical or transformational

    For me the quotes that really make you stop and think came from Roy Greenslade in his Guardian blog.Talking about (and arguing against) the on-going battle by Rupert Murdoch to make charging for newspaper content the norm, Roy Greenslade said:"The split (in the pro and anti camps) is both philos...

    By • Aug. 8, 2009

  • Press Releases 1.0 and 2.0

    Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on tho...

    By • Aug. 8, 2009

  • Le Canada est le tiers-monde des technos usager

    C'est un article de Canoë haute vitesse Les Canadiens paient plus et obtiennent moins, qui remet à l'ordre du jour le retard du Canada en matière de technologie de l'information, de Web et de commerce électronique. On peut y lire : Les Canadiens paient de 3,85 à 110,51$ US par megabit offert...

    By • Aug. 7, 2009

  • La vidéo du vendredi (6)

    Choose a different ending. Une très belle campagne interactive de la Metropolitan Police de Londres qui utilise astucieusement la fonction "Annotations" de YouTube pour permettre à l'internaute de reprendre les commandes de l'histoire.La suite sur droptheweapons.org

    By • Aug. 7, 2009

  • 4 key ways the tech PR practice is evolving

    Any PR professional will tell you that the public relations business is changing rapidly.The continuing decline of traditional print and broadcast media outlets, coupled with the rise of social networking and an increasingly digitally-connected public, are requiring fundamental changes to the w...

    By • Aug. 6, 2009

  • L'accès au off, critère d'influence en ligne

    Citoyens ! Ambiguïté de notre monde liquide, soit disant ouvert et "transparent", le plus on s'estime / extime, le plus on a besoin de protéger son réseau off. Prenons une équation rapide : ce qui est rare est cher, et a donc de la valeur pour le marché. Quand je dis "a de la valeur", on peut...

    By • Aug. 6, 2009

  • Managing Your Brand on Twitter

    Screen Grab from ENGAGEMENTdb Report Brands are worth billions of dollars to companies, and companies will go to great lengths to protect them offline and online. Type the name of a brand on Google, and your first result is certainly going to be the website of the company who owns it. The sa...

    By • Aug. 6, 2009

  • High-profits.org nouveau Spam sur Twitter

    High-profits.org s'est positionné rapidement lors de la soirée du 5/8 comme un des trendings topics sur Twitter.IL s'agit d'un site de Scam qui RT le même message à partir de votre compte Twitter.Un site qui promet de gagner de l'argent facilement...encore.Mashable recommande d'ailleurs de ne ...

    By • Aug. 6, 2009