Content Marketing: Page 547
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7 Lessons on Contemporary Journalism
Perugia hosted the 2009 International Journalism Festival from April 1-5. Speakers listed journalists and editors from Italy, Spain, France, Germany, the UK, Serbia, the Gaza Strip, Africa and South Africa, Brazil, Argentina, and the US.These are some choice quotes I pulled from the event's vide...
By Valeria Maltoni • April 19, 2009 -
Brand Jacking incidents now at 10,000 a week
Something we've talked about in the past is the idea of brand squatting - opportunists stealing your social network IDs, and either posting away or simply parking them out of your reach. For example, check out what happened after (London commuter train service) South West Trains left its Twitte...
By Dirk Singer • April 19, 2009 -
Learning from Conversations
On his Twitter usage, Dave Fleet (@davefleet) told Toronto City-TV reporter Kris Reyes, "You can learn a lot from conversations." Talking in the studio Friday about the rising awareness of Twitter in the wake of recent sign-ups by Oprah and Larry King-interspersed by a Skype interview with Danny...
By Ari Herzog • April 19, 2009 -
Celebrities Are Not Taking Over Twitter
Celebrities like Ashton Kutcher, Shaquille O'Neal and Britney Spears are not taking over Twitter. A well publicized event like Oprah tweeting on her show won't help. Ashton vs. Larry King, in a contest to see which account, @aplusk ("a plus k") or @cnnbrk can reach a million followers first is...
By Adam Cohen • April 18, 2009 -
France, Espagne et Italie se mobilisent pour le tourisme
Les secrétaires d'État en charge du tourisme français, espagnol et italien se sont réunis à Paris, lors du salon professionnel « Rendez-vous en France ». Ils ont décidé de mettre en place un plan d'action commun afin d'attirer quelques 110 millions de voyageurs venant de pays comme la Chine,...
By Blog Attitudes • April 18, 2009 -
Rise of the micro-influencer
In the good old days- celebrities were GODs. Underexposed, overpaid and timeless. The era of good old mass exposure lasted in its full glory for about 5 decades. And it made stars out of achievers in every field. Now Hang on. Before you think this is another one of those rants about mass media b...
April 18, 2009 -
Is it brandjacking if you come in late and don't ask nicely?
With all the attention now surrounding Twitter, it seems that every brand and celebrity under the sun suddenly is or wants to be represented on it and every other social network. It seems as if the business world has finally read Cluetrain and wants to be in the bazaar engaging in the conversati...
By Stephen Collins • April 18, 2009 -
Ashton Kutcher and the evolution of media
The standard response from many people on Twitter this week to the news that Ashton Kutcher wanted to get a million followers was thinly veiled (or not-so-thinly veiled) disgust. Long-time Twitter fans were outraged that anyone â€" let alone a two-bit TV actor â€" would be so blatantly egotistic...
By Mathew Ingram • April 18, 2009 -
Jacques Derrida: la trace est un enjeu de pouvoir. Application au web social
Citoyens ! Grâce à une blogueuse over influente, j'ai pu me replonger dans la lecture de Derrida, notamment sur une thématique qui m'obsède : la trace, les empreintes digitales que nous laissons : "Jacques DERRIDA : Le concept de trace est si général que je ne lui vois pas de limite, en vérit...
By Laurent Francois • April 17, 2009 -
Comment optimiser son profil Twitter et avoir de nombreux followers
Poursuite des sondages sur Twitter. #PBq01 Sur quel critère acceptez vous de suivre des profils ?- What are your decisive factor to follow a profile ? Après (sondages toujorus ouverts) 1 - Quel est le nombre de tweets supportable par pers./jr ? 2 - Nbre de following, Quel est votre seuil de to...
By Fadhila Brahimi • April 17, 2009 -
How do You Become an A-Player?
An A-Player is not a person who went to Harvard, I echo Auren Hoffman's sentiment. Still according to Hoffman, an 'A-Player' by definition is incredibly productive and smart and hasthat 'it', that rockstar-esque factor that makes everyone want to workwith her. Ben Zander talked about the concep...
By Valeria Maltoni • April 17, 2009 -
Tunisiana lance sa e-boutique
Tunisiana se lance dans le e-commerce à travers LaBoutique.tunisiana.comON ne le dire jamais assez mais le rôle des grandes entreprises tunisiennes est de servir de locomotive pour pousser le développement du ecommerce.Avec toutes les réserves que l'ont peut avoir concernant l'aptitude du tunis...
By Mehdi Lamloum • April 17, 2009 -
Is Twitter Killing Blogging?
One more post on Twitter you may sigh, but wait. A client asked me the other day to do some research to determine the effect that Twitter is having on blogging. He asked me to examine Twitter as an economic complementary, or substitute product to blogging, and try to come up with a mathematica...
By Ajay Ohri • April 17, 2009 -
15 questions to ask a CEO - Or make a CEO sign up for Twitter in 10 minutes
Today I had another long discussion about social media with a fellow CEO. But this conversation gave me some new insight to why the skepticism. I guess because social media insider (and I'm guilty too) are asking the wrong questions!Instead of endless explanations that 400 Million people are en...
April 17, 2009 -
Twitter Zodiac Signs
What type of a Tweeter are you based on your Zodiac Sign? All results on based on the actual Zodiac signs and meaning, enjoy! Aries - The Ram (March 21 to April 20) This Tweeter is quick-witted, creative and adaptive. They are very enthusiastic in what they tweet and full of energy when twe...
By Justin Williams • April 17, 2009 -
Il se passe quelque chose avec Twitter
Et bien non, je ne vais pas parler ici des spéculation sur le rachat dont tout le monde parle. C'est un sujet qui n'intéresse que le microcosme. Il est bien plus intéressant de parler de la très forte croissance dont le service bénéfice ces dernières semaines et que rapporte Transnets, tant aux...
By Alexis MONS • April 17, 2009 -
Royal Dutch Shell Speaks Up at The Energy Collective
Over at The Energy Collective--one of Social Media Today's sister sites--there's a great example of a corporation embracing social media in a thoughtful way.David Hone, Climate Change Advisor to Royal Dutch Shell, has added his blog to the mix of posts from energy industry insiders, environmental...
By Mark Lazen • April 16, 2009 -
Faut-il payer les blogueurs ? (ad lib)
Régulièrement resservie au sein de la blogosphère ou par les agences spécialisées, la question de la rémunération des blogueurs, via notamment le billet sponsorisé, est un sujet de discorde qui recouvre une problématique plus générale liée à la professionnalisation de certains blogs et la volon...
By william ory • April 16, 2009 -
The Open Source Car
The automotive business is highly competitive. Future products and feature innovation make up the key competitive edge to earning show-stopper headlines on the autoshow circuit - but headlines can't be the only goal. We're at a point in history when innovation is desperately needed to green up...
By Collin Douma • April 16, 2009 -
The Communicator's Challenge: "We" Are Not "They"
Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines: Communicators plan activities to reach our key audiences. However, we often don't represent those audiences. We may not be the same demographic as the target audience. We may ...
By Dave Fleet • April 16, 2009 -
Twitter Is My Help Desk
This content from: Duct Tape Marketing Twitter Is My Help Desk Over the course of the last year of so something happened to customer support - a great deal of it moved on to twitter. It started for me with the occasional "does anyone know what this error message means?" or "what adapter works be...
By John Jantsch • April 16, 2009 -
Twitter: Politics and Moldova Riots
Social network Twitter tool used in organising riots in Moldova. From CNN: Moldova: Romania to blame for Twitter riots Protests over Moldova's election have gathered pace, fueled by Facebook and Twitter. Vladimir Voronin described riots in the Moldovan capital Chisinau against his ruli...
By Laurel Papworth • April 16, 2009 -
Frank Lloyd Wright As Social Media Marketer
BG and I recently watched a documentary about Frank Lloyd Wright and I found that it related to the work we do in social media marketing (natch). There were two instances in particular that related to social media marketing. But I need your help in making sense of it all. An Open Plain The doc...
By DJ Francis • April 16, 2009 -
Should Enterprise 2.0 Software Vendors Offer Professional Services?
Here is re-post from FastForward as I wanted to see if I could stir up some more conversation on the topic. An interesting question was raised in the post, Should Software Vendors Also Sell Professional Services?, by Stewart Mader. He quotes Oliver Marks, "The reality for all "social community"...
By Bill Ives • April 16, 2009 -
Chat "Cultivez votre identité numérique" le 16 avril 2009
Le 16 avril 2009, chat avec les organisateurs et les experts du Personal Branding, de l'identité numérique et de l'eréputation qui ont contribué Ã la sortie de l'eBook "Cultivez votre identité numérique". Vous pouvez intervenir par écrit, par webcam ou son uniquement aux deux séances dédiées: ...
By Fadhila Brahimi • April 16, 2009