Content Marketing: Page 574

  • Start the presses, there's a recession!

    Day after day, week after week, the media works overtime to remind you that the economy sucks. "We're in a recession." "This is the worst it's been in 70 years." "It's not going to get better anytime soon." What does this accomplish? Nothing. The media doesn't offer any solutions.?? Rather, the...

    By Tim Jahn • Jan. 6, 2009

  • Social Marketing in '09... Good Content Is The Key To Buy-In

    Remember last month when a rise of "oh noes!" went up over projections showing that social network ad spending would be down in '09? (Epsilon and eMarketer) Well, just give it a few days for the bean counters to dig up some concomitant good news, it looks like the money that's being pulled from...

    By • Jan. 6, 2009

  • Trouver l'équilibre entre vie professionnelle et vie privée

    Avoir une vie professionnelle, c'est bien (si on aime son job et le domaine qu'on a choisi, si elle s'accompagne d'une vie sociale, si la durée du trajet pour aller au bureau n'est pas trop importante et si on est récompensé Ã sa juste valeur pour le travail que l'on fournit), jusqu'Ã ce qu'e...

    By • Jan. 6, 2009

  • Social Media Marketing Map Used For Ad Agency's New Business

    Sam Decker, Decker Marketing, recently shared on Twitter this great example of an agency's self promotion. Overdrive Interactive has created a Social Media Marketing Map as a way to promote their agency as well as educate marketers on the power of social media. The agency is offering the map as ...

    By • Jan. 6, 2009

  • Time Enough for Social Media (Subtitled, "When Real Life Crashes Into Social Media Life")

    Last year between March 4th and November 17th, I created 199 posts for this blog. Then for almost eight weeks, I was unable to find the time (or perhaps motivation) to author additional content.What happened? Work at Fullhouse picked up as clients and prospects made their 2009 plans. Time an...

    By • Jan. 6, 2009

  • Take Small Steps To Succeed

    Starting up a new business is not easy. There are seemingly a million tasks to do, and unfortunately there is not a one-size-fits-all manual. After being involved in two start-ups, I do know one secret to success. And it's very simple, yet quite difficult for a lot of people (myself included) to...

    By • Jan. 5, 2009

  • The future of social web for Forrester: change management at stake

    Roundtable Event: The Future of the Social WebView SlideShare presentation or Upload your own. (tags: socialnetwork socialmedia)Forrester and Jeremiah Owyang share a very nice presentation about the future of social web. Despite the fact that it looks like a work-in-progress, some elements are r...

    By • Jan. 5, 2009

  • Le compte Twitter d'Obama a été piraté

    La vague de phishing sur Twitter a touché jusqu'Ã Barack Obama.En effet, cet après-midi on pouvait voir le twitt suivant Un message trop bizarre pour le compte officiel de Barack Obama.Quand on clique sur le lien on tombe sur FreelottoJe ne peux pas croire que ce soit vrai :) Première victime ...

    By • Jan. 5, 2009

  • Américanisation du commerce de détail en ligne canadien

    L'américanisation du commerce de détail en ligne canadien n'est pas un sujet nouveau. Déjà en 2005, j'avais l'intuition que c'est ce qui se passait et dans le billet Assistons-nous à l'Américanisation du tourisme en ligne au Canada ? je sonnais déjà une première alarme. Puis, l'indice du comm...

    By • Jan. 5, 2009

  • 3 Ways To Use "Resolution Marketing" In The New Year

    It's the first monday of the new year and even if you aren't usually a person to make new year's resolutions, chances are you are still thinking about doing things slightly differently in 2009 than you did in 2008. It's a new start and that's the beauty of the first few weeks in January. They a...

    By • Jan. 5, 2009

  • Fair Use in Media Literacy Education FAQ

    Educators need to make better use of their fair use rights under copyright law. The Code of Best Practices in Fair Use for Media Literacy Education helps clear away the copyright confusion and, in the process, encourage the use of mass media, popular culture and digital media as a means to build...

    By • Jan. 5, 2009

  • El cono del silencio y los zapatofonos

    He comentado en alguna ocasión como en la literatura y filmografía de la ciencia ficción han aparecido todo tipode tecnologías, excepto... el teléfono móvil, pero gracias al agente 86, tengo que hacer la honrosa salvedad de que en la comedia apareció en la década de los 60 y en Mortadelo y...

    By • Jan. 5, 2009

  • PR skills of the future

    Ogilvy PR Worldwide produced this video for PRWeek's "Next" conference, held in mid-November. Leaders of PR agencies talk about the skills of the PR counselor of the future. John Bell weighs in with his own 13 skills, including SEO, influencer identification, community management, conversation (...

    By • Jan. 5, 2009

  • Comment g??rer le feedback de ses clients, en 3 clics

    Si vous ne vous ??tes pas encore laiss?? tenter par l'aventure d'un feedback2.0 (visionner l'interview), UserVoice pourrait bien ??tre le site qui trouvera gr??ce ?? vos yeux. L'esprit est ?? peu pr??s le m??me : proposer aux Clients une interface simple et interactive qui permettra aux uns de ...

    By • Jan. 5, 2009

  • Phishing sur Twitter

    La nouvelle circulait depuis deux jours. Après le Spam sur Twitter, voici le Phishing.Comme nombre d'utilisateurs Twitter, j'ai reçu un DM (direct Message) sur Twitter me demandant d'aller voir un blog.Le site reproduit la home page de Twitter et capture les logins et mots de passe de ceux qui ...

    By • Jan. 5, 2009

  • 3 Helpful B2B 2010 Social Media Predictions

    As much as I try to resist the wave of "extraspection" (kind of like introspection but broadcast via blogs, Twitter and aggregators), that are the summaries of the past years leading trends and predictions of next year's hot topics, I find myself drawn in. One of my intents this year is to disc...

    By • Jan. 4, 2009

  • The map of the Internet

    An updated version of last year's Internet map has been released by Oliver Reichenstein of Information Architects Japan. Using the Tokyo metro system as a guide (with Google in the place of Tokyo Central), it's a great visualisation tool that shows how the world's top web destinations are con...

    By • Jan. 4, 2009

  • Case Study part 1 - FohBoh News Section

    This is the first step in Nattergalen's strategy to re-energize the FohBoh community. You can read about the entire project here. FohBoh News Section This is the first stage of the plan and will be the first section accessible to the community members. The template for this section is based on t...

    By • Jan. 4, 2009

  • Real Collaboration

    Real collaboration to me is where there's no need to know who's up front. Everyone is working side by side. Given the fact that we are creatures of imitation, it helps when the tone is set from thehighest levels - what do you want to change in the world? Change happens whether we like it or not...

    By • Jan. 3, 2009

  • Retour vers le futur du web social

    Commençons l'année en douceur et par un petit état des lieux des forces en présence, avec les bons soins de Techcrunch qui nous sert les chiffres de ComScore sur le web social.Je me suis fait récemment tancer sur la notion de web social, cet autre mot valise qui fait oublier le "web 2.0". Le we...

    By • Jan. 3, 2009

  • Introducing the 'Marketing Communications Cake'

    Think of your company, brand or organisation's marketing communication effort as...a CAKE!The icing, trimmings, candles, bells and whistles represent the paid-for advertising. Upfront, bright, in-your-face, adds some pizzazz and makes it all the more tempting by finishing off the package. The c...

    By • Jan. 3, 2009

  • Flux ben bon... Sarkomania

    Sarkozy : le grand recul en avantLa crise contraint Nicolas Sarkozy à réhabiliter l'intervention publique ? Certes, on vole au secours des banques et on crée un fonds d'investissement dans l'industrie, remèdes peu libéraux. Mais énorme malentendu. On s'ébaudit du retour de l'Etat entrepreneur. ...

    By • Jan. 3, 2009

  • Nine Personal Branding Predictions for 2009

    It is 2009 and the Internet is buzzing with experts providing their predictions and trends for the year. I wanted to provide my thoughts on personal branding to help set the tone for an exciting year. Predictions/Trendspotting 1. Creative Economy: Creativity will be to the information age what...

    By • Jan. 3, 2009

  • Wikio top 30 UK tech blogs for Jan 2009

    Last month, my friends at information portal and news search engine Wikio gave me a pre-publication look at December's top 20 list of the most influential tech blogs in the UK. They've done the same for the January 2009 list, this time giving me an exclusive look at the top 30 UK tech blogs fro...

    By • Jan. 3, 2009

  • What's In It for YOU?

    When the one year turns into the next, it's human nature to become reflective. Rather than do a best-of post or look at what I've written, I thought I'd turn this post over to you.I'll admit that this is not a totally original idea. My friends and social media colleagues Todd Defren and Jake McK...

    Jan. 3, 2009