Content Marketing: Page 563

  • Hans Kullin - why blogging about yourself makes total sense

    Taking control over Brand You online requires that you are active, otherwise other people will define the image of you. By using different types of social media you can influence your own brand because many web 2.0 services like blogs and micro blogs rank very high in a Google search. Already b...

    By • Feb. 20, 2009

  • Do we want to increase our business opportunities? Lets educate and standardize...

    Today I heard about a couple of very interesting posts, relevant to a topic I seem to be discussing frequently in the last few weeks: the importance to drive a better understanding, particularly among high level marketing executives, of Social Media: what is it? what are the potential applica...

    By • Feb. 20, 2009

  • You Can't Buy Influence

    Today I came across a post about Gary Vaynerchuk Using Adwords Ads to Buy Twitter Followers?. The author, Jacob Morgan, asked the question is it ethical? Gary is being very transparent about what he is doing, so I am not sure that its an ethical question. I think the bigger issue here is whe...

    By • Feb. 20, 2009

  • Abrams Research's New Social Media Survey Finds Top Social Media Companies

    Abrams Research has released a survey about social media research. I have a few questions about the validity of the research. It appears that 200 people who use social media were contacted. Here's what Abrams Research had to say about their collection methods, "Abrams Research surveyed over 200...

    By • Feb. 20, 2009

  • Axa lance l'assurance en ligne et se refait une beauté

    http://www.axa.fr a lancé son nouveau site ce 17 février pour finaliser un repositionnement de la marque lancé 8 mois plus tôt. Pour cela, Axa a innové et s'est voulu en rupture avec tout ce qu'ils avaient fait dans le passé et ce qui se fait dans le monde de l'assurance en général : flash, mot...

    By • Feb. 20, 2009

  • Digital Business Bacon

    Bacon Explosion is somewhat of a perfect storm for Left Brain. It's got PR, it's got digital, it's got business, and of course, plenty of bacon.For those of you not familiar with Bacon Explosion, it's a recipe developed by BBQAddicts.com in response to a tweet asking the two barbecue afficianado...

    By • Feb. 20, 2009

  • Contribution and Connection are the New Currency

    People are no longer a company's best asset, they are its best technology. Is it time perhaps to rename human resources something like human resourceful? I was reading the McKinsey Quarterly article about making Web 2.0 tools work (guess they didn't get the memo about the end of the term Web 2....

    By • Feb. 20, 2009

  • Are social networks really killing us...

    I happened to catch an item on television featuring Aric Sigman, who was talking about his paper on the 'biological implications of social networking', or, as every media appearance has titled it - how social networks are killing us. Online Networks 'harm health' in the case of the BBC. Sadly hi...

    By • Feb. 19, 2009

  • The Signtific Lab

    The Signtific Lab: Public lab or sandbox for creating and sharing novel ideas about the future of science and technology. Tags: MMORPG games technology signtific lab Posted by: socialspacestation

    By • Feb. 19, 2009

  • Three quarters of the PR email I receive is irrelevant. Why?

    As promised in previous posts, here is the analysis of all the PR emails I got in the last half of January.For the record, I really like working with PR people, I just don't like all of their tactics. If you find this to be a bit too much navel-gazing, perhaps you're right. But after 14 years a...

    By • Feb. 19, 2009

  • Isabelle Maréchal, mon entrevue avec cette grande dame de la radio

    Bienvenue à mes nouveaux lecteurs venant de l'émission Isabelle Le matin du 98,5 FM. J'espère que vous trouverez une foule d'infos sur mon blogue et je vous invite à naviguer dans celui-ci, notamment à l'aide des diverses catégories que vous trouverez à la droite de votre écran. Pour les pot...

    By • Feb. 19, 2009

  • Brad Pitt égérie du Vélib' parisien ! info de MenStyle Green

    C'est une information publiée ce matin sur Menstyle dans sa nouvelle rubrique "Green" : "Brad Pitt, futur porte-parole du Vélib' aux Etats-Unis. Alors que l'acteur est en plein tournage de Inglorious Bastard, prochain film de Tarantino, le Parisien annonce que la chaîne américaine PBS s'intér...

    By • Feb. 19, 2009

  • 10 minutes avec "Internet et Opinions"

    Petite tournée des blogues de qualité en langue française: aujourd'hui Internet et Opinions. 10 minutes avec François Guillot; appréciez du bon contenu pour l'esprit.Flashmob et jeu vidéo : la contestation universitaire se diversifie en ligne (17 février 2009)L'époque est donc à l'apparition ou...

    By • Feb. 19, 2009

  • Qui a copié l'autre?

    Deux blogs, qui traite de fashion et de style, destiné aux hommes.Je trouve qu'ils se ressemblent beaucoup et dans le design et dans la structure (posts séparés...)Matérialiste.comMenaredelicious.comLink to original post

    By • Feb. 19, 2009

  • Formations Marketing direct 2009 (tarif internautes)

    Le 3 mars débutera la nouvelle saison des formations du Cercle du Marketing Direct.A l'affiche de cette année... • Maîtriser les nouveaux outils du web 2.0, by Mister Kaufman• L'apport des réseaux sociaux à une pratique audacieuse du marketing, par Thierry Maillet• Repenser le marketing des c...

    By • Feb. 19, 2009

  • Facebook, ou comment tendre le bâton pour se faire battre

    Donc Facebook a reculé, sous la pression de ses utilisateurs, pour Beacon.Cette histoire de modification de CGU a fait beaucoup de bruit, on a pu lire tout et n'importe quoi, mais, sincèrement, on voit bien pire ailleurs. Dans le fond c'était juste très bête de la part de Facebook, parce que pr...

    By • Feb. 19, 2009

  • À propos des changements du travail journalistique

    Il m'arrive d'avoir des discussions passionnantes ailleurs que dans la vraie vie ou que dans mon blogue. Pour preuve, voici un extrait d'une discussion que j'ai eue avec Marc Desjardins, sur le mur Facebook (oui vous savez cet outil que d'aucuns disent inutile) de la copine Geneviève Lefebvre qu...

    By • Feb. 19, 2009

  • 7 Lessons Entrepreneurs Can Learn From Twitter's Success

    By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn't really the right metric to use. It's more powerful to note that for a large group of Twitter enthusiasts, to spend even a day without using it would be as bad (or perhaps even ...

    By • Feb. 19, 2009

  • Meet the Goverati: The Clownfish of Government

    In a landmark article earlier this month, Mark Drapeau popularizes the rise of the Goverati: a group of government employees, civilian contractors, and assorted professionals who understand how government operates and are working collaboratively to affect change. Andrea Baker suggests a proletar...

    By • Feb. 19, 2009

  • Customer Loyalty in a New Economy

    Companies around the world have been working very hard to adapt their businesses to a new market reality that has quickly taken shape over the past four months. The impact of the recession and the abrupt changes in the economy are forcing companies to streamline their operations to manage cost...

    By • Feb. 19, 2009

  • Making the Pie Bigger

    We all face difficult situations at work and in life. The context in which we operate also plays a role in rendering what we see different. I often talk about the importance of culture in an organization. That goes to context - people watch the walk. Culture and environment are especially impo...

    By • Feb. 19, 2009

  • Take Market Share Now

    Bold marketers know this: an economic downturn is the perfect time to gain market share. Spending marketing money during tough times seems counterintuitive, but time and again it has paid off for some of the best known brands. During the 1970s Revlon and Phillip Morris turned up the advertising ...

    By • Feb. 18, 2009

  • Ten Swedish newspaper editors on micro blogs

    A while back I was listed by Medievärlden as one of ten micro bloggers that all journalists should follow. Now Medievärlden lists ten Swedish newspaper editors on micro blogs.Thomas Mattsson, Expressen Digitala Medier Twitter / BloggyCharlotta Friborg, dn.se Twitter / Jaiku / BloggyAnders Olo...

    By • Feb. 18, 2009

  • YouTube Symphony Orchestra

    YouTube is bringing together the world's first collaborative orchestra. And though it's too late to enter to be considered for the project, it's not too late to participate by voting on 3,000 audition videos from more than 70 countries and territories spanning six continents. Submissions c...

    By • Feb. 18, 2009

  • Vcast: Clikemploy.com, encore un portail de l'emploi tunisien

    Décidément, c'est une vraie frénésie en ce moment.Après Keejob.com, voici un autre portail de l'emploi ClikEmploy.com, powered by Justfinditnow.com une boite de référencement off-shore installée à Tunis.J'ia tourné la vidéo avant de regarder le site car je suis tombé dessus par hasard dans la ...

    By • Feb. 18, 2009