Content Marketing: Page 617

  • PR is Not Dead

    SourceStop the presses...there's another "PR is Dead" meme that's circulating the blogosphere again. This time, all that's new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else.Welcome to the news ...

    By • Aug. 13, 2008

  • Social Media impact on Olympics, Web 2.0 means business

    The Olympics are such great fun to watch, and even more fun to discuss and debate with friends. But there is something very new about this year's Olympics (and no it is not a new event) - Social Media. Firms from McDonalds (the lost ring), to Coke (custom bottles) to Lenovo (athlete blogs) are...

    By • Aug. 13, 2008

  • A Lot of Experts But Who Can Really Help?

    As all this "social stuff grows" many businesses, large and small, are plotting strategies and finding resource who can help. Developing to leverage the power of "social technologies" first takes an understanding of the dynamics that make "social" a powerful conversational marketing tool for an...

    By • Aug. 13, 2008

  • Géopolitique des réseaux sociaux

    Oui, le monde est social et deux études récentes (ComScore et Pingdom) viennent confirmer à quel point la socialisation numérique est un phénomène mondial et global.Ce qui frappe dans toutes ces études, ce sont les cartes. Des cartes du mondes avec des niveaux de couleur par pays, signe que l'...

    By • Aug. 13, 2008

  • Youtube : Une approche anthropologique

    Vous avez peut-être déjà entendu son nom, Michael Wesch est un professeur en anthropologie culturelle à la Kansas State University qui avait réussi, à travers cette vidéo notamment : "Web 2.0 ... The Machine is Us/ing Us", à nous montrer le Web 2.0 sous un angle assez original. Fort du succ...

    By • Aug. 13, 2008

  • Social Media: Everything Old is New Again

    I thoroughly enjoyed an article by Greg Verdino on The Customer Collective. Greg's post, "Hate to tell you, but Web 1.0 was social too", asks if Web 2.0 "is really that different from so-called Web 1.0." He reminisces about the early days of the Internet when "You didn't log on for content (the...

    By • Aug. 13, 2008

  • Social Media Enhances Real World Relationships

    Call me "Captain Obvious" for this one, but at a recent social media event it became clear to me that all of these social media platforms enhance real world connections. I have made personal and professional connections that are stronger and more valuable to me as a result of interaction with ...

    By • Aug. 13, 2008

  • Conversation with Brian Solis

    I've been following some social media movers and shakers (just like everyone else) and trying to figure out where this is all going, and how to ride the wave. One of those who most of you might be familiar with is Brian Solis. He is the publisher of bub.blicio.us and PR 2.0. He has written many...

    By • Aug. 12, 2008

  • Social Network Retention-- How to Achieve Engagement Nirvana

    So you've spent all kinds of money to get your horse to the water, but now you need him to drink... and drink, and drink... and drink. Although people are still joining social networks in droves, it's a fact that engagement numbers are down. According to the article "It's Official: U.S. Social...

    By • Aug. 12, 2008

  • What Your Prices Are Saying

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... Recently, after purchasing a new vehicle, I was reminded how much of an indicator pricing plays in our perception of value. In contrast to the...

    By • Aug. 12, 2008

  • Le buzz marketing obligé Ã la transparence

    On attend toujours le plan de Monsieur Besson, dans un contexte toujours très tendu par la fameuse loi "création et internet", mais en attendant, il y a d'autres textes qui passent et qui, dans la torpeur estivale, ne suscitent que peu d'écho. Ainsi, la Loi sur la Modernisation de l'Economie, p...

    By • Aug. 12, 2008

  • Competing for Our Conversations?

    We are all being overwhelmed with an abundance of value propositions in which we need to decide how and what to use in "our network" to meet personal and professional aims. A day doesn't go by without the announcement of yet another network, another tool and it seems we're chasing after that w...

    By • Aug. 12, 2008

  • Potpourri... le flux que monte au nez

    Yulbiz-Bruxelles (déjà le cinquième) à iMal le samedi 20 septembre à partir de 16h. Pourquoi bloguer dans un contexte d'affaires Visites Washington veut assouplir la loi de protection des espèces Émeutes à Montréal Prise en main du Nokia N96 Link to original post

    By • Aug. 12, 2008

  • En 3 clics... comment utiliser les flux rss (2)

    Pour être chaque jour un peu plus heureux (...), voici un florilège (totalement subjectif, arbitraire et assumé comme tel !) de flux rss que vous devriez fièrement accrocher à votre page de démarrage. Elixir garanti ! Mickaël (Besoin d'un petit coup de main pour les installer ? Vous trouver...

    By • Aug. 12, 2008

  • Trust and Fame in a Link CultureI

    Nemo's Creative Director Mark Lewman and I were riffing on his idea of how a company's work and overall business can be validated in an era of Google, YouTube, Wikipedia and radical transparency et al. The bottom line that we seemed to arrive at is that it is not good enough to deliver good wo...

    By • Aug. 12, 2008

  • Texting/Email Generation Gap?

    Last week there was a letter to the editor in MediaPost's Online Media Daily Section Three: Email Generation GapRE: Emailing It In (Mobile Insider, 08/07) From: Kimmie Smith, Â Kitten LoungeI am 28, and my mom is great at emailing me - but many times the things that she replies could be sent in...

    By • Aug. 11, 2008

  • Are your social networks too scattered?

    On Plurk, my friend Kellye Crane pointed me to a social map that Brian Solis of PR 2.0 did for his online presence - both the places where he maintains a presence, and those where he's simply in touch or aware. Check out his post about it here.So naturally, it got my gears turning. Since social ...

    By • Aug. 11, 2008

  • Who "Owns" Social Media?

    This morning I posed a question on Twitter asking people to suggest which corporate division- marketing, PR, Brand, HR, Customer Services or IT - they thought "owned" social media. Of the responses, some stood out. Melissa Attree suggested that it cannot be defined to just one of these departm...

    By • Aug. 11, 2008

  • The Conversation As Transaction

    I recently read a post titled The social media expert, Who is he? in which Jacob Morgan espoused on the question we all have been asking each other as of late and that is, just who is the social media expert? But an interesting thing happend while reading some of the responses to Jacob's post...

    By • Aug. 11, 2008

  • What Is Twitter? A Beginners Guide

    Courtesy of aaardvaark via Flickr You may have heard of Twitter and be a little confused. Early adopters have been playing around with it for a couple of years, but Twitter finally seems to be making it into the mainstream. This is a brief users guide for those curious about how it works, wonde...

    By • Aug. 11, 2008

  • Future PR Skills 2008: Creating Integrated Marketing and Communications Strategy

    This is a part of a series. When I say "Future PR Skills" I am really talking about the ones we need today to be successful going into the future. Three words: Integrated, marketing and strategy"Next public relations" (where the discipline is going next) can not just be a focus on "communicat...

    By • Aug. 11, 2008

  • Social Media ROI: Be Careful What You Promise (Part Two)

    Yesterday on ExperienceTheBlog.com, I shared a concern that history is repeating itself. I am worried that Social Media practitioners are setting unreasonable expectations about the ease with which ROI can be ascertained, the same mistake made by Internet Marketers a decade ago.In the infancy o...

    By • Aug. 11, 2008

  • Thanks to Social Media Today

    Just a quick note of thanks to Social Media Today (SMT) for naming me their Blogger of the Week. For me, this site has become the most consistently interesting place to visit on the Internet, and the concepts and opinions shared on SMT have provided me with ideas for my blog and knowledge I ap...

    By • Aug. 11, 2008

  • Visibility gets you and your community value noticed

    Someone mentioned today that they hope our organisation doesn't measure value based on just online communities. That there is so much community activity done on the phone and in meetings that brings value to the business that may not be known about. The concern is that people that are visible ar...

    By • Aug. 11, 2008

  • Musicians Using Social Media

    Happy Prescriptions "Thought it'd lead us.." Getting it right, getting exposed. A comment on the Girl Talk post, left by a user named 'Natron' led me to a web site for Happy Prescriptions, no doubt the web site for said 'Natron' who it turns out is a Portland musician. Another click of a hand [...

    By • Aug. 10, 2008