Content Marketing: Page 616

  • Are your social networks too scattered?

    On Plurk, my friend Kellye Crane pointed me to a social map that Brian Solis of PR 2.0 did for his online presence - both the places where he maintains a presence, and those where he's simply in touch or aware. Check out his post about it here.So naturally, it got my gears turning. Since social ...

    By • Aug. 11, 2008

  • Who "Owns" Social Media?

    This morning I posed a question on Twitter asking people to suggest which corporate division- marketing, PR, Brand, HR, Customer Services or IT - they thought "owned" social media. Of the responses, some stood out. Melissa Attree suggested that it cannot be defined to just one of these departm...

    By • Aug. 11, 2008

  • The Conversation As Transaction

    I recently read a post titled The social media expert, Who is he? in which Jacob Morgan espoused on the question we all have been asking each other as of late and that is, just who is the social media expert? But an interesting thing happend while reading some of the responses to Jacob's post...

    By • Aug. 11, 2008

  • What Is Twitter? A Beginners Guide

    Courtesy of aaardvaark via Flickr You may have heard of Twitter and be a little confused. Early adopters have been playing around with it for a couple of years, but Twitter finally seems to be making it into the mainstream. This is a brief users guide for those curious about how it works, wonde...

    By • Aug. 11, 2008

  • Future PR Skills 2008: Creating Integrated Marketing and Communications Strategy

    This is a part of a series. When I say "Future PR Skills" I am really talking about the ones we need today to be successful going into the future. Three words: Integrated, marketing and strategy"Next public relations" (where the discipline is going next) can not just be a focus on "communicat...

    By • Aug. 11, 2008

  • Social Media ROI: Be Careful What You Promise (Part Two)

    Yesterday on ExperienceTheBlog.com, I shared a concern that history is repeating itself. I am worried that Social Media practitioners are setting unreasonable expectations about the ease with which ROI can be ascertained, the same mistake made by Internet Marketers a decade ago.In the infancy o...

    By • Aug. 11, 2008

  • Thanks to Social Media Today

    Just a quick note of thanks to Social Media Today (SMT) for naming me their Blogger of the Week. For me, this site has become the most consistently interesting place to visit on the Internet, and the concepts and opinions shared on SMT have provided me with ideas for my blog and knowledge I ap...

    By • Aug. 11, 2008

  • Visibility gets you and your community value noticed

    Someone mentioned today that they hope our organisation doesn't measure value based on just online communities. That there is so much community activity done on the phone and in meetings that brings value to the business that may not be known about. The concern is that people that are visible ar...

    By • Aug. 11, 2008

  • Musicians Using Social Media

    Happy Prescriptions "Thought it'd lead us.." Getting it right, getting exposed. A comment on the Girl Talk post, left by a user named 'Natron' led me to a web site for Happy Prescriptions, no doubt the web site for said 'Natron' who it turns out is a Portland musician. Another click of a hand [...

    By • Aug. 10, 2008

  • Outwit.com, comment bien s'adresser aux blogueurs

    Je viens de recevoir un courriel de promotion d'une nouvelle technologie et je vous en parle pour deux raisons. La première est parce que l'interlocutrice prend la peine de vraiment personnalisé son courriel et qu'il répond presque en tout point, aux recommandations que j'ai déjà faites dans le...

    By • Aug. 10, 2008

  • Will Your Business Opt In?

    While their use is still largely limited to less-than-mission-critical purposes, online social networking services are becoming more popular for business purposes. Much of the current emphasis seems to focus on limited application to businesses systemically rather approaches seem to be limited...

    By • Aug. 10, 2008

  • Creativity and Personal Mastery, summarised in one video

    A truly life changing elective I took at business school with Professor Srikumar Rao, here speaking at Google.Link to original post

    By • Aug. 10, 2008

  • Social Media ROI: Be Careful What You Promise (Part One)

    I'm old school, so we're going to play a fictional version of Family Feud with Richard Dawson and not John O'Hurley or Al Roker: Richard: "Welcome to another edition of Family Feud. We surveyed our audience of Internet marketers and asked for their top gripe about their discipline. What do you ...

    By • Aug. 10, 2008

  • Pioniers web 2.0 ? Plus trop...

    Rediffusion du 02 août 2007 Il y a 2 ou 3 ans, les geeks web 2.0 étaient pionniers. Parler de SEO, de e-pub, de online marketing c'était nouveau et beaucoup des outils qu'ils utilisaient étaient très loin d'être maîtrisés par le plus grand nombre. Aujourd'hui quand on parle de blog, de référ...

    By • Aug. 10, 2008

  • Even Nazis Hate Twitter Downtime

    Here is a short and amusing video to brighten your weekend. I've seen this same video, taken from a movie, used in other funny ways, such as "Somebody Stole Hitler's Car," "Hitler Gets Banned from World of Warcraft," and "Hitler Gets Upset About the Super Bowl," but none of them made me laugh o...

    By • Aug. 9, 2008

  • How Profound Is It?

    All this "social stuff" is creating a transformation of knowledge, management, media, technology and individual choices. The prevailing cultures that are driving all business must undergo transformation in order to survive. In order to understand a transformation one must look from the outside ...

    By • Aug. 9, 2008

  • The Grand Opening of our Facebook Storefront

    We've been doing some interesting work here lately at Every Dot Connects, including some entry-level "Web 2.0 Tools" workshops that introduce both solo entrepreneurs and businesses to social media tools like LinkedIn, Twitter, blogging, Facebook, etc. (Our next workshop is an all-day Blogging Bl...

    By • Aug. 9, 2008

  • Viral Marketing: Is it the Flu or are we Infected?

    Viral marketing, a colloquial name given to a subset of social media marketing, is growing like a wild weed. Traditional marketing giants like Unilever and Comcast, to name a few, are increasingly active in using the SMM tools to promote their brands and interact with consumers. One has to wonde...

    By • Aug. 9, 2008

  • Personal Branding for Students...and more

    Boston University - Personal Branding Keynoteview presentation (tags: personal branding boston university) Link to original post

    By • Aug. 8, 2008

  • And more... Check this one out.

    Matt McDonald's explanation is here.Here's your weekend homework assignment - compare and contrast this one with Brian Solis' Conversation Prism and let me know what you think. Is simpler better? Or are there nuances you really should capture and understand with all this social media business?I'...

    By • Aug. 8, 2008

  • When You Listen, People Talk (Consumer Engagement Metrics)

    In May, one of my food/beverage clients began executing upon the social web strategy I wrote for them about three months ago. One of the tools they're using is Twitter, and they've been active in the micro-blog space for about two months now. They now have about 250 followers, and they're follow...

    By • Aug. 8, 2008

  • Great social media "buy vs build" post with bonus drama

    Aaron Strout, VP of Social Media at Mzinga, wrote a great guest post on ZDNet which resulted in some rather silly drama. The original post is about whether it makes sense for companies to build their own branded communities or to build a presence on existing public social networks, or, as he r...

    By • Aug. 8, 2008

  • 12 Seconds: the Twitter for video

    12 seconds is not a lot of time for a lot. You can't really watch a Youtube video, read a blog post, or even microwave a hot pocket (the entrepreneur's food of choice). However, in today's society where attention spans are short and the barriers to meet new people have significantly decreased, ...

    By • Aug. 8, 2008

  • Le futur possible des journaux en lignes

    Comme suite à mon billet Le phénomène blogue tirerait à sa fin?, le copain et client Jeff Mignon de Mignon Média fait un commentaire très pertinent sur ce qu'il croit être le journal en ligne du futur. Mais avant de le lire (ou le relire si vous êtes un habitué de la lecture des commentaires d...

    By • Aug. 8, 2008

  • Is defamation in online communities slander or libel?

    There's a distinction in English law between slander and libel. Slander is when a defamatory statement has been made orally. If the statement was made in a permanent form, for example, recording words onto tape or in writing, it would not be slander but libel. The implications of this differenc...

    By • Aug. 8, 2008