Content Marketing: Page 616

  • Using Social Media for a Small Business

    In the category of, "Best Use of a Blog for Marketing a Small Business," the winner is... [sound of envelope being ripped open]... the Lincoln Sign Company. The blog is a fantastic example of using social media concepts like transparency in support of a small business. (Hat tip: John Jantsch a...

    By • Aug. 16, 2008

  • In social media, What's more important? The technology or the user experience?

    Recently, I had the opportunity to sit down with Kim Kobza, the CEO of Neigborhood America. If you are not familiar with NA, they are one of the top players in the social media platform space. To say that it was interesting is putting it mildly. We kept taking the dry erase pen from each other...

    By • Aug. 16, 2008

  • Facebook: Interruption marketing that engages a guy like me

    A few days ago, I saw this Facebook video banner ad with the new Ben Stiller & Robert Downer Jr. flick, Tropical Thunder. I am a huge movie buff and have been waiting for this movie to come out in the theatres, so it caught my attention pretty quickly. What was interesting was the comment ...

    By • Aug. 16, 2008

  • Beware of a new Facebook scam!

    Today you may receive a message on your wall saying "Hey. Somebody wrote something about you in their blog.. everybody needs to see this.. Go here" followed by a blogspot URL. This will redirect you to a fake Facebook page where you will be prompted to enter your Facebook login details. DON'T F...

    By • Aug. 16, 2008

  • Is there an "Experience" in Transactional Emails?

    Since starting this blog, I have occasionally shared a minor disagreement with other bloggers, but I've never had quite the adverse reaction that I had while reading Aaron Smith's Email Insider column. In Email As Experience: Punch Up Your Transactional Messages, Aaron writes about how consumer...

    By • Aug. 16, 2008

  • Duel Tunisiana / Tunisie Telecom sur Google Insights

    Ce fut serré au début mais Tunisiana se décroche assez nettement à la fin (jeux olympiques oblige). Link to original post

    By • Aug. 16, 2008

  • JCPenney expands commitment to conservation and renewable energy

    JCPenney will buy solar power from SunPower Corporation and wind power from Broadstar Wind Systems for ten stores and one distribution center. The company is also the first in the industry to qualify for Energy Star certification. Demonstrating its commitment to adopting renewable power sourc...

    By • Aug. 15, 2008

  • Chicago Trib Does Social Media Right: Strategy Increases Readership

    The Chicago Tribune has assigned a social media task force to revitalize the brand and prevent the traditional paper from going extinct like so many others. The team, comprised of four people: two coordinators; one managing editor; and one social media strategist, began their work six months ag...

    By • Aug. 15, 2008

  • Les têtes à claques en anglais!

    Les célèbres Têtes à claques vont s'ouvrir au marché anglophone.On peut avoir un aperçu à cette adresse : www.beta.tac.tv Les productions Salambo, qui font les Têtes à claques, ont refait certains sketches, pour nos friends, comme Sean...Et comme ils fêtent leur deux ans en grand! ils lancen...

    By • Aug. 15, 2008

  • Familair With or Understand It?

    Familiar is a funny word. The dictionary defines it as one who is well acquainted with something b: one who frequents a place or use of a thing. If asked are you familiar with blogging? one might answer "why yes of course". On the other hand if one asked "Do you understand the dynamics of bloggi...

    By • Aug. 15, 2008

  • How Might Friedman's Flat World Affect The Public Relations Industry?

    I recently finished Thomas Friedman's best-selling book The World Is Flat. In one chapter, Friedman suggests that as globalization continues, jobs will migrate from Western countries to developing countries. For example, many American accountants already outsource their work to Indian firms. Fr...

    By • Aug. 15, 2008

  • Human Talk: VitaminWater

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... VitaminWater is a brand I like. Not only have they created their own category, "enhanced water," but they've done it breaking a lot of the rule...

    By • Aug. 15, 2008

  • Every. Vote. Counts. (For SXSW)

    Yes, you should vote in the upcoming presidential election. But you should ALSO vote in SXSW's Interactive Panel Picker. And in particular, if you feel so inclined, you should vote for Geno and his "Offline Isn't Dead: How to Integrate Online Strategies" topic so the Brains on Fire crew can joi...

    By • Aug. 15, 2008

  • Make Social Media Work For You: Speak Media Fluently

    A while back, I espoused my philosophy here and in an Op-Ed for PRWeek that today, everyone is a reporter and smart brands will speak to their target audience the same way they speak to the press. Well, once again, I find myself giving in to my whole "no-politics-on-the-blog" rule because one o...

    By • Aug. 15, 2008

  • Best of 2008 (So Far) - Search Engine Marketing, Part 1

    In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year.Google Analytics Keyword Sleuth vs Search Query Performance Report by Googl...

    By • Aug. 14, 2008

  • On Women and the Internet

    This morning, the New York Times ran an article about women online, this time in the Technology section about advertising on women's sites.I thought the article was well done, and I'm glad that it was placed where it was. (BTW - I get the whole logistics about the siloed section placements in th...

    By • Aug. 14, 2008

  • What if you don't want them as a brand ambassador?

    I have to admit that I have never been to an Olive Garden. In fact I only know it from an episode of Will & Grace, and only realised it was a real chain when I read an article in the Wall Street Journal yesterday. And not only is it a real chain, but it has a great and loyal following. One ...

    By • Aug. 14, 2008

  • 13 websites that you might want to bookmark

    Sometimes I come across websites that seem to make sense for one reason or another. At least they did when I bookmarked them. Then I go back and wonder why. Some ring a bell at the time and others are downright headscratchers. Has that ever happened to you?  The must have had some sort of re...

    By • Aug. 14, 2008

  • Why social media sites want "users," not just "customers"

    What if you own and operate a social media property, like recent commentor C.H. Low of Orbius? Well, it's true that people will always be "people." But owner/operators are actually looking for "users." Some people detest the term user, but the analogy fits. O'Reilly's Jimmy Guterman blogs, "....

    By • Aug. 14, 2008

  • Is Your PR Firm Social Media Savvy?

    Note: The following article originally appeared in the May issue of the Marketing Watchdog Journal. A recent post by Mike Volpe of Hubspot on the role of PR firms reminded me I had not published it here. While most business executives have never heard the term social media, PR and advertising ag...

    By • Aug. 14, 2008

  • Social Media the Cure for OBD: Obsessive Branding Disorder

    There's a fascinating article over at the Arizona State University School of Business Site. It's called, "'OBD: Obsessive Branding Disorder': Has Branding Jumped the Tracks?," and it reviews and summarizes the book, "OBD: Obsessive Branding Disorder," by Lucas Conley. While I agree with many of...

    By • Aug. 14, 2008

  • Questioning text messaging

    I am concerned for unsuspecting users who dish out their cellphone numbers to relative strangers as if they were Fourth of July noisemakers.On the heels of Tuesday's news that U.S. presidential candidate Barack Obama will use cellular text messaging (and email, Twitter, etc.) to share his vice p...

    By • Aug. 14, 2008

  • How to set an ego trap

    I've been thinking lately about what I call the social media ego trap. In a nutshell, social technologies use game mechanics to get users hooked on participation. People often get addicted to ego-stroking system feedback, until they can temper their usage (addiction?) in terms of utility vs. ...

    By • Aug. 14, 2008

  • L'INIS et la SAT amputés!

    "La vague de compressions fédérales en culture se poursuit. C'est maintenant au tour de deux institutions québécoises, l'Institut national de l'image et du son (INIS) et la Société des arts technologiques (SAT) d'écoper lourdement." (Paul Journet, La Presse)Le gouvernement en place à Ottawa co...

    By • Aug. 14, 2008

  • Dealmaking at the Office 2.0 Conference

    The Office 2.0 Conference is not really focused on dealmaking, unlike a couple other industry events taking place around the same time. Yet from time to time, something along these lines happen, and we're happy that our little contribution could make a real difference in someone's life. Today, ...

    Aug. 14, 2008