Classement des blogues féminins francophones les plus populaires

Lors de la création de ma zelist, on m'a mentionné qu'il n'y avait pas assez de femmes dans celle-ci et on m'a même accusée de ne choisir que des pures laines (ce qui n'était vraiment pas le cas). Or, dans le classement Twingly des blogues francophones les plus populaires de la planète, des 50 p...

By Michelle Blanc • Feb. 25, 2009

Les 5 niveaux de présence sur les médias sociaux

Il y a plusieurs façons d'approcher les médias sociaux pour les marques et les entreprises. À la manière de la hiérarchie des besoins (ou pyramide de Maslow) nous pouvons découper la façon d'être présent sur ces médias en 5 postures de la moins impliquée (bas de la pyramide) à la plus intégrée...

By Loukouman Amidou • Feb. 25, 2009

Is lasting value diluted by blogs?

A few days ago Robert Scoble posted an entry to his blog talking about how tech blogging has become ruled by PR agencies, 'troll commenters', 'shiny objects' and one day conversations. I am not a tech blogger but his thoughts are becoming more and more applicable to the blogosphere as a whole. W...

By Eiso Kant • Feb. 25, 2009

La bannière (pub) intelligente est (enfin) arrivée

Au moment où Alenty se pose justement la question de l'efficacité réelle (donc mesurable) des bannières publicitaires, j'ai croisé Benjamin Gendron de ViewOnTv dans les allées du forum E-Marketing qui s'est tenu cette semaine au Palais des Congrès. Nous avons discuté vidéo, visioconférence, w...

By Mickael Guillois • Feb. 25, 2009

Synodiance au Salon des Entrepreneurs

Retrouvez l'intervention de Christophe ROZUEL au Salon des Entrepreneurs sur les secteurs porteurs et business de demain.Link to original post

By Thys Jean-pascal • Feb. 24, 2009

The king of social media announces royal wedding on YouTube

No other news story in 2009 can be bigger than the announcement today that the Swedish crown princess Victoria is getting engaged to entrepreneur Daniel Westling. When Expressen broke the story this morning, media and blogs have been buzzing about the rumours until the news were confirmed at ab...

By Hans Kullin • Feb. 24, 2009

Twitter comme outil de recrutement de bêta testeur

Il arrive souvent que des services web se lancent en version bêta avec un accès sur invitation uniquement.Twitter se transforme en une plateforme intéressante pour informer les bêta testeurs.J'ai essayé deux services récemment: Microplaza.com et Kakuteru.En suivant @microplaza et @mykakuteru, on...

By Mehdi Lamloum • Feb. 24, 2009

Top 10 Ways To Improve Your Personal Brand Image Online

Whether you work for yourself or someone else, it's important to establish and maintain both a strong personal and professional online presence. Given the uncertain economic times, you should be actively engaged in how you present yourself to the world (wide web). When prospective employers or c...

By Brandon Uttley • Feb. 24, 2009

Forget the old loyalty discussion

Forrester Research's Bruce D. Temkin just published a new paper called "Customer Experience Correlates To Loyalty" I thought "Hey, very cool, this must be great". But looking at the report I was really disappointed. Evelyn So pointed out on her blog http://xeeurl.com/A0523 :The analysis is bas...

Feb. 23, 2009

La force de Google : être un ami, pas un outil. Love/Hate-marketing.

Citoyens ! Un article intéressant du NY Times, sur la possible réaction d'internautes une fois que Google serait considéré comme un monopole à abattre, présente aussi une réflexion de Sullivan expliquant l'attrait principal de Google : "I asked Mr. Sullivan if we should deliberately spread our...

By Laurent Francois • Feb. 23, 2009

The "soft-tissue of all our consumers"

There's an old, but relevant video from BringBackTheLove, about the failing, dysfunctional relation between two people -actually two institutions, Advertisers and Consumers. More telling than this story -a messy 'breakup'- is the sequel where the advertiser, talks to his agency to try to repai...

By Angelo Fernando • Feb. 23, 2009

Vcast: Interview Amira Mimouni, Manager de Keejob.com

Après une petite vidéo à la va vite concernant la campagne Keejob.com, j'ai décidé d'aller interviewer la Manager de Keejob.com, Amira Mimouni.J'ai appris que Keejob, faisait partie du groupe 3B, éditeur notamment du Guide cartographié de Tunis et présent aussi dans le domaine de la régie d'es...

By Mehdi Lamloum • Feb. 23, 2009

Your #1 Source for the 2009 Academy Award Recap

You've come to depend on EverythingSteve.com for all that you need to know about the Oscars. And this year we don't disappoint. In order to bring you my cynical and opinionated perspective more quickly, we have captured the world famous San Carlos, California Oscar celebration as a condensed po...

By Steve Diamond • Feb. 23, 2009

So, you have Facebook fans: Now What?

My company [METZ partner company], Socialbees is frequently approached by small businesses with stagnant Facebook growth. They tend to reach a plateau fairly early on and then are at a loss for the next steps. How do they optimize their Fan Page and drive more growth and actual revenue? While F...

By Adam Metz • Feb. 23, 2009

Je t'aime, moi non plus, c'est aussi pour les pubs

Depuis quelques temps déjà , sur Facebook, on peut dire qu'on aime bien ce qui se publie, notamment les statuts. Vous me direz que c'est élémentaire, mais ça manquait. Mais à droite du feed, il y a la pub, et elle aussi on peut dire qu'on l'aime, mais également qu'on ne l'aime pas. Et lorsque ...

By Alexis MONS • Feb. 23, 2009

Why Business Blogging Is Not The Only Answer To Attracting More Clients

With the announcement of the winners of the Irish Blog Awards this weekend I am sure that business blogging will be discussed by many businesses large and small. But I'm concerned that they are getting bad advice. In some conversations I have been having with business owners this week it seems ...

By Krishna De • Feb. 22, 2009

Pepsi Looking for Social Media Ideas

WebProNews reports that Pepsico tapped into a group of social media experts looking for ideas on how best to engage the online community. "The event began with mystery packages and ended with a discussion in a special branded area of FriendFeed called the Pepsi Cooler. The results, though, see...

By Sally Falkow • Feb. 22, 2009

La Chine teste de nouveaux mécanismes de propagande en ligne dans une affaire de police

Citoyens ! Une nouvelle inquiétante prouvant des tests de nouveaux moyens de propagande en Chine dans une affaire de police : "Nous avons invité les internautes à venir enquêter sur place, dans l'espoir qu'ils pourront se faire leur propre idée et diffuser l'information vers autant de personne...

By Laurent Francois • Feb. 22, 2009

Cut out and keep, six ways to use Twitter

The team at Yaybia pointed me towards this guide from Fallon on the six ways to use Twitter. In 30 secs it pretty much sums up all the different uses from the megaphone (blast out announcements) to the Truman Show (140 character blow by blow updates of your life). One of the best answers to 'wh...

By Dirk Singer • Feb. 21, 2009

Blame Your CEO - Not The Economy

The "Macro Economic Landscape" (don't you love to use that term) is in a devastating situation. Your business results suck.Make your own test to figure it out (see below). You wonder why? You work so much harder - you do more cold calls than ever. You send out more email marketing in a month t...

Feb. 21, 2009

Let's Play Social Media Improv

I've talked a lot about marketers giving up control of content. I suggest allowing sales to be the conductors for social media in your organization. I also suggest allowing customers to take control of the website.I figure that if I'm going to preach, I should probably practice. I'm going to ...

By Michele Goetz • Feb. 21, 2009

Blogging Tops Internet Marketing Tactics Poll

Lee Odden of Top Rank Blog is conducting a poll on which Internet marketing tactics are most favored for 2009. Blogging is the #1 tactic - supporting the findings of the HubSpot study. Hubspot queried 167 respondents. Of those asked, 75% said their blogging activities where "useful", "importan...

By Sally Falkow • Feb. 21, 2009

Les médias sociaux sont-ils surcotés ?

Citoyens ! j'ai des discussions étonnante en ce moment qui surgissent quand j'explique que je travaille notamment sur les "nouveaux médias", "médias sociaux" ou "web social" selon l'ère du temps. Certains de mes interlocuteurs insistent sur le fait qu'ils seraient "surcotés". Le problème étant ...

By Laurent Francois • Feb. 21, 2009

How social media competitions can be hi-jacked for a good cause

The other month there was a fair amount of buzz in the twittersphere when US social media commentator David Armano used both Twitter and his blog to raise a lot of money for a Romanian mum and her kids in New York to find a new place to live. Something Gavin Heaton pointed me to via Twitter: An...

By Dirk Singer • Feb. 21, 2009

Team Obama Named Fast Company's World's Most Innovative Company and it is the Community Concept that Ruled

It was Obama's "triple O" or his online operation which "took a skinny kid with a funny name and turned him into the most powerful new national brand in a generation," said Fast Company. As they described on their cover, Team Obama beat out Google, Facebook and Amazon to be their No. 1. Obama r...

By Wendy Troupe • Feb. 21, 2009