Content Marketing: Page 616

  • Twitter and the "bruised ego syndrome"... do you really need those follower counts?

    Last week I posted about social networking and the ego trap. The catalyst that got me thinking about this was a Twitter issue which caused some people's follower counts to appear lower than they should. Many people complained. I thought this was odd. It's not as if people were materially effecte...

    By • Aug. 7, 2008

  • Who's There...virtual people,fake personas,real virtual profile... where's the transparency?

    some time ago someone offered me $ for creating a "virtual person" which would be used to make some buzz on few major polish community websites... it sounded challenging but it had one serious issue... it was supposed to be 100% fake profile without any clues or stuff that would make people a...

    By • Aug. 6, 2008

  • Ben & Jerry's Social Media Site Falls a Little Flat

    Just about everyone has a favorite Ben & Jerry's flavor. (Chocolate Fudge Brownie for me!) And, the brand has been involved in global and environmental concerns long before it was trendy. So, it's no surprise the ice cream gurus have now launched a social media site called Imagine Whirled P...

    By • Aug. 6, 2008

  • Interview with Guy Kawasaki aka the Godfather of Silicon Valley

    Guy Kawasaki is one of the original Apple employees responsible for marketing the Macintosh in 1984. He is currently CEO of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley. Guy has been quite entrepreneurial as of ...

    By • Aug. 6, 2008

  • A Crash Course In Word Of Mouth Marketing

    When you last made a purchase or a product or service, did you ask a family member, friend or colleagues their opinion on what you were planning to buy before you did so? Most of us look for recommendations as part of the buying process - some call it social proof. That is why testimonials and ...

    By • Aug. 6, 2008

  • Are You Failing Successfully?

    The word failure usually carries a negative connotation with it. Fear and failure are the usual human reactions to change. However success and failure go hand in hand to those that understand what it takes to succeed at anything, everything. Failure can have duel reaction. A company or individu...

    By • Aug. 6, 2008

  • A Beijing Experiment: How To Feature Olympic Content On Your Blog

    I just landed in Beijing and will be spending the next two weeks here as part of the promotional efforts for what I have previously called my dream project, helping Lenovo to promote its Voices of the Summer Games site that features 100 Olympic athletes blogging their journies to Beijing and exp...

    By • Aug. 6, 2008

  • THINKing vs. Rohit Bhargava

    It's day one of our PR blog smackdown with Rohit Bhargava, who writes the Influential Marketing Blog. I like Rohit's blog and I'm certain he is a perfectly nice man, but that doesn't matter right now. What matters is that you - like a Chicago Democrat - should vote for me early and often even i...

    By • Aug. 6, 2008

  • Facebook Takedown Notice Number 2

    It seems that the powers that be at Facebook and their archenemies over at the record labels need to hurry up and reach agreement on what is Fair Use when it comes to posting videos online. I received yet another lovely notice from Facebook today about "possible infringement" not "actual" but "...

    By • Aug. 6, 2008

  • Cahiers de vacances

    C'est (trans-)générationnel. Peut-être pour mieux les exorciser, on a tendance à reproduire les traumatismes de notre petite enfance. Les cahiers de vacances Passeport de Hachette, j'en suis fermement convaincu, sont de cet acabit, de celui qui vous marque au fer rouge de la connaissance "acad...

    By • Aug. 6, 2008

  • Brands Should Find Their Social Media Champions (SMCs)

    It's funny how new ideas and ways of doing business can sometimes take shape in companies. Contrary to popular belief, not all innovation comes from the research lab or executive management suite. Oh those guys usually get credit for it, but sometimes real change starts with a single person or ...

    By • Aug. 5, 2008

  • Google, Ethics and The Myths of Social Media: An Interview with Jill Whalen

    There are few people as well known in SEO/SEM circles as Jill Whalen. She founded High Rankings LLC in 1995 and has grown this since to be a leading brand in the industry. Their Search Marketing Newsletter and SEO forums are well known to many. Her conference record speaks for itself. I first me...

    By • Aug. 5, 2008

  • Using Blogs for Social Media Optimization

    Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media.Blogs are a big deal; they are m...

    By • Aug. 5, 2008

  • Social Tools + Twitter + Trend = Lifestreaming is the new big

    "Small is the new big". That was the title of Seth Godin's post on June 5th 2005. The latest post of Sarah Perez issued on August 4th could have been "Lifestreaming is the new big". Instead it has been "The Future of blogging revealed". Which actually may be the right way to do. Lifestreaming ha...

    By • Aug. 5, 2008

  • Radio with Jim Blasingame

    Yesterday I had another great on-air chat with nationally-recognized small business expert (and radio host), Jim Blasingame. Like me, Jim specializes in speaking "plain English" about business. During this visit, we spoke about the surprising number of businesses that STILL don't have web sites...

    By • Aug. 5, 2008

  • La communication sur le web, c'est du sérieux, qui en doutait encore ?

    Il y a quelques jours, écoutant France Info, j'assistait à un dialogue un peu surréaliste. Il se trouvait que des Universités avaient été mises en cause par le syndicat étudiant UNEF à propos de "frais d'inscriptions illégaux". Un des présidents d'universités concerné arguait du fait qu'il av...

    By • Aug. 5, 2008

  • Getting the Most From Facebook Apps

    A pal of mine recently said he's ditching Facebook because "it's nothing but a continuous stream of annoying apps begging to be forwarded to friends." Interestingly, he said this just as industry reports are recommending marketers use Facebook to reach the social community's 80 million members....

    By • Aug. 5, 2008

  • CrowdFire, Yet Another Social Network

    AdWeek reports that "Federated Media Publishing, the blog-centric ad network helmed by Industry Standard founder John Battelle, has partnered with Microsoft to launch CrowdFire, a music-themed social media platform where fans can share and consume videos, photos and personal accounts from live...

    By • Aug. 5, 2008

  • Toute Barack...Toutes le temps... le "Barack-book" de McCain... publicité negative en ligne

    La vie politique aux États-Unis diffère largement de celle de nos vieux pays européens. Ainsi, les équipes électorales démocrates comme républicaines n'hésitent pas à attaquer directement la personnalité même du candidat adverse qui se présente devant les électeurs, contrairement à la France...

    By • Aug. 5, 2008

  • Les 10 mythes des médias sociaux

    Dans le iMediaConnection d'aujourd'hui, l'article Top 10 social media misconceptions, brise certains des mythes qui entourent les médias sociaux. Je vous suggère fortement d'aller lire l'article, mais aux fins de mon propre archivage, voici une traduction libre, et adaptée, de ces 10 mythes, ave...

    By • Aug. 5, 2008

  • Social Media and Your Most Important Customers: Your Employees

    There has been so much attention of social media for marketing purposes that there is a risk we may overlook the profound impact social media may have within our organizations. Certainly using social media to create stronger relationships with customers should be a goal, but what about creatin...

    By • Aug. 5, 2008

  • A More Social SEC?

    Why shouldn't a publicly traded company be allowed to use its blog to break material news? That was the question Sun Microsystems CEO (and blogger) Jonathan Schwartz posed to the SEC nearly two years ago, a subject on which this blogger posted at the time. Last Wednesday, the SEC finally issue...

    By • Aug. 4, 2008

  • Chine, censure, internet et Jeux olympiques : solution

    Voici un communiqué de presse que j'ai reçu : une solution qui pourrait vous séduire si vous souhaitez couvrir les Jeux olympiques et contrer la censure Internet chinoise.Pour passer les murailles - Special JOInternet Sans Frontières, Street Reporters et PSIPHON s'associent pourmettre à la dis...

    By • Aug. 4, 2008

  • Management sans autorité

    N'est-ce pas là que l'on prouve ses vraies capacités de management ? En effet, il est bien plus dur de manager des personnes avec qui on n'a pas de rapport hiérarchique direct. Quand la personne nous rapporte, il est plus facile de lui dire de faire quelque chose et d'en obtenir les résultats...

    By • Aug. 4, 2008

  • "Vu de Prison", un bloggeur en Prison

    Laurent Jacqua est en Prison depuis 1984. Il tient un blog depuis sa prison où raconte son quotidien, la vie en prison et les péripéties qu'il vit.Encore une fois, un blog est une manière de s'évader... Link to original post

    By • Aug. 4, 2008