Content Marketing: Page 536

  • 63 Twitter Tools and One Word of Advice

    Whenever I talk about Twitter at an event, if the conference is one of the many dedicated to social media people are chomping at the bit to tell me, even with their body language, what I should know and do on Twitter. If the conference is one of the many attended by people other than the few o...

    By • June 29, 2009

  • From The Heartland: Baby Boom Booming... Economy Not

    A month ago today, my second son Connor was born. While speaking to our pediatrician, Dr. Forman of West Bloomfield Pediatrics...whose website I recently redesigned...BTW...he informed my wife and me that there is going to be a baby boom. Now his reason for this was that during these times of e...

    By • June 28, 2009

  • Michael Jackson - boy, man, superbrand!

    It was a weird start to the day. Having gone to bed very early the evening before (poorly daughter had kept me awake for much of the previous 3 nights) - I had missed all the news on Twitter and so awoke with no idea about the terribly sad news of Michael Jackson's death. They say that you alwa...

    By • June 27, 2009

  • Micronetworks: Local Blogging Boom Meets Local Advertisers On The Ground

    There's a major growth industry on the web. And it's got nothing to do with Google, Facebook, a new social media platform, or Twitter. (Seems like that's all that's ever talked about anymore, as if nothing else happens on the web outside the usual suspects.)It's a boom in an "old fashioned" indu...

    By • June 27, 2009

  • New social network - 'This Moment' Will it take off?

    Two years ago the talk was all about the growth of social networks appealing to niche interests, but more recently with (especially) Facebook, Twitter, MySpace et al sucking up all the oxygen, the environment to launch new networks has got a lot tougher. I say this as Reuters Media File report...

    By • June 27, 2009

  • Les patrons sont des gens comme nous...

    Campagne Adie 2009 Spot TVUploaded by ASSOCIATION-ADIE. - Watch the latest news videos.Link to original post

    By • June 27, 2009

  • The 7 Sins of Customer Service

    You might also adapt this list to marketing - everything a business does is marketing at the end of the day. The forms you ask your customers to fill out, the minutes they wait in line, the dizzying phone recoding systems are all part of your company's brand. Few organizations are starting to ...

    By • June 26, 2009

  • Most free iPhone Apps won't even "buy a sandwich" for their makers

    I guess this is one of those stats that doesn't come as a huge surprise, but AdMob Metrics has released its May 2009 Mobile Metrics report. It shows that 54% of free iPhone apps that Admob serves up ads to have less then 1000 users, and only 5% have more than 100k users. As a result, accordin...

    By • June 25, 2009

  • De bonnes nouvelles pour les médias sociaux

    Dans un récent article d'eMarketer What Ad Agency Clients Think, on apprend que : Almost one-third of clients increased their commitment to search engine optimization, while 56% and 28% did the same for social media and online display, respectively."If you don't have a good grasp of new media, ...

    By • June 25, 2009

  • Le chemin de décision du consommateur selon McKinsey

    Citoyens ! McKinsey vient de sortir une étude intéressante promettant de suivre le chemin de décision du consommateur. Le schéma de pensée va au-delà du simple "funnel" et se propose d'évaluer les différents moments d'interactions possibles entre un consommateur et la marque : Exhibit 4: Two-t...

    By • June 25, 2009

  • Page 2

    Google started it. Social media, especially with tools like FriendFeed, magnified it - page one is the place to be. The top of page one is especially the place to be. Those few days when Conversation Agent was at number five on AdAge Power150 many checked out this blog from that list. From numb...

    By • June 25, 2009

  • Un remaniement gouvernemental ou de conquête ?

    Citoyens ! ça y est, le remaniement a été annoncé. Remaniement dit gouvernemental. Remaniement en fait de conquête de pouvoir en direction de 2012, tandis que dans quelques jours -je cite Profession politique- "le secrétaire général du parti présidentiel réunira les cadres du mouvement, le 27 j...

    By • June 25, 2009

  • Learn How To Innovate: Get On The Right List... Here's How

    It's always cool (and humbling) to be put on lists. This one is especially cool. iMedia 25: Internet Marketing Leaders and Innovators You can check out the full iMedia 25 here. Special thanks to Michael Brito for providing the kind words. Link to original postwww.newcommbiz.comLink to original ...

    By • June 24, 2009

  • SEO Clients Deserve NoFollow Discounts

    SEO clients may well be aware of the furor that has been going on in the SEO world. Danny Sullivan described why SEO experts were so incensed in signaling that Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting. It is all concerned with the NoFollow tag that c...

    By • June 24, 2009

  • How Dell Generated $3 million in Sales Using Twitter

    There was an exciting announcement recently from the folks at Dell that the company has surpassed $3 million in sales as a result of promotions offered via the @DellOutlet Twitter account. While many will likely tout this as proof of "social media ROI," there's a lot more to the story. Here's w...

    By • June 24, 2009

  • Histoire de "blank"

    Marques, consommateurs... la donne a changé... Il suffit de regarder cette vidéo très didactique sur le "blank" pour s'en convaincre. Message passé ? Related posts:Keloggs et Michael Phelps : un autre Motrin ? Qui n'a pas entendu parler de l'affaire Motrin, des porte-bébés...Les influenceurs ...

    By • June 24, 2009

  • How to Write an Email that Stands Out

    Especially in a crowded inbox. A couple of weeks ago, I gave a presentation about using social media for career management and development to a group of professionals who took the time to come out and connect on a Saturday morning. We had really good participation and many asked questions throu...

    By • June 24, 2009

  • Le web et les jeunes : ce qu'attend la Génération Y

    Vu chez Julien Pouget, blog La Génération Y.Allez explorer son blog, vous y trouverez une mine d'informations indispensables sur le marketing des jeunes...Mickaël

    By • June 24, 2009

  • Web 2.0 et politiques publiques : au delà des "effets de mode"

    Je suis à Marseille aujourd'hui et demain pour la 9ème édition des Assises Nationales des TIC (qui se tiendra au World Trade Center Marseille Provence). J'aurai l'honneur de participer à la 1ère séance plénière (et il me semble même que c'est moi qui interviendrait en premier) intitulée "Web ...

    By • June 24, 2009

  • Steve Jobs is the Kim Jong il of American Business

    Seriously. Â In the midst of the great social media awakening, the one company that remains infamous for its ironclad control of internal information, its utter lack of openess and transparency, its ruthlessness in dealing with informants and its paranoid vision of the rest of the world is the ...

    June 23, 2009

  • 5 Steps to Choosing the Right Listening Post Solution

    We always start with listening. We listen to what people say in blogs about things that matter to them, when they tweet about the brands in their lives, public discussions in forums and review sites. The social media (r)evolution has eaked along enough that most marketers would say they start wi...

    By • June 23, 2009

  • A quick peek into China's digital heart.

    The recent Geek on a Plane Tour left some good info in its wake; a list of slideshare docs below will give you a general understanding of the state of China online advertising, mobile, games and the evolution of China's internet in general. Google China: The Chinese Internet Overview Startup Met...

    By • June 23, 2009

  • Comprendre les Réseaux Sociaux pour en faire un outil de développement des RH

    Fadhila Brahimi en conférence à l'IGS A l'occasion du lancement de la communauté IGS RH sur Viadeo, le Groupe IGS est ravi de convier tous les anciens de sa filière RH (Ecole, CFA Sup, et IGS FC) pour une grande soirée de retrouvailles. 19h - 19h45 Hubs RH Relations sociales, Gestion des talen...

    By • June 23, 2009

  • One Year Blogiversary: Thank You!

    Last week marked the one-year anniversary for The Harte of Marketing and what a year it's been thanks to so many amazing people! When I first started THoM I really didn't think anyone would read it, let alone care about what I had to say in regards to marketing, PR and social media. With so many...

    By • June 22, 2009

  • The Web Guru Asks: Is Firefox The Right Broser For A Social Media Startup?

    Last night, Firefox 3.5 crashed and I finally had enough .... didn't even bother to start it again, today. I'm finding Firefox as a browser, for whatever reason, is so unstable, has crashed so often, no matter how much Firefox is updated, it's become fundamentally unusable for me, and this has ...

    By • June 22, 2009