Content Marketing: Page 591

  • Crise oblige : les blogs reparlent du ROI de l'entreprise 2.0

    Crise financière, crise du web 2.0 (il paraît), de plus en plus de blogs reviennent sur les questions de ROI de l'entreprise 2.0 (marronnier qui n'est pas prêt de disparaître). A commencer par Andrew McAffee qui, il y a un mois, publiait un long billet sur cette question (un de ses meilleurs ...

    By • Nov. 2, 2008

  • 8 Tips for Selling Social Marketing to CFOs

    Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic challenges ahead, your job doesn't get easier. As someone who's focuses on both creative and measurement, and as Interim CFO at Bazaarvoice, I started thinking mor...

    By • Nov. 2, 2008

  • Is It What or How You Say It?

    I thought I was wrong once then I was mistaken. Get it? While I am sure you've heard this opening line before as a joke there are times people act as if they could never make a mistake, or their position is the only position and how dare you question it. Sometimes the tone of a message can giv...

    By • Nov. 2, 2008

  • The extent of the spam problem

    I read a lot in various newsletters I get about the extent of the spam/virus problem, but nothing drives it home like a snapshot of your own email volume. My spam provider just launched a new service, a monthly report in PDF format of the actions it has taken over the last 30 days with your ema...

    By • Nov. 2, 2008

  • Blogs are Better Business Drivers Than Social Sites

    Image by FoxTongue A recent study "Harnessing the Power of Blogs," (sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company) found that blogs can have more impact on purchase decisions than social networks. Social networks help people connect, but blogs ...

    By • Nov. 1, 2008

  • The perfect B2B video sales pitch is over 50 years old!

    We imagine video sales pitches are a new media of today.However on Monday, May 27th, 1957 Milt Grant made this perfect Business to Business sales pitch for his TV show: "The Milt Grant show" that aired 7 days a week.The pitch is about selling advertising time on his show to sponsors.View the vid...

    By • Nov. 1, 2008

  • Are You Just Checking the Box on Conversation?

    Back in March I wrote about the second project by Gavin Heaton and Drew McLellan - The Age of Conversation 2. At the time, we discussed the very premise of the book, which is why don't they get it? It remains to be defined who "they" is.The new effort, which saw the collaboration of 237 profess...

    By • Nov. 1, 2008

  • Do we trust journalists?

    I spoke to someone whom I thought might be interested in a Media Training session today. His reaction was "I don't talk to the media. Nothing good ever comes out of it!"Wow!I was slightly taken aback, even though I have heard something like this before. (No, it was not Sarah Palin.) In fact, I h...

    By • Oct. 31, 2008

  • SWOMFest Wrap-up

    Wow. What a great day October 30th was down in Austin, Texas. The founders of the Society of Word of Mouth, Jackie Huba and Ben McConnell, put on a whiz-bang event filled with great speakers - and even more importantly - great interaction. Here are some of the highlights: 1. The event opened wi...

    By • Oct. 31, 2008

  • LinkedIn surfe sur la crise

    Chacun appréciera l'Ã -propos par lequel LinkedIn promeut ses annonces, dans un Meet Sarah bien en ligne avec cette série culte. Quand on vous dit que le social-networking est passé en mode performance ...Meet Sarah on LinkedInView SlideShare presentation or Upload your own. (tags: app slidesha...

    By • Oct. 31, 2008

  • Ouled Lenine aux JCC

    Le théâtre municipal a abrité hier la seconde projection de l'année du documentaire Ouled Lenine après celle de Docs à Tunis.Le documentaire était réellement émouvant et très touchant. Authentique et vraie, il nous aprojeté dans un volet de notre histoire qui est méconnu.Le moment le plus touc...

    By • Oct. 31, 2008

  • L'alphabet Star Wars

    ... et maintenant il y a l'alphabet Star Wars, imaginé par l'artiste Tweedle Bop : (vu sur emob) Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis une "touche à tout" !

    By • Oct. 31, 2008

  • Influencer, persuade thyself.

    I've been reading the reactions to Pepsi's recent influencer outreach program, PR for The Pepsi Cooler. Have been thinking about it in the perspective of other outreach campaigns, like Nikon, Vista, HP.Seems like the lesson here - whether intentional or not - is "influencer, persuade thyself." ...

    By • Oct. 31, 2008

  • Blogwell / San Jose Recap: "8 Great Case Studies on the Best Social Media Programs at Large Corporations"

    It's one thing to read about what companies are doing in the way of Social Media, but to watch people talk about it and see what it is they are actually doing is truly, a motivating experience. These folks were not only passionate about their companies, but also, passionate about helping the pe...

    By • Oct. 31, 2008

  • Making a Business Case for Twitter

    I'm at the Social Media Strategies Conference in San Francisco. Yesterday Twitter was mentioned often so I offered to present some business cases for using it. You can watch the conference being live streamed. Twitter has become a valuable tool for business use. There are so many opportunities t...

    By • Oct. 31, 2008

  • Which Sites Are You Deeply Engaged With?

    ast month, Yahoo and ComScore released the results of a joint research project which showed that our of an average of 85 websites that people visit each month, people are really only "deeply engaged" with about 1.5 of them. The article got me thinking about the sites that I am really engaged wi...

    By • Oct. 30, 2008

  • Wikipedia est téléchargeable

    Toutes les instructions sont là . Et voici une petite description (extraite d'ici) : (vu ici) Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis une "touche à tout" !

    By • Oct. 30, 2008

  • Linkedin Launches Applications, Are You Using Them?

    If you haven't already started marketing yourself on linkedin, you should! Linkedin has just announced that they are going to be adding applications to their platform. What does this mean for you? Well it means that you now have an extra set of tools that you can use to market yourself. ...

    By • Oct. 30, 2008

  • 2008 Forrester Groundswell Awards Winners

    We've pored over all 150 entries. These were difficult choices -- the quality of social applications improved markedly in 2008, and many were excellent, with real proof of business value. Today we announce the best of the best -- the winners by category. Here they are, with links to their entri...

    By • Oct. 30, 2008

  • Finalists for the Forrester Groundswell Awards

    by Josh Bernoff The quality of this year's Groundswell Awards entrants was very high - we were very impressed. Many of these entries deserved to win and would have won last year, but this year the competition was much tougher. To recognize these excellent entries, we've listed Finalists in this...

    By • Oct. 30, 2008

  • Search Engine Marketing SEM: No Future! Democracy will rule

    TwitterDeliciousYahoo BuzzRedditWindows Live FavoritesAsk.com MyStuffNetlogTechnorati FavoritesShoutwireJumptagsHemidemiInstapaperXerpiWinkDiigoTagglyTailrankKledyYahoo My WebYoolinkTechnotizieNewsVineFriendFeedPingProtopage BookmarksFavesE-mail programHotmailAOL MailYiGGSegnaloYouMobFarkJam...

    By • Oct. 30, 2008

  • Les politiques d'entreprise ne sont rien d'autre que la gestion des relations humaines

    B[On parle de politiques dans l'entreprise, certains en ont peur, d'autres se cachent derrière mais désacralisons ce que sont les politiques d'entreprise car elles ne sont rien d'autre que la gestion des relations humaines. ]b Comment trouver les bons appuis pour lancer un projet, comment chac...

    By • Oct. 29, 2008

  • Recommendations - 25% more influence than adverts in social networks

    It seems to be a week for research. A couple of days ago, we reported on research from Rubicon Consulting showing that online reviews are the second biggest influencer on purchases for US adults. Today I've been reading research from Razorfish which looks into this in more detail and in particu...

    By • Oct. 29, 2008

  • 10 Risks of Engagement

    There are risks to engaging your audiences online. Understanding these risks is one of the many things you need to get your hands around as you develop a social media strategy. Thanks to Kami Watson Huyse, APR, of My PR Pro, for defining these 10 risks of engagement. I attended her presentation...

    By • Oct. 29, 2008

  • LinkedIn ramps up the social functionality with applications

    LinkedIn until very recently was a rather anodyne business networking site that had about only that, the ability to friend (by mutual permission) business contacts. It had very little by way of - wait for it - user generated content (UGC) besides user's online resumes. Then, a bit more than a ...

    By • Oct. 29, 2008