Content Marketing: Page 632

  • Social Media Marketing Ain't Always "Cheap"

    Alright, so one of the weird little misconceptions I've been dealing with for a while now is the belief that social media marketing is, well, how do I say this? "Cheap." It's an opinion often held by marketers, communicators, executives, and the like, many of whom have clicked on the pony-tai...

    By • June 24, 2008

  • Journalist on the 'wrong' side of camera? Some great advice

    The Reynold's Center for Business Journalism has an interesting video, featuring Teri Goudie, former ABC News journalist, on how to face the media. It's aimed at business journalists who are not comfortable being the interviewee, but some of the points raised could apply to to anyone in the hard...

    By • June 24, 2008

  • "Measuring Engagement is Hard," Says Forrester's Brian Haven

    Notable analyst's, Brian Haven and Suresh Vittal, from Forrester Research have just published an outstanding and well-thought out paper about Measuring Engagement. The overall theme of the paper declares that "the metrics marketers use today fail to capture the supercharged social behaviors and...

    By • June 24, 2008

  • Design réseaux sociaux : libre inspiration ...

    Il y a peu de chance que les personnes ayant déjà leur communauté sur des sites locaux identiques souhaitent basculer sur les réseaux sociaux leader ... Pour continuer la réflexion : Copycats: Top 10 International Facebook Clones (Mashable) Facebook's Foreign Clones (Social Networking Watch)...

    By • June 23, 2008

  • Vacance de convalescence

    À partir de cette semaine, ma vie va changer pour le mieux, et ce, à plusieurs égards. Tout d'abord, je rencontre l'un de mes avocats cet après-midi, avec tous les documents nécessaires, afin qu'il enclenche les étapes légales en vue de mon changement de nom légal de Michel Leblanc à Michelle Bl...

    By • June 23, 2008

  • Bubulles ou vin tranquille ?

    Tout pour faire oublier les violents orages qui se sont déchaînés sur Montréal aujourd'hui : il y avait des vins des Pays de Loire, « à bulles ou tranquilles », des petites bouchées délicieuses, des invités contents, et une auteure heureuse de parler de son héroïne, qu'elle décrit comme « son...

    By • June 23, 2008

  • Social Notworking

    I just enjoyed a cottage weekend away in the Six Mile Lake area with some good friends, including a couple visiting us from the U.K. We wanted to show them some non-Torontonian parts of Canada. It was an excellent chance to switch off the computer, cellphone and CrackBerry, and do some social n...

    By • June 23, 2008

  • Live Blogging from IABC in New York

    The International Association of Business Communicators is meeting at the Hilton in New York and is having record-breaking attendance. Social Media Today is a sponsor and we've had a lot of interest at the booth, including some SMT members (we love you!) Angelo Fernando, one of our leading bl...

    By • June 23, 2008

  • Bloggers And Journalists

    I am a huge Digitaljournal.com fan and I thought I'd spread the word about a great video synopsis of the "AP-blogger scandal." For those of you that haven't heard, the Associated Press has asked that bloggers and citizen journalists pay AP for quoting or referencing its articles in posts etc. T...

    By • June 23, 2008

  • Social media communication, social media optimisation et Social media marketing

    La communication internet s'est longtemps résumée à la création d'un site dédié avec éventuellement son animation. Or, les usages des internautes ont évolué de façon conséquente au cours des dernières années avec notamment l'émergence des pratiques 2.0 et l'explosion des contenus générés par le...

    By • June 23, 2008

  • Succés pour les Facebook Pages

    En novembre dernier Facebook a lancé les « Facebook Pages » dans le but de contrer Myspace et d'ouvrir son réseau aux artistes, aux entreprises et aux marques... Selon le service d'analyse d'audience Alexa, Facebook serait en passe de détrôner Myspace du point de vue de la fréquentation .... Mêm...

    By • June 23, 2008

  • Social Media Tools Don't Matter

    Here's a question I hear from marketers all the time: "We want to launch a corporate blog, but we don't know how to go about it. Where should we start?"My answer is that you should start a couple of steps back from where you are. Social media tools - whether they're blogs, online communities, i...

    By • June 23, 2008

  • Syndicate Your Personal Brand Through Social Media

    I read about 200+ blog posts a day through my feed reader. I can consume, filter and organize this information in less than a half hour. The more we adjust to technology and force it's use, the easier it becomes to digest the information. This post is written to help you spread your brand to oth...

    By • June 23, 2008

  • Is It Media or Market Sentiment?

    The market sentiment is the intuitive feeling of the investment community regarding the expected movement of the stock market. For example, if market sentiment is bullish. then most investors expect an upward move in the stock market. There are various technical and statistical methods used to ...

    By • June 23, 2008

  • Meetic ou Mythic ?

    C'est l'époque où aujourd'hui, plus personne ne se rencontre sans un entremetteur. Il faut une caution, un ami, un professionnel, nous ne sommes plus capables d'aller vers l'autre, de manière naturelle. Vous me direz, ça crée des emplois. Mais ça crée des ruptures aussi. Et des méfiances. Auj...

    By • June 23, 2008

  • Citi Thinks Google Should Wallpaper the Internet with Display Ads

    I was quite disappointed to read about the report issued by Citi analyst Mark Mahaney suggesting Google exploit the "opportunity" to monetize site traffic by pushing display advertising on every page they serve on certain properties.I am not a high-priced financial analyst, but I do know that G...

    By • June 23, 2008

  • Promoting Your Brand on Twitter

    Whether your a musician, individual, political activist, or just someone who wants to share their life with the world, you can't afford to miss out on one of the web's most valuable tools: Twitter. Fortunately for you, our friend and colleague Dave Delaney has uploaded this excellent tutorial fo...

    By • June 22, 2008

  • Find a Middle Ground

    Many companies approach managing their brand in one of two ways. Some will take a conservative approach, wanting to stay true to the brand and not take too many, if any, risks. Others focus on shiny new objects, looking to use the latest and greatest or the next hot thing. For a company's long-...

    By • June 22, 2008

  • Grade your Press Release - if you have the stomach for it

    There's a neat web service for checking to see if your Press Release is full of #!*! or if it carries standard elements such as contact numbers, URL's and keywords that match up with links. It's called Press Release Grader. A cut-and-paste site that grades your release instantly. What I liked mo...

    By • June 22, 2008

  • Fundamentals Matter for Web 2.0 Business Cases

    At a recent conference I ran a workshop about building business cases for web 2.0 and one of the feedback responses was that the person was disappointed that all I talked about was 'generic business case' stuff. The funny thing is that I see so many business cases for web 2.0 or enterprise 2.0 ...

    June 22, 2008

  • The Art of Conversation - Thoughts and Observations

    We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversation...

    By • June 21, 2008

  • Le e-commerce de niche

    A côté des grands supermarchés du net, des grandes surfaces spécialisées et des discounters, le net a ceci d'intéressant qu'il propose un grand nombre de petits sites de niche. Ces sites proposent des articles très intimistes, spéciaux et qu'il est impossible de trouver ailleurs. Ce que j'aime...

    By • June 21, 2008

  • Social Media Disasters (or How Not Having a Social Media Strategy Can Hurt)

    Remember when the Web was young--really young--and some companies actually debated if they really needed a Web site? For a brief period, there was a question if investing in a Web site was really necessary, given that many thought all this Web stuff was for geeks and kids.Before it became obvio...

    By • June 21, 2008

  • Comment on Payer les blogueurs stars pour qu'ils soient de vos événements by Erick

    Bonjour,Quelques mois suivant la publication de votre billt, je pense que l'on a une idée qui commence à se faire plus claire sur la notion de blogueurs influents à "acheter" ou non. Nous en parlons d'ailleurs dans un billet sur notre blog : http://www.infoblogs.fr/infoblog/2008/05/influencer...

    By • June 21, 2008

  • Twitter + Customer Care + Community management = how tweeting may change your brand reputation

    Twitter is like the hype itself since its launch. Everybody's using it and this webservice smells like there's some great opportunity integrating it into communications planning and marketing strategies. But how can 140-words text improve brand reputation? What is the return on investment of suc...

    By • June 20, 2008