Content Marketing: Page 547


  • 7 Lessons on Contemporary Journalism

    Perugia hosted the 2009 International Journalism Festival from April 1-5. Speakers listed journalists and editors from Italy, Spain, France, Germany, the UK, Serbia, the Gaza Strip, Africa and South Africa, Brazil, Argentina, and the US.These are some choice quotes I pulled from the event's vide...

    By April 19, 2009
  • Brand Jacking incidents now at 10,000 a week

    Something we've talked about in the past is the idea of brand squatting - opportunists stealing your social network IDs, and either posting away or simply parking them out of your reach. For example, check out what happened after (London commuter train service) South West Trains left its Twitte...

    By April 19, 2009
  • Learning from Conversations

    On his Twitter usage, Dave Fleet (@davefleet) told Toronto City-TV reporter Kris Reyes, "You can learn a lot from conversations." Talking in the studio Friday about the rising awareness of Twitter in the wake of recent sign-ups by Oprah and Larry King-interspersed by a Skype interview with Danny...

    By April 19, 2009
  • Celebrities Are Not Taking Over Twitter

    Celebrities like Ashton Kutcher, Shaquille O'Neal and Britney Spears are not taking over Twitter. A well publicized event like Oprah tweeting on her show won't help. Ashton vs. Larry King, in a contest to see which account, @aplusk ("a plus k") or @cnnbrk can reach a million followers first is...

    By April 18, 2009
  • France, Espagne et Italie se mobilisent pour le tourisme

    Les secrétaires d'État en charge du tourisme français, espagnol et italien se sont réunis à Paris, lors du salon professionnel « Rendez-vous en France ». Ils ont décidé de mettre en place un plan d'action commun afin d'attirer quelques 110 millions de voyageurs venant de pays comme la Chine,...

    By April 18, 2009
  • Rise of the micro-influencer

    In the good old days- celebrities were GODs. Underexposed, overpaid and timeless. The era of good old mass exposure lasted in its full glory for about 5 decades. And it made stars out of achievers in every field. Now Hang on. Before you think this is another one of those rants about mass media b...

    April 18, 2009
  • Is it brandjacking if you come in late and don't ask nicely?

    With all the attention now surrounding Twitter, it seems that every brand and celebrity under the sun suddenly is or wants to be represented on it and every other social network. It seems as if the business world has finally read Cluetrain and wants to be in the bazaar engaging in the conversati...

    By April 18, 2009
  • Ashton Kutcher and the evolution of media

    The standard response from many people on Twitter this week to the news that Ashton Kutcher wanted to get a million followers was thinly veiled (or not-so-thinly veiled) disgust. Long-time Twitter fans were outraged that anyone â€" let alone a two-bit TV actor â€" would be so blatantly egotistic...

    By April 18, 2009
  • Jacques Derrida: la trace est un enjeu de pouvoir. Application au web social

    Citoyens ! Grâce à une blogueuse over influente, j'ai pu me replonger dans la lecture de Derrida, notamment sur une thématique qui m'obsède : la trace, les empreintes digitales que nous laissons : "Jacques DERRIDA : Le concept de trace est si général que je ne lui vois pas de limite, en vérit...

    By April 17, 2009
  • Comment optimiser son profil Twitter et avoir de nombreux followers

    Poursuite des sondages sur Twitter. #PBq01 Sur quel critère acceptez vous de suivre des profils ?- What are your decisive factor to follow a profile ? Après (sondages toujorus ouverts) 1 - Quel est le nombre de tweets supportable par pers./jr ? 2 - Nbre de following, Quel est votre seuil de to...

    By April 17, 2009
  • How do You Become an A-Player?

    An A-Player is not a person who went to Harvard, I echo Auren Hoffman's sentiment. Still according to Hoffman, an 'A-Player' by definition is incredibly productive and smart and hasthat 'it', that rockstar-esque factor that makes everyone want to workwith her. Ben Zander talked about the concep...

    By April 17, 2009
  • Tunisiana lance sa e-boutique

    Tunisiana se lance dans le e-commerce à travers LaBoutique.tunisiana.comON ne le dire jamais assez mais le rôle des grandes entreprises tunisiennes est de servir de locomotive pour pousser le développement du ecommerce.Avec toutes les réserves que l'ont peut avoir concernant l'aptitude du tunis...

    By April 17, 2009
  • Is Twitter Killing Blogging?

    One more post on Twitter you may sigh, but wait. A client asked me the other day to do some research to determine the effect that Twitter is having on blogging. He asked me to examine Twitter as an economic complementary, or substitute product to blogging, and try to come up with a mathematica...

    By April 17, 2009
  • 15 questions to ask a CEO - Or make a CEO sign up for Twitter in 10 minutes

    Today I had another long discussion about social media with a fellow CEO. But this conversation gave me some new insight to why the skepticism. I guess because social media insider (and I'm guilty too) are asking the wrong questions!Instead of endless explanations that 400 Million people are en...

    April 17, 2009
  • Twitter Zodiac Signs

    What type of a Tweeter are you based on your Zodiac Sign? All results on based on the actual Zodiac signs and meaning, enjoy! Aries - The Ram (March 21 to April 20) This Tweeter is quick-witted, creative and adaptive. They are very enthusiastic in what they tweet and full of energy when twe...

    By April 17, 2009
  • Il se passe quelque chose avec Twitter

    Et bien non, je ne vais pas parler ici des spéculation sur le rachat dont tout le monde parle. C'est un sujet qui n'intéresse que le microcosme. Il est bien plus intéressant de parler de la très forte croissance dont le service bénéfice ces dernières semaines et que rapporte Transnets, tant aux...

    By April 17, 2009
  • Royal Dutch Shell Speaks Up at The Energy Collective

    Over at The Energy Collective--one of Social Media Today's sister sites--there's a great example of a corporation embracing social media in a thoughtful way.David Hone, Climate Change Advisor to Royal Dutch Shell, has added his blog to the mix of posts from energy industry insiders, environmental...

    By April 16, 2009
  • Faut-il payer les blogueurs ? (ad lib)

    Régulièrement resservie au sein de la blogosphère ou par les agences spécialisées, la question de la rémunération des blogueurs, via notamment le billet sponsorisé, est un sujet de discorde qui recouvre une problématique plus générale liée à la professionnalisation de certains blogs et la volon...

    By April 16, 2009
  • The Open Source Car

    The automotive business is highly competitive. Future products and feature innovation make up the key competitive edge to earning show-stopper headlines on the autoshow circuit - but headlines can't be the only goal. We're at a point in history when innovation is desperately needed to green up...

    By April 16, 2009
  • The Communicator's Challenge: "We" Are Not "They"

    Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines: Communicators plan activities to reach our key audiences. However, we often don't represent those audiences. We may not be the same demographic as the target audience. We may ...

    By April 16, 2009
  • Twitter Is My Help Desk

    This content from: Duct Tape Marketing Twitter Is My Help Desk Over the course of the last year of so something happened to customer support - a great deal of it moved on to twitter. It started for me with the occasional "does anyone know what this error message means?" or "what adapter works be...

    By April 16, 2009
  • Twitter: Politics and Moldova Riots

    Social network Twitter tool used in organising riots in Moldova. From CNN: Moldova: Romania to blame for Twitter riots Protests over Moldova's election have gathered pace, fueled by Facebook and Twitter. Vladimir Voronin described riots in the Moldovan capital Chisinau against his ruli...

    By April 16, 2009
  • Frank Lloyd Wright As Social Media Marketer

    BG and I recently watched a documentary about Frank Lloyd Wright and I found that it related to the work we do in social media marketing (natch). There were two instances in particular that related to social media marketing. But I need your help in making sense of it all. An Open Plain The doc...

    By April 16, 2009
  • Should Enterprise 2.0 Software Vendors Offer Professional Services?

    Here is re-post from FastForward as I wanted to see if I could stir up some more conversation on the topic. An interesting question was raised in the post, Should Software Vendors Also Sell Professional Services?, by Stewart Mader. He quotes Oliver Marks, "The reality for all "social community"...

    By Bill Ives • April 16, 2009
  • Chat "Cultivez votre identité numérique" le 16 avril 2009

    Le 16 avril 2009, chat avec les organisateurs et les experts du Personal Branding, de l'identité numérique et de l'eréputation qui ont contribué Ã la sortie de l'eBook "Cultivez votre identité numérique". Vous pouvez intervenir par écrit, par webcam ou son uniquement aux deux séances dédiées: ...

    By April 16, 2009