Content Marketing: Page 575

  • Hommes VS femmes en mode graphique

    Une façon amusante et originale de montrer ce qui distingue les hommes des femmes... Ceci dit, ce sont des généralités, de grandes tendances... et il y a aussi quelques clichés... (vu chez Eric) Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, l...

    By • Jan. 7, 2009

  • Social Media In Action - How To Use Twitter For Marketing and PR

    Absolutely everything you need to know about using Twitter for Marketing and PR here. Thanks to @alisamleo

    By • Jan. 7, 2009

  • Twitter is either dying or going mainstream?

    Funny how some things change and others don't. Back in the early part of 2008 stories of Twitter's demise were prevalent. I saved this Hitwise chart back in July 2008, which showed how UK traffic was trending upwards. From the perspective of 2009 we can see Twitter remains resilient and has mad...

    Jan. 7, 2009

  • Fuzzy logos and re-brands

    Make your consumers work a to find out what you are about and not only will they will be more willing to reevaluate what your brand stands for, you'll come out better in their estimations. So says a study by University of Illinois marketing academic Sharon Shavitt in a study cited in Science Da...

    By • Jan. 7, 2009

  • 10 conseils pour aider les médias à devenir numérique

    La FPJQ (Fédération Professionnelle des Journalistes du Québec) a beau être de l'ère paléolithique dans ses réactions de primate non évolué, d'autres organismes plus innovants se posent de sérieuses questions quant à l'avenir des journaux et suggèrent des pistes positives pour traverser le raz ...

    By • Jan. 6, 2009

  • Rapport sur le marché du travail d'ici 2015

    Le livre Les emplois de demain présente une grande enquête sur le marché du travail en général. Cadres, rassurons-nous, nous sommes courtisés on a du mal à nous trouver...nous aurons donc du travail...du moins jusqu'en 2015 (bon enfin si on résiste à la crise entre temps). Ce rapport est trè...

    By • Jan. 6, 2009

  • Social Media could be the savior for SMB's

    6 days into 2009 and I'm sure we all have our goals set or we're busy finalizing what we are going to do. I make these lists and I write down thoughts at a furious pace and still, in the back of my mind, I'm constantly wondering what everyone is collectively thinking right now. By everyone, I'm...

    By • Jan. 6, 2009

  • A floating city to welcome future global warming escapists?

    Floating eco-city concept by French architect Vincent Callebaut. The city generates more energy than it consumes through a combination of wave power and solar energy. It can host 50,000 people. No price tag yet but it is safe to assume that it will be used as a luxury development rather than a...

    By • Jan. 6, 2009

  • Lothar Matthäus and the gallery of wives

    Slightly silly and somewhat off topic, but still. Back in 2005 I blogged about the personal website of German football legend Lothar Matthäus. Back then, his website included a wide range of information, for example a gallery of current and previous wives/girlfriends. What caught my eye that t...

    By • Jan. 6, 2009

  • 5 Trends: Where Social Media Marketing is Heading, in 2009 and Beyond

    There's been a lot written about where social media is going in 2009, lots of New Year's predictions, but we focus here solely on corporate social media marketing. 2008 was theyear where many more corporations realized they needed to get into thesocial media marketing game, and so far, that's n...

    By • Jan. 6, 2009

  • The Bankruptcy of the Non-Descript...To Succeed You Gotta Believe

    So far we've lost Woolworths, MFI and Zavvi, while Whittards has been bought by a private equity firm after going into administration. At least MFI and Zavvi still have websites notifying people of their current status - Woolworths has: 'Our site is currently undergoing essential maintenance. ...

    By • Jan. 6, 2009

  • Une étude IPSOS sur les français et les réseaux sociaux

    2008 a été l'année des réseaux sociaux et Facebook est devenu un tel phénomène de société que l'attention à leur égard n'est pas prêt de retomber. En témoigne le on a de très grosses opérations en cours sur Facebook de notre potentiellement possible secrétaire d'état à l'économie numérique qu...

    By • Jan. 6, 2009

  • Start the presses, there's a recession!

    Day after day, week after week, the media works overtime to remind you that the economy sucks. "We're in a recession." "This is the worst it's been in 70 years." "It's not going to get better anytime soon." What does this accomplish? Nothing. The media doesn't offer any solutions.?? Rather, the...

    By Tim Jahn • Jan. 6, 2009

  • Social Marketing in '09... Good Content Is The Key To Buy-In

    Remember last month when a rise of "oh noes!" went up over projections showing that social network ad spending would be down in '09? (Epsilon and eMarketer) Well, just give it a few days for the bean counters to dig up some concomitant good news, it looks like the money that's being pulled from...

    By • Jan. 6, 2009

  • Trouver l'équilibre entre vie professionnelle et vie privée

    Avoir une vie professionnelle, c'est bien (si on aime son job et le domaine qu'on a choisi, si elle s'accompagne d'une vie sociale, si la durée du trajet pour aller au bureau n'est pas trop importante et si on est récompensé Ã sa juste valeur pour le travail que l'on fournit), jusqu'Ã ce qu'e...

    By • Jan. 6, 2009

  • Social Media Marketing Map Used For Ad Agency's New Business

    Sam Decker, Decker Marketing, recently shared on Twitter this great example of an agency's self promotion. Overdrive Interactive has created a Social Media Marketing Map as a way to promote their agency as well as educate marketers on the power of social media. The agency is offering the map as ...

    By • Jan. 6, 2009

  • Time Enough for Social Media (Subtitled, "When Real Life Crashes Into Social Media Life")

    Last year between March 4th and November 17th, I created 199 posts for this blog. Then for almost eight weeks, I was unable to find the time (or perhaps motivation) to author additional content.What happened? Work at Fullhouse picked up as clients and prospects made their 2009 plans. Time an...

    By • Jan. 6, 2009

  • Take Small Steps To Succeed

    Starting up a new business is not easy. There are seemingly a million tasks to do, and unfortunately there is not a one-size-fits-all manual. After being involved in two start-ups, I do know one secret to success. And it's very simple, yet quite difficult for a lot of people (myself included) to...

    By • Jan. 5, 2009

  • The future of social web for Forrester: change management at stake

    Roundtable Event: The Future of the Social WebView SlideShare presentation or Upload your own. (tags: socialnetwork socialmedia)Forrester and Jeremiah Owyang share a very nice presentation about the future of social web. Despite the fact that it looks like a work-in-progress, some elements are r...

    By • Jan. 5, 2009

  • Le compte Twitter d'Obama a été piraté

    La vague de phishing sur Twitter a touché jusqu'Ã Barack Obama.En effet, cet après-midi on pouvait voir le twitt suivant Un message trop bizarre pour le compte officiel de Barack Obama.Quand on clique sur le lien on tombe sur FreelottoJe ne peux pas croire que ce soit vrai :) Première victime ...

    By • Jan. 5, 2009

  • Américanisation du commerce de détail en ligne canadien

    L'américanisation du commerce de détail en ligne canadien n'est pas un sujet nouveau. Déjà en 2005, j'avais l'intuition que c'est ce qui se passait et dans le billet Assistons-nous à l'Américanisation du tourisme en ligne au Canada ? je sonnais déjà une première alarme. Puis, l'indice du comm...

    By • Jan. 5, 2009

  • 3 Ways To Use "Resolution Marketing" In The New Year

    It's the first monday of the new year and even if you aren't usually a person to make new year's resolutions, chances are you are still thinking about doing things slightly differently in 2009 than you did in 2008. It's a new start and that's the beauty of the first few weeks in January. They a...

    By • Jan. 5, 2009

  • Fair Use in Media Literacy Education FAQ

    Educators need to make better use of their fair use rights under copyright law. The Code of Best Practices in Fair Use for Media Literacy Education helps clear away the copyright confusion and, in the process, encourage the use of mass media, popular culture and digital media as a means to build...

    By • Jan. 5, 2009

  • El cono del silencio y los zapatofonos

    He comentado en alguna ocasión como en la literatura y filmografía de la ciencia ficción han aparecido todo tipode tecnologías, excepto... el teléfono móvil, pero gracias al agente 86, tengo que hacer la honrosa salvedad de que en la comedia apareció en la década de los 60 y en Mortadelo y...

    By • Jan. 5, 2009

  • PR skills of the future

    Ogilvy PR Worldwide produced this video for PRWeek's "Next" conference, held in mid-November. Leaders of PR agencies talk about the skills of the PR counselor of the future. John Bell weighs in with his own 13 skills, including SEO, influencer identification, community management, conversation (...

    By • Jan. 5, 2009