Top 10 Ways To Improve Your Personal Brand Image Online

Whether you work for yourself or someone else, it's important to establish and maintain both a strong personal and professional online presence. Given the uncertain economic times, you should be actively engaged in how you present yourself to the world (wide web). When prospective employers or c...

By Brandon Uttley • Feb. 24, 2009

Forget the old loyalty discussion

Forrester Research's Bruce D. Temkin just published a new paper called "Customer Experience Correlates To Loyalty" I thought "Hey, very cool, this must be great". But looking at the report I was really disappointed. Evelyn So pointed out on her blog http://xeeurl.com/A0523 :The analysis is bas...

Feb. 23, 2009

La force de Google : être un ami, pas un outil. Love/Hate-marketing.

Citoyens ! Un article intéressant du NY Times, sur la possible réaction d'internautes une fois que Google serait considéré comme un monopole à abattre, présente aussi une réflexion de Sullivan expliquant l'attrait principal de Google : "I asked Mr. Sullivan if we should deliberately spread our...

By Laurent Francois • Feb. 23, 2009

The "soft-tissue of all our consumers"

There's an old, but relevant video from BringBackTheLove, about the failing, dysfunctional relation between two people -actually two institutions, Advertisers and Consumers. More telling than this story -a messy 'breakup'- is the sequel where the advertiser, talks to his agency to try to repai...

By Angelo Fernando • Feb. 23, 2009

Vcast: Interview Amira Mimouni, Manager de Keejob.com

Après une petite vidéo à la va vite concernant la campagne Keejob.com, j'ai décidé d'aller interviewer la Manager de Keejob.com, Amira Mimouni.J'ai appris que Keejob, faisait partie du groupe 3B, éditeur notamment du Guide cartographié de Tunis et présent aussi dans le domaine de la régie d'es...

By Mehdi Lamloum • Feb. 23, 2009

Your #1 Source for the 2009 Academy Award Recap

You've come to depend on EverythingSteve.com for all that you need to know about the Oscars. And this year we don't disappoint. In order to bring you my cynical and opinionated perspective more quickly, we have captured the world famous San Carlos, California Oscar celebration as a condensed po...

By Steve Diamond • Feb. 23, 2009

So, you have Facebook fans: Now What?

My company [METZ partner company], Socialbees is frequently approached by small businesses with stagnant Facebook growth. They tend to reach a plateau fairly early on and then are at a loss for the next steps. How do they optimize their Fan Page and drive more growth and actual revenue? While F...

By Adam Metz • Feb. 23, 2009

Je t'aime, moi non plus, c'est aussi pour les pubs

Depuis quelques temps déjà , sur Facebook, on peut dire qu'on aime bien ce qui se publie, notamment les statuts. Vous me direz que c'est élémentaire, mais ça manquait. Mais à droite du feed, il y a la pub, et elle aussi on peut dire qu'on l'aime, mais également qu'on ne l'aime pas. Et lorsque ...

By Alexis MONS • Feb. 23, 2009

Why Business Blogging Is Not The Only Answer To Attracting More Clients

With the announcement of the winners of the Irish Blog Awards this weekend I am sure that business blogging will be discussed by many businesses large and small. But I'm concerned that they are getting bad advice. In some conversations I have been having with business owners this week it seems ...

By Krishna De • Feb. 22, 2009

Pepsi Looking for Social Media Ideas

WebProNews reports that Pepsico tapped into a group of social media experts looking for ideas on how best to engage the online community. "The event began with mystery packages and ended with a discussion in a special branded area of FriendFeed called the Pepsi Cooler. The results, though, see...

By Sally Falkow • Feb. 22, 2009

La Chine teste de nouveaux mécanismes de propagande en ligne dans une affaire de police

Citoyens ! Une nouvelle inquiétante prouvant des tests de nouveaux moyens de propagande en Chine dans une affaire de police : "Nous avons invité les internautes à venir enquêter sur place, dans l'espoir qu'ils pourront se faire leur propre idée et diffuser l'information vers autant de personne...

By Laurent Francois • Feb. 22, 2009

Cut out and keep, six ways to use Twitter

The team at Yaybia pointed me towards this guide from Fallon on the six ways to use Twitter. In 30 secs it pretty much sums up all the different uses from the megaphone (blast out announcements) to the Truman Show (140 character blow by blow updates of your life). One of the best answers to 'wh...

By Dirk Singer • Feb. 21, 2009

Blame Your CEO - Not The Economy

The "Macro Economic Landscape" (don't you love to use that term) is in a devastating situation. Your business results suck.Make your own test to figure it out (see below). You wonder why? You work so much harder - you do more cold calls than ever. You send out more email marketing in a month t...

Feb. 21, 2009

Let's Play Social Media Improv

I've talked a lot about marketers giving up control of content. I suggest allowing sales to be the conductors for social media in your organization. I also suggest allowing customers to take control of the website.I figure that if I'm going to preach, I should probably practice. I'm going to ...

By Michele Goetz • Feb. 21, 2009

Blogging Tops Internet Marketing Tactics Poll

Lee Odden of Top Rank Blog is conducting a poll on which Internet marketing tactics are most favored for 2009. Blogging is the #1 tactic - supporting the findings of the HubSpot study. Hubspot queried 167 respondents. Of those asked, 75% said their blogging activities where "useful", "importan...

By Sally Falkow • Feb. 21, 2009

Les médias sociaux sont-ils surcotés ?

Citoyens ! j'ai des discussions étonnante en ce moment qui surgissent quand j'explique que je travaille notamment sur les "nouveaux médias", "médias sociaux" ou "web social" selon l'ère du temps. Certains de mes interlocuteurs insistent sur le fait qu'ils seraient "surcotés". Le problème étant ...

By Laurent Francois • Feb. 21, 2009

How social media competitions can be hi-jacked for a good cause

The other month there was a fair amount of buzz in the twittersphere when US social media commentator David Armano used both Twitter and his blog to raise a lot of money for a Romanian mum and her kids in New York to find a new place to live. Something Gavin Heaton pointed me to via Twitter: An...

By Dirk Singer • Feb. 21, 2009

Team Obama Named Fast Company's World's Most Innovative Company and it is the Community Concept that Ruled

It was Obama's "triple O" or his online operation which "took a skinny kid with a funny name and turned him into the most powerful new national brand in a generation," said Fast Company. As they described on their cover, Team Obama beat out Google, Facebook and Amazon to be their No. 1. Obama r...

By Wendy Troupe • Feb. 21, 2009

Hans Kullin - why blogging about yourself makes total sense

Taking control over Brand You online requires that you are active, otherwise other people will define the image of you. By using different types of social media you can influence your own brand because many web 2.0 services like blogs and micro blogs rank very high in a Google search. Already b...

By Hans Kullin • Feb. 20, 2009

Do we want to increase our business opportunities? Lets educate and standardize...

Today I heard about a couple of very interesting posts, relevant to a topic I seem to be discussing frequently in the last few weeks: the importance to drive a better understanding, particularly among high level marketing executives, of Social Media: what is it? what are the potential applica...

By Filiberto Selvas • Feb. 20, 2009

You Can't Buy Influence

Today I came across a post about Gary Vaynerchuk Using Adwords Ads to Buy Twitter Followers?. The author, Jacob Morgan, asked the question is it ethical? Gary is being very transparent about what he is doing, so I am not sure that its an ethical question. I think the bigger issue here is whe...

By LJ Jones • Feb. 20, 2009

Abrams Research's New Social Media Survey Finds Top Social Media Companies

Abrams Research has released a survey about social media research. I have a few questions about the validity of the research. It appears that 200 people who use social media were contacted. Here's what Abrams Research had to say about their collection methods, "Abrams Research surveyed over 200...

By John Cass • Feb. 20, 2009

Axa lance l'assurance en ligne et se refait une beauté

http://www.axa.fr a lancé son nouveau site ce 17 février pour finaliser un repositionnement de la marque lancé 8 mois plus tôt. Pour cela, Axa a innové et s'est voulu en rupture avec tout ce qu'ils avaient fait dans le passé et ce qui se fait dans le monde de l'assurance en général : flash, mot...

By Vanina Delobelle • Feb. 20, 2009

Digital Business Bacon

Bacon Explosion is somewhat of a perfect storm for Left Brain. It's got PR, it's got digital, it's got business, and of course, plenty of bacon.For those of you not familiar with Bacon Explosion, it's a recipe developed by BBQAddicts.com in response to a tweet asking the two barbecue afficianado...

By Darius Razgaitis • Feb. 20, 2009

Contribution and Connection are the New Currency

People are no longer a company's best asset, they are its best technology. Is it time perhaps to rename human resources something like human resourceful? I was reading the McKinsey Quarterly article about making Web 2.0 tools work (guess they didn't get the memo about the end of the term Web 2....

By Valeria Maltoni • Feb. 20, 2009