Les Liens Bien Bon

Michelle ma belle... sont des mots qui vont très bien ensembleJe l'ai entendue comme conférencière sur le thème «Sauvons le Journal de Montréal» (ici, remplacez le nom du journal par Le Devoir, si vous préférez). Son analogie entre les fabricants de fouets qui s'opposaient à l'arrivée des autom...

By Martin Philippe • April 25, 2009

Twitter to 50 million users by the summer?

As expected when it released its US figures earlier this month, Comscore's latest stats show thatTwitter continues its march forward with an estimated 20 million users worldwide. According to TechCrunch, if Twitter can keep this up then it should be at 50 million odd users by the Summer, after...

By Dirk Singer • April 24, 2009

Another upcoming webcast: Innovating through the Storm: Insights on the Disruption in the Media Industry

A conversation with Vivian Schiller, president and CEO of NPR, and Scott Anthony, president of Innosight and author of "The Silver Lining" The explosion of choice, erosion of once enviable business models, challenging economic times and other factors are leading to major disruption in the media ...

By Francois Gossieaux • April 24, 2009

Elearning Learning and HR Tech

For some time now, I've been aware of a couple of projects that Tony Karrer has put together: eLearning Learning and HR Tech Central. On the surface, it may seem that these sites are just rollups of the blogs of experts within their repsective industries. But they are so much more than that. ...

By David Wilkins • April 24, 2009

Tribe Attraction

I was conducting hash-tag searches in Twitter and found one tweet that peaked my interest. sengseng "Where/what are the "pheromones" in online/web organized societies?" Now that IS a question. It's what every marketer needs to figure out to build their social network. It points to the fact ...

By Michele Goetz • April 24, 2009

L'Université de Toulon réagi au scandale des faux-diplomes sur Twitter

L'université de Toulon vient de lancer un blog (sous wordpress) pour mieux communiquer sur le scandale de trafic de diplôme révélé par LeMonde.Ils ont aussi lancé une sorte de campagne de réponses sur Twitter et ce en contactant un par les personnes ayant relayés l'information.Moi-même ayant re...

By Mehdi Lamloum • April 24, 2009

Social media reports 2009

Can't believe that the first quarter of the year is almost over! I have gathered a few recent reports that analyze changing social media environment and provide some interesting data how credit crunch is affecting consumers attitudes towards brands. Enjoy ! WhitePaperSource - Social Media Ma...

By Giedrius Ivanauskas • April 24, 2009

Monetizing Video Online

How do you transform digital pennies into dollars? I don't think we had one answer at the Hub Cira Center PhIMA panel. Rather, we had a spirited discussion and discovered how much many people on Twitter and in the room love Hulu. Kudos to that marketing team for the experience they have been ...

By Valeria Maltoni • April 24, 2009

Why people copy each other online and what we can learn

It seems that people are dancing in train stations across Europe. From 'spontaneous' dancing in the UK to a full-blown rendition of Do-Re-Mi from the Sound of Music in Antwerp, Belgium. Of course none of these were actually spontaneous. They were well rehearsed, well planned and well executed. ...

By Matt Rhodes • April 24, 2009

Attention aux chiffres et à l'engouement médiatique...l'exemple Twitter

Beaucoup de médias ou d'entreprises s'enflamment suite à la lecture d'articles de blogs ou de presse tout aussi enflammée sur le phénomène Twitter. "Mais si Twitter, il faut absolument que j'y sois : c'est une chiffre de croissance à quatre chiffres, c'est énorme !". Il faut pas oublier une ch...

By Cedric DENIAUD • April 24, 2009

A look at company social media guidelines

Following on from our post on what telecoms giant Telstra told its staff re social media (use it, but...), Australian social media writer Laurel Papworth has published a fantastic resource - a list of 40 openly published company social media guidelines. These are from organisations ranging from...

By Dirk Singer • April 24, 2009

Haiya Website: Kenya's Most Popular Indeginous Social Network

The HAIYA website has increasingly become Kenya's most visited and popular social website and entertainment information portal.The site owned and operated by MIH Print Africa( a division of Media 24 group and which recently acquired a majority stake in Afrigator and prints among other magazines...

By Collins Mbalo • April 24, 2009

Merci Cooliris: nouveautés & pistes de développement

Aujourd'hui j'ai reçu un mail de Boriana Trifonova, content manager chez Cooliris. Je vous avais déjà parlé de Cooliris dans un article précédent (un de mes premiers articles d'ailleurs), et il semblerait qu'ils l'aient lu, puisqu'ils me contactent pour me prévenir de la sortie de Cooliris 3D W...

By Renaud El Ghozi • April 24, 2009

Revue web IE du 24/04/09

Notre revue web de la semaine sur des thèmes liés aux problématiques de l'intelligence économique Alain Juillet quitte ses fonctions de HRIE Après plus de 5 ans de bons et loyaux services comme HRIE, Alain Juillet quitte ses fonctions, comme il l'a souhaité, afin de voir évoluer cette structure...

By Anthony Poncier • April 24, 2009

11 Characters (Or Less)

A new usability study done by Jakob Nielsen confirms the important of the first 2 words or about 11 characters of a website's links and headlines. On Web and intranet pages, lists occur in many places, including: Search engine results pages (SERP) Lists of current or archived articles, headlin...

By Jill Kurtz • April 23, 2009

The global media landscape: video, social media, mobile...but show me the money

If you imagine that Internet years are like dog years (ie one is like seven human years), then looking at how the Internet has changed since 2003 is like looking at half a lifetime. That's what metrics firm Nielsen has done with its report on the Global Online Media Landscape...'Global' meaning...

By Dirk Singer • April 23, 2009

Ecrire pour le web, vraiment ? Ecrire pour soi et pour les gens, surtout !

Citoyens ! Des expressions me turlupinent en ce moment, notamment l'expression "travailler dans le web" ou même "écrire pour le web". C'est parti d'un tweet de la délicieuse Fadhila : excellente recap RT @pressecitron: 15 sites incontournables sur l'écriture pour le web et les blogs http://tin...

By Laurent Francois • April 23, 2009

Top 10 Home Page Guidelines

This list from useit.com was authored in 2002. It is still such a good list I thought I would repeat it here to bring it back to top of mind. The complete list with all the details is available at: http://www.useit.com/alertbox/20020512.html Make the Site's Purpose Clear: Explain Who You Are an...

By Jill Kurtz • April 22, 2009

A deeper internet path proving the importance of organic search and digital influence compared to advertising

In our liquid modernity, we have less and less time to solve more and more problems. Great news: our time is our main asset, so as our internet path and journey is one of our main tool to help us in our decisions. A new phenomenom emerges and confirms the importance of digital influence and the ...

By Laurent Francois • April 22, 2009

Economic Slump. Personal Branding Boom.

In recruitment advertising we spend a lot of time on how companies can differentiate themselves from their competition, and connect and recruit the right candidates for the right roles. We have seen how social has turned businesses upside down and forced companies to rethink their talent attrac...

By Russell Miyaki • April 22, 2009

How to avoid getting burned by negative comments

One of the biggest fears that blogging companies have is critical comments on blogs. The idea of seeing a 'you suck!' conmment on a blog is enough to make most company bloggers break out in a cold sweat. But negative and critical comments from blog readers can actually benefit a company IF that ...

By Mack Collier • April 22, 2009

Social Media Generates Leads For Mainstream Marketers

More mainstream marketers are jumping on the social media bandwagon. The Center for Media Research reports, According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to mar...

By Harry Hoover • April 22, 2009

Community marketing: UGC is part of the Internet DNA

The tide of marketing is turning at last. After more than 13 years of battling against autistic -- and largely inefficient -- old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy. Firstly, Regis Mc Kenna and Geoffrey Moore in...

By Christian Smagg • April 22, 2009

Twitter helps Alaska Airlines to go North of Expected

Living in Seattle, Alaska Airlines is the home town airline. So recently I took special interest in the company's presence on Twitter. I reached out to Elliott Pesut who maintains the AlaskaAir twitter account to get his perspective on Twitter and how the company uses it. Full disclosure, I ha...

By warren sukernek • April 22, 2009

Online Reputation and Brand Management Starts with Identity

As I've written over the years, in the era of the Social Web, we are all brand managers. While I spend a significant portion of my time sharing the importance of listening and observing to noteworthy conversations and the enveloping cultures that define relevant online communities. When it comes...

By Brian Solis • April 21, 2009