Content Marketing: Page 617

  • Outwit.com, comment bien s'adresser aux blogueurs

    Je viens de recevoir un courriel de promotion d'une nouvelle technologie et je vous en parle pour deux raisons. La première est parce que l'interlocutrice prend la peine de vraiment personnalisé son courriel et qu'il répond presque en tout point, aux recommandations que j'ai déjà faites dans le...

    By • Aug. 10, 2008

  • Will Your Business Opt In?

    While their use is still largely limited to less-than-mission-critical purposes, online social networking services are becoming more popular for business purposes. Much of the current emphasis seems to focus on limited application to businesses systemically rather approaches seem to be limited...

    By • Aug. 10, 2008

  • Creativity and Personal Mastery, summarised in one video

    A truly life changing elective I took at business school with Professor Srikumar Rao, here speaking at Google.Link to original post

    By • Aug. 10, 2008

  • Social Media ROI: Be Careful What You Promise (Part One)

    I'm old school, so we're going to play a fictional version of Family Feud with Richard Dawson and not John O'Hurley or Al Roker: Richard: "Welcome to another edition of Family Feud. We surveyed our audience of Internet marketers and asked for their top gripe about their discipline. What do you ...

    By • Aug. 10, 2008

  • Pioniers web 2.0 ? Plus trop...

    Rediffusion du 02 août 2007 Il y a 2 ou 3 ans, les geeks web 2.0 étaient pionniers. Parler de SEO, de e-pub, de online marketing c'était nouveau et beaucoup des outils qu'ils utilisaient étaient très loin d'être maîtrisés par le plus grand nombre. Aujourd'hui quand on parle de blog, de référ...

    By • Aug. 10, 2008

  • Even Nazis Hate Twitter Downtime

    Here is a short and amusing video to brighten your weekend. I've seen this same video, taken from a movie, used in other funny ways, such as "Somebody Stole Hitler's Car," "Hitler Gets Banned from World of Warcraft," and "Hitler Gets Upset About the Super Bowl," but none of them made me laugh o...

    By • Aug. 9, 2008

  • How Profound Is It?

    All this "social stuff" is creating a transformation of knowledge, management, media, technology and individual choices. The prevailing cultures that are driving all business must undergo transformation in order to survive. In order to understand a transformation one must look from the outside ...

    By • Aug. 9, 2008

  • The Grand Opening of our Facebook Storefront

    We've been doing some interesting work here lately at Every Dot Connects, including some entry-level "Web 2.0 Tools" workshops that introduce both solo entrepreneurs and businesses to social media tools like LinkedIn, Twitter, blogging, Facebook, etc. (Our next workshop is an all-day Blogging Bl...

    By • Aug. 9, 2008

  • Viral Marketing: Is it the Flu or are we Infected?

    Viral marketing, a colloquial name given to a subset of social media marketing, is growing like a wild weed. Traditional marketing giants like Unilever and Comcast, to name a few, are increasingly active in using the SMM tools to promote their brands and interact with consumers. One has to wonde...

    By • Aug. 9, 2008

  • Personal Branding for Students...and more

    Boston University - Personal Branding Keynoteview presentation (tags: personal branding boston university) Link to original post

    By • Aug. 8, 2008

  • And more... Check this one out.

    Matt McDonald's explanation is here.Here's your weekend homework assignment - compare and contrast this one with Brian Solis' Conversation Prism and let me know what you think. Is simpler better? Or are there nuances you really should capture and understand with all this social media business?I'...

    By • Aug. 8, 2008

  • When You Listen, People Talk (Consumer Engagement Metrics)

    In May, one of my food/beverage clients began executing upon the social web strategy I wrote for them about three months ago. One of the tools they're using is Twitter, and they've been active in the micro-blog space for about two months now. They now have about 250 followers, and they're follow...

    By • Aug. 8, 2008

  • Great social media "buy vs build" post with bonus drama

    Aaron Strout, VP of Social Media at Mzinga, wrote a great guest post on ZDNet which resulted in some rather silly drama. The original post is about whether it makes sense for companies to build their own branded communities or to build a presence on existing public social networks, or, as he r...

    By • Aug. 8, 2008

  • 12 Seconds: the Twitter for video

    12 seconds is not a lot of time for a lot. You can't really watch a Youtube video, read a blog post, or even microwave a hot pocket (the entrepreneur's food of choice). However, in today's society where attention spans are short and the barriers to meet new people have significantly decreased, ...

    By • Aug. 8, 2008

  • Le futur possible des journaux en lignes

    Comme suite à mon billet Le phénomène blogue tirerait à sa fin?, le copain et client Jeff Mignon de Mignon Média fait un commentaire très pertinent sur ce qu'il croit être le journal en ligne du futur. Mais avant de le lire (ou le relire si vous êtes un habitué de la lecture des commentaires d...

    By • Aug. 8, 2008

  • Is defamation in online communities slander or libel?

    There's a distinction in English law between slander and libel. Slander is when a defamatory statement has been made orally. If the statement was made in a permanent form, for example, recording words onto tape or in writing, it would not be slander but libel. The implications of this differenc...

    By • Aug. 8, 2008

  • So how do you measure ROI of online communities?

    The answer to this question is simple and complex. The simple answer is that you make sure you establish a set of criteria when you launch the community and then judge success against these. The complex answer come with some of the ways in which you may judge success. The workshops that I've ru...

    By • Aug. 8, 2008

  • Hard or Soft Results?

    Show me the money?" How Does Social Media Produce Economic Results? Social Media is a new dynamic that cuts across all segments of business. Every business has a set of common challenges that impact performance which includes both "soft" and "hard" issues requiring constant monitoring, feedback...

    By • Aug. 8, 2008

  • En 3 clics... comment utiliser les flux rss

    Chaque matin, ma revue de presse gratuite en moins de 2 mn, les mises à jour de mes blogs préférés sur une seule page, mes mails accessibles de n'importe où sans devoir constamment me reconnecter... dites, comment je faisais avant, moi ? ... avant les flux RSS ? Apparemment comme 88% des int...

    By • Aug. 8, 2008

  • ROI measurement + Items = YES you can measure Social Media ROI

    I've been walking around the Mashable! post "How to measure social media ROI for Business" for 2 days, being irritated by the fact people say we can't measure ROI of social media efforts. Aaron Uhrmacher, author of that post, is telling (you should be reading that post if not done already) there...

    By • Aug. 7, 2008

  • MeasurementCamp - and Twitter

    Wednesday saw the latest meeting of MeasurementCamp (Big thanks to @willmcinnes for setting it all up and @helenium for sorting out the venue at Dare Digital). It was a bit strange, as I made it to the inaugral event, and then missed the next three for various reasons. There were quite a few new...

    By • Aug. 7, 2008

  • Blogs from the Social Media Fishbowl

    A few days ago, I was asking around on Twitter and Plurk about social media people's must-read blogs. After a good influx of responses and requests to share, here we go! I'm happy that while some of these are old favorites, a few were new to me. And of course this is not an exhaustive list and i...

    By • Aug. 7, 2008

  • Qui sont les leaders d'opinion sur le web ?

    Un article de Younss Fejaoui, rédigé dans le cadre des travaux de recherche menés au sein de l'IAE de Toulouse, aborde la problématique du leadership d'opinion sur Internet sous un angle universitaire. L'occasion de revoir les fondamentaux d'un e-influenceur.Le concept de "leader d'opinion" ém...

    By • Aug. 7, 2008

  • 6 Steps for Creating a Social Media Marketing Roadmap & Plan

    Recently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a "Swicki", posed a question on LinkedIn about how one would go about defining a social media marketing roadmap, and how you would prioritize each social media channel. There is no cookie cutter ap...

    By • Aug. 7, 2008

  • Le village mondial a son chinatown

    Ça devait arriver et voici donc que la Chine possède a dépassé en nombre d'internautes les USA. S'il en était besoin, cet événement symbolique souligne la place du marché chinois du business online et des perspectives de développement énormes. Porté par un rythme de croissance puissant (+56% l...

    By • Aug. 7, 2008