Content Marketing: Page 592

  • The Empire Strikes Back - The Return of PR kills SEO?

    I believe Search Engine Optimization is doomed. I wrote about this recently in a post titled "The Death of SEO - Is the Game Over?". I concluded in that post that increasing competition for top keywords and on-going improvements to search engine ranking algorithms are combining to doom both SE...

    By • Oct. 29, 2008

  • L'espionnage de clavier, ça existe !

    C'est pas moi qui le dit, c'est Korben : "Saviez vous qu'Ã chaque fois que vous appuyez sur une des touches de votre clavier, une petite impulsion électromagnétique est envoyé dans la nature... Et évidemment, cette impulsion peut être capturée et décodée car oui, chaque modèle de clavier et mê...

    By • Oct. 29, 2008

  • The Web Divides: PR vs. Advertising

    Alright, I guess it's inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that's fine, it's not without good reason. In fact, I'll admit, this...

    By • Oct. 29, 2008

  • Lettre ouverte au Premier ministre du Quebec

    Ça sent les élections ce matin. Et ce soir, c'est le YulBiz-Montréal. Et que fait-on entre les deux. On signe la lettre ouverte ;-)Le Québec a besoin d'un plan numériqueÉcrite par Patricia Tessier et proposée ce soir aux blogueurs du YulBiz-Montréal et à tous ceux qui croient que le numérique...

    By • Oct. 29, 2008

  • 6 Reasons Virtual Events Are Getting So Popular

    I just spent the day today at the Future of Social Media Conference in London. It was an event put on by a leading trade show group here in the UK responsible for what most consider the largest Internet trade show in the UK, Internet World which is held annually. The conference was a packed sess...

    By • Oct. 29, 2008

  • Christian Science Monitor Shifts Online, Scales Back Print

    When we spoke to Christian Science Monitor Editor John Yemma last month, we got the impression that print was central to the Monitor's mission for a long time to come. Looking back at that interview, we realize that Yemma never said anything about daily frequency. So we suppose it's no surprise ...

    By • Oct. 29, 2008

  • Social Capital and Trust

    This week I wrote a post for Marketing Profs Daily Fix where I talk about Free 2.0, Sponsored by. I've been thinking about the current economic predicament, the all too familiar chain reactions in market slide, corporate downsizing, and SPA trips for the top echelons. Accountability doesn't go ...

    By • Oct. 29, 2008

  • Dessine-moi un buzz

    Le buzz, c'est quoi ? ça commence quand ? et où ? autant de question troubles et, il faut le dire, un peu obscures pour ceux qui ne sont pas habitués aux affres de web social. Jusqu'à présent, on s'intéressait beaucoup aux mécanismes de viralité en général et ce qui faisaient passer un simple...

    By • Oct. 28, 2008

  • Vivez le web comme les chinois...

    Un firefox addon vraiment pertinent et surtout très instructif.China Channel Firefox Add-on vous permets de naviguer sur le web comme si vous êtiez en Chine, ce qui implique forcément toute la censure dans laquelle sont passée maitre les autorités chinoises.Trouvé grâce @jeanlucR Link to orig...

    By • Oct. 28, 2008

  • The Long Tail

    I posted an article a few days ago about the significance of keyword research for any new SEO action plan. Keyword research can be a long and tedious task and sometimes does not pay off if you are not doing it correctly. Before you begin to research the keywords you think are the best for you b...

    By • Oct. 28, 2008

  • Quebec- ISIQ débute sa campagne, on fait peur au monde

    Pour la deuxième année consécutive, l'ISIQ (L'institut de la sécurité de l'information du Québec), fait sa campagne d'information (que moi je qualifierais de désinformation) Moi je protège mon identité et lance le site Monidentité.isiq.ca (ça risque donc de devenir un cheval de bataille annuel p...

    By • Oct. 28, 2008

  • Embargo This

    Nowhere is the demand for exclusives stronger than among the handful of media that control the fates of the latest and greatest personal tech products. From Pogue and Mossberg to Gizmodo, Engadget, Mashable, and of course, the elephant in the early adopter room, TechCrunch.All invariably ask to ...

    By • Oct. 28, 2008

  • How do you do it with a straight face?

    Well, today I got my first pitch as a blogger. It would have been a proud moment, if the pitch weren't so odd...and, well, bad. Here's the thing, as a PR practitioner, I've never wanted to be one of "those people." You know the type, one that could care less if they a) tick the editor off becaus...

    By • Oct. 28, 2008

  • Delicious + Journalisme = publish2

    Publish2 se veut comme un del.icio.us du journalisme institutionnel. Voilà le premier outil web 2.0 pour journaliste. Il permet d'offrir des liens externes commentés. Serait-ce qu'ils vont enfin participer à l'économie de l'hyperlien?Internet se transforme rapidement et force la pratique du j...

    By • Oct. 28, 2008

  • Dear AdAge, Here's How you Do Social Media

    You took on the Power150 from ToddAnd, great. Now you've made it a list subject largely to the whims of Technorati and other tools that have no accountability to the community they purport to serve. You have an awesome group of professionals lined up in pecking order, which is really not a refle...

    By • Oct. 27, 2008

  • monétisation du contenuNewYorkTimes s'associe à Answers.com pour monétiser son contenu

    Le site du NewYorkTimes entame une collaboration avec le moteur de recherche d'informations Answers.comLa collaboration prends la forme d'une monétisation du contenu du NewYorkTimes en jouant sur le réflexe qu'on les internautes de sélectionner des bouts du texte qu'ils lisent.En sélectionnant ...

    By • Oct. 27, 2008

  • De la stratégie à la sur les médias sociaux

    Dans l'idéal, une campagne sur les médias sociaux (ou opération sur les médias sociaux) ne s'improvise pas et elle se construit sur une stratégie. Il faut alors bien différencier le rôle d'une stratégie par rapport à celui d'une opération. Même si peu d'acteurs ont encore de réels stratégies s...

    By • Oct. 27, 2008

  • Passion.

    I am back from the MarketingProf's Digital Marketing Mixer and, in a word, the feeling I left Arizona with is passion. I know the word passion is over-used and rarely meant, but I am sincere in its use. The social media sessions were great and the ability to talk to the speakers to get their tho...

    By • Oct. 27, 2008

  • Social Media Primer for Journalism Students

    A few weeks ago, a former professor of mine asked me to be a guess lecturer for his class. Many of the students are aspiring journalists at the IU School of Journalism at IUPUI. I'm a product of Indiana University....Link to original post

    By • Oct. 27, 2008

  • Drawings from a Marketing Assistant (II)

    After I gave Jelena bunny ears as shown in my previous post, she took her "revenge", and grew some kind of weird fungus on me. What a "great" assistant! More of her "masterpieces"... By the way, a BIG THANK YOU to all my friends and family for your well wishes and gifts on my birthday today!

    By • Oct. 26, 2008

  • Keep up the Big Marketing Mess

    Related article from Go Big Always:- The big marketing mess

    By • Oct. 26, 2008

  • "Review My Web" is a Great Tool for Agency New Business

    Review My Web is a FREE web site review. This tool stacks your agency's website and/or blog up against your competitors on Google, Yahoo, Blogs, and other key channels like Web 2.0, SEO, PPC, Social News and much more. Check out how FUEL LINES stacks up against its competition FUEL LINES Review ...

    By • Oct. 26, 2008

  • The man vending machine

    Kudos to TBWA Whybin for coming up with this great piece of direct to consumer activity for Kiwi lifestyle site Flossie.com. A vending machine filled with real single men was sorted into different 'varieties' (classic, action, rich, romantic, foreign...and battery operated) and installed on an A...

    By • Oct. 26, 2008

  • Social Implications of Social Computing #3

    Growth of knowledgeToo much knowledge to keep in our headsNo more epic poetry In our tribal past there was a need to keep knowledge in our own heads for use by the individual and for sharing with others, hence the popularity of oral learning such as epic poetry. For example, great literature...

    Oct. 26, 2008

  • New Improved Top 100 Twitter List

    Having become disturbed by the non-inclusive nature of many of the Twitter top 100 or Top 50 lists I have created a new one. Â It is open to anyone to add themselves. Â On these lists there is no pressure to perform or maintain standards. Â It is a place to just be. Â But please be there with a ...

    Oct. 26, 2008