Content Marketing: Page 618

  • 7 Google Doc Templates For Search Marketers

    I found a little time last night to dig around the new templates at Google Docs, and found some useful templates for search marketers. To save you fine folks some time, here's some direct links. 1. Non Disclosure Contract (NDA) An NDA is an essential tool for a search marketer, or anyone in a c...

    By • July 31, 2008

  • Canada... de la connerie de 3wmarketing.ca

    La nouvelle entreprise 3wmarketing.ca a fait une grosse connerie hier. C'est qu'ils ont mis en ligne un blogue et ont décidé de pomper les fils RSS de plusieurs bonzes du Web dont celui de votre un peu moins humble servante, Adviso Conseil (la boîte que j'ai jadis cofondée), le blogue de l'AMM,...

    By • July 31, 2008

  • Viral Video: Look out McCain and Obama!

    Now THIS is viral marketing - putting the web's video capabilities to clever use. Click to watch a short video about my new campaign for President! ;) Thanks to Guy Kawasaki's Twitter "tweet" from last week for this! You can try it yourself, too, here: http://www.paltalk.com/ The point? ...

    By • July 31, 2008

  • Leverage and Maximize

    Not to be a curmudge or anything, but check out this news release header: Event Planners Will Learn to Leverage Public Relations to Maximize Integrated Marketing at HSMAI's Event Technology Expo(TM) @ Affordable Meetings(R) NationalYikes! The particular release was issued by the Hospitality Sa...

    By • July 31, 2008

  • Who Are You People, Anyway?

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    By • July 30, 2008

  • Marketing with a Cause; not just Vision

    It's like a mandate that you are ought to have a vision before starting any venture. Not that I don't believe it but there is something much bigger, better or simply more important than that. This story from Church of the Customer moved me deeply. Its about a small time upcoming shoe making comp...

    By • July 30, 2008

  • Today's Social Media Experts are the Email Experts from 1965

    I've put a lot of thought into the future of "social media experts," which typically includes consultants and corporate employees who dawn the "social media specialist", "social media manager" and other titles. Jeremiah Owyang has the entire list. The truth is that these titles will be non-exist...

    By • July 30, 2008

  • They Probably Can't Even Tell: Talking to the Unaware Blog Readers

    Thank you to Diana-B for the image At a recent prospect meeting, the marketing manager - who was a bit of an internet naysayer - suggested to me that there was absolutely no point in blogging because none of their customers would read a blog, His justification was that because he had never read...

    By • July 30, 2008

  • What Is Your Standard?

    A standard is an established norm or requirement. A de facto standard is a standard (formal or informal) that has achieved a dominant and accepted position. It is usually a product, process, system, or technical standard that has achieved status informally by public acceptance (consensus of cr...

    By • July 30, 2008

  • How To Use Search Marketing To Lift Your Brand

    NOTE: Today's post is a guest entry from Ryan DeShazer of HSR Business to Business, a leading B2B firm with offices in Cincinnati, Denver and Chicago. DeShazer is one of the leading B2B search marketers in the U.S. Ryan is set to launch Digitimarketer.net to blog his considerable expertise soon....

    By • July 30, 2008

  • Going Global, or Want To?

    Many firms we talk to these days want to go global... for those U.S. firms with global plans who can blame them after all the exchange rate makes earning those euros seem mighty enticing! If you are considering going global, or have and are looking for peer firms to discuss topics with regardin...

    By • July 30, 2008

  • Les 4 styles de networking

    *Faible nombre de connections/Faible intensité de réseautage : le signe Fort nombre de connections/Faible intensité de réseautage : le papillon Fort nombre de connections/Forte intensité de réseautage : le dauphin Faible nombre de connections/Forte intensité de réseautage : le lion Le cygne (M...

    By • July 30, 2008

  • Les 50 cent people : agents d'influence chinois sur Internet

    Oiwan Lam, blogeuse chinoise et journaliste citoyenne chez les Observateurs de France 24, fait la lumière sur une pratique d'influence à grand échelle orchestrée par le Parti Communiste chinois sur Internet.Les 50 cent people sont des astroturfers, sortes de propagandistes sur les média sociau...

    By • July 30, 2008

  • Social Media "Strategies" Getting in the Way of Enterprises' Social Media Usage

    What is your car strategy? Yes, that thing sitting in your garage; what is your strategy for it?You may have a maintenance plan intended to keep your automobile looking and performing well. You may share the vehicle with another person, which requires negotiating who gets to drive it one day or...

    By • July 30, 2008

  • Bloggers: Who Publicists Should Be Courting and Traditional Media Should Acknowledge

    Over the weekend, I had the opportunity to attend the Blogging While Brown Conference in Atlanta. One of my clients, celebrity news and entertainment blogger, Necole Bitchie, was one of the featured panelists. While there I was able to see the reality of what I'd been researching for some time...

    By • July 30, 2008

  • The five-tool employee

    Before I get into this post, first of all - thank you. I'm flattered by the reaction to my last post about making a career transition and your well wishes.Part of what I've been doing for the last week has been speaking with people about jobs. Some are looking to join me. Others are looking to ...

    By • July 30, 2008

  • Wary, Risky Business Tackles Social Media

    If anything is definitive about the way that businesses are adapting to the lure of social media, it's that the data frequently changes depending who you ask:74 firms, or 15% of the Fortune 500, are blogging, including technology companies IBM, Dell, Motorola, Lucent, Intel, AMD, Amazon, and Goo...

    By • July 29, 2008

  • Great Article on Measuring Social Media ROI

    Jeremy Epstein contributed a must-read article about measuring social media ROI to this month's ASAE Marketing Insights e-mail newsletter. You have to be an ASAE member to read the article, so here's a highlight."...beware the traditional marketer in social media clothing. She cannot give you a ...

    By • July 29, 2008

  • Cuil: Is bad press a good thing?

    An age old bad expression is "Any press, is Good Press" so lets see it in action. Cuil as most of you know has been tearing up the twitter lines just as fast as the earth quake in L.A. So what is the big deal, for one everyone hates it, and if they don't have it there aren't supporting in with ...

    By • July 29, 2008

  • Monopoly, version Word of Mouth

    Sean nous offre un beau jeu pour les vacances. Le Monopoly, version Word of Mouth. De quoi vous occuper sur les pages durant les longs moments sans wifi.Collectez 200 conversations quand vous passez Buzz. Via IsaTruc Link to original post

    By • July 29, 2008

  • Quoi de neuf... Agence de Marketing interactif... Byblos Interactive

    La présentation de Byblos Interactive. Link to original post

    By • July 29, 2008

  • Book Review: Blog Your Way to 6 Figures with Problogger

    Darren Rowse and Chris Garrett have written a book that you should read if you're interested in blogging. "Problogger: Secrets for Blogging Your Way to a Six-Figure Income" is based on Darren's (and his partner Chris') personal experience building blog businesses to make $100,000/year or mor...

    By • July 29, 2008

  • What do SEO and a Spy Safehouse Have in Common?

    Is Search Engine Optimization (SEO) lying and dishonest?That's a purposely provocative question, and I should make it clear that I have a strong belief in the value of SEO. (In fact, I'd hasten to add before I get into hot water with my peers that Fullhouse offers terrific SEO services with a s...

    By • July 29, 2008

  • Future PR Skills 2008: Deploy Live 'Listening Posts'

    Part of a series Running focus groups, sending out surveys are old-school. Today, we need to be actively listening all of the time to our customers, influencers, and communities of people that can impact our client's business. Social media has established a constant flow of conversations and m...

    By • July 28, 2008

  • De la paranoïa publique priv&eacute;e

    Les vieux et vieilles comme moi, ne comprennent souvent pas pourquoi les jeunes sont si ouverts avec leur vie privée sur le Web. Les vieux « capotent » dès qu'une photo d'eux apparaît en ligne. Pourtant les jeunes, savent d'instinct, que lors d'un party, les copains qui prennent un cliché, vont...

    By • July 28, 2008