Content Marketing: Page 575

  • Rétrospective techno 2008

    Cette année, en guise de rétrospective techno, j'ai accordé deux entrevues à des journalistes sur ce sujet précis. J'ai d'abord discuté avec Patricia Cloutier du journal LeSoleil qui a pondu l'article Les sites Internet qui ont marqué 2008. Puis, j'ai donné une entrevue audio pour la balado de ...

    By • Jan. 3, 2009

  • Funny how business took so long in realizing we're all human

    For all the jibber jabber about the novelty of social media, I can't help but be cynical. Social media has been successfully used by nonprofits for decades, mainstream for profit marketers have jumped on the bandwagon in the last decade. My experience in healthcare helped me focus on the human ...

    By • Jan. 2, 2009

  • Chrysler Blog, Probably Not a Good Time for "Conversation"

    Chrysler has a blog and on it they posted a digital copy of that stupid "thank you America" ad they spent $100k of your money running. The comments on the post speak convincingly about the depth of anger felt by the vast majority, probably 98%, of people on this subject as evidenced by what they...

    By • Jan. 2, 2009

  • What Does Your Blog Say About You?

    There are lots of posts out there about personal branding and the significance in one's career - plenty of great advice to be found. While having an account on Facebook, Twitter and other networks and platforms is important for building a social media presence, a blog is one element of a person...

    By • Jan. 2, 2009

  • Fireworks at Marina Bay Singapore Countdown 2009

    My first YouTube video. Enjoy and Happy 2009!

    By • Jan. 1, 2009

  • Five years at business blogging and counting

    Yesterday, I read that December marks five years that Top Rank Marketing's Lee Odden has been at the business of blogging. (Congrats Lee!)That post jogged my memory and caused me to realize that this month marks my fifth year as well. I started in December 2003 using a Typepad blog for the Inte...

    By • Jan. 1, 2009

  • Marketers Using Social Media: Do they Get it or are they Panicking?

    In a recent study conducted by Junta 42, marketers said that they are going to be directing a good portion of their budgets towards content marketing and social media (other than blogs). There are several ways to interpret the flow of money to content marketing and social media: either more c...

    By • Jan. 1, 2009

  • Profession : Directeur Conseil chez Publicis Consultants | Net Intelligenz

    Dimitri Granger vient récemment d'être promu au poste de directeur conseil au sein de l'agence Net Intelligenz, le pool d'expert de Publicis Consultants sur les dossiers de veille d'opinion, de RP 2.0, d'influence et de gestion de dispositifs communautaires online. Il succède ainsi à Stanislas...

    By • Jan. 1, 2009

  • Très bonne année à tous \o/

    Très bonne année à tous \o/

    By • Jan. 1, 2009

  • Social Media Content Tops Investment List for 2009

    The results of the Junta42 survey done this month are most encouraging. Back in 2000 a Forrester Research study found that the number one reason someone comes back to a site is the quality of the content. And in Google's recently published SEO starter guide they say that the most important fa...

    By • Dec. 31, 2008

  • Thank you

    Thank you, dear readers, for your time and attention. Without you, this wouldn't be as much fun. Thanks also go to all of you who comment and those who link, Stumble, Digg, Twit, and share in other ways. I know how challenging it is to have only so many hours in a day and I am grateful that yo...

    By • Dec. 31, 2008

  • Holidays 2008: Social Media Was Just Talk

    For all the spending and related buzz about social media this year, it didn't do much for getting folks to actually buy anything, did it? I know such sentiments amount to damnable heresy. So many companies are spending so much money on digital campaigns, chat rooms, and on monitoring the ince...

    By • Dec. 31, 2008

  • There's Never Been a Better Time to Be a Savvy Marketer

    Okay, let's get the grumbles out of the way first. Who in the hell would want to be a marketer?I mean, the economy has gone down the crapper. Consumers aren't spending. Businesses have stopped buying goods and services.Marketing budgets are being slashed willy-nilly by short-sighted senior manag...

    By • Dec. 31, 2008

  • In 2009, Social Media Will Be So Over

    Back in my callow youth, in 1996, I was reporting on an "online travel" technology conference for the Washington Post. It focused on the breathtaking development that the Internet would soon let people actually purchase airline tickets and hotel visits online, without a travel agent or even a ph...

    By • Dec. 31, 2008

  • La reputacion de Internet

    Andaba yo haciendo copias de seguridad en un disco duro externo cuando me encontré con mis ficheros de los años 90. La arqueología de los sistemas para guardar la información han cambiado y cada cierto tiempo me he visto en la obligación de intentar no perder mucha info. Aún recuerdo cuando...

    By • Dec. 31, 2008

  • 2008: When the definition of PR was revised

    2008 brought some sweeping changes to marketing, journalism and PR. But as PR got tight with marketing, technology and media, the old, timeworn, definitions had to be reworked, as the practice of PR changed. I found a thought provoking definition by Parry Headrick of Shift Communications) who ca...

    By • Dec. 30, 2008

  • Vcast: Premier bilan et appel à startups

    Premier Bilan après un mois de Vlogging.J'ai mis en ligne 9 Vcast en un mois ou un peu plus. Mon objectif était de deux vidéos par semaine et j'ai réussi à l'atteindre. Les vidéos ont été vue 1300 fois à peu près en ne comptant que les stats de Vimeo. Ce sont des chiffres qui me font sincèrem...

    By • Dec. 30, 2008

  • Best PR and SEO Tactics

    Time 28:49 What's in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I'm always thinking about the news angle, whether it's for clients, this podcast, or the pure enjoyment...

    By • Dec. 30, 2008

  • Communication publique et territoriale avec les réseaux sociaux

    Sur les médias sociaux les internautes se fédèrent en communautés autour d'une passion, de contenus, de pratiques, d'intérêts ou de points communs. Les collectivités territoriales et les services publics favorisent et organisent un certain nombre de pratiques collectives de la vie quotidienne, e...

    By • Dec. 30, 2008

  • Internal Communicators Use Semantic Technologies

    Currently, many large companies have some difficulty with thinking about how to monitor social media to understand what their customers are discussing as it relates to their company and industry. Often the reluctance to make use of such business intelligence is because there is an understandin...

    By • Dec. 29, 2008

  • Interview With Valeria Maltoni

    I did an interview this weekend with Valeria Maltoni, of Fast Company fame, on her popular blog Conversation Agent about the Pay-Per-Post/IZEA issue and the future of social media in general.Here's an excerpt:In a recent conversation around the sanctity of social media at Amber Naslund's blog, ...

    By • Dec. 29, 2008

  • Urbanmobs, la carte qui cache la forêt

    Orange, en collaboration avec FaberNovel, propose de trés jolies vidéos qui représentent différents aspects de l'activité des mobiles de l'opérateur dans plusieurs grandes villes d'Europe. Je vous propose ici les émissions de SMS sur Paris le soir de la fête de la musique 2008.Urban Mobs - Pari...

    By • Dec. 29, 2008

  • Harry Potter is dead

    This could possibly qualify as blooper of the year. The Nobel Prize laureate Harold Pinter died on Christmas Day, but when Swedish Radio (SR) reported about it, Pinter turned into Harry Potter. "The British writer and dramatist Harry Potter is dead, it was announced today. Potter received the N...

    By • Dec. 29, 2008

  • Flics et Barbouzes... "Augmentation du nombre de cameras à Aix

    <!--[endif]--> Il y a tout juste un an la ville d'Aix comptait 37 cameras de video surveillance. Un an plus tard, pour les responsables du dispositif, le bilan est présenté comme particulièrement benefique : "La video surveillance a permis d'interpeller pas moins de 87 individus pour des ...

    By • Dec. 29, 2008

  • PR 2.0 is Free

    It really isn't, but it is freely distributed. That is the benefit of it when intended as communications to all stakeholders. Good PR comes at a cost - research, the experience of knowing what's important, the relationships we build to offer content that people want to make part of their lives....

    By • Dec. 29, 2008