Content Marketing: Page 618

  • Radio with Jim Blasingame

    Yesterday I had another great on-air chat with nationally-recognized small business expert (and radio host), Jim Blasingame. Like me, Jim specializes in speaking "plain English" about business. During this visit, we spoke about the surprising number of businesses that STILL don't have web sites...

    By • Aug. 5, 2008

  • La communication sur le web, c'est du sérieux, qui en doutait encore ?

    Il y a quelques jours, écoutant France Info, j'assistait à un dialogue un peu surréaliste. Il se trouvait que des Universités avaient été mises en cause par le syndicat étudiant UNEF à propos de "frais d'inscriptions illégaux". Un des présidents d'universités concerné arguait du fait qu'il av...

    By • Aug. 5, 2008

  • Getting the Most From Facebook Apps

    A pal of mine recently said he's ditching Facebook because "it's nothing but a continuous stream of annoying apps begging to be forwarded to friends." Interestingly, he said this just as industry reports are recommending marketers use Facebook to reach the social community's 80 million members....

    By • Aug. 5, 2008

  • CrowdFire, Yet Another Social Network

    AdWeek reports that "Federated Media Publishing, the blog-centric ad network helmed by Industry Standard founder John Battelle, has partnered with Microsoft to launch CrowdFire, a music-themed social media platform where fans can share and consume videos, photos and personal accounts from live...

    By • Aug. 5, 2008

  • Toute Barack...Toutes le temps... le "Barack-book" de McCain... publicité negative en ligne

    La vie politique aux États-Unis diffère largement de celle de nos vieux pays européens. Ainsi, les équipes électorales démocrates comme républicaines n'hésitent pas à attaquer directement la personnalité même du candidat adverse qui se présente devant les électeurs, contrairement à la France...

    By • Aug. 5, 2008

  • Les 10 mythes des médias sociaux

    Dans le iMediaConnection d'aujourd'hui, l'article Top 10 social media misconceptions, brise certains des mythes qui entourent les médias sociaux. Je vous suggère fortement d'aller lire l'article, mais aux fins de mon propre archivage, voici une traduction libre, et adaptée, de ces 10 mythes, ave...

    By • Aug. 5, 2008

  • Social Media and Your Most Important Customers: Your Employees

    There has been so much attention of social media for marketing purposes that there is a risk we may overlook the profound impact social media may have within our organizations. Certainly using social media to create stronger relationships with customers should be a goal, but what about creatin...

    By • Aug. 5, 2008

  • A More Social SEC?

    Why shouldn't a publicly traded company be allowed to use its blog to break material news? That was the question Sun Microsystems CEO (and blogger) Jonathan Schwartz posed to the SEC nearly two years ago, a subject on which this blogger posted at the time. Last Wednesday, the SEC finally issue...

    By • Aug. 4, 2008

  • Chine, censure, internet et Jeux olympiques : solution

    Voici un communiqué de presse que j'ai reçu : une solution qui pourrait vous séduire si vous souhaitez couvrir les Jeux olympiques et contrer la censure Internet chinoise.Pour passer les murailles - Special JOInternet Sans Frontières, Street Reporters et PSIPHON s'associent pourmettre à la dis...

    By • Aug. 4, 2008

  • Management sans autorité

    N'est-ce pas là que l'on prouve ses vraies capacités de management ? En effet, il est bien plus dur de manager des personnes avec qui on n'a pas de rapport hiérarchique direct. Quand la personne nous rapporte, il est plus facile de lui dire de faire quelque chose et d'en obtenir les résultats...

    By • Aug. 4, 2008

  • "Vu de Prison", un bloggeur en Prison

    Laurent Jacqua est en Prison depuis 1984. Il tient un blog depuis sa prison où raconte son quotidien, la vie en prison et les péripéties qu'il vit.Encore une fois, un blog est une manière de s'évader... Link to original post

    By • Aug. 4, 2008

  • Location. Location. Location. Get Loopt for Business

    Loopt is a cool mobile based friend locator website. It uses GPS to show its users the location of friends by updating maps on mobile handset; at first glance you may only think it would be useful for friend tracking but let's see if I can change your position. <!--[if !supportLists]-->Do...

    By • Aug. 4, 2008

  • Prevent Social Media Problems Before Exploiting the Opportunities

    In the past week, we've discussed enterprise-level social media strategies and suggested initial steps that large organizations consider as they explore social media.One strategic mistake that seems common is for organizations to seek opportunities but ignore the potential drawbacks of social m...

    By • Aug. 4, 2008

  • Advertising Age Hopelessly Stuck in the Past

    I've had it with AdAge.com. Don't get me wrong - they've got great content and are always exploring trends and issues in the advertising and marketing world in the way that few other publications can or do.But for all of the space they give to digital marketing, it's clear that they just don't g...

    Aug. 3, 2008

  • Why Consumers Trust Each Other More than They Trust Media

    On Experience: The Blog, we frequently explore the concept of trust in relation to advertising and social media.We marketers are often aghast at how little trust consumers place in our advertising, but the loss of faith in the veracity of marketing hasn't come overnight--it's been a death of a ...

    By • Aug. 3, 2008

  • It's all about the business model...how television 2.0 can make money...

    This all came from two articles by two of my Twitter connections, starting with Charles Arthur writing on the Guardian website about the need for television companies to come to terms with filesharing. In it, he suggested TV media firms could make low quality versions of their shows available as...

    By • Aug. 2, 2008

  • La reconnaissance du salari&eacute;

    Rediffusion du 30 octobre 2007 Un psychiatre spécialisé dans les problématiques liées au travail (sorry j'ai pas noté son nom) disait récemment que la majorité du stress lié au travail venait : de la pression pour atteindre des objectifs toujours plus ambitieuxdu changement fort fréq...

    By • Aug. 2, 2008

  • Help Us Eat Our Own Dog Food

    Many years ago in the days BI (before Internet), I worked at a publisher that was installing a new client/server-based publishing production system. Since the publication was all about information technology, we got the great idea to write about our own experiences moving to the new software. T...

    By • Aug. 2, 2008

  • Social Media Defined In Two Words

    Jason Falls asked his followers on Twitter to define social media in two words or less. Here are some of the results: Overrated Relationship building Communal Interaction Community Building Shared Narcissism Citizen Journalism Confusing Authentic Minutia Scaled Intimacy Serendipitous Ne...

    By • Aug. 2, 2008

  • First Four Steps Into Social Media for the Enterprise

    Earlier this week on Experience: The Blog, we explored how the search for a single, enterprise-level social media strategy is meaningless and gets in the way of using, testing, and deploying social media tactics quickly.If developing a broad-based strategy isn't the right thing to do, how shoul...

    By • Aug. 2, 2008

  • KUDOS : &eacute;l&eacute;ments de campagnes sur les m&eacute;dias sociaux

    KUDOS, c'est un acronyme pour retenir les 5 éléments incontournables d'une campagne d'influence dans les médias sociaux.C'est l'excellent Blogsourcing experience qui a débusqué hier le rapport "Social media / methods and metrics" de la revue Contagious (extrait disponible ici).Avec les 10 comman...

    By • Aug. 2, 2008

  • Name This: The Crowdsourced Naming Agency

    "Crowdsourcing" is a huge buzzword in the Web 2.0 environment. It works on the assumption that the wisdom of many is greater than the wisdom of a few. Crowdsourcing has been applied a wide variety of businesses with varying success. T-shirts (Threadless), encyclopedias (Wikipedia), biomedical re...

    By • Aug. 2, 2008

  • Samsung Makes Viral Marketing Personal

    Just when you thought viral marketing -- especially viral videos -- had grown stale and clichéd, Samsung and a company called Fjord Interactive Marketing have raised the bar.The campaign is called Follow Your Instinct and it launches the Samsung phone of the same name. (The Instinct part.) I g...

    By • Aug. 1, 2008

  • 25 Enterprise Social Media Platforms/Companies To Be Aware Of

    Here is as comprehensive list of players in the enterprise social media space that I could compile. I selected them based on my own professional sense of what I thought was important in regards to what they brought to the table and for whom. Some are more platform based than others, but I though...

    By • Aug. 1, 2008

  • Pourquoi certains ont de gros r&eacute;seaux en ligne ?

    Soyons clairs, je ne parlerai bien sûr pas ici du cas du networker frénétique qui cherche à se connecter à tout le monde sans même avoir un motif et sans connaître les personnes. Les réseaux professionnels sont aujourd'hui en plein croissance et on peut voir que certains ont de gros réseau...

    By • Aug. 1, 2008