SAP At A Cultural Tipping Point?

I wanted to spend a few minutes talking about the use of Social Media at and by SAP. And although this is a post on my personal blog, consider it a motivational speech to my SAP colleagues. This was motivated by a brief conversation on Twitter with Dennis Howlett, a person I respect and conside...

By Steve Mann • March 2, 2009

This is a first: Tweets generate 10 cents each to fight global poverty

Starting today and running through March 5, you can raise money for one of the most iconic charitable institutions of all time. From March 2-5, our client, National Cinemedia's Fathom Events will donate 10 cents to Care for every tweet you send that includes the hashtag #apowerfulnoise. Care is...

By Jim Tobin • March 2, 2009

Valorisation du Content avec Video Viraux...

La valorisation de contenu sur le réseau, c'est-à -dire l'ajout d'une plus-value à une information --pas nécessairement financière--, dans le cadre de certaines vidéos virales, prend la forme d'un cycle qui se segmente selon les 7 "R" : Regard, Relay, Reposting, Reacting, Remixing, Re-enacting ...

By Martin Lessard • March 2, 2009

Career Survival Week 1/5: What To Do When You Lose Your Job

Every day it seems a new company has layoffs and friends around me in my social network that were previously in totally secure jobs are now finding themselves looking for new work and even rethinking their careers.I've been in this situation before, living through two dotcom booms and busts - o...

By Rohit Bhargava • March 2, 2009

Twitter : les Parisiens arrivent à la 19ème place

Avec Twitter Grader, il est possible de savoir quelles sont les villes, dans le monde entier, où il y a le plus grand nombre d'utilisateurs de Twitter. A la première place, on trouve la ville de Londres ! Tiens, tiens, j'aurais cru que ce serait une ville américaine. Par contre, des villes amé...

By Emilie Ogez • March 2, 2009

Rewards Programs Entice Repeat Customers

Customer loyalty is increasingly important during this time of economic uncertainty. Retail outlets aren't the only ones trying to hang on to their current customer base, much less attract new clientele. Most businesses these days must maintain their current clients or risk shutting down. Compa...

By Joyce Dierschke • March 2, 2009

When the Conversation is the Media Pitch

If mainstream media is not talking about your company, but customers, employees and partners are writing about you online, will that help move the needle on coverage? One of the first questions a reporter asks is whether they can speak with a customer. In the age of Google, you should be less...

By Valeria Maltoni • March 1, 2009

À propos de l'amour

C'est la chroniqueuse blonde qui me fit songer aux raisons de l'amour. Le Prince Charmant pue de la gueule. La Princesse Charmante a un grand nez. Ils sont pourtant beaux comme des gens qui s'aiment. Voici ma réflexion à ce propos : J'ai demandé à ma Bibitte comment elle savait que je l'aime. ...

By Michelle Blanc • March 1, 2009

Twitter's spectacular growth is being driven by unexpected uses

There's a lot of talk about Twitter at the moment in the press and across the web. From how brands should be using Twitter, to the impact that mass adoption is having. Twitter is the fastest growing social network, and as we have discussed before this growth is causing Twitter to change and evo...

By Matt Rhodes • March 1, 2009

Des graffeurs palestiniens à l'assaut des murs. Influence digitale et paix.

Des graffeurs palestiniens ont lancé une initiative intéressante : pour 30 euros, on peut demander aux graffeurs d'écrire un message sur le mur sur ce site. L'argent collecté est ensuite reversé à des projets culturels / artistiques sur la zone Gaza. Une nouvelle façon de protester, au-delà ...

By Laurent Francois • Feb. 28, 2009

TV5.org couvre le 40ème FESPACO

Pour la 40ème édition du FESPACO, plus grand Festival de cinéma du continent africain, TV5 organise une opération de couverture spéciale.Les reportages sont diffusés entre-autre sur le site de TV5.Des reportages sont réalisés sur le terrain pour donner une idée large sur le cinéma au Burkina, a...

By Mehdi Lamloum • Feb. 28, 2009

Adding Social Features to Your Web Site

This content from: Duct Tape MarketingAdding Social Features to Your Web SiteThe web has become a terribly social place and that raises the expectation of most web site visitors. The ability to add content, comment, rate, review, interact and share information found when surfing the web has bec...

By John Jantsch • Feb. 28, 2009

Sur Facebook, tous les 'friends' ne sont pas égaux

En moyenne sur Facebook on collectionne 120 "friends", mais il semble que le nombre de vrais amis avec qui on communique fréquemment se réduit à seulement sept de ses amis. Parmi les utilisateurs de Facebook, qui ont 500 amis, ces chiffres sont un peu plus élevés (16 ou 17) mais montre bien qu...

By Martin Lessard • Feb. 28, 2009

Qui sera le grand gagnant ?

Encore un sondage, hé hé, qui n'a rien à voir avec le Web, les nouvelles technologies ou le e-marketing. Ce soir, on aura sur France 2 le match du tournoi des VI nations qui oppose la France au Pays de Galles et sur Canal+ la cérémonie des Césars. A votre avis, qui gagnera le match ? Related...

By Emilie Ogez • Feb. 28, 2009

Social Media ROI - a financially sound method

In search of a robust method for Social Media ROI we started with social media's closest ancestor "marketing" (feels like the evolution from ape to men) and tried to find well-proven methods for marketing ROI. So I checked first Yahoo then Google for "Marketing ROI method" the results were most...

Feb. 27, 2009

Building Brands One Touch At A Time

Thanks to Jason Falls, I saw this post today about brand touch points, which provided an excellent case study of how to bring your brand to life. So much of what we do as marketers involves communication with digital media, that we forget how powerful the human touch can be in building a brand...

By Harry Hoover • Feb. 27, 2009

Liverpool FC.tv Joins Twitter; Will the Premier League Follow?

So, Twitter. Pretty much everyone will have heard of it by now. It's one of the fastest growing websites on the internet and the current Silicon Valley darling. It's the favourite weapon in the arsenal of many a social media 'guru', celebrities love it and even the American president has an acc...

By Daan Jansonius • Feb. 27, 2009

Concluding Twitter Week: Predictions on How Twitter Will Change Blogs in 2009

To conclude Twitter week on Portals and KM, I want to share 10 Ways Twitter Will Change Blog Design in 2009 by Rachel Cunliffe on Mashable. I am reorganizing her content to reflect its availability and then providing my thoughts in most cases. Can Do It Now TwitterRolls - In addition to blog ro...

By Bill Ives • Feb. 27, 2009

Loic LeMeur en appelle aux utilisateurs de Seesmic pour contrer la sortie d'un article de presse

C'est le genre de choses sur lesquelles ont tombe à 6h du mat en se demandant si on est bien reveillé.Loic LeMeur a posté hier soir une vidéo où il appelle ses amis/utilisateurs de Seesmic et Twhirl a envoyé par Twitter un message a un journaliste, très influent, pour lui dire combien ils aim...

By Mehdi Lamloum • Feb. 27, 2009

Vraiment efficace le storytelling ?

Pour rebondir sur un post tout récent sur Socialmediatoday, on peut se poser légitimement la question de l'efficacité réelle du storytelling, l'art de raconter des histoires, notamment en marketing - publicité. Beaucoup de marques qui communiquent, que ce soit dans les médias classiques ou les ...

By Stephane Dangel • Feb. 27, 2009

Is it the Death of Media or Death of Monetization?

We have seen many obituaries for various types of media in the last few years. While the following summary statement will be an oversimplification, it can all be condensed into the impending death of newspapers, magazines, TV, traditional websites, and the subsequent rise of mobile and social m...

By Darius Razgaitis • Feb. 27, 2009

BtoB Technology Marketers Missing Social Media Opportunities

77 percent of business technology decision-makers engage with social media on the job, yet most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, says Forrester Research. In 2007 Forreter released their comsumer Social Technog...

By Sally Falkow • Feb. 26, 2009

Le DirCom de la Société Générale chez Communication Sensible

Je reviens sur la communication de crise de la Société Générale déjà abordée dans un précédent billet au moment de l'affaire Kerviel car le magazine Communication de Crise & Sensible animé par Didier Heiderich propose une interview intéressante sur le sujet de Denis Marquet, un des membre...

By Laurent Magloire • Feb. 25, 2009

Action !

Chacun son style, certains analysent et font des petits pas en mettant beaucoup de temps à mettre les choses en action, d'autres analysent puis foncent. Etre dans l'action c'est toujours plus gratifiant et intéressant, faut que ça bouge, faut que quelque chose se passe ! Deadl...

By Vanina Delobelle • Feb. 25, 2009

Humana Demonstrates Good Transparency Through Twitter and Techrigy Mines IT

I have now written about both good and bad (see yesterday and Monday) transparency vs Twitter. Here is another example of good transparency. Humana recently held a meeting bringing together leaders from around the company to determine how best to shape their own social media policy. They decide...

By Bill Ives • Feb. 25, 2009