Content Marketing: Page 600

  • Another example of good use of video in online communities

    The Co-operative has a long history of building sustainable consumer engagement in the UK. Long before Tesco or Sainsbury had loyalty cards in the UK, I remember at home as a child collecting stamps every time we did our weekly grocery shopping, and when the book was filled we could claim money...

    By • Sept. 30, 2008

  • 7, 8 et 9 octobre - SalonVAD de Lille

    "Demandez votre badge gratuit", "Ne ratez pas l'??v??nement, plus de 500 exposants seront l??", "Plus que 5 jours avant l'ouverture". Bof-bof. Les invitations aux salons professionnels se suivent et h??las se ressemblent presque toutes. Sauf peut-??tre cette ann??e celle du SalonVAD de Lille. J...

    By • Sept. 30, 2008

  • SUSTAINABLE DESIGN

    This is more of a plug than an analysis, but about an interesting new business that has just been started by one of my nephews (Mark Ballance) in London. Mark (with an MA in Sustainable Design & Development) and Peter Perstel (with an MA in Product and Spatial design) have created a design c...

    By • Sept. 30, 2008

  • Widgets : Quelle stratégie adopter ? (Retour sur le salon e-commerce Sept. 2008 et notre conférence)

    Tout d'abord, un grand merci à toutes les personnes qui ont pu assister à notre conférence ou qui sont venues se renseigner sur notre stand. C'est avec grand plaisir que nous avons répondu à vos nombreuses questions. Ce post est en particulier l'occasion de revenir sur notre présentation déd...

    By • Sept. 30, 2008

  • LinkedIn To Launch Their Own Ad Network

    While most social networks struggle to sell advertising due to lack of proper segmentation and totally irrelevant content for advertisers, LinkedIn has so much demand that they decided to launch their own ad network. LinkedIn claims 27 million registered users, according to comScore, 5.2 millio...

    By • Sept. 30, 2008

  • When Did We Start Trusting Strangers - Report on the New Influencers

    Universal McCann has released a report about the evolution of how social media has created a new class of influencers, particuarly in shaping the purchase process."When Did We Start Trusting Strangers," surveyed 17,000 web users around the world. From Vanksen Culturebuzz:The study describes a "n...

    By Ryan Moede • Sept. 30, 2008

  • Americans* Expect Companies To Have A Presence In Social Media

    [* Just Americans? More I expect, but it is a survey from an American strategy and communications agency.] Still, it's encouraging news: "According to the survey, 93 per cent of Americans believe a company should have a presence in social media, while an overwhelming 85 per cent believe a compa...

    By • Sept. 29, 2008

  • Spinning in a Revolving Door

    Now that Starbucks' CMO has asked its agencies to "provide ideas to move the brand forward," four-year incumbent lead agency Wieden & Kennedy has opted out of the process. It was a selfless act of kindness. Starbucks should hope that all of its agencies walk out the door, which should th...

    By • Sept. 29, 2008

  • Web Analytics and Social Media Influencers - via Radian6

    I used a methodology I came up with that, in part, uses Radian6, and, with some filtering work, comes up with a targeted list of influencers for a given subject. Here's one for Web Analytics, which also has some SEO/SEM and Social Media sites mixed in.Link to original post

    By • Sept. 29, 2008

  • Research brief links engagement, business improvement to internal use of Web 2.0

    The value of enabling social media for employees, both inside and outside the firewall, keeps getting reinforced by study after study, yet organizations continue to block access to external sources while resisting internal implementation citing excuses ranging from bandwidth and storage limitati...

    By • Sept. 29, 2008

  • Top 50 Significant Moments of Internet History

    CNET.co.uk provides the good compilation of what they consider to be the top 50 significant moments in internet history, ten categories spanning almost 40 years: The 50 most significant moments of Internet history For the latest agency new business updates subscribe to FUEL LINES by Email ...

    By • Sept. 29, 2008

  • Comment générer des bonnes idées ?

    Je reprends ici un article d'Henri Kaufman qui nous explique ce qu'est une idée et comment créer des idées. Un sujet fort intéressant dans une perspective d'innovation. Beaucoup ont des idées et ont peur de ce qu'elles sont, d'autres pensent ne pas avoir d'idées et d'autres cherc...

    By • Sept. 28, 2008

  • Bonne(s) Action(s) rassemblement contre cancer du sein

    Ce week-end nous allons vous parler non pas d'une mais de deux bonnes actions avec n??anmoins un objectif commun??: parler d'une maladie, le cancer du sein, et surtout vous inciter ?? participer si vous le pouvez. Parce que nous sommes des femmes, parce que cela peut arriver ?? n'importe laquel...

    By • Sept. 28, 2008

  • Put a fork in it, the press release is (almost) dead

    This afternoon, it hit me....I can't imagine, under most circumstances, paying $400 to send out a press release anymore. Sure, I know that I could also send one out for $80 - $360, but I still can't see doing that very often. It has become a last resort, not a first choice. I have a couple of ne...

    By • Sept. 28, 2008

  • LinkedIn par LinkedIn... tres juvenile, tres USA

    On connaissait la vidéo de CommonCraft, voici la vidéo de LinkedIn sur LinkedIn (via doppelganger.name). What is LinkedIn? from LinkedIn Marketing on Vimeo. Un blog sur les médias sociaux.

    By • Sept. 28, 2008

  • If you think Facebook is for narcissists, let some real marketing shake you up

    Click the image and watch the action... In today's Brave New World, beware of those amongst the social media chattering classes advising companies and brands who throw around phrases such as "you need a Facebook page" or better yet, buzz words like viral as in "you should make a viral video," p...

    By • Sept. 27, 2008

  • "It's not a glitch" - Company that listens.

    EA is a well known company for - I guess - everyone. They make the most popular sport games series like Fifa, NBA, Need for Speed etc. I'm a gamer myself so I know the quality of their "products". I may not like what they are doing now with some of their games (like nfs...) but I am amazed with...

    By • Sept. 27, 2008

  • Culture en péril - les mystérieux commentaires manquants

    Trois quarts de million, tel est le nombre de visionnements du vidéo viral Culture en péril dont je suis à la trace depuis 1 semaine. Mais pourquoi les commentaires n'ont pas suivi la même courbe? Étrange...En cumulant tous les vidéos sur Youtube (et seulement sur cette plateforme), c'est plus...

    By • Sept. 27, 2008

  • Twitter lance un site spécial US election

    Twitter lance un nouveau site spécialement pour les élections US.Il s'agit simplement d'une agrégation des Twitts comportant des mots en rapport avec l'un des deux candidats ou leurs vice présidents. Link to original post

    By • Sept. 27, 2008

  • What do current apps tell us about the future of social media?

    As I write a chapter on the future of social media for my SocialCorp book, I asked people on Twitter last night whether they had favorite social media apps and which if any offered hints at the future. Here are the responses: Imho, Qik, and Seesmic a close second. I have never seen a single 12s...

    By • Sept. 26, 2008

  • Wamu's ad metaphor came true

    I always liked Washington Mutual, which is why I also banked with them. They sort of blamed Suze Orman for their stock price, but in the end they were dragged down by the quicksand of bad loans. In their mind they conducted branch banking and relationship banking along a 'think different' approa...

    By • Sept. 26, 2008

  • BuyMyShitPile

    @dahowlett retweeting @dbfarber: BuyMyShitPile.com@hwakelam (Harriet) and I are giggling at WebDirections South 08 instead of listening to the speaker, we are perusing BuyMyShitPile. With our economy in crisis, the US Government is scrambling to rescue our banks by purchasing their "distresse...

    By • Sept. 26, 2008

  • How To Use Social Networks In Custody Battles

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... I thought this video was a spoof viral attempt when I first watched it. But no, it's for a real law firm who have seen the social media angle t...

    By • Sept. 25, 2008

  • Naissance de MediasSociaux.com

    Fred Cavazza annonce la naissance de son nouveau blog réalisé Ã plusieurs mains, voici le faire-part : Vous travaillez dans la pub ou dans le marketing ? Vous avez un blog, un profil Facebook ou un compte sur Twitter ? Tant mieux, vous pouvez vous vanter auprès de vos collègues d'avoir la "we...

    By • Sept. 25, 2008

  • Success Story: Don't Underestimate the Power of Personal Branding

    From time to time, I like to post success stories to show you that personal branding DOES work. If you have your own story, please email me. Today, Paul will be talking about his story on how he transformed his life by establishing his brand and then realizing that he should be constantly meetin...

    By • Sept. 25, 2008