Content Marketing: Page 547

  • Where are all the good long tail blogs

    Image by Tac Anderson via Flickr I love blogs. I love blogging. Hell, my license plate even says BLOGGER (pretty sure I won't be able to score than one when I move to Seattle). My biggest complaint is finding fresh new voices with fresh new ideas. Marketing and Tech blogs have been around...

    By • April 28, 2009

  • 8 Marketing Lessons From "The Rescue"

    On April 25th, tens of thousands of people across the world "abducted themselves" as part of "The Rescue" in a show of support for the child soldiers that have been recruited over the past 20+ years as part of the conflict in Uganda and neighboring countries. The documentary has spawned severa...

    By • April 28, 2009

  • Le web caritatif, le cas alzheimertunisie.com

    NB: Article publié sur les colonnes de Tunis-HebdoLe domaine associatif et caritatif même s'il réussi souvent à rassembler de la bonne volonté, voire de fonds il manque très souvent de visibilité.Le monde des médias leur est souvent inaccessible que ce soit pour éditer leur propre media ou al...

    By • April 28, 2009

  • How Social Media Profiles Help with Search Engine Optimization

    I know enough about SEO to be dangerous to people like Brian Chappell, who is our expert, but this is sort of an SEO 101 post anyway. When I started Ignite Social Media in July of 2007, I could see pretty clearly that I didn't rank very well for my name. While I'm no "John Smith," I do have som...

    By • April 28, 2009

  • Cluetrain Plus 10: People recognize each other as such from the sound of this voice

    As part of a project to mark the tenth anniversary of the seminal social media book The Cluetrain Manifesto, Keith McArthur organized a project to have different people blog about each of the 95 theses within the manifesto. I'm writing about thesis number five. For context, here are the four pre...

    By • April 28, 2009

  • Social seeds and an eBook about women

    Do you ever think of social networks as a place to find creative inspiration? For instance earlier in the year I jotted down my wonderwishlist. Number One on the list was to "create an eBook about women for women". With a little help from Joanna Young of Confident Writing, I'm now compiling an e...

    By • April 28, 2009

  • Small Business Owners: Your Customer Service IS Your Marketing!

    Remember Yakov Smirnoff? He was big in the '80s and used to tell jokes like this: In America, you can always find a party.In Russia, The Party can always find you! See the switch-eroo there? Clever, right? I was thinking about that after I read the Network Solutions report I referenced in my ...

    By • April 28, 2009

  • Appel pour le revenu de vie

    "Au delà des clivages sociaux, des corporations, des écoles de pensée, nous, signataires du présent appel, voulons contribuer à provoquer dès maintenant une transformation réaliste et constructive de la société: celle du revenu de vie.Qu'est-ce que le revenu de vie? L'idée est soutenue de lon...

    By • April 28, 2009

  • Faut il être snob pour être "Persona Grata" ?

    Y-a-t-il une règle de l'art pour gérer sa célébrité future ou actuelle ? Avoir un réseau important de suiveurs proportionnellement au nombre de personnes que l'on accepte dans son réseau: si c'est un gage de début de célébrité artificielle ou non; est-ce que cela rend "sympathique"??? C'est en ...

    By • April 27, 2009

  • 25 Must Read Social Media Marketing Tips

    The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web. This post...

    By • April 27, 2009

  • H1N1 - la carte des infections

    L'Organisation mondiale de la santé (OMS) est sur le pied de guerre. La grippe porcine se répand en Amérique du Nord. On peut "suivre" le déplacement des foyers d'infection sur Google Map.La carte est ici.Depuis l'avènement de Google Flu qui suit en (quasi) direct le déplacement de la grippe (ou...

    By • April 27, 2009

  • Je vais bloguer sur les coulisses de Solidays 2009

    Nicolas Leune m'a proposé de faire partie des blogueurs qui couvriront la 11ème édition du festival solidaire Solidays, j'ai dit "oui". Nicolas travaille chez Yellowdotcomm Agency, une agence qui s'est engagée bénévolement au coté de Solidarité Sida cette année afin de les aider dans leur commu...

    By • April 27, 2009

  • De la merde dans les oreilles ?

    Si on m'avait dit un jour que je validerais une assertion de Lio !Et pourtant, après être allée à Baltard mardi dernier, force est de constater qu'elle n'a pas vraiment tort. Je m'explique.Bon, la Nouvelle Star, à priori tout le monde ou presque connaît l'émission et surtout tout ou presque ...

    By • April 27, 2009

  • Conférence Seth Godin

    Mercredi le 22 avril avait lieu la journée Infopresse 360 avec comme conférencier principal Seth Godin. J'ai été invité Ã titre de bloggeur par Infopresse et voici un court résumé de la journée. En toute transparence, je suis resté sur ma faim et si j'avais payé pour ma place j'aurais été déç...

    By • April 27, 2009

  • When is it a Good Idea to Include Bloggers in Your Media Outreach?

    There are plenty of posts dedicated to how to pitch bloggers. I give Darren Rowse the gold for starting his commentary with the suggestion that you'd want to comment first and become a genuine and active member of that blog's community before pitching. Lee Odden assembled a great reading list...

    By • April 26, 2009

  • The Back-of-the-Book Media Diet

    For those PR peeps who continue to use the mainstream media to advance their clients' communications goals (i.e., most of you), the choice of which media outlets to court for interviews can play a key role in determining the editorial tenor of the coverage.It was thus no accident this week when ...

    By • April 25, 2009

  • Identité numérique, e-réputation et personal brand : gérer les nouveaux enjeux de la marque Entreprise

    Fadhila Brahimi en conférence aux perspectives e-commerce 2010 le 24 juin 2009 pour aborder les nouveaux enjeux de la marque entreprise sur le Web: identité numérique, Personal Branding, e-réputation dans le cadre de la séquence "Stratégies de création de trafic et mesure de ROI" Les perspeciv...

    By • April 25, 2009

  • 5 Internet Marketing Haikus from TopRank

    In an online world that increasingly values the 140 character message, keeping campaigns, strategies and tactics short and sweet is the best approach for engaging audiences. To celebrate the succinct, we've created the following search marketing Haikus for your weekend reading pleasure. Enjoy! [...

    By • April 25, 2009

  • Dear Social Media Monitoring Companies...

    Here's the problem, guys: when it comes to large-scale *online response* programs, too many of you are trying to shoehorn people into systems that don't gel with the variety of workflows that are naturally found when, you know, silly humans get involved. Some people will dig your bookmarklet, ot...

    By • April 25, 2009

  • Citizens'views #23 :"on ne rencontre toujours que des personnes qui nous ressemblent..." Caroline Vermalle

    Caroline Vermalle est l'auteur du roman L'Avant-Dernière Chance, Prix Nouveau Talent 2009 (Fondation Bouygues Télécom / Métro). Elle m'a contacté via Facebook et j'ai trouvé la démarche intéressante bien qu'un peu "agressive" a priori : aller directement à la rencontre de blogueurs-lecteurs po...

    By • April 25, 2009

  • Les Liens Bien Bon

    Michelle ma belle... sont des mots qui vont très bien ensembleJe l'ai entendue comme conférencière sur le thème «Sauvons le Journal de Montréal» (ici, remplacez le nom du journal par Le Devoir, si vous préférez). Son analogie entre les fabricants de fouets qui s'opposaient à l'arrivée des autom...

    By • April 25, 2009

  • Twitter to 50 million users by the summer?

    As expected when it released its US figures earlier this month, Comscore's latest stats show thatTwitter continues its march forward with an estimated 20 million users worldwide. According to TechCrunch, if Twitter can keep this up then it should be at 50 million odd users by the Summer, after...

    By • April 24, 2009

  • Another upcoming webcast: Innovating through the Storm: Insights on the Disruption in the Media Industry

    A conversation with Vivian Schiller, president and CEO of NPR, and Scott Anthony, president of Innosight and author of "The Silver Lining" The explosion of choice, erosion of once enviable business models, challenging economic times and other factors are leading to major disruption in the media ...

    By • April 24, 2009

  • Elearning Learning and HR Tech

    For some time now, I've been aware of a couple of projects that Tony Karrer has put together: eLearning Learning and HR Tech Central. On the surface, it may seem that these sites are just rollups of the blogs of experts within their repsective industries. But they are so much more than that. ...

    By • April 24, 2009

  • Tribe Attraction

    I was conducting hash-tag searches in Twitter and found one tweet that peaked my interest. sengseng "Where/what are the "pheromones" in online/web organized societies?" Now that IS a question. It's what every marketer needs to figure out to build their social network. It points to the fact ...

    By • April 24, 2009