Content Marketing: Page 617

  • Location. Location. Location. Get Loopt for Business

    Loopt is a cool mobile based friend locator website. It uses GPS to show its users the location of friends by updating maps on mobile handset; at first glance you may only think it would be useful for friend tracking but let's see if I can change your position. <!--[if !supportLists]-->Do...

    By • Aug. 4, 2008

  • Prevent Social Media Problems Before Exploiting the Opportunities

    In the past week, we've discussed enterprise-level social media strategies and suggested initial steps that large organizations consider as they explore social media.One strategic mistake that seems common is for organizations to seek opportunities but ignore the potential drawbacks of social m...

    By • Aug. 4, 2008

  • Advertising Age Hopelessly Stuck in the Past

    I've had it with AdAge.com. Don't get me wrong - they've got great content and are always exploring trends and issues in the advertising and marketing world in the way that few other publications can or do.But for all of the space they give to digital marketing, it's clear that they just don't g...

    Aug. 3, 2008

  • Why Consumers Trust Each Other More than They Trust Media

    On Experience: The Blog, we frequently explore the concept of trust in relation to advertising and social media.We marketers are often aghast at how little trust consumers place in our advertising, but the loss of faith in the veracity of marketing hasn't come overnight--it's been a death of a ...

    By • Aug. 3, 2008

  • It's all about the business model...how television 2.0 can make money...

    This all came from two articles by two of my Twitter connections, starting with Charles Arthur writing on the Guardian website about the need for television companies to come to terms with filesharing. In it, he suggested TV media firms could make low quality versions of their shows available as...

    By • Aug. 2, 2008

  • La reconnaissance du salari&eacute;

    Rediffusion du 30 octobre 2007 Un psychiatre spécialisé dans les problématiques liées au travail (sorry j'ai pas noté son nom) disait récemment que la majorité du stress lié au travail venait : de la pression pour atteindre des objectifs toujours plus ambitieuxdu changement fort fréq...

    By • Aug. 2, 2008

  • Help Us Eat Our Own Dog Food

    Many years ago in the days BI (before Internet), I worked at a publisher that was installing a new client/server-based publishing production system. Since the publication was all about information technology, we got the great idea to write about our own experiences moving to the new software. T...

    By • Aug. 2, 2008

  • Social Media Defined In Two Words

    Jason Falls asked his followers on Twitter to define social media in two words or less. Here are some of the results: Overrated Relationship building Communal Interaction Community Building Shared Narcissism Citizen Journalism Confusing Authentic Minutia Scaled Intimacy Serendipitous Ne...

    By • Aug. 2, 2008

  • First Four Steps Into Social Media for the Enterprise

    Earlier this week on Experience: The Blog, we explored how the search for a single, enterprise-level social media strategy is meaningless and gets in the way of using, testing, and deploying social media tactics quickly.If developing a broad-based strategy isn't the right thing to do, how shoul...

    By • Aug. 2, 2008

  • KUDOS : &eacute;l&eacute;ments de campagnes sur les m&eacute;dias sociaux

    KUDOS, c'est un acronyme pour retenir les 5 éléments incontournables d'une campagne d'influence dans les médias sociaux.C'est l'excellent Blogsourcing experience qui a débusqué hier le rapport "Social media / methods and metrics" de la revue Contagious (extrait disponible ici).Avec les 10 comman...

    By • Aug. 2, 2008

  • Name This: The Crowdsourced Naming Agency

    "Crowdsourcing" is a huge buzzword in the Web 2.0 environment. It works on the assumption that the wisdom of many is greater than the wisdom of a few. Crowdsourcing has been applied a wide variety of businesses with varying success. T-shirts (Threadless), encyclopedias (Wikipedia), biomedical re...

    By • Aug. 2, 2008

  • Samsung Makes Viral Marketing Personal

    Just when you thought viral marketing -- especially viral videos -- had grown stale and clichéd, Samsung and a company called Fjord Interactive Marketing have raised the bar.The campaign is called Follow Your Instinct and it launches the Samsung phone of the same name. (The Instinct part.) I g...

    By • Aug. 1, 2008

  • 25 Enterprise Social Media Platforms/Companies To Be Aware Of

    Here is as comprehensive list of players in the enterprise social media space that I could compile. I selected them based on my own professional sense of what I thought was important in regards to what they brought to the table and for whom. Some are more platform based than others, but I though...

    By • Aug. 1, 2008

  • Pourquoi certains ont de gros r&eacute;seaux en ligne ?

    Soyons clairs, je ne parlerai bien sûr pas ici du cas du networker frénétique qui cherche à se connecter à tout le monde sans même avoir un motif et sans connaître les personnes. Les réseaux professionnels sont aujourd'hui en plein croissance et on peut voir que certains ont de gros réseau...

    By • Aug. 1, 2008

  • Nike Shows How a Principled Brand Walks the Walk

    Branding isn't about who you say you are; it's about what people perceive you to be. And in the era of social media--with so many people sharing so much information across so many networks--the way to alter perception of your brand isn't to tell consumers you are different, it's to be different...

    By • Aug. 1, 2008

  • Office 2.0 getting into gear

    courtesy Brian Solis Yep. It's that time again. The mad dash to put together a fabulous conference is underway. Ismael, Oliver Marks, and I are working hard to deliver a first-rate conference. The web site should be up tomorrow here. Thanks again to Jive Clearspace for hosting the conference s...

    By • July 31, 2008

  • Ed Nottle: unemployed baseball guy, but interview genius

    Here in Ottawa, we are enjoying the first season of baseball with the Can-Am baseball league's Ottawa Rapidz. (Disclosure: the Rapidz are a client of TFC sibling firm 76design). The minor-league team, based at a gorgeous little stadium in Ottawa's east end, makes for a nice evening's entertainm...

    By • July 31, 2008

  • Social Media + Measurement + ROI = it's all about CRM

    Social Media is about connecting people and sharing thoughts, ideas, feedbacks, and information. CRM is about connecting and creating stickiness to the brand. You measure CRM programs efficiency checking the returning visitors, time spent, evolution of the customer average shopping cart, % of su...

    By • July 31, 2008

  • SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases

    Note: This post originally ran on TechCrunch, "SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?" Here's the director's cut, "SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases"For several years, Sun CEO, J...

    By • July 31, 2008

  • Is Social Media for Business?

    I was talking to someone about a blog post where I was sort of tagged as a Social Media Maven They asked me "Is Social Media for Business?". To me, that's like asking "Is oil for the car?".Then I got to thinking. I came to the conclusion that a lot of businesses do not know what social media, s...

    By • July 31, 2008

  • Forrester buys JupiterResearch

    by Josh Bernoff and Cliff Condon If there is one other research company that we've continued to encounter, respect, and see as real competition in the interactive media space, it is JupiterResearch. While the company ownership has changed hands several times over the years, the analysts have c...

    By • July 31, 2008

  • USA-Obama...Ogilvy orchestr&eacute;e une annonce de VP autour des media sociaux

    Je reprends donc l'idée directrice de mon billet précédent : Barack Obama utilise Internet de manière tout à fait originale et innovante pour mener sa campagne présidentielle en organisant, facilitant et faisant se rencontrer ses supporters et militants aux USA comme dans le monde entier. Bien...

    By • July 31, 2008

  • Mojave Experiment: le Buzz autour de Windows Vista

    Une opération très intelligente autour de Windows Vista. Prenez Windows Vista, appelez-le "Mojave", présentez-le comme le nouveau OS de Windows et filmez les réactions des personnes interrogées. Le tout est disponible sur Mojave Experiment PS: Evidemment, et puisque c'est une campagne Microsof...

    By • July 31, 2008

  • 7 Google Doc Templates For Search Marketers

    I found a little time last night to dig around the new templates at Google Docs, and found some useful templates for search marketers. To save you fine folks some time, here's some direct links. 1. Non Disclosure Contract (NDA) An NDA is an essential tool for a search marketer, or anyone in a c...

    By • July 31, 2008

  • Canada... de la connerie de 3wmarketing.ca

    La nouvelle entreprise 3wmarketing.ca a fait une grosse connerie hier. C'est qu'ils ont mis en ligne un blogue et ont décidé de pomper les fils RSS de plusieurs bonzes du Web dont celui de votre un peu moins humble servante, Adviso Conseil (la boîte que j'ai jadis cofondée), le blogue de l'AMM,...

    By • July 31, 2008