Content Marketing: Page 592

  • Il faut arrêter de faire des sites web

    Venant d'une agence qui fabrique du web tous les jours, vous devez vous dire qu'un titre pareil invite d'urgence à la psychanalyse. Que neni, je vais très bien dans ma tête, je vais simplement radicalement au bout de la logique du réseau tel qu'il se développe et dans une approche résolument b...

    By • Nov. 4, 2008

  • Buzz: "Don't be a Pasty" une campagne anti-drogue US décalée

    Pour parler à vos enfants de drogue, ne soyez pas hors du coup. Link to original post

    By • Nov. 4, 2008

  • Twitter pour sauver le marché publicitaire

    La régie publicitaire Express Roularta Services a lancé une initiative baptisée InvestirEnTempsDeCrise visant à recenser d'ici la fin de l'année plus de 50 études marketing montrant qu'il est avantageux d'investir en publicité en temps de crise. Et pour cela, la régie a choisi l'outil de micro...

    By • Nov. 4, 2008

  • Twitter 101, Part 4: Tips for Being Successful on Twitter

    This is fourth and final installment of a four-part series on Twitter. If you already use Twitter, this post may not be of much interest, but as more people are drawn to the service, I find I am getting more questions about what it is, what value it provides, and how to be successful on Twitter....

    By • Nov. 4, 2008

  • Réseaux sociaux pour bébés

    Un réseau social pour bébés ! On aura tout vu ! En effet, après la polémique sur les chaînes de télévision pour les moins de trois ans, ces réseaux sociaux vont peut-être en suprendre plus d'un. Si je vous dis que ces réseaux sociaux viennent essentiellement des Etats-Unis, serez-vous surpris ...

    By • Nov. 4, 2008

  • Blogs bringing out our best

    It is easy to focus on the negative side of social media, from the banalities of some bloggers to the nastiness of some comments, from the sleazy things accomplished through anonymity to the hurt and pain people seem to be able to cause one another. You don't see much reporting on those instance...

    By • Nov. 4, 2008

  • Razorfish Report, Influence of Social Media on Buying Decisions

    Razorfish released an interesting survey called, Feed: The Razorfish Consumer Experience which talks about the influence of social media on buying decisions. Not sure how many of you have already read/seen this survey but it's interesting and I wanted to share it with all of you. Enjoy and than...

    By • Nov. 4, 2008

  • Surabondance, chaos et réflexions

    Voici quelques liens pour réfléchir sur le simple, le compliqué, le complexe et le chaos. Si notre société nous a habitué à "simplifier" toute situation "complexe", il semble que la maîtrise du chaos demande des qualités qui ne sont pas encore reconnue, ni systématiser.Voici des pistes de réfl...

    By • Nov. 4, 2008

  • Paying people can be a bad way to motivate them

    I wrote last week about the role of incentives in online communities (and specifically how they can lead to behaviours that you might not want). In the post I give an example from Dan Ariely, a behavioural economist at MIT, that shows why incentives can breed unintended behaviours. Today I came...

    By • Nov. 3, 2008

  • Gaming and Social Media - Further Reflections from SIEGE

    Believe it or not, social media is changing the face of gaming.In keeping with the Halloween theme from this past Friday...Heeee's back, or rather I'm back.After a two-week break, I have cleared my head and hopefully have sharpened my blogging strategy. But before I turn to other planned posti...

    By • Nov. 3, 2008

  • Cartoons as New Media Renaissance

    Cartoons reflect back to us our societal costumes. They allow us to express our sense of humor and irreverent nature. We grew up watching and reading cartoons, and now the cartoons themselves are all grown up business. Iron Man, Batman, Superman, Spiderman, Hulk, X-Men, Cat Woman, the Fantas...

    By • Nov. 3, 2008

  • Crise oblige : les blogs reparlent du ROI de l'entreprise 2.0

    Crise financière, crise du web 2.0 (il paraît), de plus en plus de blogs reviennent sur les questions de ROI de l'entreprise 2.0 (marronnier qui n'est pas prêt de disparaître). A commencer par Andrew McAffee qui, il y a un mois, publiait un long billet sur cette question (un de ses meilleurs ...

    By • Nov. 2, 2008

  • 8 Tips for Selling Social Marketing to CFOs

    Marketers are usually challenged to justify word of mouth social media marketing programs to the finance department. With economic challenges ahead, your job doesn't get easier. As someone who's focuses on both creative and measurement, and as Interim CFO at Bazaarvoice, I started thinking mor...

    By • Nov. 2, 2008

  • Is It What or How You Say It?

    I thought I was wrong once then I was mistaken. Get it? While I am sure you've heard this opening line before as a joke there are times people act as if they could never make a mistake, or their position is the only position and how dare you question it. Sometimes the tone of a message can giv...

    By • Nov. 2, 2008

  • The extent of the spam problem

    I read a lot in various newsletters I get about the extent of the spam/virus problem, but nothing drives it home like a snapshot of your own email volume. My spam provider just launched a new service, a monthly report in PDF format of the actions it has taken over the last 30 days with your ema...

    By • Nov. 2, 2008

  • Blogs are Better Business Drivers Than Social Sites

    Image by FoxTongue A recent study "Harnessing the Power of Blogs," (sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company) found that blogs can have more impact on purchase decisions than social networks. Social networks help people connect, but blogs ...

    By • Nov. 1, 2008

  • The perfect B2B video sales pitch is over 50 years old!

    We imagine video sales pitches are a new media of today.However on Monday, May 27th, 1957 Milt Grant made this perfect Business to Business sales pitch for his TV show: "The Milt Grant show" that aired 7 days a week.The pitch is about selling advertising time on his show to sponsors.View the vid...

    By • Nov. 1, 2008

  • Are You Just Checking the Box on Conversation?

    Back in March I wrote about the second project by Gavin Heaton and Drew McLellan - The Age of Conversation 2. At the time, we discussed the very premise of the book, which is why don't they get it? It remains to be defined who "they" is.The new effort, which saw the collaboration of 237 profess...

    By • Nov. 1, 2008

  • Do we trust journalists?

    I spoke to someone whom I thought might be interested in a Media Training session today. His reaction was "I don't talk to the media. Nothing good ever comes out of it!"Wow!I was slightly taken aback, even though I have heard something like this before. (No, it was not Sarah Palin.) In fact, I h...

    By • Oct. 31, 2008

  • SWOMFest Wrap-up

    Wow. What a great day October 30th was down in Austin, Texas. The founders of the Society of Word of Mouth, Jackie Huba and Ben McConnell, put on a whiz-bang event filled with great speakers - and even more importantly - great interaction. Here are some of the highlights: 1. The event opened wi...

    By • Oct. 31, 2008

  • LinkedIn surfe sur la crise

    Chacun appréciera l'Ã -propos par lequel LinkedIn promeut ses annonces, dans un Meet Sarah bien en ligne avec cette série culte. Quand on vous dit que le social-networking est passé en mode performance ...Meet Sarah on LinkedInView SlideShare presentation or Upload your own. (tags: app slidesha...

    By • Oct. 31, 2008

  • Ouled Lenine aux JCC

    Le théâtre municipal a abrité hier la seconde projection de l'année du documentaire Ouled Lenine après celle de Docs à Tunis.Le documentaire était réellement émouvant et très touchant. Authentique et vraie, il nous aprojeté dans un volet de notre histoire qui est méconnu.Le moment le plus touc...

    By • Oct. 31, 2008

  • L'alphabet Star Wars

    ... et maintenant il y a l'alphabet Star Wars, imaginé par l'artiste Tweedle Bop : (vu sur emob) Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis une "touche à tout" !

    By • Oct. 31, 2008

  • Influencer, persuade thyself.

    I've been reading the reactions to Pepsi's recent influencer outreach program, PR for The Pepsi Cooler. Have been thinking about it in the perspective of other outreach campaigns, like Nikon, Vista, HP.Seems like the lesson here - whether intentional or not - is "influencer, persuade thyself." ...

    By • Oct. 31, 2008

  • Blogwell / San Jose Recap: "8 Great Case Studies on the Best Social Media Programs at Large Corporations"

    It's one thing to read about what companies are doing in the way of Social Media, but to watch people talk about it and see what it is they are actually doing is truly, a motivating experience. These folks were not only passionate about their companies, but also, passionate about helping the pe...

    By • Oct. 31, 2008