Content Marketing: Page 537

  • The Term Personal Brand Makes Me Want To Kick Myself In The Face.

    I'm sorry. It does.While looking through my RSS reader today I saw two articles back-to-back talking about developing a "personal brand". I can't explain how angry that phrase makes me. A short list of reasons why I loathe "personal branding"It strips away our humanity and turns us into a fictio...

    By • June 22, 2009

  • Ce que les jeunes attendent d'un site Internet

    La nouvelle génération d'internautes, la fameuse génération Y, a des exigences différente de ses aînés en matière de sites Internet. Au travers de quelques interviews de quelques spécialistes, on apprend qu'ils n'aiment pas qu'il y ait trop de texte, que ce soit nouveau, simple, ouvert aux com...

    By • June 22, 2009

  • 7 raisons qui font qu'un salarié va démissionner

    En général quand les couches de frustrations commencent à s'accumuler, l'employé n'est pas loin de donner sa démission. Il va à quelques reprises sonner l'alarme mais si personne ne répond, il va de plus en plus se diriger vers la porte de sortie. Même s'il on est en période de crise, cert...

    By • June 22, 2009

  • How To Do Online Marketing For Restaurants and Wine Bars: Form Your Own TasteCasters Posse

    I love a few restaurants. I love Jackie's in SilverSpring. I love Pete's Apizza in DC. I know how hard it is to make a sustained buisness out of a restaurant. I tell people about both whenever I can. I have no material connection to either business and sadly am not even recognized upon my fre...

    By • June 22, 2009

  • Blogger of the Week - Drew McLellan on Marketing

    "It's the perfect mix of logic, psychology, writing, creativity, curiosity, strategy and wild-assed guessing. It's fun disguised as a job." That's Drew McLellan talking about... well, marketing.Life started for Drew in Minneapolis. "It was a fantastic place to grow up," he says, reflecting on h...

    June 21, 2009

  • Facebook Networking Tips: Real-Time Feed Search

    The One Big Thing you really do need to know about this week is Facebook's forthcoming feature, real-time activity feed search. The feature will allow users to search in real time the activity feeds of the people in their network as well as anyone person or page that has set their feed to be pub...

    By • June 21, 2009

  • Building Personal Brands Starts With Being 'Real'

    I was in a bad mood last week. I get tired of the over-promotion of social media (e.g. "you must engage in a conversation with your customers and I'm just the guru to help you with that...) as much as the attempt to "leverage" social media from segments of the marketing community (e.g. "can't we...

    By • June 21, 2009

  • How To Choose The Right Business Model and Keep It On Top

    A business model is the framework of how a business generates revenue and profits. While most proven business models can be profitable for a long time, it is just as important to realize that they evolve. And when they do things could fall apart quickly. If you've been keeping up with my Twitte...

    By • June 20, 2009

  • Lift+FING dessine l'ère post-industrielle

    Comme l'a dit Franck, Lift, comme la FING font partie de ces trop rares organisations apte à susciter métissages et fusion fertiles des idées de ceux qui les ont. Quand les deux ont annoncé qu'ils feraient cause commune pour un Lift France à Marseille ce week-end, mon sang n'a fait qu'un tour...

    By • June 20, 2009

  • Sept raisons pour commencer un blog professionnel

    Les contraintes de l'entrepreneur sont bien connues : tout à faire et si peu de temps ! Aussi pourquoi devrait-il passer une à deux heures par jour à écrire au lieu de piloter les développements, trouver des clients, des financements, etc. ?Quand j'ai commencé l'exercice en septembre dernier...

    By • June 19, 2009

  • Marketing 2.0 : les prix baissent mais votre stress augmente avec Sokoz, plateforme de vente en temps réel, par Sébastien Camusot

    Les ventes flash sont légion sur internet, les enchères descendantes se développent, mixez ces deux ingrédients et vous obtenez Sokoz : une plateforme de vente en temps réel. Chaque produit est mis en vente durant 30 secondes avec un prix qui baisse en temps réel, l'acheteur ayant le choix d'at...

    By • June 19, 2009

  • Real life Social Media- lessons learnt from Paris Hilton and Archie comics

    It has been happening since some time now. Lately it increased. I am talking about folks seeking my time, industry experience and resources to get them started. Sidetrack: I just saw Paris Hilton talking about her show My new BFF at the Jimmy Kimmel Show- and she said many contestants had turned...

    June 18, 2009

  • iPhone 3G S : AT&T fait de la vidéo sociale à la place du viral

    La sortie du iPhone 3G S et de l'OS 3.0 met en émoi les internautes qui suivent les derniers rebondissements. AT&T, premier opérateur à avoir commercialisé le iPhone d'Apple, vient de publier deux courtes vidéos sur Youtube pour s'adresser à ses clients. Le style efficace et il va droit au...

    By • June 18, 2009

  • Consommateurs face à la crise

    Interview de Pierre Volle, Professeur des Universités, responsable du Master Distribution & Relation client de l'Université Paris-DauphineComment la grande distribution s'est-elle adaptée aux comportements des consommateurs face à la crise ? Depuis un an, il n'y a pas eu de réelle innovati...

    By • June 17, 2009

  • Some (More) Thoughts on Content Marketing Strategy

    by Kat FrenchA while back, I offered up the Ten Commandments of Content Marketing here, and the always-smart Beth Harte posed a really good question:"Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the ...

    By • June 17, 2009

  • Amazon could learn a lesson or two from Apple when it comes to pricing

    If you follow behavioral economists like Dan Ariely, who I recently interviewed as part of the CMO 2.0 Influencer Conversations, you will know that there is such a thing as anchoring when it comes to pricing. Basically you can set an anchor for the value of a good and then have people judge all ...

    By • June 17, 2009

  • Silatech Initiative Aiding Arab Youths !

    Silatech has recently announced Cisco technologies to be its new Anchor Technology Partner for the development of an Invitational Technology Platform, which will deliver Silatech services and solutions to the youth across the Middle East and Northern Africa.This initiative is aimed at providing...

    By Collins Mbalo • June 17, 2009

  • Siemens; Washing the long tail.

    Great variation of a common site in China. I've walked many a mall and have seen these long streams hanging from the face of buildings; they never really got my attention. However with Siemens' easy twist, the common becomes alive. The communication is clear and sticks in the head.Link to origi...

    By • June 17, 2009

  • Why Twitter Mobile Apps Don't Interest Me

    I'm a mobile Luddite. I don't have an iPhone or Blackberry (although I do like the look of the new Palm Pre) and to be honest I'm not too bothered about having a smart phone at the minute. Now you might say that for someone that is involved in the online world as I am, not having an iPhone or si...

    June 17, 2009

  • Europe Ecologie : les méthodes de "net-campaigning" d'Obama appliquées aux Européennes

    La campagne européenne 2009 n'a pas suscité un intérêt massif de la part des français, mais permet aujourd'hui de dresser un premier portrait du web politique à 3 ans de l'élection majeure, les Présidentielles 2012. Pour les Européennes, tous les partis se sont attachés à rendre un devoir ins...

    By • June 16, 2009

  • 8 Tips on How to Add Value to Your Brand Effectively

    This weekend, I went to my usual barber shop to get a haircut. When I got done, my barber gave me a customer rewards card for one free haircut after I get nine. Interestingly, I've been going to this same barber shop for 10 years and it's the first time they've started a rewards program of any...

    By • June 16, 2009

  • Communication 2.0 : de nouvelles modalités d'interaction - Quand Coca-Cola kohop-ère avec les digital natives, par Gilles Reeb

    Hier après-midi, j'ai eu la chance de papoter avec le Grand Patron de Coca France, accompagné de quelques autres blogueurs très appréciés par ma petite personne*.Au départ, on est là pour parler de Kohop, la plateforme de collaboration mise en place par Coca-Cola et Skyrock à destinations des ...

    By • June 16, 2009

  • Why the Cannes Lions Are Important

    Bob Garfield wrote a passionate article today about why he thinks Cannes is dead. Although I agree with Bob that many of the ads that have been celebrated at Cannes don't represent the future of advertising, I don't believe for one second that Cannes is dead.The last year has been a rough year i...

    By • June 15, 2009

  • Résultats de la 6e édition du Podium de la Relation Client - Enquête exclusive BearingPoint/TNS Sofres sur « La relation client en direct »

    Messages clés : · Le 1er prix du Podium de la Relation Client 2009 - tous secteurs confondus - a été attribué Ã TOYOTA. · Les prix attribués sont issus d'une enquête menée auprès de 4 000 clients et usagers : c'est la plus importante enquête réalisée en France dans le d...

    By • June 15, 2009

  • Brand Yourself as an Expert to Survive the Future

    Last week, I wrote a blog post called "6 Reasons You Shouldn't Brand Yourself as a Social Media Expert" and it quickly became the most popular post I've ever written on this blog (since October, 2006), with over 400 retweets and almost 60 comments. There were a feel people who disagreed with my...

    By • June 15, 2009