Content Marketing: Page 575

  • Tribes Q/A

    Tribes Qa2View SlideShare presentation or Upload your own. (tags: media social) Link to original post

    By • Jan. 10, 2009

  • Twitter is not chat

    Mon recent Vcast sur Twitter pour présenter le doc 2009 l'année Twitter a eu visiblement un certain effet puisque je reçois de plus en plus de demandes de Follow d'utilisateurs tunisiens.Deuxième face de la pièce, j'ai eu droit à pas mal de questions, interrogations sur Twitter.Je vais essayer...

    By • Jan. 10, 2009

  • Where Are All the US Jobs Going? What Are My Two Biggest Employees Doing?

    I get these emails from ADP from time to time. I find them interesting so I do not object. I was especially struck with the last one. According to ADP's Small Business Report small-size businesses (50 employees are less) lost 281,000 jobs in December, the largest decline in small-size business e...

    By Bill Ives • Jan. 10, 2009

  • The Sin of Inclusion

    The IT Services Marketing Association (ITSMA) recently did an interview with Malcolm Frank the Senior Vice President, Chief Strategy Officer and Chief Marketing Officer for Cognizant. In the interview Malcolm talked about 5 messaging traps that IT Marketers tend to fall into.While I agree with a...

    By • Jan. 9, 2009

  • De la propagande en ligne en temps de guerre

    Est-ce que nous observons de la propagande en ligne reliée au conflit israélo/Palestinien? Tel était le leitmotiv d'une discussion que j'ai eue ce matin avec la journaliste Catherine Gignac de la radio de la Société Radio-Canada de Saskatchewan. He bien oui il y a de la propagande. Il y en a tou...

    By • Jan. 9, 2009

  • Histoire d'Internet

    Et voili la video : History of the Internet from PICOL on Vimeo Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis une "touche à tout" !

    By • Jan. 9, 2009

  • Visualizations: The Personal Message Shield

    (special thanks to Kaitlyn Wilkins aka Catchup Lady who thought of this term and described the Personal Message Shield) Subject to as much as 5000 commercial messages a day, each of us has erected our own personal message shield. We block out messages flung at us from traditional media. Tradit...

    By • Jan. 9, 2009

  • What Does Brand Look Like in a Digital World?

    The folks over at MPlanet have been reaching out to bloggers this week, asking us to post on one of the following four topics: - Brand building in a digital world (my topic!) - Connecting with empowered consumers - Marketing mix in a fragmented world - Global marketing on a borderless planet He...

    By • Jan. 9, 2009

  • Is there a support group for this? Online, preferably?

    My friend Dave Damore pointed out this amazing little site called TweetWasters a couple of minutes ago that I went to out of sheer curiosity. What it does is calculate how much time a person has "wasted" tweeting, based on however many tweets they have. Mine looks like this:(Clickify to biggify...

    By • Jan. 9, 2009

  • Has Twitter reached a tipping point in Sweden?

    I don't know to what extent the use of Twitter during the Mumbai attacks has had an impact, but suddenly we can see a surge in the number of new Twitter users from Sweden. And not just individuals. Organizations are also joining. Today the staff behind the editorial pages of Svenska Dagbladet s...

    By • Jan. 8, 2009

  • Plurk Is Topic Centric, Twitter is User Centric, Who's the Bigger Whale?

    When Twitter suffered from the infamous outages dubbed promptly as the "fail whale" due to the error graphic, some users began turning to alternatives. I switched to Plurk, but not without deleting my first Twitter account. Of late, some would have realized I am now back on Twitter listening to...

    By • Jan. 8, 2009

  • LE PALMARES, LE BEST-OF, LE MEILLEUR DE 2008

    A l'image de pas mal de mes camarades bloggeurs, vous trouverez ci-dessous la liste des 15 articles publiés en 2008 les plus consultés sur ce blog. Vous y trouverez un panorama assez représentatif des thématiques, sujets et autres problématiques débattues depuis un an. J'aurais pu faire un Top ...

    By • Jan. 8, 2009

  • Pourquoi Google Chrome ne survivra pas

    Il s'agit plutôt de savoir s'il survivra à ce buzz. Pour Nick Heath, 5 raisons feront que Google Chrome ne tiendra pas en face de Internet Explorer et de Firefox, les deux navigateurs les plus utilisés aujourd'hui : L'étranglement d'Internet Explorer : les internautes auront-ils envie de chang...

    By • Jan. 8, 2009

  • Saving your contacts in the 'cloud'

    If you haven't heard of cloud computing, where have you been? Seriously, not many people know about this, and those who do are quite confused about it. For good reason that I will get to in a moment. But there's a service I came across that seems like a good way to get those business cards thrus...

    By • Jan. 7, 2009

  • Pitching Sir Freddie Laker for The US Business

    Around this time of year I tend to get pretty sentimental. The holidays, my birthday, and then in early February the anniversary of my father's death all make me crave some positive memories to keep him fresh in my mind. For those of you who don't know me personally my father was my best friend...

    By • Jan. 7, 2009

  • Hommes VS femmes en mode graphique

    Une façon amusante et originale de montrer ce qui distingue les hommes des femmes... Ceci dit, ce sont des généralités, de grandes tendances... et il y a aussi quelques clichés... (vu chez Eric) Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, l...

    By • Jan. 7, 2009

  • Social Media In Action - How To Use Twitter For Marketing and PR

    Absolutely everything you need to know about using Twitter for Marketing and PR here. Thanks to @alisamleo

    By • Jan. 7, 2009

  • Twitter is either dying or going mainstream?

    Funny how some things change and others don't. Back in the early part of 2008 stories of Twitter's demise were prevalent. I saved this Hitwise chart back in July 2008, which showed how UK traffic was trending upwards. From the perspective of 2009 we can see Twitter remains resilient and has mad...

    Jan. 7, 2009

  • Fuzzy logos and re-brands

    Make your consumers work a to find out what you are about and not only will they will be more willing to reevaluate what your brand stands for, you'll come out better in their estimations. So says a study by University of Illinois marketing academic Sharon Shavitt in a study cited in Science Da...

    By • Jan. 7, 2009

  • 10 conseils pour aider les médias à devenir numérique

    La FPJQ (Fédération Professionnelle des Journalistes du Québec) a beau être de l'ère paléolithique dans ses réactions de primate non évolué, d'autres organismes plus innovants se posent de sérieuses questions quant à l'avenir des journaux et suggèrent des pistes positives pour traverser le raz ...

    By • Jan. 6, 2009

  • Rapport sur le marché du travail d'ici 2015

    Le livre Les emplois de demain présente une grande enquête sur le marché du travail en général. Cadres, rassurons-nous, nous sommes courtisés on a du mal à nous trouver...nous aurons donc du travail...du moins jusqu'en 2015 (bon enfin si on résiste à la crise entre temps). Ce rapport est trè...

    By • Jan. 6, 2009

  • Social Media could be the savior for SMB's

    6 days into 2009 and I'm sure we all have our goals set or we're busy finalizing what we are going to do. I make these lists and I write down thoughts at a furious pace and still, in the back of my mind, I'm constantly wondering what everyone is collectively thinking right now. By everyone, I'm...

    By • Jan. 6, 2009

  • A floating city to welcome future global warming escapists?

    Floating eco-city concept by French architect Vincent Callebaut. The city generates more energy than it consumes through a combination of wave power and solar energy. It can host 50,000 people. No price tag yet but it is safe to assume that it will be used as a luxury development rather than a...

    By • Jan. 6, 2009

  • Lothar Matthäus and the gallery of wives

    Slightly silly and somewhat off topic, but still. Back in 2005 I blogged about the personal website of German football legend Lothar Matthäus. Back then, his website included a wide range of information, for example a gallery of current and previous wives/girlfriends. What caught my eye that t...

    By • Jan. 6, 2009

  • 5 Trends: Where Social Media Marketing is Heading, in 2009 and Beyond

    There's been a lot written about where social media is going in 2009, lots of New Year's predictions, but we focus here solely on corporate social media marketing. 2008 was theyear where many more corporations realized they needed to get into thesocial media marketing game, and so far, that's n...

    By • Jan. 6, 2009