Content Marketing: Page 527

  • 5 reasons to use email marketing plus its 2nd highest sharing tool

    AddtoAny study shows Email is leading sharing toolNeil Behrman, President of Delivra, says there are lots of reasons to use email as part of your marketing mix. 5 to be precise. They're instant, affordable, dynamic, measurable, and best of all, its easy! I started thinking more about this the o...

    By • Aug. 10, 2009

  • PR Camp Atlanta Ghost Stories Part I: Ghost Writing

    PR Camp Atlanta is less than 2 weeks ago so it's time for a few ghost stories around the virtual campfire to get some conversations going about social media.Today's tale is about "ghost" writers. Negative public reaction for companies caught using them is a chilling scenario for any PR profe...

    By • Aug. 10, 2009

  • 90 Minutes

    That's about as long as it takes for a longer form of content, like a bog post, to gather feedback from the moment of publishing. You know how you're doing within that time frame. No comments, likes, or retweets, and you can be sure it will just sit there, a virgin in your stream. That doesn't ...

    By • Aug. 10, 2009

  • We still need social media in our titles

    Shannon Paul wrote an article arguing why we don't need the words 'social media' in our titles. Intrinsically I agree with her- in an ideal world. Where social media's perception is at right now we still need to visually identify with it in our job titles. Some companies likes Zappos have compl...

    By • Aug. 10, 2009

  • Public Relations Pros Must Be Social Media Ready

    I've long held the belief that public relations, as a discipline and department, should own the responsibility for social media across the spectrum of enterprise and corporations. Mind you, I don't think social media should be crammed into a silo with PR and forgotten about, but rather, employe...

    By • Aug. 10, 2009

  • Make Sure You Avoid this Online Branding Fiasco

    Guest post by Katie KonrathEarlier this week, I heard about an acquaintance who had misrepresented himself on LinkedIn. He changed his profile to only show partial information about his work history. Plus, he added a company profile for his new consulting business and grossly lied about his 2...

    By • Aug. 9, 2009

  • New Media PR: from Reactive, to Proactive, to Interactive

    I've been thinking about the recent developments with the WSJ announcing that they wouldn't honor embargoes anymore in favor of exclusivity. Given that the journal plans to continue charging for content, that is a hot button for them. According to Paid Content [hat tip Jeremy Peppers], if PR pr...

    By • Aug. 9, 2009

  • PR is not media relations

    Public relations, contrary to what I suspect many people believe, is not a synonym for media relations, or placing stories in the media. Public relations is, in fact, about helping create positive, mutually beneficial relationships between organisations and their stakeholders. Media relations i...

    By • Aug. 9, 2009

  • The fundamental divide in the marketing community: Whether you see the impact of digital media as tactical or transformational

    For me the quotes that really make you stop and think came from Roy Greenslade in his Guardian blog.Talking about (and arguing against) the on-going battle by Rupert Murdoch to make charging for newspaper content the norm, Roy Greenslade said:"The split (in the pro and anti camps) is both philos...

    By • Aug. 8, 2009

  • Press Releases 1.0 and 2.0

    Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on tho...

    By • Aug. 8, 2009

  • Le Canada est le tiers-monde des technos usager

    C'est un article de Canoë haute vitesse Les Canadiens paient plus et obtiennent moins, qui remet à l'ordre du jour le retard du Canada en matière de technologie de l'information, de Web et de commerce électronique. On peut y lire : Les Canadiens paient de 3,85 à 110,51$ US par megabit offert...

    By • Aug. 7, 2009

  • La vidéo du vendredi (6)

    Choose a different ending. Une très belle campagne interactive de la Metropolitan Police de Londres qui utilise astucieusement la fonction "Annotations" de YouTube pour permettre à l'internaute de reprendre les commandes de l'histoire.La suite sur droptheweapons.org

    By • Aug. 7, 2009

  • 4 key ways the tech PR practice is evolving

    Any PR professional will tell you that the public relations business is changing rapidly.The continuing decline of traditional print and broadcast media outlets, coupled with the rise of social networking and an increasingly digitally-connected public, are requiring fundamental changes to the w...

    By • Aug. 6, 2009

  • L'accès au off, critère d'influence en ligne

    Citoyens ! Ambiguïté de notre monde liquide, soit disant ouvert et "transparent", le plus on s'estime / extime, le plus on a besoin de protéger son réseau off. Prenons une équation rapide : ce qui est rare est cher, et a donc de la valeur pour le marché. Quand je dis "a de la valeur", on peut...

    By • Aug. 6, 2009

  • Managing Your Brand on Twitter

    Screen Grab from ENGAGEMENTdb Report Brands are worth billions of dollars to companies, and companies will go to great lengths to protect them offline and online. Type the name of a brand on Google, and your first result is certainly going to be the website of the company who owns it. The sa...

    By • Aug. 6, 2009

  • High-profits.org nouveau Spam sur Twitter

    High-profits.org s'est positionné rapidement lors de la soirée du 5/8 comme un des trendings topics sur Twitter.IL s'agit d'un site de Scam qui RT le même message à partir de votre compte Twitter.Un site qui promet de gagner de l'argent facilement...encore.Mashable recommande d'ailleurs de ne ...

    By • Aug. 6, 2009

  • Brand vs. Brand Relationship: Let's Not Confuse Them

    Last night on our weekly PR 2.0 chat on Twitter (anyone can join this weekly chat Wednesdays at 8pm EST. Search on hashtag #pr20cat and join in!), we discussed branding and PR 2.0 and why PR folks (and marketers, that's a topic on integration for another day!) need to understand branding and ho...

    By • Aug. 6, 2009

  • Twitter: The Commodification of Personality

    I thought I should explain my current Twitter background which looks a bit like this: You might have read that teens don't use Twitter. I wonder if that has contributed to the commodification of personality on Twitter. We have become quite good at 'branding ourselves', creating Twitter backgrou...

    By • Aug. 6, 2009

  • Evolving the Herd Mentality: Wall Street Journal Bans Embargoes:

    Credit: Nick Brandt, Available for sale here According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, The WSJ introduced a new plan to grade journalists bas...

    By • Aug. 6, 2009

  • Public Relations Impact Through Social Media

    Here are some ways to look at using social media to expand the impact of your public relations efforts: Expand message reach. Share your messages on social media. This includes formal pieces like press releases and newsletter articles as well as informal items like comments from your leadership ...

    By • Aug. 6, 2009

  • China Update: Apple Xiaonei Campaign; 90% brand, 10% strategy.

    Apple's Xiaonei campaign actually started around last May; according to the record in the group, the peak time is May08 to Nov.08. The group has a very interesting name - Apple College, means Apple want to "teach" their product knowledge to Chinese students on Xiaonei. Personally speaking, Ap...

    By • Aug. 6, 2009

  • "What's In It For Me?" is not the question in social media

    In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the content they are displaying is "what's in it for me?" or else risk losing the potential customer to someone who does answer that question for them, and obviou...

    By • Aug. 5, 2009

  • Live From Brazil... It's The Facebook Roadshow With Mark Zuckerberg

    Mark Zuckerberg was in the house at the Getulio Vargas Foundation (FGV) in downtown Sao Paulo yesterday, evangelizing the gospel of Facebook to an "entrepreneurs forum" of mostly under-25 students who showed up at the big neoconservative education and training organization to learn how to be a ...

    Aug. 5, 2009

  • Vie perso / pro et vie privée / publique

    On parle souvent dans le monde de l'entreprise de la frontière entre vie perso et vie pro. Que ce soit en termes d'organisation (le fameux "work life balance") ou de divulgation d'informations, chacun place sa frontière et ses limites. Avec Internet, et l'avènement des réseaux sociaux, cette fro...

    By • Aug. 5, 2009

  • Le futur du marketing et de la pub

    C'est via un Twitt de Christian Joyal que j'ai pris connaissance du billet What's next in marketing and advertising de FreshNetworks. Tout comme pour mon dernier billet de Jakob Nielsen, rien de nouveau sous mon soleil, mais c'est toujours bon de répéter (encore et encore), pour ceux qui n'ont p...

    By • Aug. 4, 2009