Content Marketing: Page 612

  • Social media marketing's scalability problem

    I'd like your thoughts on what I see as one of the biggest problems I see for using social media in marketing: scalability. In theory, using social media for marketing should scale elegantly. Most advisors and evangelists tell a story that plays out something like this: once a marketer gets ...

    By • Aug. 22, 2008

  • FYI, There Is Joy In Blogville

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... The title above refers to Christie Blatchford's last sentence in today's Globe and Mail piece. I disagree with her. (Of course, otherwise this ...

    By • Aug. 21, 2008

  • Only 2 social networks matter right now.

    According to Hitwise in the month of June, MySpace and Facebook comprised almost 90% of the US visits to social networks. Wow. Now think of how many social networks you use that do not include that dynamic duo. Are your social networks hurting? Do we even know how badly they need us? Wouldn't...

    By • Aug. 21, 2008

  • How does the user measure ROI in social networks?

    I've been wrestling with this lately and maybe you can help. If I'm the social networking user and I frequent my favorite social network everyday, how should I measure my ROI? My investment of time to the site should be rewarded with what? The quality of my experience? What exactly is that? T...

    By • Aug. 21, 2008

  • A Fast and Efficient Approach to Developing Content

    One of my clients has been experimenting with an innovative and efficient approach to content development and I want you to know about it.The company is in a highly specialized and big-ticket b-to-b industry. Its executives are very busy and very well paid. The VP of marketing wanted to develop...

    By • Aug. 21, 2008

  • What is Social?

    The Network Effect is defined as the impact the growth in actors within a network has on the value of a product, service or even the network itself. An example of the network effect is evident in many areas notably communication sand software applications. This can be demonstrated in the softwa...

    By • Aug. 21, 2008

  • Personal Branding Toolkit - Part 2: Portfolios

    Today's post is the second in a series of blog posts dedicated to your personal branding toolkit. A toolkit is a compilation of marketing materials used to help sell yourself, your business or both. It's how you stand out without evening talking to someone. Not everyone has to use each tool, but...

    By • Aug. 21, 2008

  • Kellogs and the "cardboard" Kelly Holmes

    This ad for Kellogg's shows the the risks of using a celebrity in your ads. And the importance of great casting to make an idea work.Kelly Holmes, actually Dame Kelly Holmes, won 2 Gold medals at the Sydney Olympics for the UK and became a bit of a hero (though the recent Olympics and the UK pe...

    By • Aug. 21, 2008

  • Derrière le microblogging, l'avènement du lifestreaming

    Une des curiosité du hypecycle 2008, c'est donc de voir le microblogging toujours bercé d'espérances, alors que tout le web 2, ainsi que le web social qui l'a suivi, sont en plein dans la relève des compteurs.Bleebot renouvelle ce matin son tour d'horizon des plusieurs centaines de "Twitter lik...

    By • Aug. 21, 2008

  • Newsfold: Toute la presse tunisienne d'un coup!

    Avoir toute la presse en ligne sur une seule et même page, il fallait simplement y penser. Certains l'ont fait!Newsfold est un aggrégateur, graphiquement très ergonomique, et qui permet d'vaoir toute la presse tunisienne en ligne sur une seule Page.Les informations sont classées par catégories ...

    By • Aug. 21, 2008

  • Bollywood, culture et anthropolgie en ligne... Girly man

    La mondialisation a ça de bon. Bollywood mélangé à Michael Jackson et (pseudo)-traduit en anglais. Ça donne 3,7 millions de visionnements pour ce Thriller indien...La version originale est ici (sans les sous-titres de Buffalax) avec 11 millions de visionnements."Buffalaxer" (buffalexed) devie...

    By • Aug. 21, 2008

  • One Question that Sparks Social Media Ideation

    I've suggested that organizations need to avoid the quest for a single broad "Social Media Strategy." What most enterprises need isn't one cohesive "Big S" Strategy for Social Media but instead dozens of tiny "Little S" social media strategies. Social Media is too diverse and the needs of diffe...

    By • Aug. 21, 2008

  • Les questions de MarketingMag

    Tout de suite après le shooting photo de demain, je donne une deuxième entrevue vidéo à un journaliste de MarketingMag, qui m'avait déjà interviewée en février dernier. Ces questions méritent réflexions et j'y penserais cette nuit et dans l'avion demain. Pour connaître les réponses, vous devr...

    By • Aug. 21, 2008

  • Starbucks - And Now For The Good News

    Tim Manners of Reveries has completed a survey about Starbucks that contains much food for thought. Before we get to the results, let's explore the brand known as Starbucks. Here's what I think is wrong with Starbucks. It expanded too quickly, lost its sense of community, and was no longer an ex...

    By • Aug. 20, 2008

  • We Don't Need No PR People, We Don't Need No Thought Control

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... I came across CityMama a few months ago after doing some research on mompreneurs = a very large, influential, active and opinionated group of p...

    By • Aug. 20, 2008

  • Wanna Reach the Asian Market? Use Friendster. (I'm Serious)

    Remember Friendster? Yeah, okay, I forgot all about them too. Only a few short years ago, it was the social networking site, even getting a few mentions in early episodes of HBO's Entourage.But, of course, when MySpace hit, nearly everyone migrated from the fairly poor design of Friendster to t...

    By • Aug. 20, 2008

  • An Interview with D.C. United's Will Chang

    As one of the Co-Managing Partners of D.C. United, one of Major League Soccer's most successful franchises, Will Chang has a strong voice and commitment to new digital media as the primary means of building a successful brand. . Will was nice enough to spare some of his valuable time with me r...

    By • Aug. 20, 2008

  • Québec... Candidature du ministre de la santé Yves Bolduc au Prix Supari

    À force de jongler avec son image publique et de cracher en l'air, cela pourrait-il éventuellement retomber sur le nez du nouveau ministre de la santé Yves Bolduc? Pour vous donner une idée du personnage, le nouveau ministre de la Santé et des Services sociaux du Québec, Yves Bolduc, vient d'...

    By • Aug. 20, 2008

  • Is Value Derived From Operators or Users?

    Today, business people have to turn the old rules inside out, upside down, and backwards not only to succeed, but to survive! The rules of business are changing, the new rules are unconventional. The social web removes all barriers to entry, provides technological mediums at a fraction of histo...

    By • Aug. 20, 2008

  • Tunesie...Le feuilleton Noor plus grosse évolution des recherches sur Google

    Pour les 30 derniers jours Pour les 90 derniers joursMerci à Olivier d'avoir attirer mon attention dessus ;) Link to original post

    By • Aug. 20, 2008

  • Millennials Are Taking Over the Workplace - Is HR Prepared?

    I told everyone on Twitter last night that I would not be blogging today, but I had a slight change of heart. I got my interview questions from Lisa Orrell back just in time to post them and have content readily available to you. Lisa is also announcing her new MySpace blog for HR Execs and mana...

    By • Aug. 20, 2008

  • 11 Ways To Drive Traffic To Your Blog

    A little while ago I wrote about how you can get your site/blog indexed in Google in a short period of time. However, getting your site indexed is not going to drive traffic to your blog (or your website for that matter). Driving traffic obviously takes time and patience. So what can you do ...

    By • Aug. 20, 2008

  • Interlude 3 : Logo Jeuxs Olympiques

    Il y a de ces images qui restent gravées dans la mémoire comme taches d'encre sur une chemise. Comment détruire un logo en 15 secondes. Vous comprendrez pourquoi chacune des chaînes de télé a préféré en créer une différente.C'est la "suite" de la première version. Manichéen, mais efficace en c...

    By • Aug. 20, 2008

  • Eight Considerations to Help Branded Communities Succeed

    You'll find a brief and informative article on WSJ.com about communities and why they succeed or fail. Deloitte completed a study of more than 100 businesses with online communities. "Not surprisingly, these sites failed to gain traction with customers. Thirty-five percent of the online communi...

    By • Aug. 20, 2008

  • Does social media marketing matter?

    Let's step outside of the echo chamber for a minute. Does social media marketing matter? What I want to know is, how does this stuff impact the bottom line? As a consumer (and apologies, biased towards the US - with our weak currency, these examples carry less efficacy when everything looks li...

    By • Aug. 20, 2008