Content Marketing: Page 542

  • A Twitter Tool for PR and Marketing that Tracks Influencers

    Well I joined the Twitter land grab. Ho-Sheng Hsiao, Adam Dill, and I are building a Twitter application that will help PR and marketing professionals. (And we want your feedback.) Mike Schinkel has been advising on the project.Adam is an expert in data reduction and analytical modeling. Ho-Sh...

    By • May 18, 2009

  • Reviving the Traditional Press Release

    SourceThe press release is over 100 years old and for the most part, its evolution is mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the So...

    By • May 18, 2009

  • Mobile ads and 'app-vertising'

    Research out from location based social network Brightkite shows that 38% of mobile and 59% of iPhone owners recall seeing ads on their phones. With brands looking to connect with the growing number of consumers who use smart phones to go online, this is a great result, right? Well, with res...

    By • May 18, 2009

  • 7 Reasons Why Social Marketing Improves SEO

    As a disclaimer, while I, myself, engage heavily in social media marketing, I must confess that there are social marketers out there who are better than I - all they do is social marketing. My expertise is search engine optimization in which I've had tremendous success for my clients. I'm ...

    By • May 17, 2009

  • The Greatly Exaggerated Death Of The "Who's Who" List?

    Are you old enough to remember the "Who's Who" list? Actually, it's not just one list but many companies that offer these sorts of lists. Usually they are billed as professional networking groups of influential people and they actively recruit new members through flattering emails and letters t...

    By • May 17, 2009

  • Social media marketing and circling the wagons

    Fear and Loathing in Social MediaView more presentations from David Griner. I've frequently questioned the orthodoxy that it's boom time for social media marketing, believing instead that an economic downturn makes marketers stick with what they know - which in more cases than not is traditional...

    By • May 16, 2009

  • Renault sur Twitter : étude de cas

    Les marques se mettent à Twitter. C'est le cas de Renault. Difficile de connaître le retour sur investissement réel d'une campagne sur Twitter. Et donc les études de cas peuvent être instructives. Voici celle de Renault, qui s'est lancé dans l'aventure, avec @Renault_Live, lors du dernier sal...

    By • May 16, 2009

  • Le "People Earnings Ratio", outil de mesure de la réputation ?

    Citoyens ! En finance, on parle souvent du Price Earnings Ratio "Le PER d'une société reflète la croissance des bénéfices attendue par la Bourse. On compare le PER d'un titre à ceux des sociétés du même secteur mais aussi à la moyenne générale d'un marché boursier."En clair, il s'agit d'un i...

    By • May 16, 2009

  • Can Your Brand Design this Kind of Conversation?

    And make it an experience worth having - and talking about. [YouTube 4:05] That's exactly what T-Mobile has been doing with the help of Saatchi & Saatchi UK. Last time it was the Liverpool Street Station dance. This time it was Trafalgar Square with 13,500 people and 2,000 microphones. [ha...

    By • May 15, 2009

  • My Application for GM's Board

    I hear that executive search firm Spencer Stuart is looking for recruits to repopulate GM's board of directors. Here is my application for their consideration: Dear Selection Committee, You need me. Well, not necessarily me, personally, but certainly you need someone like me. More important...

    By • May 15, 2009

  • Social media's dirty little secret

    Yesterday I had the honor to speak at the Ft. Worth PRSA about planning, implementing and measuring social media (BTW, it is achievable, just ask Katie Payne). For PR professionals, planning is nothing new but the addition of social media to those plans just might be. The reason I preface this p...

    By • May 14, 2009

  • Twitter and Webinars

    The last few online webinars I've attended there's been an interesting issue. Many of the participants are Twitter users who are becoming used to chatting via twitter. So, both the webinar tool (Elluminate, WebEx, Adobe Connect, etc.) have a chat stream happening and there's one going on via t...

    By • May 14, 2009

  • You're Writing for End Users, You Always Were

    This post is about content and audience. When we talk about public relations and putting the public back into the relationships, that's probably what we mean. There's also the other side of the coin, the digital marketing activities, that is converging with this reality. I would not call it a...

    By • May 14, 2009

  • Volvo hires media buying agency to handle online PR: not such a bad idea?

    It has been a busy few weeks, so this blog post covers a lot of ground from Internet World, to the recent NMK online PR debate and the repercussions of Volvo's decision to hire Mindshare to handle digital PR. First up, Gerry Brown (*), Bloor Research's Lead Analyst on Digital Marketing, reports...

    By • May 14, 2009

  • Get That Content Off Your Website

    The Internet has changed the way people find information. And it's changed the kind of information they pay attention to. What are people looking for today? Honest, informative and entertaining content breaks through the noise and wins their elusive attention. As people change the way they fi...

    By • May 14, 2009

  • Pourquoi le succès n'est-il pas toujours deux fois au rendez-vous ?

    Certains pensent que sous prétexte qu'ils ont réussi une fois quelque chose d'important ils réussiront forcément une seconde fois. Ceci ne sera vrai que dans certaines conditions, celles d'avoir pris du recul et cherché Ã comprendre quelles ont été les vraies raisons du succès. Beau...

    By • May 14, 2009

  • Visualisation du bouche à oreille (par Mario Vellandi)

    Voici une très intéressante représentation du bouche à oreille, proposée par Mario Vellandi. Voici comment il présente sa théorie : While an infographic should be self-explanatory, I will explain some of the thoughts behind my concept: Special attention is given to the polar extremes of WOM: ...

    By • May 14, 2009

  • Cause Marketing or Cause Me To Puke Marketing? Interview with Scott Henderson

    Scott Henderson - Photo by Ms. Jen I was supposed to be leading a workshop at the Cause Marketing Forum on Social Media and Cause Marketing at the end of the month. I was looking forward to it because Michael Hoffman at C3 was a sponsor and participating. Unfortunately, I had to cancel and a...

    By • May 13, 2009

  • Quand Procter&Gamble (Pampers) et ses agences se lancent dans le digital pour l'Unicef

    Citoyens ! Une initiative intéressante a lieu en ce moment, qui devrait donner des idées à de nombreuses entreprises / annonceurs Une "digital night" a été organisé avec Procter&Gambel. Les objectifs étaient : de se familiariser avec l'univers digital d'aider au maximum l'Unicef de compre...

    By • May 13, 2009

  • Outsource your twitter profile. Should you? Would you? Could you?

    OK so it sounds like a real bad thing to do for some but some of it can be outsourced. Initial set-up, particularly automated accounts such as job feeds. Fully automated accounts such as job or PR feeds. Day-to-day message filtering of keywords. Search and follow target audience e.g. retail buy...

    By • May 13, 2009

  • Deballing Philips - La grande expérience !

    Même pas honte... enfin, presque pas !Comme le dit l'adage, le ridicule ne tue pas... mais certaines situations y contribuent. Bref, quand Dyns nous a contacté, en bonnes ménagères que nous sommes, en nous demandant si on serait pas ok pour déballer des produits et les tester ensuite, on s'est ...

    By • May 13, 2009

  • Barcamp Tunisie, toutes les photos

    En attend un Vcast, voici les photos du BarcampTunisie du 9Mai. Link to original post

    By • May 13, 2009

  • 6 ways to improve your destination marketing (and why you're toast if you don't)

    (This is an Open Letter guest post from travel expert Tim Leffel, who wants to help public relations (PR) and marketing folks who are stumbling around in the dark regarding Web-based tourism development. Anyone who still deals with a recalcitrant boss about these issues, even if you aren't in ...

    By • May 12, 2009

  • I dreamed a dream.. or How to create a successful viral video?

    As Susan Boyle sings I dreamed a dream ... Well I dreamed a dream too - I dreamed that this blog would become a place to hear the new changing voices of people (generally known as "consumers" by exploring their likes/dislikes and interactions with the world around them. Well that's what the ma...

    By • May 12, 2009

  • Seth Godin: Why tribes, not money or factories, will change the world

    A great 17-minute presentation by Seth Godin at the TED conference about why and how tribes will change the world. Find other ideas worth spreading at the TED website.Link to original post

    By • May 12, 2009