Content Marketing: Page 537

  • Les patrons sont des gens comme nous...

    Campagne Adie 2009 Spot TVUploaded by ASSOCIATION-ADIE. - Watch the latest news videos.Link to original post

    By • June 27, 2009

  • The 7 Sins of Customer Service

    You might also adapt this list to marketing - everything a business does is marketing at the end of the day. The forms you ask your customers to fill out, the minutes they wait in line, the dizzying phone recoding systems are all part of your company's brand. Few organizations are starting to ...

    By • June 26, 2009

  • Most free iPhone Apps won't even "buy a sandwich" for their makers

    I guess this is one of those stats that doesn't come as a huge surprise, but AdMob Metrics has released its May 2009 Mobile Metrics report. It shows that 54% of free iPhone apps that Admob serves up ads to have less then 1000 users, and only 5% have more than 100k users. As a result, accordin...

    By • June 25, 2009

  • De bonnes nouvelles pour les médias sociaux

    Dans un récent article d'eMarketer What Ad Agency Clients Think, on apprend que : Almost one-third of clients increased their commitment to search engine optimization, while 56% and 28% did the same for social media and online display, respectively."If you don't have a good grasp of new media, ...

    By • June 25, 2009

  • Le chemin de décision du consommateur selon McKinsey

    Citoyens ! McKinsey vient de sortir une étude intéressante promettant de suivre le chemin de décision du consommateur. Le schéma de pensée va au-delà du simple "funnel" et se propose d'évaluer les différents moments d'interactions possibles entre un consommateur et la marque : Exhibit 4: Two-t...

    By • June 25, 2009

  • Page 2

    Google started it. Social media, especially with tools like FriendFeed, magnified it - page one is the place to be. The top of page one is especially the place to be. Those few days when Conversation Agent was at number five on AdAge Power150 many checked out this blog from that list. From numb...

    By • June 25, 2009

  • Un remaniement gouvernemental ou de conquête ?

    Citoyens ! ça y est, le remaniement a été annoncé. Remaniement dit gouvernemental. Remaniement en fait de conquête de pouvoir en direction de 2012, tandis que dans quelques jours -je cite Profession politique- "le secrétaire général du parti présidentiel réunira les cadres du mouvement, le 27 j...

    By • June 25, 2009

  • Learn How To Innovate: Get On The Right List... Here's How

    It's always cool (and humbling) to be put on lists. This one is especially cool. iMedia 25: Internet Marketing Leaders and Innovators You can check out the full iMedia 25 here. Special thanks to Michael Brito for providing the kind words. Link to original postwww.newcommbiz.comLink to original ...

    By • June 24, 2009

  • SEO Clients Deserve NoFollow Discounts

    SEO clients may well be aware of the furor that has been going on in the SEO world. Danny Sullivan described why SEO experts were so incensed in signaling that Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting. It is all concerned with the NoFollow tag that c...

    By • June 24, 2009

  • How Dell Generated $3 million in Sales Using Twitter

    There was an exciting announcement recently from the folks at Dell that the company has surpassed $3 million in sales as a result of promotions offered via the @DellOutlet Twitter account. While many will likely tout this as proof of "social media ROI," there's a lot more to the story. Here's w...

    By • June 24, 2009

  • Histoire de "blank"

    Marques, consommateurs... la donne a changé... Il suffit de regarder cette vidéo très didactique sur le "blank" pour s'en convaincre. Message passé ? Related posts:Keloggs et Michael Phelps : un autre Motrin ? Qui n'a pas entendu parler de l'affaire Motrin, des porte-bébés...Les influenceurs ...

    By • June 24, 2009

  • How to Write an Email that Stands Out

    Especially in a crowded inbox. A couple of weeks ago, I gave a presentation about using social media for career management and development to a group of professionals who took the time to come out and connect on a Saturday morning. We had really good participation and many asked questions throu...

    By • June 24, 2009

  • Le web et les jeunes : ce qu'attend la Génération Y

    Vu chez Julien Pouget, blog La Génération Y.Allez explorer son blog, vous y trouverez une mine d'informations indispensables sur le marketing des jeunes...Mickaël

    By • June 24, 2009

  • Web 2.0 et politiques publiques : au delà des "effets de mode"

    Je suis à Marseille aujourd'hui et demain pour la 9ème édition des Assises Nationales des TIC (qui se tiendra au World Trade Center Marseille Provence). J'aurai l'honneur de participer à la 1ère séance plénière (et il me semble même que c'est moi qui interviendrait en premier) intitulée "Web ...

    By • June 24, 2009

  • Steve Jobs is the Kim Jong il of American Business

    Seriously. Â In the midst of the great social media awakening, the one company that remains infamous for its ironclad control of internal information, its utter lack of openess and transparency, its ruthlessness in dealing with informants and its paranoid vision of the rest of the world is the ...

    June 23, 2009

  • 5 Steps to Choosing the Right Listening Post Solution

    We always start with listening. We listen to what people say in blogs about things that matter to them, when they tweet about the brands in their lives, public discussions in forums and review sites. The social media (r)evolution has eaked along enough that most marketers would say they start wi...

    By • June 23, 2009

  • A quick peek into China's digital heart.

    The recent Geek on a Plane Tour left some good info in its wake; a list of slideshare docs below will give you a general understanding of the state of China online advertising, mobile, games and the evolution of China's internet in general. Google China: The Chinese Internet Overview Startup Met...

    By • June 23, 2009

  • Comprendre les Réseaux Sociaux pour en faire un outil de développement des RH

    Fadhila Brahimi en conférence à l'IGS A l'occasion du lancement de la communauté IGS RH sur Viadeo, le Groupe IGS est ravi de convier tous les anciens de sa filière RH (Ecole, CFA Sup, et IGS FC) pour une grande soirée de retrouvailles. 19h - 19h45 Hubs RH Relations sociales, Gestion des talen...

    By • June 23, 2009

  • One Year Blogiversary: Thank You!

    Last week marked the one-year anniversary for The Harte of Marketing and what a year it's been thanks to so many amazing people! When I first started THoM I really didn't think anyone would read it, let alone care about what I had to say in regards to marketing, PR and social media. With so many...

    By • June 22, 2009

  • The Web Guru Asks: Is Firefox The Right Broser For A Social Media Startup?

    Last night, Firefox 3.5 crashed and I finally had enough .... didn't even bother to start it again, today. I'm finding Firefox as a browser, for whatever reason, is so unstable, has crashed so often, no matter how much Firefox is updated, it's become fundamentally unusable for me, and this has ...

    By • June 22, 2009

  • The Term Personal Brand Makes Me Want To Kick Myself In The Face.

    I'm sorry. It does.While looking through my RSS reader today I saw two articles back-to-back talking about developing a "personal brand". I can't explain how angry that phrase makes me. A short list of reasons why I loathe "personal branding"It strips away our humanity and turns us into a fictio...

    By • June 22, 2009

  • Ce que les jeunes attendent d'un site Internet

    La nouvelle génération d'internautes, la fameuse génération Y, a des exigences différente de ses aînés en matière de sites Internet. Au travers de quelques interviews de quelques spécialistes, on apprend qu'ils n'aiment pas qu'il y ait trop de texte, que ce soit nouveau, simple, ouvert aux com...

    By • June 22, 2009

  • 7 raisons qui font qu'un salarié va démissionner

    En général quand les couches de frustrations commencent à s'accumuler, l'employé n'est pas loin de donner sa démission. Il va à quelques reprises sonner l'alarme mais si personne ne répond, il va de plus en plus se diriger vers la porte de sortie. Même s'il on est en période de crise, cert...

    By • June 22, 2009

  • How To Do Online Marketing For Restaurants and Wine Bars: Form Your Own TasteCasters Posse

    I love a few restaurants. I love Jackie's in SilverSpring. I love Pete's Apizza in DC. I know how hard it is to make a sustained buisness out of a restaurant. I tell people about both whenever I can. I have no material connection to either business and sadly am not even recognized upon my fre...

    By • June 22, 2009

  • Blogger of the Week - Drew McLellan on Marketing

    "It's the perfect mix of logic, psychology, writing, creativity, curiosity, strategy and wild-assed guessing. It's fun disguised as a job." That's Drew McLellan talking about... well, marketing.Life started for Drew in Minneapolis. "It was a fantastic place to grow up," he says, reflecting on h...

    June 21, 2009