Content Marketing: Page 591

  • How do You Repair a Negative Online Presence?

    Yesterday I talked about some of the free tools you could use to monitor your online brand/reputation. Today I want to talk about what to do when you find out that someone is bashing you or your company. Let's say you're using google alerts or serph and you find a blog post talking about how ...

    By • Nov. 9, 2008

  • Copy-and-paste your social media marketing plan

    This is a truncated cross-post that was published over on Mashable. As you may know, I've been curating a list of social media marketing examples on this blog over the past couple of months. The community could probably come up with 3,000 examples instead of 300 - but the current set already gi...

    By • Nov. 8, 2008

  • Crise économique, Formation et Retour sur investissement.

    Dans le contexte économique, flexibilité et compétences des équipes sont indispensables pour affronter la concurrence (qui peut être amenée à réactions irrationnelles), saisir toutes les opportunités et assurer le succès de vos projets.Link to original post

    By • Nov. 8, 2008

  • The Almighty Widget

    Get this widget! What is all this widget talk? Lately, it has become a hot topic and companies, both big and small, are hiring developers to build custom widgets. I personally love widgets and feel they hold tremendous value for promoting and building a brand. Most widgets are simple in de...

    By • Nov. 8, 2008

  • 6 reasons to supercharge your PR efforts with Twitter

    Stephen Davies has posted a great list of prominent UK journalists who are on Twitter. As he says: "Twitter isn't something that immediately strikes you as anything good and explaining the benefits of it to someone who has never heard of it - particularly a pressed for time PR person - can be qu...

    By • Nov. 7, 2008

  • What Sacrifices Have You Made For Your Personal Brand Lately?

    Tonight, I went to dinner with a few good friends, such as Ryan Healy of BrazenCareerist.com fame, as well as my first and retired editor of Personal Branding Magazine, Rebecca "Modite" Thorman, and the ever popular Carla Blumenthal. Right now I'm sitting in my chair half asleep, speaking to thi...

    By • Nov. 7, 2008

  • 7 Marketing Tips From Comic Book Superheros

    Superheros reflect what is best about us. Sometimes that comes across in the youthful exuberance of Spiderman. Sometimes it is the ay Batman quells his taste for vengeance by stopping the very criminals who would create more orphans like him. Sometimes it's just trying to make our parents prou...

    By • Nov. 7, 2008

  • CMOs Still Learning Social Media Marketing

    Cartoon by Geek and Poke Most marketers are still in the early or experimental phases of adopting and measuring social media says the Marketing Executives Networking Group (MENG). According to the survey conducted by MENG last month 67% of respondents consider themselves beginners at using so...

    By • Nov. 7, 2008

  • "Pris sur la toile", Documentaire sur l'e-reputation

    Premier du genre à ma connaissance, "Pris sur la toile" est un documentaire de 53 minutes sur le thème de l'e-reputation, écrit et réalisé par Grégory Magne et Stéphane Viard. Les deux auteurs reviennent ainsi sur les badbuzz qui ont jalonné l'histoire récente de la toile comme la diffusion ...

    By • Nov. 7, 2008

  • Pour Tim O'Reilly, "les gens n'ont pas compris ce qu'était le 2.0″

    Alessio Jacona pour Intruders TV a réalisé une interview de Tim O'Reilly à l'occasion de son passage à web2.0 expo à Berlin. Une interview très instructive et aussi d'actualité. En quelqes mots : Qu'est-ce que la crise économique va changer à notre industrie ? La crise permet aux startups ...

    By • Nov. 7, 2008

  • CMO 2.0 Conversation About The Fiskateers

    The second CMO 2.0 Conversation took place on 10/9/2008. It involved Jay Gillespie, VP of Marketing, and Suzanne Fanning, Director of Corporate Communications, from Fiskars, and Geno Church, WOM Inspiration Officer, from Brains On Fire. It addressed Word-of-Mouth Marketing that Goes Beyond Tacti...

    By • Nov. 7, 2008

  • Social Media Marketing Case Study: Using Facebook to Promote a Professional Photography Business

    I started using Facebook about a month ago because I wanted to determine for myself its potential business (and personal) marketing value. Not long after I joined Facebook and began adding friends to my network, I came across an old friend from high school who was using his Facebook profile as...

    By • Nov. 7, 2008

  • 3 Reasons the Recession is Great News for Social Media

    This recession is looking worse than Sylvester Stallone all roided up for that recent Rambo 14 (Rambo goes to the buffet for the Early Bird Special with some pals) movie. It's going to be bad. But for social media, it just might be the best possible circumstance. Here's why: 1. Smart Buying Cons...

    By • Nov. 7, 2008

  • How Do You Represent A Brand On Twitter?

    I've got to know Christie Adams pretty well since she was an attendee at Interactive Ontario's last lunch event. She writes regular blog posts for PR in Canada, a lot of them about social media. Her latest one brings up the issue of how to represent a brand on Twitter, a question I coincidenta...

    By • Nov. 6, 2008

  • Are you in for the Long Haul?

    I'm going to start with a sports analogy here so bear with me. It's not so bad that you won't be able to understand where I am going. So here goes. Almost a year ago (December 12th 2007, to be exact), the Auburn University football team hired an offensive coordinator-the person or coach who wou...

    By • Nov. 6, 2008

  • Brand Matchup: Barak Obama and Car Brands

    We haven't played any games on this blog in a very long time. It could be because I've been so wrapped up in interviewing people and writing thought provoking posts for you. I wanted to get back to some fun and games with "Brand Matchup." Here is how you play You get to choose which product bran...

    By • Nov. 6, 2008

  • USA'08 : I'm American, I'm proud

    Voilà , c'est fini. Le rêve d'Obama est enfin devenu réalité. Le symbole de l'American way of life a repris du service. Suite de l'Histoire le 20 janvier 2009. Quel drôle de réveil ce matin tout de même ! J'ai presque eu une sensation de manque. Disons que je m'étais accoutumé au rythme de la...

    By • Nov. 6, 2008

  • The World has voted: Change we can finally believe in

    Across the World, Obama won 9,115 electoral colleges vote against 203 for McCain. The only countries where McCain overtook Obama were Iraq, Algeria and Congo. See full results on the Economist website (Courtesy of El Blogador). In the U.S., the race was narrower with 52% of votes to Obama v. 47...

    By • Nov. 5, 2008

  • Barack Obama, will you tap the groundswell?

    Like many of you, I watched the election last night, and watched Barack Obama's acceptance speech. This speech capped off an election in which Obama demonstrated inspirational leadership and the power to organize and take advantage of a true groundswell. Groundswell means, literally, a rise in ...

    By • Nov. 5, 2008

  • Médias sociaux et générations

    Gen We: Mondes virtuels de niche,Jeux en open sourceLigues fantastiques,shopping virtuel.La Gen We a besoin de fortes interactions. Elle est née avec Internet et y voit un second monde. Ses plateformes : Stardolls, ToonTown. Gen Y: Messages text et mobile,Primeur de l'information,Décisions de ...

    By • Nov. 5, 2008

  • How Obama's Brand Helped Him To Win The Election

    Just a few minutes ago, Barack Obama was officially declared the winner of the Presidential election and my vote in Virginia was officially deemed to mean something for the first time by going for the Democrats as part of Obama's huge victory. Looking back, there were many marketing lessons that...

    By • Nov. 5, 2008

  • Des sondages et uniquement des sondages

    Les résultats proviennent essentiellement d'études menées par les plus gands instituts français (mais aussi, pour quelques uns, étrangers) et propose également : "des résultats d'études, d'enquêtes, de classements, de palmarès et plus généralement, de toute publication présentant une collection...

    By • Nov. 5, 2008

  • Words matter, Obama's win proves

    This might be a good to watch that "words matter" speech of Obama, where he responded to the accusation that he was all about "just words." Posted in Communications, Political Campaigns, Social Media Link to original postLink to original post

    By • Nov. 5, 2008

  • Will social media be used as well once the election's over?

    I know that polls can be inaccurate - they are biased towards people with a fixed-line telephone (rather than just a mobile phone or no phone at all), they suffer from people projecting the response they think the interviewer wants to hear (they may not admit that they wouldn't vote for a black...

    By • Nov. 4, 2008

  • Web 2.0 > Recession

    How are companies growing in our current economy? It seems impossible to meet financial projections, let along break them, this year. However, several startup and established companies are showing that impossible is not in their companies' vocabulary. What do all these extraordinary companies h...

    By • Nov. 4, 2008