Content Marketing: Page 527

  • Video in Email Creates Higher Clicks and Conversions

    Video in Email Creates Higher Clicks and Conversions This content from: Duct Tape Marketing Adding video to email is a powerful way to double and triple the click your call to action in an email campaign might receive. Obviously, this will vary with other elements, but it's a pretty accepted a...

    By • Aug. 19, 2009

  • Retour de vacances : internet et opinions

    Même si j'ai continué Ã surfer de temps en temps sur Internet, je me suis accordé quelques jours de coupures ces derniers jours pour repartir et revenir avec plein de nouvelles idées de projet. La bonne nouvelle c'est que les projets orientés stratégie d'influence, marketing communautaire et ma...

    By • Aug. 19, 2009

  • Chine : Le n°1 du voyage en ligne poursuit sa croissance

    Ctrip.com, n°1 du voyage en ligne en Chine, voit son chiffre d'affaires pour le second trimestre 2009 augmenter de 26% en un an. Avec 508 millions de RMB (52,6 millions d'euros) générés par son activité Internet, Ctrip poursuit donc sa croissance en réalisant +18% sur son chiffres d'affaires du...

    By • Aug. 19, 2009

  • David Meerman Scott, Worldwide Rave

    I really like talking with people who blaze new trails. Who says you need to follow the rules others created if something else works better for you and your customers? David Meerman Scott wrote about The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online ...

    By • Aug. 19, 2009

  • 10 ways PR and marketing are every bit as powerful as trusted peers

    If your reading was restricted to social media purists, you'd think that PR and marketing had no role left to play, that the rise of the trusted peer has so marginalized the communications profession that agencies everywhere should just fold up their tents and encourage their employees to learn ...

    By • Aug. 18, 2009

  • 76% Of Businesses Do Not Understand What PR Is: pr2go

    The owner of pr2go, the online PR business has criticised practitioners for failing to communicate what the discipline entailed after discovering that 76 per cent of businesses didn't understand what public relations was. James Hobday, CEO of pr2go, said that the statistics had come to light ...

    By • Aug. 18, 2009

  • Does Social Media Make PR Agencies Obsolete?

    A fascinating discussion arose during Journchat Live in Toronto last night:Does social media let everyone act as their own PR agency?No. It doesn't.More than publicityPublic relations is much more than just pitching reporters. It's event organization; it's issues management; it's media training;...

    By • Aug. 18, 2009

  • The Online Privacy Twilight Zone

    Randy Cohen, "the Ethicist" for the New York Times, responding to an educator's inquiry about Facebook ethics, wrote: "...when these students gave her access to their Facebook pages, they waived their right to privacy. But that's not how many kids see it. To them, Facebook and the like occupy ...

    By • Aug. 18, 2009

  • The Hyperlocal Advertising Business Model - an Illusion?

    Fast Company's Michael Gluckstadt's article "Can Anyone Tap the $100 Billion Potential of Hyperlocal News?" points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or Outside.In developing "community" try to build a sticky hype...

    By • Aug. 17, 2009

  • Thoughts on White Hat Black Hat Social Media

    SES San Jose is done and I mean done for good. The recent conference finished up last Thursday (with post conference training on Friday) and next year, SES will return to its roots in San Francisco. I think this is a great move for many reasons, but more about that later. During SES I presented...

    By • Aug. 17, 2009

  • Survey says PR hires must be up on social media to get jobs (and the 3 things I look for)

    iPressroom, Korn / Ferry International and the Public Relations Society of America has produced a long list of new media skills for today's PR professionals hoping to get a job in a new survey. (source - Marketing Charts) Conducted among PR recruiters in the US, social networking knowledge is ...

    By • Aug. 17, 2009

  • Social Media case study: Broadcast vs. Engagement in forums

    There is a lot of discussion going about these days about the difference and effectiveness of broadcast and engagement styles of marketing.Broadcast is the bastion of old school marketing. We still see it used extensively in the new "social media" arena primarily because it is less expensive, f...

    By • Aug. 17, 2009

  • Vcast: Interview Tarek Khatib de One-Take.net

    Je suis allé interviewé Tarek Khatib, fondateur d'Activate, agence d'activation.Il a lancé il y a 5 mois One-Take, une solution de casting en ligne pour les professionnels de la pub.L'idée est de pouvoir choisir sur une même plateforme, modèles, photographes, stylistes...etc...et de générer les...

    By • Aug. 17, 2009

  • Social Media isn't going away, either get on the bus, or get left behind

    I want to rant, and I want to talk to two people. The first is the guy that thinks that social media is the end-all-be-all of marketing and communication. So much so that it super cedes every and all communication tools that came before it.The second guy is sick of the first guy. He loves tak...

    By • Aug. 16, 2009

  • 5 ways to help your CEO embrace social media

    A little sympathy for the marketing teams of Australia please - the journey to shed the "colouring-in department" tag seems neverending. After years of fighting the misconceptions that marketing is all parties, piss and pretty pictures, along comes social media and its "new age" ideals of conver...

    By • Aug. 16, 2009

  • Storytelling and social media

    Image via Shutterstock Social Media is all about conversations. It's people connecting, interacting and sharing content. And whether it's online or in the real world, the most engaging conversations involve other people's stories. Storytelling is the most powerful driver of engagement in social...

    By • Aug. 16, 2009

  • Social Media Summit 2009: Lack of Control Looms Large in PR's Mind

    I was privileged to present at last week's Social Media Summit 2009 in Melbourne. It was a stimulating two-day conference (unfortunately I could only attend day one) featuring an array of knowledgeable speakers including Matthew Gain from Weber Shandwick, Norg Media's Bronwen Clune, Keep Left P...

    By • Aug. 15, 2009

  • Laisse Tomber les Filles, reprise par Mareva Galanter - Marketing clip #5

    Et si finalement les reprises ou "cover" n'étaient pas l'origine du Meme Marketing ? Mareva Galanter se lance dans l'aventure des médias sociaux via Twitter et MySpace.

    By • Aug. 14, 2009

  • Qui des Flamands ou des Wallons buzzent le plus?

    Mc Do a lancé hier son buzz : rien à cacher/niks te verbergen.Le concept : inviter les consommateurs à venir visiter le dimanche 23 août les cuisines du Mc Do pour en démontrer l'irréprochable hygiène. Les grandes marques auraient-elles enfin compris que la transparence serait la vertu essen...

    By • Aug. 14, 2009

  • Escape from Cubicle Nation

    This is a case of a book emerging from a successful blog, and a topic that has interested me intensely for a number of years - ever since Dan Pink published Free Agent Nation. I bought Escape from Cubicle Nation after meeting Pam Slim virtually on Twitter and getting to know her through her blo...

    By • Aug. 14, 2009

  • A social media elevator speech

    As today was designated Recycle a Blog Post Day, I decided to go back to my very first post, which was written to explain web 2.0 as a digital trend to a traditional advertising agency I was working for at the time. The only thing I've changed is the title and added and substituted "social medi...

    By • Aug. 14, 2009

  • What Search Engine Marketers Can Learn From The Obama Health Care Legislation TV Ad Blitz

    Yesterday, a coalition called Americans for Stable Quality Care launched a $12 million TV campaign supporting their position on Obama's health care legislation reform effort. The ad, focused on how the legislation would affect people who have insurance, highlights a provision that protects peopl...

    By • Aug. 14, 2009

  • chers amis & partenaires travailleur du net c'est pou vous

    chers amis & partenaires travailleurs du net c'est pou vous... mon nom jean-francois Guilbert, pour les prochaines semaines laisser vous guider a travers la nouvelle réalité et perceptions des gens, en 10 ans Internet a contribuer à un pas de géants de l'évolution de notre société, mainten...

    By • Aug. 14, 2009

  • The New Marketing Funnel

    (Jointly authored with Rosetta's Director of Social Media, Gargi Patel) The world has changed. We are in the midst of an unprecedented shift of power to the consumer fueled by the virtual megaphone handed to them through social media outlets. When a customer is angry or has a bad experience with...

    By • Aug. 14, 2009

  • Less than 1/20 social networkers pay attention to ads

    So I'll preface this with a note that I'm hardly a disinterested spectator here as I've been banging this particular drum for a while! But research out today by LinkShare (via the Internet Advertising Bureau) shows that only 4% of users have ever clicked on an advert on a social network. At th...

    By • Aug. 13, 2009