Content Marketing: Page 542

  • Tapez sur les blogueurs influents !

    Les blogueurs vous soulent avec leur "pseudo" influence ? Voici un petit jeu de TechTrends qui vous permet de vous défouler... simplement en leur tapant sur la tête ! L'explication est ici. Apparemment de l'auto-dérision. Parmi les blogueurs influents : Loic Lemeur, Eric Dupin , Ouriel Ohayon,...

    By • May 12, 2009

  • Les blogs ont vraiment été viraux (Citizen L. aussi...) : un nouveau type d'attaque

    Citoyens ! Tu n'es pas sans savoir si tu viens par ici que depuis 15 jours, Citizen L. est victime d'attaques abusives. En clair : si vous êtes venus par ici récemment, faites un scan rapide de vos machines. le principe viral du virus est simple : le virus infecte un ordi, va chercher les login...

    By • May 12, 2009

  • Answering the Social Phone

    Executive Social Marketing BootcampView more presentations from David Alston.In this presentation, David Alston of Radian6looks first at the worries and objections that people have usingsocial media. I noticed that they are very consistent with questions I hear when I speak at professional assoc...

    By • May 11, 2009

  • Opposites Attract: Corporate Social Media Policy Guidelines

    Molding aspects of a social media in a medium to large sized corporation can be tricky. Old fashioned corporate philosophy dictates control over the flow of communication be regulated by the proper in house channels only. In the evolution of social we see individuals representing company ideal...

    By • May 11, 2009

  • Shocking Secrets Of The Social Media Elite

    I've learned a lot traveling about and getting to know the social media superstars over the last couple of years. Most of them, I'm proud to call my friends. After today's post, I'm sure there will be a few in question. Because it's high time someone shed a little bit of light on the reality of ...

    By • May 11, 2009

  • Sur Facebook, Nokia propose à ses fans d'écrire les règles du savoir communiquer

    Nokia a lancé une fan page sur Facebook et a décidé de l'accompagner d'une petite application sympathique et bien pensée. Avec Talking Points, chaque utilisateur peut écrire ses règles de bonne conduite relatives à différents moyens de communication : téléphone, SMS, messagerie instantanée, f...

    By • May 11, 2009

  • Evolution du statut de Frelance: Interview de Fadhila Brahimi à GlamFree

    Dans une interview donnée GlamFree, jai donné ma vision sur l'évolution du statut de FreeLance et le rôle de l'internet pour l'industrie de la communication. Pour information, GlamFree est la plus grande communauté de freelances de talent au service des annonceurs et agences de communication....

    By • May 11, 2009

  • Competitive Intel and the Social Media Footprint

    In the capital intensive world of technology and telecom millions of dollars are at risk when it comes to decisions related to product development and to-market strategies. A better informed executive team makes smarter, more strategic decisions and, as a result, enhances a company's chances f...

    By • May 11, 2009

  • Layoffs Hit MySpace | Techcrunch

    Layoffs Hit MySpace | Techcrunch: New media companies aren't safe from the recession. Tags: myspace tech social media techcrunch Posted by: socialspacestation

    By • May 11, 2009

  • Customers sometimes do not know what they want

    Image by Darren Hester via FlickrThe promise of co-creation is that getting customers involved in the innovation process, and letting them inform the design of new products, will mean that you develop a product that is better suited to their needs and will ultimately perform better in the marke...

    By • May 10, 2009

  • Community Management Revealed: An interview with Venessa Peach of Lonely Planet

    It is with great excitement that I share this Q&A with Venessa Paech of Lonely Planet. Venessa is a community professional with great experience, amazing insight and a true understanding of what it takes to succeed in this growing space. I was lucky enough to include some of Venessa's words ...

    By • May 10, 2009

  • Reputacion online (un esquema personal)

    Después de haber dedicado bastante tiempo a hetrogéneas lecturas -formales e informales- sobre Reputacion Online (online reputation) me ha parecido detectar cierta falta de consistencia en la utilización de la terminología en relación con la Reputacion Online -cuando no verdadera confusión- ...

    By • May 10, 2009

  • Twitter examples from the UAE

    An example of how localised businesses can use Twitter comes from the United Arab Emirates, where the Gulf News talks about three Dubai enterprises on the micro-blogging platform, including InterContinental Hotels. Twitter was barred from UAE Internet users until August 2008, resulting in regi...

    By • May 10, 2009

  • Did You Know Barack Obama is on Linkedin?

    I was on linkedin today going through a few things when I saw this: I actually had no idea that Obama was on linkedin so naturally I invited him to join my network and clicked on his profile to see if it was really him, and it appears it is. I'm not sure how many of you knew that Obama was on ...

    By • May 10, 2009

  • The Art and Science of Blogger Relations - Updated eBook

    I'm happy to announce an updated version of my free ebook, "The Art and Science of Blogger Relations" is now available on Scribd and Docstoc as a free download. For all of you Kindle enthusiasts, it is also available in Amazon's Kindle Store.The methodologies and tactics required for effective b...

    By • May 9, 2009

  • CMO 2.0 Conversation with Pete Blackshaw, EVP at Nielsen Online

    It was fun to have a CMO 2.0 Conversation with Pete Blackshaw for a variety of reasons. First, it was reminiscent of a great SkypeCast conversation he and I had a few years back (right after Skype launched Skypecasts - we felt like pioneers), but also because he brings three distinct angles to t...

    By • May 9, 2009

  • RSS is (still) alive

    After a busy week I sat down catching up with my RSS feeds, when these posts popped up, both talking about the 'death of RSS' and the 're-birth of twitter as the new RSS'. While I agree to some extent with both Orli Yakuel and Steve Gillmor that twitter definitely changed the way we consume and ...

    By • May 8, 2009

  • Qu'est-ce que l'identité numérique par rapport à l'identité de la vie réelle ?

    Si l'identité numérique devait se réduire à la transposition Web de l'identité civile alors il s'agit d'une Web identité civile. Mais l'identité numérique ne peut en aucun cas se définir uniquement par les caractéristiques de l'identité civile de la vie réelle. Ce n'est pas qu'un avis ; c'est ...

    By • May 8, 2009

  • Pull PR and Newsroom Optimization Tactics

    Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white papers, case studies and oth...

    By • May 8, 2009

  • News Content - Where are we headed?

    This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about ...

    By • May 8, 2009

  • Has the Web created a 'brand bubble'?

    Something I picked up to read the other day was 'Brand Bubble' by John Gerzena and Ed Lebar of Young and Rubicam. The essence of what they are saying is that brands are fundamentally over-valued with the intangible value (the bit which can't be justified by what's on the books, and that's based ...

    By • May 8, 2009

  • Fortune 500 Blogging Study

    Nora Ganim Barnes at the University of Massachusetts and Eric Mattson at Financial Insite recently released a study on the Fortune 500 and Blogging. The study found that eighty-one (16%) of the 2008 Fortune 500 have a public-facing corporate blog. What is more interesting is that the higher you ...

    By Bill Ives • May 8, 2009

  • IAB's Lost Opportunity for Innovative Thinking on Social Media Metrics

    Yesterday, the Interactive Advertising Bureau (IAB) released a report entitled, "Social Media Ad Metrics Definitions." I appreciate the organization's desire to "stimulate growth by making the reporting of metrics more consistent," but the document left me wanting far more. I felt there were a ...

    By • May 8, 2009

  • Des réductions pour les week-end avec la SNCF

    Profitez de vos week-ends grâce à la nouvelle offre de la SNCF « TGV Prem's week-end », disponible depuis le 3 avril. A condition de partir sur le dernier TGV du vendredi ou du dimanche soir, ce qui signifie d'arriver à destination tardivement, aux alentours de minuit, vous pouvez bénéficier...

    By • May 7, 2009

  • Analyst relations at risk on 2 fronts

    One of the challenges facing high tech marketing is how to update existing analyst relations programs, given the growing importance of more types of influencers. No one wants to lose valuable AR skills. Yet, companies want to realize better returns from these staffs and programs. This puts A...

    By • May 7, 2009