Content Marketing: Page 554

  • Pour ces journalistes qui vomissent sur Twitter et sur les blogues

    Un wake-up call nous vient de Gartner via Marketingcharts pour les médias écrits, qui ne capitalisent pas sur leurs loyaux lecteurs. Dans Newspapers Not Harnessing Readers' Social Power on peut lire : "Brand-loyal news consumers need to be turned into brand stewards who can wield their influenc...

    By • March 31, 2009

  • I Will Follow You (Twitter)

    So you've done it. You've finally joined Twitter. After all the waiting and the seemingly constant wave of begging from your friends to try it, you've finally budged and signed up. Who knows, maybe that really popular 7 foot basketball player persuaded you to join. I know that was one of the ma...

    By • March 31, 2009

  • All Tweet and No Cattle

    This content from: Duct Tape MarketingAll Tweet and No CattleToday I'm going to take on a topic that may not be altogether popular in some social media circles, but it's a message that small business owners need to wrestle with.Like me, you are probably sick of hearing about twitter like it's th...

    By • March 31, 2009

  • Webmanagercenter lance sa version mobile en Bêta

    Webmanagercenter lance sa version mobile en bêta. Pour l'instant sont disponibles les titres des articles ainsi que des extraits. Les fonctions Bourse et devises sont opérationnelles totalement. Vous pouvez la tester ici Link to original post

    By • March 31, 2009

  • Les usages communautaires sont-ils aussi sensibles que l'on croit ?

    Quand on a un site avec une communauté, on va à reculons pour changer l'architecture d'information, on va à reculons pour changer le design, on va à reculons pour changer les informations affichées par les utilisateurs...bref on ne veut rien toucher par peur de perdre la communauté. Je cr...

    By • March 31, 2009

  • Data Driven: In Europe, Video 8 :1 over Banner Ads

    The data is in from Adtech. 10 billion clicks were counted from across Europe and what early analysts predicted is now being proven true. Banner advertising is on the decline in effectiveness and video is on the rise. Banner advertising CTR has fallen from .4% approximately a year ago to .2% at...

    By • March 31, 2009

  • ThoughtPile

    ThoughtPile is a new crowd sourcing tool currently in demo mode. The idea behind it is that once it's properly live, you'll be able to submit questions of a life, universe etc nature (e.g. The one on there right now is 'how can we lead more productive lives') and participate in the answers by ...

    By • March 31, 2009

  • Il n'y a rien de moins naturel qu'une marque dans un espace privé

    Citoyens ! J'ai eu une discussion intéressante ce week-end avec un proche me demandant ce que les médias sociaux pouvaient apporter à son client. Je lui ai répondu : qu'est-ce que ton client peut donc apporter aux citoyens ? Ahah. Blague à part, et café aidant, on a eu ce constat commun : il ...

    By • March 30, 2009

  • Twitter Sparks Its First Libel Action

    Perhaps unsurprisingly, Kurt Cobain's widow, singer Courtney Love is at the center of a libel suit due to her angry Tweets against her former fashion designer, Dawn Simorangkir.According to a libel claim lodged by Simorangkir in Los Angeles Superior Court , Love carried out "an obsessive and del...

    By • March 30, 2009

  • Quand on ne peut plus se passer de Twitter...

    On peut tweeter, oui, mais trop tweeter peut vite devenir "encombrant" et/ou "destabilisant" dans notre vie de tous les jours (chaque fois que l'on fait quelque chose, on le tweete) : pour les personnes de notre entourage qui s'interrogent sur notre frénésie ; il a ceux qui nous connaissent bie...

    By • March 30, 2009

  • 10 raisons pour lesquelles un BLOG pro est bénéfique pour votre communication web

    Il y a dix ans le blog n'était vu que comme un journal intime d'adolescent, aujourd'hui le blog est devenu un format incontournable dans un dispositif de communication web. Voici 10 raisons pour expliquer aux personnes n'étant pas convaincues de l'utilité d'un tel format pourquoi un blog est bén...

    By • March 30, 2009

  • Vedette Marketing- Parfums: Harajuku Lovers Fragrance par Gwen Stefani chez Marionnaud et Studio d'Harcourt

    J'avais fait le tour des parfums et presque juré de n'acheter plus que 2 références pour moi. et puis au gré des promenades, c'est 2 nouvelles surprises découvertes ce week-end. D'abord les Harajuku Lovers Fragrance chez Marionnaud aux Halles : "ces cinq eaux de toilette baptisées "Love" (réal...

    By • March 30, 2009

  • Who owns your Twitter or Facebook Connections?

    As you know, I've been reviewing and questioning personal branding lately and I have one final question (or in this case, lots of questions) for you all. Quite simply, from a "You 2.0″ perspective, if you work for a company and you build up your Twitter Followers or Facebook friends from the h...

    By • March 30, 2009

  • Will the economic crisis normalize software pricing?...depends on what you mean by normal

    Welcome Amy Konary with this guest post. Amy is the Research Director for SW Pricing and Licensing Program in my Software Business Solutions Group. Catch up with Amy on Twitter: @akonary. This is my first ever blog post, and I am looking forward to doing many more. I recently had dinner with P...

    By • March 30, 2009

  • PopURLs

    This is the site that inspired All-Top.com (see footer at the site )the buzz making focused aggregator website by Guy Kawasaki that is beating Google News and older aggregators currently. Very very stylish and recommended . Winner of 2007 Webby Award. You can use it to see practically what is...

    By • March 29, 2009

  • Vitamin Water Hits a Game Winner

    Every year the month of March brings together droves of people across the United States for one spic event. March Madness. No other sporting event has the ability to pit David against Goliath or create the influx of emotions a fan can go through when creating his bracket. The joys of winning an...

    By • March 29, 2009

  • Comment cultiver sa réputation online

    La réputation d'une entreprise et de ses leaders, c'est du storytelling : car ce sont bien des histoires, authentiques ou inexactes, qui la font ou la défont. Et elle se mesure à présent tout autant sinon plus online qu'offline. Qu'elles émanent de clients ou d'employés satisfaits ou mécontent...

    By • March 29, 2009

  • Paul Gillin on Putting the Public Back in Public Relations

    Paul Gillin at Blogworld ExpoI've rigorously followed Paul Gillin over the years. Gillin is a long-time technology journalist who's worked almost exclusively online since 1999. He was founding editor-in-chief of TechTarget, which was one of the most successful new media entities to debut on the ...

    By • March 29, 2009

  • The Light Bulb Moment for Many on Twitter

    This content from: Duct Tape Marketing The Light Bulb Moment for Many on Twitter Anyone who is an active twitter user may not remember the day that twitter started to finally make sense and you may certainly look at this post as rather simple, and it is, but . . . I come across folks that are ne...

    By • March 28, 2009

  • [Concours] Club des Créateurs de beauté ou CCB

    CCB, c'est pour les intimes, parce que pour celles qui comme moi, ignoraient jusqu'Ã l'existence de cette marque, CCB, ça m'évoquait davantage une banque, une compagnie d'assurances, voire la chambre de commerce de Brest. C'est dire mon niveau en matière de beauty. Capucine a donc été drôlemen...

    By • March 28, 2009

  • Roundup: India Social Media Summit 2009

    Yesterday I attended a conference which I believe is India's first social media summit which gathered practitioners, enthusiasts, evangelists, elites from both client and agency side. But before getting down with the post, I would like to draw attention to one of my past posts wherein I broadly...

    By • March 28, 2009

  • 10 ways to maximize your blog's ROI: Part 4, building relationships

    So far in this 10-part series, we've seen how blogs can help you give your organization a human voice, gain valuable feedback and create a communications alternative to news releases and advertising. Now we're going to look at how it can help you build relationships with your customers, your pub...

    By • March 27, 2009

  • Les agences de pubs de Montréal subventionnées pour des niaiseries

    « Les agences de pubs de Montréal sont subventionnées pour faire des niaiseries »! C'est sans doute le genre d'idées que vous pourriez retrouver dans mon blogue parce que moi les agences de pubs, ça fait longtemps que je crois qu'ils ne font pas grand-chose de bon, particulièrement sur le Web. M...

    By • March 27, 2009

  • 7 Things I Learned Online that I Use at Work

    It's not necessary to launch a full social media marketing campaign to get the benefits of new ways of talking with customers and colleagues. Every company already has the tools it needs to do that - they're called marketing communications, public relations, and customer service. They are each...

    By • March 27, 2009

  • Pour en finir avec les Usages

    Visiblement impatient (nous le sommes tous), de transformer l'après-Hadopi que nous promet Nathalie Kosciusko-Morizet, Fabrice Epelboin propose un excellent panorama des sujets qui devraient être sur la table pour le développement de l'économie numérique à la française. Pour ma part, c'est des...

    By • March 27, 2009