Content Marketing: Page 631

  • Is It Now Bottom Up?

    Social technological innovations are exploding across all segments of influence both personal and professional. Companies are now being confronted with the necessity to implement changes in strategy, structure, process and culture. Change is difficult if you don't remove constraints to change ...

    By • June 29, 2008

  • what sectors work best for social media marketing

    The obvious thought is a sector that has a passionate following such as sports, travel or consumer electronics, but our experience has proven that it can work for all sectors including the public, finance and insurance sectors. As long as brands add value in communities and behave in an ethical...

    By • June 29, 2008

  • Les soldes selon Verbaudet, bonne pratique

    Le succ??s des soldesvestimentaires sur le Net, qui ne se d??ment toujours pas, s'explique au moins par 3 raisons : ??? Bien s??r, des offres de prix tr??s attractives, souvent plus qu'en magasin et ce d??s le 1er jour d'ouverture,??? mais ??galement les efforts r??alis??s par les sites sur l'e...

    By • June 29, 2008

  • Le partage des données : valeur sûre du web 3.0

    Rediffusion du 04 octobre 2007 Dans le cadre des nouvelles tendances que l'on peut voir pointer avec le web 3.0, il y a aussi le partage des données des utilisateurs. Un utilisateur crée un profil dans une application, profil qu'il va ainsi pouvoir partager avec d'autres appl...

    By • June 28, 2008

  • Are You Focused on the Consumer or Yourself? Disney and Apple Demonstrate the Experiential Difference

    Some time ago, I visited Disney.com and had what might be described as a violent reaction to what I found on the home page.I am a huge Disney fan and have become accustomed to being treated as a "guest," whether I visit a theme park or their Web site. The organization has a storied history of d...

    By • June 28, 2008

  • La mesure de toutes choses

    Google annonce qu'il offrira gratuitement un outil de mesure de performance des sites web.(105 mots; 20 sec)Les deux principaux acteurs dans le secteur - comScore et NielsenOnlIne - recueillent les données sur l'utilisation d'Internet en grande partie via, tenez-vous bien, des suivis de groupes ...

    By • June 27, 2008

  • Icann's new naming system is a brand owner's nightmare

    According to John Mackenzie, a partner with Pinsent Masons: "This has the potential for utter chaos (...) The attraction for domainers and cybersquatters is not going to be setting up a registry that matches someone else's brand, it will be in the generic TLDs. All of a sudden, every brand will...

    By • June 27, 2008

  • Can Social Media Solve Problems?

    The quest of any business is to solve problems faster and more effectively. There are many problem solving models to follow but the critical ingredient for all the models is perspectives from different people within and outside the organization. Successful organizations have learned how to solv...

    By • June 27, 2008

  • Florida utility to build solar plants

    Florida Power and Light will build the world's largest photovoltaic power plant. The plans include a 25 MW photovoltaic solar plant that will begin construction by the end of 2008, as well as a 75 MW solar thermal plant that will connect to an existing combined-cycle power plant. Link to origin...

    By • June 27, 2008

  • Will Our Personal Brands Enter a Dark Age of Distraction?

    Today, I had the chance to speak with Maggie Jackson, whose book I highlighted in last weeks "top 10 book" post. This book is very timely, especially when we continuously talk about how social media is impacting our lives. A lot of the time, I give you positive benefits such as expert position...

    By • June 27, 2008

  • Conseils pour mettre en place une stratégie de Social Media

    Certains clients ont l'impression, qu'aujourd'hui, prendre le train du Social Media est important au risque de ne plus avoir une "communication" (j'utilise ce terme même s'il est mal approprié lorsque l'on parle de Social Media) en phase avec ce qu'attendent les clients. Mais attention, Ã ne p...

    By • June 27, 2008

  • Future of PR Technology Take 2

    On Wednesday we hosted our second seminar on the "Future of PR Technology" in London. The venue for this was the MWB Business Exchange at 60 Cannon Street, and we had a spectacular view overlooking St Paul's Cathedral. This provided an excellent backdrop for the seminar, as attendees listened ...

    By • June 27, 2008

  • Une première: Télépresence holographique

    Ce mois-ci, sans trop faire de bruit, la téléprésence a fait un pas de géant. Couplant la technologie holographique 3D et un système de téléprésence, deux conférenciers de San Jose se sont retrouvés sur une scène au Bangalore, tout en restant chez eux. (167 mots; 45 sec)Le Chef de la direction ...

    By • June 27, 2008

  • Fake in the Era of Real

    I just received junk mail entitled "The Reality Report: Quarterly Observations on the Latest Degradations," nominally published by a special interest group called Up With Cavemen. Of course, it's part of the branding campaign from Geico Insurance. The two-sided piece reprints lots of its ads, ...

    By • June 27, 2008

  • Bloguer, respirer, bloguer, respirer

    "Mais où trouvent-ils le temps?" Dans un billet récent, à la recherche du temps "perdu", je cherchais, comme d'autres, à répondre à ceux qui se demandent combien de temps on passe sur les réseaux sociaux, la blogosphère, les wikis. Il est possible de nous sentir comme un mutant expliquant a...

    By • June 27, 2008

  • Outils Twitter

    Twitter un outil web mi-réseau social, mi-microblogage qui permet d'envoyer des messages textes (ou "tweets", comme le son des oiseaux, en anglais) de 140 caractères maximum. Du SMS, en fait, mais partagé avec tous. Aperçu des outils de la Twittosphère.L'outil, un des rares services sur grande é...

    By • June 27, 2008

  • How to *really* know your blog is successful (or not)

    Hey! How'ya doin'! There are many ways to define your blog's success; Hits, Links, Trackbacks, Comments, PageRank, Subscribers, etc. These are all good indicators of activity. Your blog is busy. You're getting a lot of pageviews. People are hitting and reading and crawling the pages and posts of...

    By Brad Grier • June 26, 2008

  • Top 5 Ways to Build Team Commitment

    "I am only as good as the team I surround myself with." I've said it many times. This statement applies to any team environment, but especially in professional services. It applies to large projects, small projects, quick and easy projects and those complex, painful, challenging projects that...

    By • June 26, 2008

  • Twitter + CommonCraft = Twitter in plain English

    You like this post? You should like these articles: Twitter + Amazon.com = Jeff Bezos investing in Twitter to make it a standard Twitter + Customer Care + Community management = how tweeting may change your brand reputation By Romain PéchardFast.Fwd.Innov@tion Link to original post

    By • June 26, 2008

  • Will Business Measures Change?

    The historical measure of business success has been centric to financial results. Today markets are driven by feelings of the quarterly financial results accompanied by news and market spin. The "system" on Wall Street has operated on a certain set of financial variables for years and these va...

    By • June 26, 2008

  • L'impact du Social Media sur les marques

    Découvert sur le site Immediate Future, une étude sur l'impact du dialogue sur Internet pour les plus grandes marques. Je vous conseille vivement de lire en intégralité les résultats de cette étude même si celle-ci ne concerne pas directement la France. La définition prise dans cette étude du S...

    By • June 26, 2008

  • The Importance of Analogies: Social Media isn't a "Discussion"

    Social Media is often likened to a conversation where marketers "seek to be part of the discussion" or "wish to engage consumers one-to-one." Alas, this analogy is wrong and may neglect important aspects that differentiate Social Media from other forms of communication.Marketers didn't need soc...

    By • June 26, 2008

  • The Pros and Cons of Twitter as News Source

    In just one day, Twitter proved its worth as a viable news source while at the same time demonstrating how easy it is to spread false information. While Twitter makes the spread of information quick and painless (when Twitter itself isn't acting up) it also makes the spread of false news that mu...

    By • June 26, 2008

  • Do Enterprises Have the Patience to Develop Communities?

    Communications, expectations, and business seem to move faster than ever these days. With the constant buzz of the Blackberry, a continuous stream of Tweets, and in incessant interruption of IMs our attention spans have dwindled even more. Our collective attention and patience is a dwindling re...

    By • June 25, 2008

  • Link: Indiana Jones Does Social Media Campaign Right on Facebook

    There's a great post on the Indiana Jones Facebook campaign. I was one of the people who sent out the free Indiana Jones hat, and I will agree - they did a great job with the Facebook stuff. The Wednesday morning before the movie hit theaters two days later the company provided Facebook users t...

    By • June 25, 2008