Content Marketing: Page 574


  • WordPress has suspended Dagens Media's new blog

    Digmar, the new blog about digital marketing by the Swedish magazine Dagens Media has been closed down by WordPress for violation of terms of service. This message is what greets visitors to Digmar at the moment.In a comment to my post last week, Ola Eriksson at Dagens Media writes that the blo...

    By Jan. 12, 2009
  • Vcast: Interview Emna Ben Jemaa "Les blogs tunisiens se ressemblent tous, le phénomène facebook va disparaitre"

    Une rencontre avec Emna Ben Jemaa au Teatro ce Samedi avant la pièce "La Partie"L'occasion de réaliser une petite ITW où il est question de blogs et bloggeurs tunisiens...Mehdi Lamloum Vcast: ITW Emna Ben Jemaa "Les blogs tunisiens se ressemblent tous, le phénomène facebook va disparaitre" fro...

    By Jan. 12, 2009
  • Pour en finir avec les natifs versus les immigrants digitaux

    Marc Prensky a beaucoup fait pour favoriser l'introduction des nouvelles technologies à l'école ou faciliter son acceptation dans la population, avec une belle formule-choc : les jeunes sont natifs du numérique, les vieux sont des immigrants. Mais il est temps maintenant de neutraliser ce mythe...

    By Jan. 12, 2009
  • 2.0 Online Media Managers, Britney Spears and Social Media

    If Britney Spears can do it - how long will it be before most celebraties and most BRANDS hire Online Media Managers to manage their online profiles and activity streams? I'm referring to TechCrunch's post on Britney Spears Is Hiring An Online Media Manager where the skills needed for the job, ...

    By Jan. 11, 2009
  • Blago, The Terrorist

    While he might be an amoral, criminally corrupt politician with a bad hairdo, Illinois Governor Rod Blagojevich is one brilliant branding terrorist. I wrote a chapter on what drives real guerrilla marketing in my book, Branding Only Works On Cattle. I'm talking about how terrorists drive not ...

    By Jan. 11, 2009
  • The PR Professional of the Future

    Just latched on to this video (via Shel Holtz), produced by Ogilvy PR Worldwide for PR Week magazine's recent 'Next' conference. Here is a snapshot of what some of America's brightest and best PR exponents had to say when interviewed for the video: "What we do for a living is we tell stories t...

    By Jan. 11, 2009
  • Professional behavior results in an effective embargo

    Media embargoesâ€"the ones arranged between professionalsâ€"are designed as a win-win. The organization gets concurrent coverage from multiple outlets while reporters get the chance to dig deeper into the subject and craft a compelling story. In his report on episode 412 of "For Immediate Releas...

    By Jan. 11, 2009
  • Don't Hate The Product. Hate The Product Promo.

    Over the last week or so, I've been watching a lot of football on Fox. And I have to say, product promotion on college sports, especially Fox sports, is out of hand. During the Fiesta Bowl for instance, I had to miss a play so Fox could finish a Nissan promo. There were at least a half a dozen ...

    By Jan. 11, 2009
  • Wave Report Showcases Community Platforms

    The much anticipated Forrester Wave Report was released today. Jeremiah Owyang has invested much time in gathering, evaluating & reporting on companies that offer community platforms. I appreciate that the focus was on more than just technology. Building a community requires a strategy com...

    By Jan. 11, 2009
  • Are you a pusher or a puller?

    The way you take your shopping trolley to the check out says a lot about you according to US research firm Relevation Research (reported in Ad Age). Three quarters of us (74%) pull our trolley into the line while the other quarter push. The upshot is that a lot of supermarkets could be pitchin...

    By Jan. 10, 2009
  • Tribes Q/A

    Tribes Qa2View SlideShare presentation or Upload your own. (tags: media social) Link to original post

    By Jan. 10, 2009
  • Twitter is not chat

    Mon recent Vcast sur Twitter pour présenter le doc 2009 l'année Twitter a eu visiblement un certain effet puisque je reçois de plus en plus de demandes de Follow d'utilisateurs tunisiens.Deuxième face de la pièce, j'ai eu droit à pas mal de questions, interrogations sur Twitter.Je vais essayer...

    By Jan. 10, 2009
  • Where Are All the US Jobs Going? What Are My Two Biggest Employees Doing?

    I get these emails from ADP from time to time. I find them interesting so I do not object. I was especially struck with the last one. According to ADP's Small Business Report small-size businesses (50 employees are less) lost 281,000 jobs in December, the largest decline in small-size business e...

    By Bill Ives • Jan. 10, 2009
  • The Sin of Inclusion

    The IT Services Marketing Association (ITSMA) recently did an interview with Malcolm Frank the Senior Vice President, Chief Strategy Officer and Chief Marketing Officer for Cognizant. In the interview Malcolm talked about 5 messaging traps that IT Marketers tend to fall into.While I agree with a...

    By Jan. 9, 2009
  • De la propagande en ligne en temps de guerre

    Est-ce que nous observons de la propagande en ligne reliée au conflit israélo/Palestinien? Tel était le leitmotiv d'une discussion que j'ai eue ce matin avec la journaliste Catherine Gignac de la radio de la Société Radio-Canada de Saskatchewan. He bien oui il y a de la propagande. Il y en a tou...

    By Jan. 9, 2009
  • Histoire d'Internet

    Et voili la video : History of the Internet from PICOL on Vimeo Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis une "touche à tout" !

    By Jan. 9, 2009
  • Visualizations: The Personal Message Shield

    (special thanks to Kaitlyn Wilkins aka Catchup Lady who thought of this term and described the Personal Message Shield) Subject to as much as 5000 commercial messages a day, each of us has erected our own personal message shield. We block out messages flung at us from traditional media. Tradit...

    By Jan. 9, 2009
  • What Does Brand Look Like in a Digital World?

    The folks over at MPlanet have been reaching out to bloggers this week, asking us to post on one of the following four topics: - Brand building in a digital world (my topic!) - Connecting with empowered consumers - Marketing mix in a fragmented world - Global marketing on a borderless planet He...

    By Jan. 9, 2009
  • Is there a support group for this? Online, preferably?

    My friend Dave Damore pointed out this amazing little site called TweetWasters a couple of minutes ago that I went to out of sheer curiosity. What it does is calculate how much time a person has "wasted" tweeting, based on however many tweets they have. Mine looks like this:(Clickify to biggify...

    By Jan. 9, 2009
  • Has Twitter reached a tipping point in Sweden?

    I don't know to what extent the use of Twitter during the Mumbai attacks has had an impact, but suddenly we can see a surge in the number of new Twitter users from Sweden. And not just individuals. Organizations are also joining. Today the staff behind the editorial pages of Svenska Dagbladet s...

    By Jan. 8, 2009
  • Plurk Is Topic Centric, Twitter is User Centric, Who's the Bigger Whale?

    When Twitter suffered from the infamous outages dubbed promptly as the "fail whale" due to the error graphic, some users began turning to alternatives. I switched to Plurk, but not without deleting my first Twitter account. Of late, some would have realized I am now back on Twitter listening to...

    By Jan. 8, 2009
  • LE PALMARES, LE BEST-OF, LE MEILLEUR DE 2008

    A l'image de pas mal de mes camarades bloggeurs, vous trouverez ci-dessous la liste des 15 articles publiés en 2008 les plus consultés sur ce blog. Vous y trouverez un panorama assez représentatif des thématiques, sujets et autres problématiques débattues depuis un an. J'aurais pu faire un Top ...

    By Jan. 8, 2009
  • Pourquoi Google Chrome ne survivra pas

    Il s'agit plutôt de savoir s'il survivra à ce buzz. Pour Nick Heath, 5 raisons feront que Google Chrome ne tiendra pas en face de Internet Explorer et de Firefox, les deux navigateurs les plus utilisés aujourd'hui : L'étranglement d'Internet Explorer : les internautes auront-ils envie de chang...

    By Jan. 8, 2009
  • Saving your contacts in the 'cloud'

    If you haven't heard of cloud computing, where have you been? Seriously, not many people know about this, and those who do are quite confused about it. For good reason that I will get to in a moment. But there's a service I came across that seems like a good way to get those business cards thrus...

    By Jan. 7, 2009
  • Pitching Sir Freddie Laker for The US Business

    Around this time of year I tend to get pretty sentimental. The holidays, my birthday, and then in early February the anniversary of my father's death all make me crave some positive memories to keep him fresh in my mind. For those of you who don't know me personally my father was my best friend...

    By Jan. 7, 2009