Content Marketing: Page 529

  • Brand vs. Brand Relationship: Let's Not Confuse Them

    Last night on our weekly PR 2.0 chat on Twitter (anyone can join this weekly chat Wednesdays at 8pm EST. Search on hashtag #pr20cat and join in!), we discussed branding and PR 2.0 and why PR folks (and marketers, that's a topic on integration for another day!) need to understand branding and ho...

    By • Aug. 6, 2009

  • Twitter: The Commodification of Personality

    I thought I should explain my current Twitter background which looks a bit like this: You might have read that teens don't use Twitter. I wonder if that has contributed to the commodification of personality on Twitter. We have become quite good at 'branding ourselves', creating Twitter backgrou...

    By • Aug. 6, 2009

  • Evolving the Herd Mentality: Wall Street Journal Bans Embargoes:

    Credit: Nick Brandt, Available for sale here According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, The WSJ introduced a new plan to grade journalists bas...

    By • Aug. 6, 2009

  • Public Relations Impact Through Social Media

    Here are some ways to look at using social media to expand the impact of your public relations efforts: Expand message reach. Share your messages on social media. This includes formal pieces like press releases and newsletter articles as well as informal items like comments from your leadership ...

    By • Aug. 6, 2009

  • China Update: Apple Xiaonei Campaign; 90% brand, 10% strategy.

    Apple's Xiaonei campaign actually started around last May; according to the record in the group, the peak time is May08 to Nov.08. The group has a very interesting name - Apple College, means Apple want to "teach" their product knowledge to Chinese students on Xiaonei. Personally speaking, Ap...

    By • Aug. 6, 2009

  • "What's In It For Me?" is not the question in social media

    In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the content they are displaying is "what's in it for me?" or else risk losing the potential customer to someone who does answer that question for them, and obviou...

    By • Aug. 5, 2009

  • Live From Brazil... It's The Facebook Roadshow With Mark Zuckerberg

    Mark Zuckerberg was in the house at the Getulio Vargas Foundation (FGV) in downtown Sao Paulo yesterday, evangelizing the gospel of Facebook to an "entrepreneurs forum" of mostly under-25 students who showed up at the big neoconservative education and training organization to learn how to be a ...

    Aug. 5, 2009

  • Vie perso / pro et vie privée / publique

    On parle souvent dans le monde de l'entreprise de la frontière entre vie perso et vie pro. Que ce soit en termes d'organisation (le fameux "work life balance") ou de divulgation d'informations, chacun place sa frontière et ses limites. Avec Internet, et l'avènement des réseaux sociaux, cette fro...

    By • Aug. 5, 2009

  • Le futur du marketing et de la pub

    C'est via un Twitt de Christian Joyal que j'ai pris connaissance du billet What's next in marketing and advertising de FreshNetworks. Tout comme pour mon dernier billet de Jakob Nielsen, rien de nouveau sous mon soleil, mais c'est toujours bon de répéter (encore et encore), pour ceux qui n'ont p...

    By • Aug. 4, 2009

  • Ashton Kutcher: twitter jusqu'au bout...

    L'acteur américain Ashton Kutcher, mari de Demi Moore, est certainement l'une célébrités du showbiz américain à avoir le mieux compris l'intérêt de Twitter.Son compte sur Twitter @Aplusk compte plus de 3 millions de folowers.Il faut dire que Ashton Kutcher investi beaucoup sur son compte Twitt...

    By • Aug. 4, 2009

  • How Social Commerce leads to Advocacy Based Marketing (ABM)

    Every company today is headed for a Brave New World of eCommerce - and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.So what yo...

    By • Aug. 4, 2009

  • The Cluetrain Manifesto - in Slide Format

    As we all (should know) The Cluetrain Manifesto is one of the most important pieces of writing to explain why this whole social media circus/bandwagon/phenomenon is so important. Some people have never heard of it, some are only just discovering but if I could recommend one book - this would be...

    By • Aug. 4, 2009

  • My Paid Blog Post on the Forrester Blog

    My opinion of "sponsored conversations" (aka paid blog post advertising) is well established. I feel paid blog posts are wrong for brands, wrong for bloggers, and wrong for consumers. But Forrester, the respected and renowned research firm, disagrees and has unequivocally stated that paid blog...

    By • Aug. 4, 2009

  • Le « car surfing », est-ce un phénomène Web?

    Le « car surfing » qui a malheureusement été rendu célèbre ici par la triste tragédie de Gabrielle Dionne, est la pratique de faire des acrobaties sur le capot, le toit ou le coffre d'une voiture en mouvement. Le journaliste de la radio de Radio-Canada, Hugo Lavallée, me téléphone pour savoir si...

    By • Aug. 4, 2009

  • Study shows newspaper advertising effective...when consumers are looking for it

    The other day I posted about a Columbia Journalism Review study, which worked out that 88% of newspaper reading time (as opposed to no of readers) was in print. I added a few ifs and buts, including looking at the fact that reading online and on paper is different, but it was a reminder not t...

    By • Aug. 4, 2009

  • Has "Social Media" Worn Out Its Welcome?

    David Breznau, a very smart marketer who authors the s.m.o.g. talk blog, left a comment on Friday's post at Social Media Explorer that got me thinking. His thoughts, as I interpreted them, were that calling social media, "social media," is, in itself a problem because all media is social but als...

    By • Aug. 3, 2009

  • La plupart des coréens utilisent leur banque en ligne

    De plus en plus de sud-Coréens se servent de leur banque via Internet. Selon la Banque de Corée, au deuxième trimestre de cette année, un total de 28 350 milliards de wons (soit environ 16,3 milliards d'euros) se sont échangés au moyens de paiements en ligne. C'est une augmentation de 5,2 % par ...

    By • Aug. 3, 2009

  • PR2.0: Community Expectations and Business Behavior

    While with branding and advertising we expect a promotional approach, public relations has been held to different standards - up until now. It seems to me that in new media we have more of a blurring of the lines and that communications, whether of the promotional or informative kind happens al...

    By • Aug. 2, 2009

  • Defining Your Personal Brand

    Before you can create your personal brand, you have to know what your personal brand is. This post will help you to define your own personal brand through taking a look at your unique personal brand attributes. Once you have your personal brand attributes you can begin sharing your personal bra...

    By • Aug. 2, 2009

  • Why Social Media Marketing Fails - Notes From Web 2.0 Expo panel

    I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: "Why Social Media Marketing Fails â€" and What To Do About It".Peter organized the panel to discuss four topics:Ho...

    By • Aug. 1, 2009

  • Don Diego est aux RP, ce que Zorro est au Buzz...

    Rapide, mesurable, viral, le buzz a tout pour plaire aux agences de pub pour présenter rapidement à leurs clients un magnifique rapport reach (personnes en contact avec le buzz /investissement). Si, l'effet d'un buzz sur la popularité d'une marque peut être très positif, il ne faut pas se lim...

    By • July 31, 2009

  • The Problem Of Promoting You, Your Cause, Your Business With Social Media

    If your company wants to know the philosophical basis of social media, many resources indicate it rests in the notion that consumers grew tired of advertising and marketing messages all day, every day. They turned to the Internet in the late 1990s and early 2000s when the access and technology ...

    By • July 31, 2009

  • Using Social Technology to Jazz Your "Boring" Brand

    Social technologies force us to take the spotlight off ourselves and place it where it belongs â€" on the people we are serving. That's a key point to remember in any social engagement. Even if your brand is boring.I recently read a report by Forrester analyst, Josh Bernoff, about using socia...

    By • July 30, 2009

  • Extending the CNN Brand: Insights from CNN's Digital Marketing VP

    I went to the Atlanta Interactive Media Association's monthly event last night. AiMA is helping to promote PR Camp Atlanta. We gave away five free tickets to the August 21st event. The featured speaker was Andy Mitchell, vice president of digital & development marketing at CNN. He is ...

    By • July 30, 2009

  • Tribus -version française

    À l'occasion de la sortie du livre Tribus, la version française de Tribes de Seth Godin (voir mon interview avec lui), voici un extrait de la préface, écrite par Marylène Delbourg-Delphis, tirée du blog de l'éditeur Diateino.« Seth Godin a publié son livre avant l'élection d'Obama (en octobre 2...

    By • July 30, 2009