Content Marketing: Page 612

  • Un HypeCycle 2008 de transition

    Je ne sais pas vous, mais pour ma part, je ne trouve pas que ces derniers mois aient été marqués par beaucoup de choses vraiment excitantes sur le terrain IT. Nous nous sommes peut-être un trop habitué Ã la vitesse et aux disruptions ces dernières années, les choses sont simplement en train de...

    By • Aug. 19, 2008

  • How CNN Might Have Used Social Media to Improve Olympics Coverage

    Is it possible to garner consumer complaints for doing precisely what you say you're going to do? It turns out you can, particularly in our interconnected, real-time world. This is a lesson CNN learned during the Olympics, and there is a moral we can all take from their experience.TechCrunch re...

    By • Aug. 19, 2008

  • Viral Video... Cote d'Ivoire et Super Timor remix

    C'était un succès sur le web bien avant Youtube (très longtemps avant). Cette publicité qui nous vient de la Côte d'Ivoire saura vous inspirer pour le reste de la journée (ou vous rappeler de bon souvenir pour les plus anciens sur le web).Ne manquez pas ensuite, la version remix, qui elle vous ...

    By • Aug. 19, 2008

  • Know your audience. Know your audience. Know your audience.

    When it comes to adopting a social media strategy, a lot of us make assumptions about our members based on their age, industry, previous behavior in our web spaces and more. But how do you know that your assumptions are correct? Can you benchmark your behavior against average web users?Yes! And...

    By • Aug. 18, 2008

  • Acquisition as a Business Model for Startups?

    How many business models can you think of for a startup? I won't go into all the details and specifics of the various business models that startups can go after but a few them include selling adverting, charging a subscription fee, licensing software, etc. There is one business model that appe...

    By • Aug. 18, 2008

  • What is a Web. 2.0 PR Agency?

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... There's a lot of buzz about PR these days. Is it dead? Has social media taken over? Does everyone do PR now? What's wrong with PR? Why is it br...

    By • Aug. 18, 2008

  • Blogging at WordFrame.com

    I've started writing a post or two per week over at WordFrame.com. My first post is Vertical social networks for business, a table of their own, which reports on the new eMarketer study about businesses entering the social network space. (BTW, WordFrame is an awesome B2B social networking platfo...

    By • Aug. 18, 2008

  • Speak Media Blog Launches YouTube Channel

    You've read it online. You've seen the bylines and Op-Eds. Now, it's time to watch Speak Media Blog in living color! The blog, which covers news and trends in public relations, marketing and social media, has launched a YouTube Channel.The new channel will feature Vlogs as well as media intervi...

    By • Aug. 18, 2008

  • Le e-business de la guerre

    C'est la pub Adsense ci-dessous qui a attiré mon attention.En cliquant dessus, je me suis retrouvé sur le site d'un société polonaise qui fait du e-business autour de la guerre.Il s'agit simplement de fournir aux soldats US en Irak et en Afghanistant une connection internet!!Et ils livrent là -...

    By • Aug. 18, 2008

  • Business Week Creates Business Exchange

    In Kevin Kelly's book"The New Rules for the New Economy" he states "The big will become small and the small will become big" The shift in power to individuals is the tipping point of enablement for the creation of new market dynamics fueled by "social media". The big media has added "social elem...

    By • Aug. 18, 2008

  • Clean Trucks, Authenticity, and Navistar's $5 Million Brandertainment Play

    Hollywood meets flyover country with a Navistar International-funded documentary about trucking and drivers. The company invested $2 million in the 45-minute documentary and will spend another $3 million promoting the movie, called "Drive and Deliver." The movie will get a red carpet premiere a...

    By • Aug. 18, 2008

  • Interlude 1 : Didier ze mime

    Avec le mime Didier, c'est Marcel Marceau qui peut aller se rhabiller (ou serait-ce le contraire?!).Je vais explorer cette semaine, sur un ton plutôt estival, quelques perles vidéo du monde d'en bas, cet endroit hors institution médiatique qui utilise le réseau pour exprimer des messages artist...

    By • Aug. 18, 2008

  • Social networks management

    J'ai encore beaucoup de questions autour des réseaux sociaux. Comment vous les utilisez, ce que vous en faites et quelle est pour vous leur valeur ajoutée. J'apprécierais donc que vous répondiez au questionnaire qui suit.

    By • Aug. 18, 2008

  • PR in a New Media World

    A new study published by the Society for New Communications Research has found that social media is rapidly becoming a core channel for companies to position their brands, products and services. In addition to some interesting findings and stats, the report includes an array of informative case...

    By • Aug. 17, 2008

  • Paul Harvey says...

    "I've never seen a monument erected to a pessimist." -Paul Harvey (1918 - ) A quotation from the 365MotivationalQuotes.com collection. Subscribe for a fre-e daily dose of inspiration delivered directly to your email inbox!Link to original post

    By • Aug. 17, 2008

  • Nike's Branded Storytelling Showcases Innovation

    Ed Cotton has an insightful take on one of Nike's marketing strategies for the Olympics, which is creating video testimonials and interviews with their lead R&D folks: "It's a reminder that all brands have the opportunity to tell much big stories because the media bandwidth available to do ...

    By Ryan Moede • Aug. 17, 2008

  • All My Groceries Have Been Socialized

    I might not need to ever renew my Costco membership. Ever since my wife and I signed up for an Amazon Prime membership ($70 for free 2-day shipping for one year), we've begun getting everything besides frozen meat, fruit and veggies shipped to our house. Ecologically, I can justify this becau...

    By • Aug. 17, 2008

  • A fast and fun way to mockup almost anything

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... Online Mockups...easy!Part of the regular web development cycle is the user interface mockup. I've worked with many different tools including G...

    By Brad Grier • Aug. 17, 2008

  • A suggestion for the Twitter Lexicon

    For months I've been trying to come up with a term to describe the experience of meeting someone in person who I had previously only known on Twitter. Twitter is a microblogging platform that has a low barrier to entry in terms of finding and making connections. I've written about several Twi...

    By • Aug. 17, 2008

  • Which Social Portal Will Be Yours?

    Social network operators are constantly trying to add "stickiness" to their networks aimed at bring users back frequently. They understand the bell curve of user knowledge, experience and understanding or lack of understanding. Vying for our attention, and those of our friends, they strategize...

    By • Aug. 17, 2008

  • You don't know who your customer might be!

    I was with a group of people today. We played golf. No big deal. I found out what one of the people did for a living. I did work for one of his competitors. He was a nice guy and I was thinking of maybe seeing if he might need help with his business. He seemed nice enough that maybe I could he...

    By • Aug. 16, 2008

  • Does Your Company Web site Even Matter To Your Customers?

    Let me ask one of the most popular business questions currently on the Net. Why does social media and Internet marketing matter for companies? And the answer: Because your customers are using it. Granted, they may be using it to meet people, network and share, but one of the key things that the...

    By • Aug. 16, 2008

  • Ivy Bean, 102 ans, un profil Facebook et plus de 4000 friends

    Ivy Bean est la personne la plus âgée sur Facebook, rapporte le Dailymail.Un groupe lui est même consacré et une page Fan. Link to original post

    By • Aug. 16, 2008

  • I'm a SocialFish

    I'm thrilled to announce that Maddie Grant and I have launched our own company, SocialFish, LLC. SocialFish helps associations make the most out of social media. We bridge the gap between technology and implementation. That's fancy talk for "we'll show you how to make your shiny new tools work f...

    By • Aug. 16, 2008

  • Using Social Media for a Small Business

    In the category of, "Best Use of a Blog for Marketing a Small Business," the winner is... [sound of envelope being ripped open]... the Lincoln Sign Company. The blog is a fantastic example of using social media concepts like transparency in support of a small business. (Hat tip: John Jantsch a...

    By • Aug. 16, 2008