The Importance of Analogies: Social Media isn't a "Discussion"

Social Media is often likened to a conversation where marketers "seek to be part of the discussion" or "wish to engage consumers one-to-one." Alas, this analogy is wrong and may neglect important aspects that differentiate Social Media from other forms of communication.Marketers didn't need soc...

By Augie Ray • June 26, 2008

The Pros and Cons of Twitter as News Source

In just one day, Twitter proved its worth as a viable news source while at the same time demonstrating how easy it is to spread false information. While Twitter makes the spread of information quick and painless (when Twitter itself isn't acting up) it also makes the spread of false news that mu...

By Carlos Granier-Phelps • June 26, 2008

Do Enterprises Have the Patience to Develop Communities?

Communications, expectations, and business seem to move faster than ever these days. With the constant buzz of the Blackberry, a continuous stream of Tweets, and in incessant interruption of IMs our attention spans have dwindled even more. Our collective attention and patience is a dwindling re...

By Rachel Happe • June 25, 2008

Link: Indiana Jones Does Social Media Campaign Right on Facebook

There's a great post on the Indiana Jones Facebook campaign. I was one of the people who sent out the free Indiana Jones hat, and I will agree - they did a great job with the Facebook stuff. The Wednesday morning before the movie hit theaters two days later the company provided Facebook users t...

By Tabitha Grace Smith • June 25, 2008

Use Social Media for Consideration in B2B Marketing

B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social Media.In my opinion, Social Media doesn't easily equate to Lead Generation for the complex sale. For example a prospect reading a blog entry doesn't mean they want to buy an...

By Paul Dunay • June 25, 2008

Social Media + Engagement = Matt Harding example of engagement with people

You know the difference between marketing and engagement? Marketing is about sending a one-way message and engagement is about sharing the same feelings with others. 2 major differences so: sharing and human feeling. If you need an example of engagement, watch the following video and you'll unde...

By Romain Pechard • June 25, 2008

Média Sociaux et Pinko Marketing : l'eBook

Je vous annonçais la publication de ma thèse et bien la voilà ! Je me suis longtemps posée la question du format. J'ai pensé la retravailler, enlever les parties académiques et ne vous livrer qu'un format « lisible ». Je pensais en faire en livre, je pensais la relire...

By Vanina Delobelle • June 25, 2008

Dominating The Conversation

When's the last time you had a conversation with someone, without saying anything? Just stood there and listened to someone talk at you, without responding? Not that often I suspect. Journalists tend to do that sometimes. And, as a former reporter and editor of three publications, I feel qualif...

By John Carson • June 25, 2008

A Business Model for Open Social Networks

Lately I have been very much interested in Lovdbyless and Insoshi for developing my own social network because they are based on Ruby on Rails, which make them super easy to extend and modify. However, there is one missing feature which I truly need. I need an integrated escrow service, as I exp...

By Fidel Guajardo • June 25, 2008

Applying Personal Social Media Techniques to Corporate EMC

Since this blog is specifically tied to the concept of personal branding, I fail to explain what my day job is. A lot of people think all I do is this blog, the magazine, the TV show, the awards, the articles and the upcoming book. I actually spent a lot of time figuring out, experimenting and e...

By Daniel Schawbel • June 25, 2008

Quand le gouvernement français fait dans la communication online

Le gouvernement français vient de lancer une opération online dans le but de promouvoir son action pour l'augmentation du pouvoir d'achat dont les spots ont été réalisés par Young and Rubicam, rapporte le JDN.Un site a été lancé MESURESPOUVOIRDACHAT.GOUV.FR.Le site est plutôt sobre (sur le site...

By Mehdi Lamloum • June 25, 2008

Les mèmes au coeur de l'internet social

Dans la série des buzzword du web social nous allons aujourd'hui parler des « memes » (pronouce miiime). Ce mot anglais est le diminutif de « mimeme » et a été traduit en français par le néologisme « mème » Alors qu'est-ce qu'un « même » ? Pour donner une definition de mème il s'agit d'un élémen...

By Loukouman Amidou • June 25, 2008

What Voices Do You Hear?

Every business has some form of a "system" for operating. The "system" represents inter-connected processes with all aimed at delivering end value to the customers. The customers receive a product of service. The employees deliver said product/service by operating within the "system" designed a...

By Jay Deragon • June 25, 2008

Neither Political Candidate Votes for Online Display Advertising

An article from Mediaweek notes that online ad buyers are "disappointed, puzzled, even a little impatient" with the fact the presidential candidates are spending so little on online display advertising. "For March, comScore's Ad Metrix tool found that Obama ran 18.1 million impressions, versus ...

By Augie Ray • June 25, 2008

Future of Media Summit 2008

Burson-Marsteller (my employer) is sponsoring this event. The prediction markets are going to be really interesting. More on this a little later... MEDIA RELEASE: A crystal ball for the media industry: Future of Media Summit connects insights between Silicon Valley and Australia The t...

By Daniel Young • June 25, 2008

Billaut... Orange teste un e-kiosque à journaux...

J'ai reçu un e-mail de JM Billaut qui pourraient vous intéresser ...Orange teste un e-Dire qu'il y a encore une petite quinzaine d'années France Telecom (maintenant Orange) disait pis que pendre de l'Internet... Les choses (et les gens) changent quand même... D'ailleurs, signe des temps, St...

June 25, 2008

Microsoft, the Walking Dead

Over a year ago Paul Graham caused quite some uproar calling Microsoft Dead. Unlike in the 90's, none of his startup Founders fear (or even respect) Microsoft. They have their eyes on Google and other startups - so Microsoft must be dead. Cash-rich, wildly successful - just not a future for...

By Zoli Erdos • June 25, 2008

Developing an Effective Social Media Strategy

If you're thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like the Internet back in the late 1990s, everyone is jumping on the social media bandwagon without fully understanding what they hope accomplish. Consequently the...

By Shailesh Ghimire • June 24, 2008

Les acteurs majeurs d'Internet auront tous leur réseau social

Les grands acteurs du marché, ceux qui jouent un rôle important dans le monde de l'internet connaissent l'importance de se positionner sur le marché des réseaux sociaux. Qu'ils aient fait des tentatives ou qu'ils soient en train de se lancer, voici les principaux réseaux sociaux de ces marques ...

By Vanina Delobelle • June 24, 2008

They did what with my story?

I attended an amazing session yesterday on PR and about pitching your story to a TV news team. Gerard Braud who ran the session is a been-there-done-that kind of guy. It was not the usual how to, with five golden rules. It was an exercise -one of the most fast paced sessions I've ever attended-...

By Angelo Fernando • June 24, 2008

Visa Faces Small Businesses

As I was eating a bagel this morning â€" we have Bagel Tuesdays in the office â€" a news item caught my eye about Visa launching a small business application today using Facebook, and pumping in $2 million of advertising to support it. Visa is also promoting the initiative in a multimedia campa...

By John Carson • June 24, 2008

YouTube Adverts In Popup Windows

When you visit some websites, do you notice that some use pop-up adverts that open up either when you enter the site or when you are about to leave (called pop-unders), often asking if you would like to subscribe to their newsletter or perhaps promote an aspect of their business? Well if you're...

By Krishna De • June 24, 2008

Knew-Know-NEW

If you KNEW what your employees (colleagues, competition, clients) KNOW, you would immediately try something NEW. That is the ultimate challenge and offers the ultimate opportunity - for each of us, and all of us. It's all about how you interact with - and how you 'look' to - others. Those are ...

By George Bigger • June 24, 2008

Does Your Personal Brand Resemble a Celebrity?

During college, a lot of people thought my personal brand resembled that of Mario Lopez. As we all know, Mario Lopez was on the hit TV series "Saved by the Bell" as A.C. Slater. Lopez is currently hosting the MTV reality show America's Best Dance Crew. This visual association typically came from...

By Daniel Schawbel • June 24, 2008

Daddy. Mommy. More Video for Toddlers.

An Accustream IMedia Research project in January reported that user-generated videos on US-based Web sites drew 22 billion views from users worldwide. Sites like YouTube have become some of the most visited websites on the Internet, frequented by both young and old users. However, one of the mos...

By Gino Cosme • June 24, 2008