Content Marketing: Page 617

  • So how do you measure ROI of online communities?

    The answer to this question is simple and complex. The simple answer is that you make sure you establish a set of criteria when you launch the community and then judge success against these. The complex answer come with some of the ways in which you may judge success. The workshops that I've ru...

    By • Aug. 8, 2008

  • Hard or Soft Results?

    Show me the money?" How Does Social Media Produce Economic Results? Social Media is a new dynamic that cuts across all segments of business. Every business has a set of common challenges that impact performance which includes both "soft" and "hard" issues requiring constant monitoring, feedback...

    By • Aug. 8, 2008

  • En 3 clics... comment utiliser les flux rss

    Chaque matin, ma revue de presse gratuite en moins de 2 mn, les mises à jour de mes blogs préférés sur une seule page, mes mails accessibles de n'importe où sans devoir constamment me reconnecter... dites, comment je faisais avant, moi ? ... avant les flux RSS ? Apparemment comme 88% des int...

    By • Aug. 8, 2008

  • ROI measurement + Items = YES you can measure Social Media ROI

    I've been walking around the Mashable! post "How to measure social media ROI for Business" for 2 days, being irritated by the fact people say we can't measure ROI of social media efforts. Aaron Uhrmacher, author of that post, is telling (you should be reading that post if not done already) there...

    By • Aug. 7, 2008

  • MeasurementCamp - and Twitter

    Wednesday saw the latest meeting of MeasurementCamp (Big thanks to @willmcinnes for setting it all up and @helenium for sorting out the venue at Dare Digital). It was a bit strange, as I made it to the inaugral event, and then missed the next three for various reasons. There were quite a few new...

    By • Aug. 7, 2008

  • Blogs from the Social Media Fishbowl

    A few days ago, I was asking around on Twitter and Plurk about social media people's must-read blogs. After a good influx of responses and requests to share, here we go! I'm happy that while some of these are old favorites, a few were new to me. And of course this is not an exhaustive list and i...

    By • Aug. 7, 2008

  • Qui sont les leaders d'opinion sur le web ?

    Un article de Younss Fejaoui, rédigé dans le cadre des travaux de recherche menés au sein de l'IAE de Toulouse, aborde la problématique du leadership d'opinion sur Internet sous un angle universitaire. L'occasion de revoir les fondamentaux d'un e-influenceur.Le concept de "leader d'opinion" ém...

    By • Aug. 7, 2008

  • 6 Steps for Creating a Social Media Marketing Roadmap & Plan

    Recently, Britta Meyer of Eurekster, which makes an embeddable custom social search portal called a "Swicki", posed a question on LinkedIn about how one would go about defining a social media marketing roadmap, and how you would prioritize each social media channel. There is no cookie cutter ap...

    By • Aug. 7, 2008

  • Le village mondial a son chinatown

    Ça devait arriver et voici donc que la Chine possède a dépassé en nombre d'internautes les USA. S'il en était besoin, cet événement symbolique souligne la place du marché chinois du business online et des perspectives de développement énormes. Porté par un rythme de croissance puissant (+56% l...

    By • Aug. 7, 2008

  • Créer sa boutique en ligne avec l'expérience des grands

    Les grands du e-commerce mettent à notre disposition leur expérience et leur plateforme. En effet, choisir le logiciel d'une boutique de e-commerce n'est pas chose facile car cela dépend de bien des choses. Je vous renvoie à cet article écrit il y a quelques temps Quel logiciel de e-commerce ...

    By • Aug. 7, 2008

  • The Secret Behind Successful Viral Videos

    Do you want to know how to make a good viral video? This smart and useful video teaches us the "secret strategies" behind the viral videos we come across on the Internet. Spread it on Kudos to Alister. ShareThis

    By • Aug. 7, 2008

  • Twitter and the "bruised ego syndrome"... do you really need those follower counts?

    Last week I posted about social networking and the ego trap. The catalyst that got me thinking about this was a Twitter issue which caused some people's follower counts to appear lower than they should. Many people complained. I thought this was odd. It's not as if people were materially effecte...

    By • Aug. 7, 2008

  • Who's There...virtual people,fake personas,real virtual profile... where's the transparency?

    some time ago someone offered me $ for creating a "virtual person" which would be used to make some buzz on few major polish community websites... it sounded challenging but it had one serious issue... it was supposed to be 100% fake profile without any clues or stuff that would make people a...

    By • Aug. 6, 2008

  • Ben & Jerry's Social Media Site Falls a Little Flat

    Just about everyone has a favorite Ben & Jerry's flavor. (Chocolate Fudge Brownie for me!) And, the brand has been involved in global and environmental concerns long before it was trendy. So, it's no surprise the ice cream gurus have now launched a social media site called Imagine Whirled P...

    By • Aug. 6, 2008

  • Interview with Guy Kawasaki aka the Godfather of Silicon Valley

    Guy Kawasaki is one of the original Apple employees responsible for marketing the Macintosh in 1984. He is currently CEO of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley. Guy has been quite entrepreneurial as of ...

    By • Aug. 6, 2008

  • A Crash Course In Word Of Mouth Marketing

    When you last made a purchase or a product or service, did you ask a family member, friend or colleagues their opinion on what you were planning to buy before you did so? Most of us look for recommendations as part of the buying process - some call it social proof. That is why testimonials and ...

    By • Aug. 6, 2008

  • Are You Failing Successfully?

    The word failure usually carries a negative connotation with it. Fear and failure are the usual human reactions to change. However success and failure go hand in hand to those that understand what it takes to succeed at anything, everything. Failure can have duel reaction. A company or individu...

    By • Aug. 6, 2008

  • A Beijing Experiment: How To Feature Olympic Content On Your Blog

    I just landed in Beijing and will be spending the next two weeks here as part of the promotional efforts for what I have previously called my dream project, helping Lenovo to promote its Voices of the Summer Games site that features 100 Olympic athletes blogging their journies to Beijing and exp...

    By • Aug. 6, 2008

  • THINKing vs. Rohit Bhargava

    It's day one of our PR blog smackdown with Rohit Bhargava, who writes the Influential Marketing Blog. I like Rohit's blog and I'm certain he is a perfectly nice man, but that doesn't matter right now. What matters is that you - like a Chicago Democrat - should vote for me early and often even i...

    By • Aug. 6, 2008

  • Facebook Takedown Notice Number 2

    It seems that the powers that be at Facebook and their archenemies over at the record labels need to hurry up and reach agreement on what is Fair Use when it comes to posting videos online. I received yet another lovely notice from Facebook today about "possible infringement" not "actual" but "...

    By • Aug. 6, 2008

  • Cahiers de vacances

    C'est (trans-)générationnel. Peut-être pour mieux les exorciser, on a tendance à reproduire les traumatismes de notre petite enfance. Les cahiers de vacances Passeport de Hachette, j'en suis fermement convaincu, sont de cet acabit, de celui qui vous marque au fer rouge de la connaissance "acad...

    By • Aug. 6, 2008

  • Brands Should Find Their Social Media Champions (SMCs)

    It's funny how new ideas and ways of doing business can sometimes take shape in companies. Contrary to popular belief, not all innovation comes from the research lab or executive management suite. Oh those guys usually get credit for it, but sometimes real change starts with a single person or ...

    By • Aug. 5, 2008

  • Google, Ethics and The Myths of Social Media: An Interview with Jill Whalen

    There are few people as well known in SEO/SEM circles as Jill Whalen. She founded High Rankings LLC in 1995 and has grown this since to be a leading brand in the industry. Their Search Marketing Newsletter and SEO forums are well known to many. Her conference record speaks for itself. I first me...

    By • Aug. 5, 2008

  • Using Blogs for Social Media Optimization

    Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media.Blogs are a big deal; they are m...

    By • Aug. 5, 2008

  • Social Tools + Twitter + Trend = Lifestreaming is the new big

    "Small is the new big". That was the title of Seth Godin's post on June 5th 2005. The latest post of Sarah Perez issued on August 4th could have been "Lifestreaming is the new big". Instead it has been "The Future of blogging revealed". Which actually may be the right way to do. Lifestreaming ha...

    By • Aug. 5, 2008